The group designed a new chewing gum called Hocus Pocus aimed at younger generations. They chose purple flavors like blackberry, blueberry, and blackcurrant to stand out from mint flavors. Each member designed a different marketing material - Lucy designed a magazine ad, Isaac a website banner, and Tom a bus/train poster. They presented ideas for marketing the gum by placing it near checkouts and in the candy aisle to catch people's eyes. Tom also shared their TV commercial incorporating the magic theme through substitutes when they couldn't use younger actors.