1. Detailed Target Audience Profile

2. General
• Age: Early twenties- thirty
• Gender: Both genders, however emotional
lyrics may appeal to female listeners.

3. Hobbies and Interests
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Art, Photography
New Music (Niche/ Indie Alternative genre)
Outdoors
Live music and festivals
Sport
Shopping

4. Career & Education
• Received higher education
(University, Apprentiship )
• Career in teaching, the arts, music, Journalism
etc...

5. Demographic
• B, C1, C2
• Professional, middle
class, Skilled workers.

6. Psychographics
• Hedonists- People who want a good time
• Explorers- People in search of something new
and exciting
• Individualists- People who want to stand out
from the crowd

8. Film and TV

9. Music Taste