The document discusses how the author utilized audience feedback at various stages of creating ancillary tasks for a band called "Your Illuminations." Initially, the author created drafts of a magazine poster and digipak based on research of genre conventions. Peer feedback on the initial drafts informed changes to better conform to audience expectations and improve aesthetic quality. Through iterative drafts and soliciting additional feedback, the author refined the designs of the ancillary tasks to better represent the band's branding and style within the expectations of the indie genre.