Film 4 would be the most likely media institution to distribute the media product because it supports independent UK filmmakers and has distributed many successful small-scale British films. As a company that funds productions targeting local audiences, Film 4 provides opportunities for independent films to reach audiences and gain recognition in the industry. Other options for independent film distribution include smaller companies like Microwave that provide funding to promote young UK filmmakers, as well as national lottery grants awarded by the BFI to encourage British film production and distribution.