A2 Media Studies Evaluation Question 2
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The student studied multiple music videos within the dance/house genre, including videos by David Guetta, Bastille, Avicii, and Calvin Harris. After analysis, the group chose David Guetta's "Titanium" as it had ideas they could develop. The student's video took a narrative approach like Guetta's, portraying the song's lyrics, though without an artist. For their digipak, the student analyzed designs by Deadmau5, Ministry of Sound, and Calvin Harris. Potential distribution of their advertisement included dance music magazines as well as wider publications and online like Facebook. The digipak could be sold in stores like HMV and Tesco as well as online retailers like Amazon, Google
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Presentation1
The document discusses branding strategies for an indie rock band called The Silent Film. Stereotypical elements were incorporated into the band's image, website, digital packaging, and music video to appeal to the target indie rock audience. A consistent black and white color scheme and font were used across all materials to create recognition and establish the band's brand identity. Location and camera techniques in the video were also selected to conform to indie rock conventions. The goal was to effectively market the band and build their target audience through an on-brand image that provides recognition, aspiration, and a sense of belonging.
Evaluation question one
The document discusses conventions in various types of media products including music videos, indie music videos, and digipak designs. It examines how the student's media product used or challenged some of these conventions. For music videos, it followed conventions like using visuals to illustrate lyrics, close-ups of artists, and voyeurism. However, for indie music videos it challenged conventions like lack of storyline or performance by including both. For the digipak, it used conventions such as the artist image, tracklist, and brand identity elements like colors and images. The use of familiar conventions helps appeal to audiences.
Task 2 !
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
Evaluation tasks
This document outlines four evaluation tasks for a media production project:
1. Analyze how the media product uses, develops, or challenges conventions of real media products.
2. Assess how effectively the main product and ancillary texts like a digipak and magazine ad work together.
3. Consider what was learned from audience feedback.
4. Describe how new media technologies were used in construction, research, planning and evaluation.
uses and gratifications- wolf alice
A slideshow about the uses and gratifications theory in terms of applying it to a wolf alice audience.
Evaluation Task 1
This document discusses how a media product utilizes, develops, or challenges conventions and forms of real media. It examines the conventions used across different elements of the media product, including camera work, editing, set/lighting, digipak design, website design, and more. Conventions were derived from researching music videos and other media within the genre to create a cohesive aesthetic and style that builds the artist's image and connects to the intended audience. Elements like camera angles, editing rhythms, set designs, and digital/website layouts were chosen based on conventions of similar and reference media products analyzed.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Task 2 Evaluation
The document discusses creating a campaign for a band including producing a music video and CD digipak. It focused on crafting a strong star image for the band as indie/alternative to target 16-25 year old audiences. This image was conveyed through the band's clothing, makeup and presentation in the music video as well as the design of the CD digipak. A website and social media were used to advertise and sell the band's products while maintaining the indie image and message. The campaign's coherent imagery and use of online media helped promote and distribute the band's meaning to potential fans.
Recommended
Presentation1
The document discusses branding strategies for an indie rock band called The Silent Film. Stereotypical elements were incorporated into the band's image, website, digital packaging, and music video to appeal to the target indie rock audience. A consistent black and white color scheme and font were used across all materials to create recognition and establish the band's brand identity. Location and camera techniques in the video were also selected to conform to indie rock conventions. The goal was to effectively market the band and build their target audience through an on-brand image that provides recognition, aspiration, and a sense of belonging.
Evaluation question one
The document discusses conventions in various types of media products including music videos, indie music videos, and digipak designs. It examines how the student's media product used or challenged some of these conventions. For music videos, it followed conventions like using visuals to illustrate lyrics, close-ups of artists, and voyeurism. However, for indie music videos it challenged conventions like lack of storyline or performance by including both. For the digipak, it used conventions such as the artist image, tracklist, and brand identity elements like colors and images. The use of familiar conventions helps appeal to audiences.
Task 2 !
