The target audience for the media product is 15-20 year olds who enjoy horror films and thrill-seeking. Research found this age group prefers a female protagonist and associates knives with horror. Horror appeals to a wide age range seeking tension and adrenaline. The target audience consumes indie and mainstream films, enjoys building tension, and is active on social media. Key factors to attract this horror film audience include genre, a relatable lead actress, and sound design that generates mystery and tension.

1. Evaluation Question 4
Who would be the audience for your media product?

2. • What I found from my audience survey:
I sent my surveys out to an audience ranging from ages 15-20 in order to
find out what they thought about our idea. From the surveys I found out that
the majority of our target audience preferred a female protagonist. We also
asked them what sort of weapons they would associate with a horror and
100% of them said a knife.

3. • What type of audience usually watches Horror films?
The horror genre can be for a wide range of people of all ages that enjoy tension
and an adrenaline rush. Our horror is aimed at the age group of 15-20 as that is the
age range of our main character which means it should be more relatable to them.

4. • What type of person would my target audience
consist of?
Age: 15-20
Gender: We have made the film gender neutral so
that anyone who loves a adrenaline rush can enjoy it.
Values and benefits: Loves an adrenaline rush and
the build up of tension and the thrill of being scared.
Communities: will be familiar with a number social
media sites including Facebook, twitter, Instagram
and snapchat and may even have a YouTube channel
with either few or no videos on it.
Media consumption: would go to a lot of both indie
and mainstream cinemas and may watch some crime
dramas for the suspense and mystery. May be a fan
of some indie films like “paranormal activity” and
”nightmare on elm street”

5. What factors attract an audience to a film?
Genre: Horror
Actress: With in the age of our target audience so that it makes it more relatable.
Sound: We used slow eerie music which helped add tension to the film. Also
having the diegetic sound of the car and books falling off the bookcase adds to the
feel of the film making the audience what to know what's behind it adding a
mysterious feeling.