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My target audience will most likely be unisex as due to my secondary
research, I noticed that both male and female genders like the indie
genre.
My target audience may be interested in;
 Music (indie/rock)
 Festivals
 Alcohol/smoking
 Vintage
 Instruments
 Plain/vintage clothing
 Photography
People of this age range (15-
25) are young and often “Live
in the moment” therefore
stereotypically enjoy partying
as they are young.
Due to my secondary research, I have
discovered that my target audience is more
likely to be;
 Older teens/young adults (15-25)
 Unisex (male and female)
 Working class

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Evaluation Question 4

  • 1. My target audience will most likely be unisex as due to my secondary research, I noticed that both male and female genders like the indie genre. My target audience may be interested in;  Music (indie/rock)  Festivals  Alcohol/smoking  Vintage  Instruments  Plain/vintage clothing  Photography People of this age range (15- 25) are young and often “Live in the moment” therefore stereotypically enjoy partying as they are young. Due to my secondary research, I have discovered that my target audience is more likely to be;  Older teens/young adults (15-25)  Unisex (male and female)  Working class