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
Evaluation tasks
This document outlines four evaluation tasks for a media production project:
1. Analyze how the media product uses, develops, or challenges conventions of real media products.
2. Assess how effectively the main product and ancillary texts like a digipak and magazine ad work together.
3. Consider what was learned from audience feedback.
4. Describe how new media technologies were used in construction, research, planning and evaluation.
uses and gratifications- wolf alice
A slideshow about the uses and gratifications theory in terms of applying it to a wolf alice audience.
Evaluation Task 1
This document discusses how a media product utilizes, develops, or challenges conventions and forms of real media. It examines the conventions used across different elements of the media product, including camera work, editing, set/lighting, digipak design, website design, and more. Conventions were derived from researching music videos and other media within the genre to create a cohesive aesthetic and style that builds the artist's image and connects to the intended audience. Elements like camera angles, editing rhythms, set designs, and digital/website layouts were chosen based on conventions of similar and reference media products analyzed.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Task 2 Evaluation
The document discusses creating a campaign for a band including producing a music video and CD digipak. It focused on crafting a strong star image for the band as indie/alternative to target 16-25 year old audiences. This image was conveyed through the band's clothing, makeup and presentation in the music video as well as the design of the CD digipak. A website and social media were used to advertise and sell the band's products while maintaining the indie image and message. The campaign's coherent imagery and use of online media helped promote and distribute the band's meaning to potential fans.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
Ancillary texts
1) The document discusses branding strategies for an indie rock band called The Silent Film.
2) Key branding elements like the album cover, website, digital pack, and music video were kept consistently in black and white to create recognition and match the band's rebellious image.
3) Photographs for the digital pack showed the band members in a rebellious manner consistent with indie rock stereotypes to appeal to the target audience.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the music video uses, develops, and challenges conventions of real media products. It summarizes that the video took inspiration from Lana Del Rey music videos in its editing techniques and vintage filters to create a similar soft feel. It developed conventions by layering footage in a collage with interesting visuals and colors. While it adhered to some conventions like demonstrating genre characteristics, it challenged aspects like the "male gaze" by representing women in a positive light and not including voyeuristic treatment of the female body. Going forward, it could further challenge conventions by including diverse storylines and making conventions more individualized works of art.
What Is A Music Video?
A music video is a short film that accompanies a piece of music to help market and promote music recordings. While music videos date back further, they became prominent in the 1980s with MTV's format centered around them. Music videos use various filmmaking techniques like animation, live action, documentaries, and non-narrative approaches. They can also blend styles or simply film a live performance. Music videos are categorized based on their style, such as performance, narrative, or animation, and use different editing and sound techniques.
Presentation1
1) The document discusses the branding strategy for an indie rock band called The Silent Film.
2) Key elements of the branding include using a black and white aesthetic across the album cover, website, digital packaging, and music video to create a consistent look that matches the rebellious image of the band.
3) Stereotypes of the indie rock genre were followed with the members portrayed in a rugged, uncaring manner through their clothing, poses, and facial expressions.
Evaluation Q2
The document discusses creating a Digipak, poster, and music video for a band that are visually consistent and linked together through shared themes and styles. The creator aimed to use similar dark colors, fonts, and photos of the band across all materials so audiences would recognize the products belonged to the same band. Research of other bands' Digipaks also informed the design choices for layout, images, and color palette.
Eval 2
The document discusses how various ancillary texts like a music video, magazine advertisement, poster, and CD cover work together to promote an independent folk rock band called The Bible Code Sundays. Specifically, it aims to create synergy across the materials by using consistent visual elements like black and white color schemes, natural lighting, and locations. It also establishes intertextual references to Oscar Wilde's The Picture of Dorian Gray to give the music video deeper literary meaning for audiences familiar with the novel. However, promoting through digital platforms could encourage piracy that reduces CD sales, so the band may need to partner with larger companies to survive as an independent act.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
Evaluation question 1
This document discusses the conventions used in a music video created by the author for an indie rock song. It begins by introducing the genres and styles considered, including narrative, performance, and intertextual references commonly seen in rock music videos. It then analyzes the author's own video, which uses a mix of narrative and performance styles to tell the story of a friends with benefits relationship. Key conventions like the link between lyrics and visuals, use of black and white imagery, and similarities to other indie rock band's videos are discussed. The document concludes by reflecting on how the author's video effectively utilized common music video conventions.
