The document discusses potential media institutions to distribute the low-budget independent British film "Coldstream" based on its target audience of 15-25 year olds and limited budget. It considers Film 4, Vertigo Films, and Lionsgate as options, noting Film 4's Oscar-winning successes, Vertigo's diverse genres and box office hit Street Dance 3D, and Lionsgate's productions of The Hunger Games trilogy and Twilight saga films. Social media is suggested as a cost-effective marketing method for "Coldstream" to reach its target audience.

1. WHAT MEDIA
INSTITUTION WILL
DISTRIBUTE
‘COLDSTREAM’?
CAPRICE COWLAND

2. FACTORS TO CONSIDER
• Who is the target audience of ‘Cold stream’?
• What is the estimated income the film will produce?
• Will the target audience be interested in the film?
• What is the films budget? Who is it produced by?
• Who are the actors in the film? Are they famous?
• How well have similar films done? What audiences did they attract?

3. ABOUT ‘COLDSTREAM’
• Coldstream (2017) is a low budget, independent British film by Silverlinings
pictures, based in Peterborough, UK.
• The target market is 15 to 25 year old
• Due to it being a low budget film, they cannot afford to spend excessively on the
distribution and marketing methods of the film
• Therefore, social media is a very useful marketing method as it is cost effective
and is very popular within the target audiences ages.

4. CASE STUDY: FILM 4
• Film 4 is a British film company established in 1982
• Film 4 have produced some successful films which have been Oscar winning such
as Slumdog Millionaire (2009)
• Film 4 is backed by Channel 4, who are not required by legislation to make films.

5. CASE STUDY: VERTIGO FILMS
• Vertigo Films is a UK Film and distribution company founded in 2002 by Alian
Niblo and James Richardson
• The films span a range of genres and audience taste and include the box office
smash hit Street Dance 3D
• Vertigo also owns a successful post production company in Berlin. The post
republic and is a partner is sales company Protagonist Pictures with Film 4 and
Ingenious

6. CASE STUDY: LIONSGATE
• Lionsgate are an American-Canadian entertainment company established in 1997
• They produced the Huger games trilogy films which was ranked in 2012 the top
digital title and the twilight saga films
• They have distribution partnerships with the history channel and A&E Networks