Genre is an important categorization for films that allows audiences to understand the type of content they will experience. It helps film companies effectively market and advertise their movies by targeting specific audiences. Having a clear genre also lets viewers know the common conventions they will see within that category. Producers rely on genre to identify a target demographic and increase the chances of financial success by attracting that intended audience.

1. Importance of Genre
By Amelia Barrett

2. What is Genre?
Genre is different category’s that films are categorized into so that the
audience know what they are watching or reading in the media.
Examples of genre are:
Horror
Comedy
Action
Crime
Western
Romance

3. Genre
The importance of having a particular genre in a film are so that
the company know how to market and advertise the film. For
example if the film was horror then they would advertise it with
dark colors and ghostly font. As well as producing the film
around Halloween to increase the popularity and fright of it.
Genre also is important because it allows the audience to know
what there watching and have an idea of the conventions of the
film they are about to watch.
Lastly having a particular genre will allow the producer’s to know
that they have a certain target audience that there aiming the
film towards therefore they know they will gain profit. Where as
if the film was not easily placed into a genre then the company
would find it difficult to market and attract an audience
therefore they may not make a huge amount of profit from the
film.

4. Conventions
Western- cow boys, gun shots, horses, dry land, hot weather, bar.
Horror- knives, blood, women, gore, children, murders, ghosts,
dark lighting, scary music.
Crime- police, police cars, inspectors, murder, weapons, flashing
lights.

5. Classification
By Amelia Barrett

6. Age- 12
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Strong language can only be used infrequently but only words like f***
Moderate language can be used these are words such a ‘Bitch’ and ‘Twat’.
Any homophobic or racist terms are not aloud to be used.
Sex and nudity may be discreetly used but must be brief.
Verbal sex references should not go beyond what is suitable for young
teenagers.
Moderate violence is allowed. There should be no emphasis on injuries
and blood
Weapons may be present but not ones that 12 year olds can get there
hands on.
Sexual violence for example rape can only be used briefly and discreetly.
Infrequent sights of drugs but dangerous behavior for example suicide can
be present.

7. Age- 15
• Strong violence.
• Frequent strong language such as f*** and briefly the
word c***.
• portrayals of sexual activity.
• verbal references to sex.
• sexual nudity.
• brief scenes of sexual violence or verbal references to
sexual violence.
• discriminatory language or behavior for example
racism can be used as the theme.
• drug taking.

8. Age- 18
• very strong violence
• frequent strong language of f***and strong language
of c***. Uses can be aggressive and direct.
• strong portrayals of sexual activity
• scenes of sexual violence
• strong horror
• strong blood and gore
• real sex (in some circumstances)
• discriminatory language and behavior can be used and
used as the theme of the film.