Question 1 - Lost Boy Evaluation
The document discusses conventions used in real music videos, genres, digipaks, and advertisements and how the student incorporated or adapted those conventions in their own music video, digipak, and advertisement for an album. Specifically:
- The music video incorporates conventions like performance shots and some narrative elements seen in other videos. It excludes the "male gaze" convention to fit the children's story inspiration.
- The genre conventions of indie-pop are followed with a conceptual theme of youth and slow shots. Mainstream clothing and fast pacing is excluded.
- Conventions like consistent branding, photos of the artists, and related imagery are included in the digipak similarly to real examples.
- Eye-
Media Studies A2 Evaluation question 1
The document discusses conventions used in music videos, album packaging, and advertisements for both. It summarizes that the music video uses visuals linked to lyrics, following Goodwin's theory. It uses typical rap music video conventions like dark colors, close-ups of the artist rapping, and locations. However, it also challenges conventions by using open grassy spaces and brighter shots. The album digipak and advertisement include standard elements like the artist image, album title, and tracklist, but the advertisement challenges conventions by placing the image on the right side. Using conventions like a meaningful narrative, black and white shots, and close-ups of the artist rapping may appeal to the target rap/hip-hop audience.
Media task 1
This document discusses media forms and conventions used in music videos. It provides examples of several techniques used in the student's own music video project as well as examples from other artists' music videos. These techniques include using close-ups to promote the artist's image, tracking shots for movement, syncing the video to the song, discontinuity editing to create meaning, matching the video's pace to the song, artificial lighting to give the artist a glow, blurry colors for atmosphere, minimal makeup for an edgier look, and a nose piercing to give an indie vibe. The document aims to analyze how the student's project did or did not use, develop, or challenge established conventions of music video forms.
Evaluation Q2
The combination of the main product (a music video) and ancillary tasks (a Digipak, band website, and CD booklet) was effective because they had consistent branding, themes, and aesthetics. The products portrayed the indie rock genre and themes of friendship and adolescence. While some continuity issues arose between the number of characters in different products, the color scheme, fonts, and images unified the package. The music video, Digipak, and other ancillary tasks complemented each other to present a cohesive final product for the target indie rock audience.
Types of music videos
The document discusses three main types of music videos:
1) Narrative music videos tell a story related to the song's lyrics through illustration, amplification, or disjuncture. An example is "Sucker for Pain."
2) Concept music videos lack a storyline and aim to portray an unusual, memorable concept through creativity. Gotye's "Somebody I Used to Know" exemplifies this.
3) Performance music videos focus on the artist performing the song live with little other production, making them cheaper but sometimes less interesting to watch. Bon Jovi's "Livin' on a Prayer" illustrates this type.
Evaluation question 1
This document summarizes the music promotional package created by the student. It discusses how the music video used conventions like narrative performance and cultural signifiers but took a more realistic approach. It also discusses how the editing, digi-pack cover, and promotional poster used conventions of existing media but added some unique elements. The package aimed to authentically represent the song about the struggles of urban youth.
'In what ways does your media product use, develop or challenge form conventi...
The document discusses how a music promo video for a band both uses conventions of real music videos but also challenges some conventions. It is a narrative and performance based video, showing the band members in various locations. While it follows conventions like using music and color correction, it challenges conventions by only showing the lead singer performing instead of the full band. The accompanying digipak design for the album release also both follows conventions like using consistent colors and fonts, and challenges them by using a custom barcode and releasing over two discs instead of one.
