The target audience for the artist would be mainly females aged 16-20, similar to fans of The 1975 and Halsey. According to the NRS Social Demographic Scale, the target audience would likely be in category E, as many would be younger and less likely to have skilled jobs. However, some in the older range could be in category D with skilled professions. The target audience would also likely identify as "Succeeders" since the artist focuses on social issues. They would likely have part-time jobs and be studying, with interests in music and fashion inspired by the artist's style.
1. Target audience
Target Audience for my artist:The target audiencefor my artistwould be mainly females rangingfrom 16-20 years of age. This is evidentas my artistwould be very
similar to The 1975 and Halsey,both of these artists havinga younger and generally more female, teenage based audience.In terms of the NRS Social Demographic
Scale,the target audience for my artists would likely bein category E this is becausemany of them are younger and would be less likely to have a skilled job.The
advantages of the NRS social Demographic scaleis thatitis easy for us to classify them and information is easily accessible.However, there arealso disadvantages to
the scaleas notall of my Target Audience would be in this category some of the Target Audience may be in category D as some of them would be at the older end of
the younger audience. This means that they could potentially be skilled in a profession.The disadvantages of the scalearea lso thatitis generalisingpeopleand some
people would possibly beoffended that they have been categorised in a certain way. Classescan also tend to overlap.The jobs li sted arequite traditional meaningnew
jobs arenot easily classed in the NRS scale.The target audienceof my artistwould also li kely bea Succeeder as my Artist is very focused on social issues therefore, the
target audienceof my band would more than likely havethese traits as itis somethingthat the audiencecan relate to. The a dvantages of Psychographicsarethatthere
is more variety within groups and creates individual groups.However, there are also disadvantages with Psychographics and thatis thatsome people may have more
than one personality so may overlap between sections.The Target Audience of my Artistwould likely havea part time job again,bringingthem into category E and
would likely bestudying, still in someform of education.Hobbies wise, my Target Audience would likely bevery interested i n music and possibly,fashion asmy Artist is
very into different styleclothingand the Target audience of my artistwould be lookingfor inspiration thatmy artistcan give them. Style wise, my target audience
would have a very vintagekind of style,different to how more mainstreampeople would dress.