Question 4 and 5 Media evaluation

1. BrandonHanlon
Question4: Whowould be the audience for your mediaproduct?
In our group,we didresearchbefore decidingwhoourtargetaudience wouldbe.Aswe were doing
actionfilms,we researchedwhowouldbe more likelytowatchour film, The TrojanComplex.
Researchingthishelpedussee whoenjoyedactionfilmsthe most,eventuallywe came tothe
conclusionof aimingourfilmata targetaudience consistingof the agesof 16-34, thisis because in
our research,we foundthatin2014, 33% of all people atthe cinemawere inthe age groupof 15-24,
so we decidedthata youngtarget audience wasa goodidea,as thiswouldresultinmore people
seeingourfilm. We alsodecidedtochoose GroupC as our targetaudience asthisincludedthe
workingclass.
Althoughthe researchshowedthatpeoplefromthe agesof 15-24 made up 33% of cinemasin2014,
we feltthatwe neededalargerstatistic,16-34 seemedrealistic,asyoungpeoplewouldbe more
likelytowatchactionfilmsincinemasanditwouldreacha larger audience. Youngpeople are also
more likelytobringfriendstothe cinemawiththemtowatchfilms.
Overall,the audienceforourmediaproductwouldbe inthe agesof 16-34, as my researchshows
that youngpeople are more likelytogoto the cinema,as well asbeingmore likelytowatchaction
films.
Question5: How did you attract/address your audience?
For The Trojan Complex,we hadtoattract and addressour audience. We createdaquestionnaire in
orderto gain feedbackfromourtargetaudience,thisaddressesouraudience andwhattheyare
interestedin,aswell asattractingthemtoThe TrojanComplex,astheyare helpingcreate itby
answeringimportantquestions. Anexample of aquestionwe askedwas“Whatdo youusually
expectfromthe first2 opening minutesof anActionfilm?”Thisquestionallowedustosee whatour
target audience wantedfromourfirst2 openingminutes,seeingwhatcanactuallyattract the
audience.We implementedtheirthoughtsintothe finalproduct,forexamplealotof people
expectedtosee fightingandfastpacedaction,withspecial effects.We didthiswithafightscene
betweenAgent37 and ArthurSmith.I alsoeditedingunshoteffects.
Anotherquestionwe askedinthe Questionnaire was “Whatdoyouthinkwill be the biggestaction
filmof 2015?” I thinkthatthiswas an importantquestionaswe couldlookatthe conventionsof
these films,andnote downwhatwe couldaddto The Trojan Complex.Mainlyeveryoneanswered
withStar Wars: The Force Awakens,sofromlookingatthis,we foundthatit wasa fastpacedfilm
that includedfightingandspecial effects,whichwe implementedintothe first2openingminutesof
our final product.
While lookingatactionfilms,we alsonoticedthatsuspense wasimportantinattractingthe
audience,we thoughtthatthiswasanotherimportantidea.How didwe dothis?We created
mysteryinthe characters Agent37 andthe governmentinformant,theirreal identitiesare unknown
and Agent37 istaskedwithassassinatingenemies.Withthis,the audience will be askingquestions
such as,who ishe?What happenedtohiminhispast? How didhe become a hitman?All of these
questionswill create suspense,whichiskeyinkeepinganaudience entertainedandattractedto the
filmandthe plot.

2. BrandonHanlon
We alsothoughtthat editingwaskeyinattractingthe audience,wouldthe audiencebe interestedif
there were simple mistakesinthe film?Iwastaskedwiththe maineditingwithhelpfromCharlie,it
was importanttomake it as smoothas possible andtohave continuity.If there wereanyerrors,the
audience mayhave pickeduponthis.Editingalsoincludedmanyothercrucial things,suchasthe
soundeffectsandmusic,aswell asthe gunshotspecial effects.All of these thingsiswhatourtarget
audience wanted,sowe addedthemintoThe TrojanComplex,attractingthemtoourfinal product.
Anotherthingthatwas importantwiththe audience wasthe narrative of The TrojanComplex. A
grippingnarrative wasimportantinattractingthe audience.We feltthatthe ideaof a mysterious
hitmanwouldbe a greatideafor a plot.We mainlyfocusedonthe first2 openingminutes,suspense
was builtbefore the targetswere assassinated,andthe audience isleftfeelingexcitedaboutthe
plotdue to the fast pacedfirst2 openingminutes,whatcouldthe restof the filmbring?
Shotswere anotherimportantthinginattractingour audience,afast-pacedyetsuspensefulvideo
was whatwe were tryingto accomplish.Withfastcamerashotsand a varietyof them, I thinkthat
we achievedthis.The fastcamerashotsin The Trojan Complex wasmostlyinspiredbyourresearch
of the actionfilmgenre,andfromwatchingthe first2 openingminutesof manyfilms,we foundthat
thiswas the correct thingto do.
Overall,ourtargetaudience researchcouldhave beenimproved.We didrecordvox pops,however
unfortunatelythe SDcardbecame corrupt or the videoswere justnotworking.However,we did
addressour audience andwe attractedthemtoThe Trojan Complex byfollowingtheirfeedback and
makingchanges.