Evaluation Question 2
This document summarizes a student's music video project and ancillary marketing tasks. The main product is a music video for the song "Lego House" by Ed Sheeran depicting a character struggling with his father and himself. Ancillary tasks include a digipak and magazine advertisement representing the sad and lonely character consistently. The target audience is older teenagers who could relate to the meaningful lyrics. Improvements could include stronger branding and references to social media. Overall, the marketing campaign effectively conveys the theme of isolation through visuals to familiarize the audience.
Presentation3
This document discusses how a band's album poster uses, develops, and challenges conventions of real media products. It uses conventions by featuring a recurring piano image and including standard information like release date and names. It develops conventions by making the piano, not the band members, the main focus. It challenges conventions by including a large amount of text, as low-profile bands need more promotional content than just images of recognizable artists.
Evaluation 1
The document discusses conventions in music videos and how the media product incorporates or challenges these conventions. It notes that editing, mis-en-scene, camerawork, and sound all have conventions in real music videos. The response discusses how the editing, mis-en-scene, and some camerawork in the media product follow conventions by editing to the beat of the song, using black and white consistent with rap videos, and incorporating narrative elements seen in videos like "Same Love". The response also discusses ensuring key information is on the poster and digipak to meet conventions while making the digipak design unique.
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Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
Ancillary texts
1) The document discusses branding strategies for an indie rock band called The Silent Film.
2) Key branding elements like the album cover, website, digital pack, and music video were kept consistently in black and white to create recognition and match the band's rebellious image.
3) Photographs for the digital pack showed the band members in a rebellious manner consistent with indie rock stereotypes to appeal to the target audience.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the music video uses, develops, and challenges conventions of real media products. It summarizes that the video took inspiration from Lana Del Rey music videos in its editing techniques and vintage filters to create a similar soft feel. It developed conventions by layering footage in a collage with interesting visuals and colors. While it adhered to some conventions like demonstrating genre characteristics, it challenged aspects like the "male gaze" by representing women in a positive light and not including voyeuristic treatment of the female body. Going forward, it could further challenge conventions by including diverse storylines and making conventions more individualized works of art.
What Is A Music Video?
A music video is a short film that accompanies a piece of music to help market and promote music recordings. While music videos date back further, they became prominent in the 1980s with MTV's format centered around them. Music videos use various filmmaking techniques like animation, live action, documentaries, and non-narrative approaches. They can also blend styles or simply film a live performance. Music videos are categorized based on their style, such as performance, narrative, or animation, and use different editing and sound techniques.
Presentation1
1) The document discusses the branding strategy for an indie rock band called The Silent Film.
2) Key elements of the branding include using a black and white aesthetic across the album cover, website, digital packaging, and music video to create a consistent look that matches the rebellious image of the band.
3) Stereotypes of the indie rock genre were followed with the members portrayed in a rugged, uncaring manner through their clothing, poses, and facial expressions.
Evaluation Q2
The document discusses creating a Digipak, poster, and music video for a band that are visually consistent and linked together through shared themes and styles. The creator aimed to use similar dark colors, fonts, and photos of the band across all materials so audiences would recognize the products belonged to the same band. Research of other bands' Digipaks also informed the design choices for layout, images, and color palette.
Eval 2
The document discusses how various ancillary texts like a music video, magazine advertisement, poster, and CD cover work together to promote an independent folk rock band called The Bible Code Sundays. Specifically, it aims to create synergy across the materials by using consistent visual elements like black and white color schemes, natural lighting, and locations. It also establishes intertextual references to Oscar Wilde's The Picture of Dorian Gray to give the music video deeper literary meaning for audiences familiar with the novel. However, promoting through digital platforms could encourage piracy that reduces CD sales, so the band may need to partner with larger companies to survive as an independent act.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
Evaluation question 1
This document discusses the conventions used in a music video created by the author for an indie rock song. It begins by introducing the genres and styles considered, including narrative, performance, and intertextual references commonly seen in rock music videos. It then analyzes the author's own video, which uses a mix of narrative and performance styles to tell the story of a friends with benefits relationship. Key conventions like the link between lyrics and visuals, use of black and white imagery, and similarities to other indie rock band's videos are discussed. The document concludes by reflecting on how the author's video effectively utilized common music video conventions.
