This document discusses different types of media institutions that could distribute a media product and why. It analyzes large institutions like Warner Bros, Disney, and Universal Studios that have huge budgets and widespread marketing and distribution capabilities. It also discusses smaller independent companies like Working Title Films and Bedlam Productions that have more limited budgets. The document concludes that for a large-scale thriller film, Universal Studios would be the best choice due to its large budget, successful history distributing thrillers like Psycho, and potential for huge profits.