Technical codes in kids' cereal advertisements include extreme close-ups of cereal bowls and spoons with cereal, as well as a mix of real and digitally animated footage. Characters are animated through stop motion or digital means. Bright lighting and colors are used to attract children's attention. Symbolic codes involve simple language and phrases that children can understand. Voice actors use enthusiastic voices to encourage buying. Conventions include featuring the cereal mascot, showing a smiling child enjoying the cereal, setting scenes in kitchens, and always displaying the cereal product and catchphrase.