The document discusses the target audience for an indie music magazine. The magazine will target 16-21 year olds who enjoy indie music. It will appeal to both male and female readers, as both genders enjoy the genre. Typically, the target audience will have lower or middle incomes and work in manual labor jobs. They will also be avid music fans who play instruments or are in bands. The intended readers will likely live in the suburbs where newsagents and supermarkets that sell magazines are located.