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FILM DISTRIBUTION
IN THE UK
CAPRICE COWLAND
FILM DISTRIBUTION
• Film distributors help to identify and deliver the largest possible audience for the
film.
• A film can only be released once, therefore it is very important that the release is
done well and that it will result in further progress.
• UK film distributors spend around £300 million a year in order to bring out new
releases and creating awareness to audiences.
• In the first 3 days of a cinema release it is not unusual for a film to generate 30%+
of its entire box office.
MARKETABILITY AND PLAYABILITY
• Marketability (How it can be promoted to its particular audience)
• Playability (Hoe the film actually performs within the market)
• During the development of the campaign a variety of factors need to be
considered such as the audience, is the storyline suited to the target audience
and what sort of films which are similar to the one being marketed have the
audiences been attracted too.
THE DISTRIBUTION PROCESS
• Producers acquires the rights to film a movie
• Screenplay is created by one or more writers
• The confirmation of finance, cast and crew
• Principle photography takes place, in studios and locations. Continued by months
of post-production and editing
• Distributors develops release strategy considers release date delivery and takes
delivery of a master print
THE DISTRIBUTION PROCESS CONTINUED
• Distributors presents the film to exhibitors and negotiates agreements to have it
shown in cinemas
• Distributors market the campaign and launch in to the target audience
• Films run extends any number of weeks subject to demand
• After its run in cinemas, the film is released in subsequent windows (home
entertainment)
DEVELOPING RELEASE PLANS
• Competition must be considered when developing a release plan. They must
consider what films are other distributors releasing, to what target audiences and
when their release dates are.
• Is the film made by a ’name’ director? Is there any stars amongst the cast?
RELEASE MANAGEMENT:
SATURATION RELEASES
• Film releases are managed in different ways
• Saturation release is where it is in cinemas everywhere, it may be screened across
1000+ screens across the UK with 2 or more screens per cinematic complex
• This release helps to accommodate mass audiences who are eager to see the film
RELEASE MANAGEMENT:
SPECIALISED RELEASES
• Specialised releases of foreign language films or revived classes many
compromise of 25 prints or less
• The film may be screened in selected screens where local audiences are

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Presentation1

  • 1. FILM DISTRIBUTION IN THE UK CAPRICE COWLAND
  • 2. FILM DISTRIBUTION • Film distributors help to identify and deliver the largest possible audience for the film. • A film can only be released once, therefore it is very important that the release is done well and that it will result in further progress. • UK film distributors spend around £300 million a year in order to bring out new releases and creating awareness to audiences. • In the first 3 days of a cinema release it is not unusual for a film to generate 30%+ of its entire box office.
  • 3. MARKETABILITY AND PLAYABILITY • Marketability (How it can be promoted to its particular audience) • Playability (Hoe the film actually performs within the market) • During the development of the campaign a variety of factors need to be considered such as the audience, is the storyline suited to the target audience and what sort of films which are similar to the one being marketed have the audiences been attracted too.
  • 4. THE DISTRIBUTION PROCESS • Producers acquires the rights to film a movie • Screenplay is created by one or more writers • The confirmation of finance, cast and crew • Principle photography takes place, in studios and locations. Continued by months of post-production and editing • Distributors develops release strategy considers release date delivery and takes delivery of a master print
  • 5. THE DISTRIBUTION PROCESS CONTINUED • Distributors presents the film to exhibitors and negotiates agreements to have it shown in cinemas • Distributors market the campaign and launch in to the target audience • Films run extends any number of weeks subject to demand • After its run in cinemas, the film is released in subsequent windows (home entertainment)
  • 6. DEVELOPING RELEASE PLANS • Competition must be considered when developing a release plan. They must consider what films are other distributors releasing, to what target audiences and when their release dates are. • Is the film made by a ’name’ director? Is there any stars amongst the cast?
  • 7. RELEASE MANAGEMENT: SATURATION RELEASES • Film releases are managed in different ways • Saturation release is where it is in cinemas everywhere, it may be screened across 1000+ screens across the UK with 2 or more screens per cinematic complex • This release helps to accommodate mass audiences who are eager to see the film
  • 8. RELEASE MANAGEMENT: SPECIALISED RELEASES • Specialised releases of foreign language films or revived classes many compromise of 25 prints or less • The film may be screened in selected screens where local audiences are