Question 1 - Lost Boy Evaluation
The document discusses conventions used in real music videos, genres, digipaks, and advertisements and how the student incorporated or adapted those conventions in their own music video, digipak, and advertisement for an album. Specifically:
- The music video incorporates conventions like performance shots and some narrative elements seen in other videos. It excludes the "male gaze" convention to fit the children's story inspiration.
- The genre conventions of indie-pop are followed with a conceptual theme of youth and slow shots. Mainstream clothing and fast pacing is excluded.
- Conventions like consistent branding, photos of the artists, and related imagery are included in the digipak similarly to real examples.
- Eye-
Media Studies A2 Evaluation question 1
The document discusses conventions used in music videos, album packaging, and advertisements for both. It summarizes that the music video uses visuals linked to lyrics, following Goodwin's theory. It uses typical rap music video conventions like dark colors, close-ups of the artist rapping, and locations. However, it also challenges conventions by using open grassy spaces and brighter shots. The album digipak and advertisement include standard elements like the artist image, album title, and tracklist, but the advertisement challenges conventions by placing the image on the right side. Using conventions like a meaningful narrative, black and white shots, and close-ups of the artist rapping may appeal to the target rap/hip-hop audience.
Media task 1
This document discusses media forms and conventions used in music videos. It provides examples of several techniques used in the student's own music video project as well as examples from other artists' music videos. These techniques include using close-ups to promote the artist's image, tracking shots for movement, syncing the video to the song, discontinuity editing to create meaning, matching the video's pace to the song, artificial lighting to give the artist a glow, blurry colors for atmosphere, minimal makeup for an edgier look, and a nose piercing to give an indie vibe. The document aims to analyze how the student's project did or did not use, develop, or challenge established conventions of music video forms.
Evaluation Q2
The combination of the main product (a music video) and ancillary tasks (a Digipak, band website, and CD booklet) was effective because they had consistent branding, themes, and aesthetics. The products portrayed the indie rock genre and themes of friendship and adolescence. While some continuity issues arose between the number of characters in different products, the color scheme, fonts, and images unified the package. The music video, Digipak, and other ancillary tasks complemented each other to present a cohesive final product for the target indie rock audience.
Types of music videos
The document discusses three main types of music videos:
1) Narrative music videos tell a story related to the song's lyrics through illustration, amplification, or disjuncture. An example is "Sucker for Pain."
2) Concept music videos lack a storyline and aim to portray an unusual, memorable concept through creativity. Gotye's "Somebody I Used to Know" exemplifies this.
3) Performance music videos focus on the artist performing the song live with little other production, making them cheaper but sometimes less interesting to watch. Bon Jovi's "Livin' on a Prayer" illustrates this type.
Evaluation question 1
This document summarizes the music promotional package created by the student. It discusses how the music video used conventions like narrative performance and cultural signifiers but took a more realistic approach. It also discusses how the editing, digi-pack cover, and promotional poster used conventions of existing media but added some unique elements. The package aimed to authentically represent the song about the struggles of urban youth.
'In what ways does your media product use, develop or challenge form conventi...
The document discusses how a music promo video for a band both uses conventions of real music videos but also challenges some conventions. It is a narrative and performance based video, showing the band members in various locations. While it follows conventions like using music and color correction, it challenges conventions by only showing the lead singer performing instead of the full band. The accompanying digipak design for the album release also both follows conventions like using consistent colors and fonts, and challenges them by using a custom barcode and releasing over two discs instead of one.
