The document provides an evaluation of packaging design for an energy drink called Irn-Bru. It notes that the name stands out in large font, catching attention from far away. The colors of orange and blue fit the brand's original color scheme and work well together. Some areas for improvement are noted, such as making the ingredients text clearer and better aligned. The evaluator plans to enhance the painted image quality, select a clearer font for ingredients, and align the text in the ingredients column for improved readability.

1. Evaluation
The first thing that stands out to me when looking at this packaging is the fact that the
name is in large font and stands out straight away. This is good because it automatically
tells the public what product it is from far away or close up. The colours chosen went
really well as they fit Irn-Bru’s original colour scheme, the orange and blue I feel is really
balanced and works well with the white font on the front. I think by making the main
colour font white means they all work together and both mean the same thing, by having
‘energy’ at the bottom is looks quite classy and sophisticated because it has a lot of space
around it to look at the graphics of the product and then the title and text. Even thought
the ingredients side took quite a while and was complicated I think the overall look, looks
very professional, the use of black, orange and blue work really well together and fits the
colour scheme which is important for the product. The use of technology and symbols
really gives a modern edge to the packaging, which is already used for other energy
drinks.
I think the painting work is going very well, the fact that paint has a lot of shading and
detail in real life makes it harder to portray onto a product. I Rotoscope the paint image to
give it a cartoon theme and modernisation, this still doesn’t look finished and I think it
lets part of the product down. The font for the ingredients I think needs improving
because the it makes the words look like they are different sizes and not very clear to
read. The font would have to be Serif so that it is clear to read and suits the main font
(‘American purpose’); this makes it more like a comic book, which needs to be portrayed
through the other fonts. I will have to look at the arrangement of the words in the
ingredients column as some are aligned on the left and some are centred which might be
quite difficult to read.
I’d like to improve on the paintwork, font on the ingredients and the alignment in the
column. By improving the paintwork I will try and go back on the original images, this
will help to produce more shading that will give a liquid look towards the product. I will
look at DaFont.com and see what fonts will suit my ingredients section so that it is clear
and easy to read, I will look for the Serif font because each letter flows which means it
will be easy to read for any audience. When choosing the right font I will find a perfect
size that fits that section. By looking at the ingredients box you can see that each section
are aligned differently to each other, this will have to change so that it’s all neat and
works well together either in the centre of the box or on the left hand side.