The document describes the layout and design elements used on a double page magazine spread about an artist. It uses a close-up photo of the smiling artist as the main image to draw attention and convey her importance. Color schemes, pull quotes in different fonts, column structure, and additional information like photographer credits and publication details are used to guide the reader through the article and encourage reading. The layout aims to attract readers through visual emphasis, organization of content, and inclusion of relevant details.

1. Evaluation question number 5
How did you attract/address your
audience?
- Double page spread -

2. Main image
The main image is a close-up of
the artists face and the artist is
directly smiling at the camera.
The fact that the picture of the
artists is taking a whole page,
shows her importance and gives
her a lot of attention. The
watermark, which is also the
title, is not too noticeable, but
tells the reader immediatley
who the article on the right is
about.
By editing the picture black and
white it fits really well with the
colour scheme and the big smile
from the artist draw´s the
readers attention and creates a
positive mode of address. It
connects with the contents of
the article and the coverlines,
where the artists tells about
how happy she is.
Colour scheme
The main colours are the same as on the cover and the
contents page (white,black,pink and grey).
Colours are being used to highlight more important
bits and to make it look more professional.

3. Pull quote
The pull quote on the top is
there to draw the readers
attention and to encourage
them to read the article
underneath. Therefore it is
written in big, pink letter, which
stand out against the rest of the
article and the rest of the
double page spread.
Introductory
paragraph
There is a short text to give the
reader a basic idea about what
the main article is going to be
about and to give them some
information about the artist. It is
written in white and itallic
letters to make clear that it does
not belong to the article below.
Dropped capital letter
The main article starts of with a big,bold,pink
letter to make it easier for the reader to
orientate and it also draws in attention .

4. Columns
The article is split into two
columns to make it easier for the
reader to read and it also give the
page a clear look.
Important words and phrases are
highlighted and one important
pull quote is written in a bigger
and different font as the rest of
the article to help to draw the
readers attention. It also helps
that the article does not look too
boring and it enourages the reader
to read it.
Additional information/ Generic codes and conventions
The reader can find the photographer´s name and the name of the author underneath the
watermark and the main article.
He can also find the magazines name, the date and the web-adress of the magazine. Especially in
these days the web-adress is really important as everybody uses Smartphones etc. and it could
make the reader subscribe to a digital version.