Evaluation Question 3
What kind of media institution might distribute your media product and why?
Prometheus Global Media -Billboard
Prometheus Global Media is a New York City-based B2B media company. The
company was formed in December 2009, when Nielsen Company sold its
entertainment and media division to a private equity-backed group led by
Pluribus Capital Management and Guggenheim Partners. Guggenheimacquired
Townsquare Media -XXL
Townsquare Media (formerly Regent Communications Inc. until 2010) is an American media
company based in Greenwich, Connecticut.
The company began primarily in radio: As of August 13, 2010, after it acquired sister companies
Gap Broadcasting and GapWest Broadcasting, it owned 171 radio stations in 36 radio markets,
with concentration in the Northeast, Midwest, Southwest, and Mountain states.
Time Inc. Vibe
Time Inc. is an American New York-based publishing company. It publishes over 90 magazines,
most notably its namesake, Time.[1] Other magazines include Sports Illustrated, Travel +
Leisure, Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, Southern Living, Essence,
This Old House, All You, Real Simple, and Entertainment Weekly. It also owns the UK magazine
house Time Inc. UK, whose major titles include What's On TV, NME, Country Life, Marie Claire,
Wallpaper* and InStyle. Time Inc. also operates the digital-only titles MyRecipes, TheSnug, and
MIMI.
Time Inc. also owns the rights to LIFE, a well-known magazine that has been published in many
different formats. Time Inc. currently owns and runs LIFE.com, a website dedicated to news and
photography.
For my magazineI believe TIME INC. to be the mostsuitable publication. This is
because they produceVIBEmagazine, which I drew most of my inspiration from.
This magazineis much more modern and targets more of a niche market than the
other 2. Whilst still covering top stories and artists they effectively introduce up
and coming artistto the market much like my own magazine.

Evaluation question 3

  • 1.
    Evaluation Question 3 Whatkind of media institution might distribute your media product and why? Prometheus Global Media -Billboard Prometheus Global Media is a New York City-based B2B media company. The company was formed in December 2009, when Nielsen Company sold its entertainment and media division to a private equity-backed group led by Pluribus Capital Management and Guggenheim Partners. Guggenheimacquired Townsquare Media -XXL Townsquare Media (formerly Regent Communications Inc. until 2010) is an American media company based in Greenwich, Connecticut. The company began primarily in radio: As of August 13, 2010, after it acquired sister companies Gap Broadcasting and GapWest Broadcasting, it owned 171 radio stations in 36 radio markets, with concentration in the Northeast, Midwest, Southwest, and Mountain states. Time Inc. Vibe Time Inc. is an American New York-based publishing company. It publishes over 90 magazines, most notably its namesake, Time.[1] Other magazines include Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, Southern Living, Essence, This Old House, All You, Real Simple, and Entertainment Weekly. It also owns the UK magazine house Time Inc. UK, whose major titles include What's On TV, NME, Country Life, Marie Claire, Wallpaper* and InStyle. Time Inc. also operates the digital-only titles MyRecipes, TheSnug, and MIMI. Time Inc. also owns the rights to LIFE, a well-known magazine that has been published in many different formats. Time Inc. currently owns and runs LIFE.com, a website dedicated to news and photography.
  • 2.
    For my magazineIbelieve TIME INC. to be the mostsuitable publication. This is because they produceVIBEmagazine, which I drew most of my inspiration from. This magazineis much more modern and targets more of a niche market than the other 2. Whilst still covering top stories and artists they effectively introduce up and coming artistto the market much like my own magazine.