A detailed insight into music artist's digipaks and an analysis of how I may utilise some of these ideas as inspiration for my own A Level piece of digipak artwork. This presentation focuses on the conventions of the reggae genre because the music video I am basing my product on is from this genre.
A detailed insight into music artist's digipaks and an analysis of how I may utilise some of these ideas as inspiration for my own A Level piece of digipak artwork. This presentation focuses on the conventions of the reggae genre because the music video I am basing my product on is from this genre.
3. The heart
The most common and popular symbol
of love. The heart has traditionally been
associated with strong emotion and
affection. The heart is considered the
organ which brings about love and
people often use the heart to show their
love for one another for example you
may often hear people talking about
how someone has stolen their hear or
even of someone having a broken
heart. If we do use a heart for our CD
cover we would like to have something
such as a light coming from the heart
with the light depicting the power of
love. This would as a result relate to our
music video as it could represent the
strength of the love the artist within our
video has for her boyfriend. We could
also use the broken heart which is
again common, this could be used to
depict the adversity and tribulation the
artist is feeling which is as a result
causing her heart to break.
In this flat plan we have utilised the idea
of a heart with a light coming through
for the cover of our CD, the heart in this
flat plan represents as I have mentioned
before represents love and the light
beaming from it signifies power,
combining these two elements depicts
the power of love.
4. Blood and water
This combination could
symbolise the artists
relationship with her mother
as well as the relation ship
with her and her boyfriend.
Everybody has heard of the
phase "Blood is thicker than
water", however in the case of
our video this phase is
challenged as the relationship
with the artists mother is
portrayed as weak in contrast
to the relationship between
her and her lover so we could
in some way on our cover
have an image of water
overpowering blood.
This flat plan utilises this idea
for the front cover...
5. A red rose with thorns
A rose is often used to represent
love. Red roses signify love,
passion and courage all elements
which are endemic within our
video. The the rose could be
used to represent the artist love
for her boyfriend and the thorn
could depict her mother as thorns
are sharp and can cause pain,
this could therefore show the pain
and anguish her mother is
causing her due to the way she is
behaving towards her and her
mothers lack of willingness to
accept the man the artist loves.
The following flat plan utilises this
idea...
6. We wanted to try and portray both
cultures and in some way depict the
narrative of our video which is
fundamentally about a girl torn
between two cultures who are
represented through her lover and
mother. Initially we thought of having
the girl in the middle with objects that
represent both the Pakistani and
English culture behind her, we then
developed this concept and decided to
split the female in half and have her
dressed in clothing from both the
Pakistani culture as well as clothes
from the English culture. Behind each
half of the clothing we created a
collage, for the side where the she is
wearing clothes from the Pakistani
culture we used images of her
relationship with herself and her
mother in the collage to portray this
part of her life and for the side where
she is wearing the English clothing we
used images of her and her boyfriend
within the collage in order to portray
this part of her life also.
7. The following flat plan has on it
a burning candle. We
constructed this flat plan
because we felt it could
effectively portray the artists
relationship with her boyfriend
as well as her mother. The
melting candle could depict the
break down of her relationship
with her mother and the flame
could represent the burning
love and passion she has for
her boyfriend.
8. In this flat plan we decided
to have a photo album,
this is because we used
photo's in our video to
show the relationship the
artist had with her mother
and her boyfriend, the
photo's within our video
were used to illustrate
cherished memories we
therefore felt that it would
be a good idea for our
front cover.
10. The following flat plan has a picture of the artist crying, this simple idea could portray the
anguish the artist is feeling and her tribulation.
11. This flat plan has on it a teddy bear which was given to the artist within the video, we felt this
teddy bear signified the most predominant theme within our music video which is the power
of love.