Evaluation Question 2
This document summarizes a student's music video project and ancillary marketing tasks. The main product is a music video for the song "Lego House" by Ed Sheeran depicting a character struggling with his father and himself. Ancillary tasks include a digipak and magazine advertisement representing the sad and lonely character consistently. The target audience is older teenagers who could relate to the meaningful lyrics. Improvements could include stronger branding and references to social media. Overall, the marketing campaign effectively conveys the theme of isolation through visuals to familiarize the audience.
Presentation3
This document discusses how a band's album poster uses, develops, and challenges conventions of real media products. It uses conventions by featuring a recurring piano image and including standard information like release date and names. It develops conventions by making the piano, not the band members, the main focus. It challenges conventions by including a large amount of text, as low-profile bands need more promotional content than just images of recognizable artists.
Evaluation 1
The document discusses conventions in music videos and how the media product incorporates or challenges these conventions. It notes that editing, mis-en-scene, camerawork, and sound all have conventions in real music videos. The response discusses how the editing, mis-en-scene, and some camerawork in the media product follow conventions by editing to the beat of the song, using black and white consistent with rap videos, and incorporating narrative elements seen in videos like "Same Love". The response also discusses ensuring key information is on the poster and digipak to meet conventions while making the digipak design unique.
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Similar to A2 Media Studies Evaluation Question 2
Evaluation (media)
The student used various media technologies throughout the project. During planning, they used Illustrator to brainstorm ideas. For research, they used YouTube to analyze music videos and SurveyMonkey to conduct questionnaires. A Canon camera was used to film interviews. Adobe Premier was used to edit the video, adding text in Photoshop. Photoshop was also used to design the digipak and magazine article. Social media helped evaluate feedback. Various technologies supported the different stages of production.
Evaluation question two
The document discusses marketing strategies used by the band Muse for their album Resistance and how these strategies were applied to student projects. Specifically:
1) Muse used consistent themes, imagery like hexagons and butterflies, fonts, and colors like red across their album marketing, music videos, and merchandise to create a cohesive brand.
2) The student analyzed Muse's approach and similarly incorporated consistent fonts, images of the band, and use of the color red across their music video, digital album packaging or "digipak", and website.
3) Social media, synergy across products, and interlinking all parts of the marketing campaign were also important strategies the student considered to successfully promote their projects.
Evaluation 1 - Fateh Khaled 8703
In what ways does your media product use, develop or challenge form conventions of real media products?
Evaluation 1 - Fateh Khaled 8703
In what ways does your media product use, develop or challenge form conventions of real media products?
Evaluation Question 1
The student learned about several conventions of real music videos, genres, digipaks, and magazine advertisements. For music videos, they learned about common camera shots, mise-en-scene, editing techniques, lighting, and how videos can build an artist's persona. They applied similar conventions to their own video, magazine ad, and digipak for a pop song, including typical layouts, font sizes for artist/album names, and consistent imagery across products. While following conventions, they aimed to make their products unique through subtle themes and restricted narratives to encourage deeper audience engagement.
Question 3 power ponit
The document summarizes audience feedback received for a music video and other promotional materials. Research included UK tribe profiling, social media pitching, surveys, and verbal feedback. Facebook proved most successful for receiving feedback on the posted video. Suggestions included adjusting slow motion, lighting, sound effects and eye positioning. The colors and narrative were well received but some adjustments were made. Additional filming and editing addressed technical issues. Feedback on the magazine advert and digital packaging led to changes like adding a logo, varying fonts, resizing elements and including a barcode.
Question 2 evaluation export yay
The document discusses products created for a music project including a music video, digipak, and website. It focuses on how themes of being trapped in a relationship were conveyed through use of color and imagery. Muse's album Resistance is analyzed as a case study for effective marketing techniques. Key aspects discussed include using consistent fonts, imagery like hexagons and butterflies, and highlighted colors like red across videos and products to reinforce themes. The importance of social media, synergy across products, and creating a cohesive brand identity are also covered.
Q2 a2 media
1. The presenter created a music video, magazine advert, and CD cover as part of an A-level media coursework project.
2. They worked closely to ensure the ancillary texts of the magazine advert and CD cover closely related to the music video and effectively promoted the artist.
