4. The mood board illustrates some of the photo selections for my music magazine
FUSION. They are taken in a photo shoot studio because it was the most
appropriate location to shoot images of the mode of address as the weather
conditions outside were terrible. The positive thing about taking pictures for my front
cover, contents page and double page spread in a studio is that the lighting settings
will automatically be adjusted to how it needs to be such as low lighting to show a
mysterious side and effect that conforms to the conventions of R&B music or high
lighting that enhances the features of the mode of address especially the females
as they are features to aspire the target audience and conform to the male gaze
theory as they are showing cleavage, positioning themselves, facial expression and
posses of how people want to see them, how they want to be seen and how other
women want to see them.
These images conforms to the codes and conventions of a typical R&B music
magazine because typical dull, masculine and dark colours are used such as
black, white, blue and silver. The images chosen, the women's are objectified as
sex objects, trophies or submissive by the clothes they wear, they way they pose
and the facial expressions they have which aspires young female target audience.
This conforms to the male gaze theory as this is how the target audience wants to
see them and by satisfying their needs the mode of address performs this way. The
images are iconography as ‘bling’ such as chain is being shown off to represent
wealth and success, black glasses with suit to imply there is also sophistication in
this genre. By doing this, they are expressing their self-esteem and confidence, this
conforms to the Maslow's theory. They way the models are posing, the clothes they
are wearing, the props involved and expressions is all iconographic to the genre.
