2. Questionnaires
When I started making my horror trailer, I decided to create an audience
questionnaire so that I could see specifically what my audience wants to see
in a horror trailer and what does not appeal to them as much, so I can
implement them in my trailer.
3. The results I gathered were very helpful and influential when
making my trailer. I was able to create a trailer which had all the
different techniques and important features. Each question I
asked my audience had significant value when making my trailer.
I was able to create a trailer that appeals to my audience, thanks
to my audience research.
4. From my questionnaire I was able to ask specific questions such
as gender, ideal location for a horror film and the ideal
antagonist which really helped me narrowing down exactly what
needed to be in my trailer to make sure it wasn’t to repetitive
and anything like another horror film. I wanted specific things
which would be appealing but with my own originality.
5. Ideal location for my trailer
From my audience research I was able to see that the ideal location for my
trailer would be in a haunted house so I would completely avoid filming my
trailer in an abandoned area because only 10% of my audience wanted this to
be the location.
6. Antagonist
From my audience research I was able to see that a ghost would be the most
ideal antagonist even though it is a popular antagonist it is clearly the scariest
antagonist to see in a trailer because if my audience was bored of seeing ghosts
in horror trailers they would have chosen a different option. Zombies were the
least appealing so I would have never used them as my antagonist.
7. Pearl and Dean
Also by looking at the pearl and dean website I was able to look at a film
which has the same rating as what my horror trailer will have.
By looking at insidious’s profile I
was able to see exact statistics for
age, gender and class. This was
very useful information to help
when creating my horror trailer
specifically at 15-24 year olds,
males and Students.
8. Magazine Cover and Poster
After asking people about horror trailer audience feedback, I asked them to
comment on what they want to be seen in a poster and magazine front cover.
Colours and lighting: almost all of my audience said they want to see dark
haunting colours for both the trailer and magazine but also bright lighting on
specific parts of the magazine and poster which are eye catching.
The content: content on my magazine had to be appealing and draw the
audience in because even if they picture is eye catching but the content isn't
interesting people wouldn’t be likely to buy the magazine. The poster has to
have all the information of who is involved in the trailer including director and
all of the cast to make it seem as realistic as possible.
Main Image: The main image has to be the scariest and have a haunting aura
to really capture the theme of my trailer.