3. Research of similar bands was conducted to match the genre of "electro pop" and make the products professionally represent the target young adult audience.
Question 2 media
The combination of the main product (music video) and ancillary texts (digipak and album advert) is effective because they maintain a consistent branding and visual style. Key elements like colors, logo, and photos are integrated throughout all materials to clearly identify the band and genre. Doodles added to the music video and polaroid transitions help engage the target audience and enhance repeat viewing. Maintaining continuity across all promotional packages successfully establishes and reinforces the band's brand identity.
Question 2 media
The combination of the main product (music video) and ancillary texts (digipak and album advert) is highly effective through consistent branding. The branding establishes a clear message and genre that is recognizable across all promotional materials. Color, logo, and imagery are integrated throughout the products to create continuity and instantly connect them to the band. Doodles and polaroid transitions in the music video enhance engagement and narrative.
Evaluation Q1
Evaluation question- In what ways does your media product use, develop or challenge forms and conventions of real media products?
(music video, digipak and poster)
Evaluation question 1
The document discusses conventions in indie music videos, magazines ads, and digipaks. It analyzes the document writer's own media products in these areas and how they both use and challenge conventions. The music video challenges conventions by having a woman lip sync a man's song, leaving the narrative open to interpretation. The magazine ad challenges conventions by being sideways. The digipak strictly follows conventions to establish the artist's brand identity as undiscovered. Overall, the products create a balance of convention and challenge to be effective for the indie genre.
Evaluation Question 2 - How effective is the combination of your main product...
Media A-Level A2 Coursework - G324 Evaluation Question #2 (How effective is the combination of your main product and ancillary texts?)
Evaluation question 1
This document discusses conventions and forms in music videos and how the author's music video does or does not follow them.
It describes common conventions like clothing styles reflecting the genre and how the author incorporated conventions of the indie genre. The author both develops conventions by combining narrative and performance elements and challenges conventions by omitting voyeurism typically seen in other genres and not fully following Tzventan Todorov's narrative theory. The goal was to be independent while still fitting the indie genre.
Q1234
The document discusses how a media project used and challenged conventions of the indie music genre. Research was conducted on fashion trends, camerawork, narratives, and album designs of other indie artists. The project incorporated many conventions like simple clothing styles and camera movements but also challenged conventions through techniques like slow motion shots. Audience feedback was positive and confirmed the project fit genre expectations. New media technologies were used at all stages, including online research, planning tools like PowerPoint, video cameras for production, and online surveys and blogs for evaluation.
Evaluation 1
This document discusses the conventions used in real music videos and how the student incorporated those conventions in their own media product. It addresses conventions related to editing, mise-en-scene, camerawork, sound, posters, and digipaks. For editing, mise-en-scene, camerawork and sound, the student aims to follow conventions of real music videos by editing to the beat of the music, incorporating genre-specific elements, and focusing solely on promoting the song. For the poster and digipak, conventions like including titles, labels, and artwork are included while avoiding overuse of certain elements. The music video also incorporates conventions of the rap genre through its use of black and white.
Task 2
The three main tasks of the campaign were to create the band's image, produce ancillary products like a music video and CD, and make the band look professional. The products created were a music video, CD, and website. The goal was to associate the band with similar indie/rock bands and represent themes of rebelliousness, teenage life, and freedom. The target audience was identified as 17-21 year olds who are indie/hipster, use social media, and smoke shisha or marijuana. The products would be advertised on social media, magazines, buses and TV and available for purchase on websites like Amazon and in stores.
Media evalutation
Laura Heath created a music video for the rock song "Are You Gonna Go My Way?" to portray a punk band as young students just having fun with music. She received feedback that helped her refine the video and ancillary materials to better convey the band's image. Laura learned new media technologies like Sony Vegas, microphones, and Adobe/Fireworks to record, edit, and design her project. She evaluated her work by gathering comments on Facebook and creating presentations.
