Evaluation question number 5. How does your media product attract/adress your target audience?

1. Evaluation question number 5
How did you attract/adress your
audience?

2. Title
The word „INSIDE“ is just framed
by two differently coloured and
sized lines. These clearly seperate
it from the rest of the page. The
masthead itself is written in big,
grey letters and draw the readers
attention immediately. The actual
masthead of the magazine
(POPULAR) is skewed next to the
title. It is also quite big and is
framed in pink.
These two parts build the title and
draw the readers attention
immediatly as they are both large
and colourful.

3. Contents
The contents part is divided into
three main sections: „Features“,
„Review“ and „Every month“. These
are all written in big letters and
clearly stand out against the
background, They are framed by
different colours and different fonts
to help making the page look more
clear and organised. The page
numbers are written in big, bold,
grey letters to seperate them from
the headings and sub-headings.
The headings are written in bold,
black letters and are easy to read.
The columns frame the main image
and give a brief overview of what the
features are about.

4. Main Images
The main image covers a large space of the contents
page and tells the reader immediatley that the
artist is the main feature in this issue. The picture is
a long shot of the cover star and it attracts women,
but also men as it is quite provocative.
On the blank space of the picture the reader can
find the page number and a briefly describtion of
the article. There is also a hashtag, which should
encourage the reader to search for this hashtag and
to find out more about the cover star and the
article. Especially the target audience for this
magazine, love using hashtags and therefore it is a
useful additon.
The other two smaller pictures just tell the reader
the page number, where they can find the article to
these pictures.
All three pictures are of young women, which
adresses my target audience as they can probably
identify with the stars.
The pictures fit well with the
colour scheme as the stars are
wearing blue, white, pink and
black clothes.

5. Additonal informations/
Generic codes and
conventions
On the left next to the masthead the reader can
find the issue number, the date and the web-
address of the magazine and also an appeal to
follow „POPULAR“ on Facebook, Instagram and
Twitter.
The web-address is useful as the reader can go
and check out the siteand maybe find the
digital version on there. This would be good as
the reader could subscribe the magazine, which
would guarantee an audience for weeks,
months or years.
The appeal to follow these social networks
especially attracts younger people as they are
known to interact with this media. It is easy for
them to follow and therefore to keep up with
all the news. Also if they follow they would see
advertising (below the line adversing), which
could make them curious and encourage them
to buy an issue or to subscribe.