This document outlines four evaluation tasks for a media production project: 1. Analyze how the media product uses, develops, or challenges conventions of real media products. 2. Assess how effectively the main product and ancillary texts like a digipak and magazine ad work together. 3. Consider what was learned from audience feedback. 4. Describe how new media technologies were used in construction, research, planning and evaluation.

1. EVALUATION TASKS
For King & Country

2. Evaluation Tasks
• In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
• How effective is the combination of your main
product and ancillary texts?
• What have you learned from your audience
feedback?
• How did you use new media technologies in the
construction and research, planning and
evaluation stages?

3. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
• See table, develop into proper
powerpoint/prez.

4. How effective is the combination of your main
product and ancillary texts?
• During our production of our video, we created our own ancillary texts in order to complement the video: our
Digipak, and our magazine advert. These were also made in order to help further sell our band and product to
audiences.
• We chose to make a Digipak to help encourage sales of our band’s CD as opposed to just buying the digital tracks,
or resorting to illegal downloading. This way instead of having an impersonal, dull single leaflet holding a CD they
get a Digipak which has more personal information about the artists to help the fans feel closer to them,
interesting artwork and design to own. This effect was built upon by having our final panel of the Digipak have
photos of the making of our video of the album’s key song ‘For King & Country’ in a show reel. These things in the
Digipak cannot be found online and do not come with the digital tracks, and so by buying these it helps the fan
feel more connected with the band, and give insight into their lives and work.
• For the front cover, we played on their name ‘Jamie Thorn & The Mystery Pacific’ and joined their meaning by
having a sea of thorns on the front cover. In keeping with the nautical theme, a pirate ship was displayed next to
the band name floating on top of the sea of thorns – this also kept the convention of having nature within the art
design of the Digipak, and nature in the video as we filmed in a field keeping the band close to nature. This design
was kept consistent by also having the ship featured on the magazine advert, reminiscent to the audience of the
‘sea of thorns’ on the Digipak. The advert design also had the same font for the band name as did the Digipak - in
this way our Digipak and advert design were made very similar, so that when shopping in stores for our band’s CD
it would be quickly recognized from the advert design.
• In editing our music video all footage of the band was high stylized, made largely black and white except for parts
where the guitar or the leaves were emphasized by being highlighted in red. This was kept consistent with our
advert where the image of the band is highly stylized, the photo edited to look more like art with a more cartoon-
like feel. Although the video is mostly greyscale with only hints of colour, we chose touse bolder colours in the
advert to draw attention and catch the eye of passersby, and also as it would be in tune with the conventions of
other posts which are full of vibrant colours e.g. Bon Iver. The main portrait photo used of our band on both our
Digipak and our advert is one where they are dressed in a manner conventional of the typical folk rock artist; their
clothes are kept simple in dark colours, leather jacket and hoodie. They are not depicted as particularly interested
in glamour as indicated by their casual dress, showing them to be humble and their solemn expressions show they
are serious, introspective and thinking about the music – this is a common convention of the depiction of folk rock
artists, as can be seen in Bon Iver, Laura Marling, and Iron & Wine whenever their artists are seen. The band
gazing straight towards the camera shows they want to reach out to their audiences, their posture and expression
helping the audience feel more connected to the band. Themes of introspection, simplicity and humbleness are
kept similar throughout our video, Digipak and advert, creating a consistent atmosphere of feeling.

5. What have you learned from your
audience feedback?

6. How did you use new media technologies in the
construction and research, planning and evaluation
stages?
• Slideshare
• Blogspot
• Camera
• Photobucket
• Youtube
• Pitchfork.com