Evaluation Q1- powerpoint
My advert uses conventions like including the artist's headshot and website. It develops conventions through a geometric collage design and subtle artist name. It challenges conventions by using a small artist name and focusing on the album release over the artist.
My album uses conventions like color schemes and layout but does little to develop conventions. It challenges conventions with more songs listed than typical and a subtle artist name.
My video uses conventions like relationships, product placement and performances. It develops conventions by presenting relationships as flashbacks rather than present time. It challenges conventions through its dark black and white filter and focus on drugs/alcohol.
Evaluation Draft 1
The document discusses the ways in which the media producer's music video, digipak, and promotional materials use and develop conventions of real media products.
For the music video, the producer researched the song's meaning and visual interpretations to inform their own visual storytelling. Shots and stylistic elements from the inspiration video were incorporated. The video challenges stereotypes by portraying the youth in a rebellious but principled light.
The digipak maintains the vintage-inspired color palette and fonts for branding consistency. It challenges conventions by combining illustration and artist portrait rather than just using portrait.
The teaser and advertisements maintain the house style through consistent visual elements and fonts to intrigue and inform audiences
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A2 Media Studies Evaluation Question 2
- 1. A2 Media Studies Evaluation Question 2 How Effective is the combination of your main product and ancillary texts? Ethan James
- 2. What music videos did I study? • For my project, I researched multiple music videos within the related genre of dance/house. • I researched David Guetta’s Titanium, Bastille’s Of The Night, Avicii’s The Nights and Calvin Harris’s Pray to God. • This research gave me the opportunity to study different music videos in detail, looking at how they have used lighting, props, camera and what kind of style of video they have chosen be it narrative, live or hybrid. • After watching what professionals had done with their videos, my group decided that David Guetta’s Titanium would suit our project best as we had a lot of ideas we could use whereas we found ideas a bit difficult for the other songs
- 3. How did my music video relate to the artist? • My music video is a narrative style video and as such there are no exact ways in which the video relates to the artist David Guetta however my music video does bear resemblance to Guetta’s existing music video of Titanium. • My group chose to go against normal conventions of a music video by not incorporating an artist into the video though this was justified as we wanted to portray our interpretation of Guetta’s lyrics for Titanium through a narrative only video.
- 4. What digipaks did I study • During my research for my digipak I studied numerous existing digipaks, Deadmau5’s For Lack of a Better Name, Ministry of Sound’s The Annual 2000 and Calvin Harris’s Motion. • The digipaks I researched differ slightly in how they visually appear. • Ministry of Sound has no specific artist to represent as it is made up of a collection of multiple artists so they have chosen to go with their logo on a bluish purple background with the title and info below. • Deadmau5’s For Lack of a Better Name chooses to go similar to ministry of sound by placing Deadmau5’s logo on a black background, the colour of black makes the turquoise mouse eyes and title really stand out. • Calvin Harris has gone against the other two digipaks by putting what appears water in a very slow motion capture as the background, which refers to the title of the album Motion, apart from the background Harris had used a standard font approach for the visual of titles and name.
- 5. Distribution – Where would I put my advert? • There are various magazines in the specific genre, AskAudio, MixMag, DJ and others. • Advertising my magazine advert in any of these magazines would create a considerable boost in the amount of audience attracted. • Displaying my advert in a magazine not specific to music would also benefit as it would reach a wider area further attracting an audience. • Another area in which I could display my advert would be online specifically Facebook, I say this as my advert is the right dimensions for their advert posting, if successful this would create a boom in the attraction of my target audience as you can choose what specific audience you are aiming for.
- 6. Where would my digipak be sold ? • My digipak would most likely be sold in retail shops like HMV and WHSmith but also in widespread supermarkets like Tesco. • My digipak could also be sold online at Amazon, Google, Spotify, iTunes and other online sellers. • By selling my digipak online I could market it through the use of synergy and make use of media convergence • By utilising these methods i will attract a wider field of audiences.