The document discusses how the media producers attracted and addressed their target audience for their horror movie. They promoted the movie on social media to target 16-25 year olds. They made the zombie makeup and costume scary and had the zombie jump towards the couple at the end of the opening to create tension. The sequence started normally at a house party to surprise viewers later. Not revealing the zombie early on intrigued audiences. A news report voiceover about the outbreak informed viewers while characters remained unsure, drawing audiences in.