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How effective is the combination of your main product and ancillary text?
Our documentaryisbasedonthe style of a Channel 4 Dispatchestype documentary,thismeansthat
throughour researchwe have foundthatthere are a few key conventionsthatseemto feature
regularlyformanydocumentariesmade byChannel 4.These includethingssuchasa shocking
theme,the slightlybiasview ontopicstomake themseemshockingandawillingnesstoexplore
controversial ideas.
One way inwhichwe connectedourdocumentarytoitssupportingmediawasthroughtone thatwe
usedwhencreatingourmediaproductsthiswasbecause we hada veryserioustone throughoutall
of thembecause thiswould meantheywouldbe similartoDispatches andwe didthisina few ways.
One way wasthroughthe type of usedmusicforour documentaryandfor our radioadvertto
conveythatit was notlightheartedandit wasto be takenseriously;thiswasbecause all of the
musicthat we includedforourradioadvert was very‘inyourface’and intense musicandthismade
twoeffectsbecause itgrabbedthe attentionof the passive audience butitalsomade ithave an
effectivetone.Thiswasthentransferredtoourdocumentarybecause ourdocumentaryusedsubtle
backingmusicso that our documentaryflowedbetterbutthe type of musicthat we usedcreateda
certaineffect.Thiswasbecause atthe start the musiccreateda sense of reflectionandafterthe title
screenthe musicthenchangesbut mooddoesnot.Once the interview startsthere isasilence in
backingmusic,thisthencreatesthe same effectof havingseriouslytonedmusicbecause itreally
makesthe audience tofocusinon the interview. Italsomade an indirecteffect,thisbeingthat
because there wasa lackof no diegeticsoundwhenDeanisspeaking,itsymbolisesthathe isalso
alone andthat he is a minoritywhichisthe message we alsoconveyinthe wordsthatDeanspeaks
and itis alsoone message thatwe are tryingto putacross in our documentary asa whole.
Our documentaryalsoconnectswell withournewspaperadverteventhoughthe advertisone still
image.Thisisbecause we have usedlightingtoconveythe same message,the message beingthat
some homosexualsare almostseparatedfromsociety andthisisshowninanegative way.Inthe
interview we have usedclose upshotsof Deanthat isso that all of the shotis takenupby him, we
have darkenedthisveryslightlysothatit still seemsrealisticbutalsotoshow Dean ina negative
light.We have done the same but more effectivelyonthe advertbecause itismeantto be more
shockingtoget the attentionof the audience. Alsothe factthathe is still couldalsoimplythathe is
withholdingasecret because
A wayin whichall of our mediaproductsconnectandthiswas veryeffectivewasthe representation
of society.Thiswasdone inourradio advertbyhavingmultiple peoplereadoutcomments(mostly
negative) andthenwe playedthemone afteranothertoformthe effectof multiple people(Society)
sayingnegative things(society’sopinion).Thiswasalsodone inournewspaperadvertby adding
multiple peoplewithinthe shot,thiswasbecause the original shotonlyincludedacouple of people
so we addedmore fromothershotswe took;thiscombinedwiththe factthat we have takenlong
exposure shotsfurtherempathisesthe factthatthere are multiple people.Finallyinour
documentary we have made itso that we include alotof shotsthat show society,forexampleat
2:53 we have takeninspirationfromEducatingYorkshireandsetupa camera in a window of a class
room to filmthe studentsintheirnatural andnotactingways; thisinitially conveysthe true
representationof society butinfactwe have beenverycareful inthe shotthat we selectedbecause
it isof kidsmessingaboutwhichconveysthe immaturityof youngpeople.
All thismeansisthat our supportingmediaconnectswithourdocumentaryeffectivelybecausethey
all representhomosexualsinthe same wayandthe tone throughoutis consistentwhichyouwould
expectfroma professional companysuchas Channel 4.
Anotherwayinwhichall of ourproducts linktogetheristhe use of ourtitle thatwe have forour
documentarywhichis“The secretsof Homosexuality”.Thislinksall of the productstogether
because itisone of the mainparts of our newspaperadvertbecauseittakesupmostof the bottom
of the advertso thatit isalmostin the face of the audience,italsoappearstwice inour
documentary once forour title screenandonce at the endof the whole productandit isstatedin
the narrationof our documentary andalsoof our radioadvertscript. Furthermore,forourvisual
representationsof the title,itisall done inthe style of Channel 4because we have usedtheirfont
whichfurtherconnectsall of our mediaproducts.
Newspaperadvert
A strengthof our newspaperadvertisthatwe have usednotjustcolour butalsolack of colour to
create an effectonthe single image torepresentwhatwe are talkingaboutinourdocumentary.
Thisis because Deanisnearlycolourlessandwe have dulleddownanycolour,thisrepresentshimin
a negative andsadway; thiseffectisfurtherempathisedbythe factthatthe surroundingsof Dean
such as the people andthe buildingsare full of colourandthe colouris editedsotheyseemmore
colourful. Thisisfurtherempathisedinourdocumentarybecauseinthe close upsof Deanwe have
loweredthe lightingslightly,thiseffectstilllooksnatural becauseitisina documentarybutitalso
givesthe same effect. Thisisthe anti-stereotype of homosexualsbecause theyare viewedina
‘happy’and‘colourful’waytypicallybuthere we are tryingto putacross the true representationof
homosexualsandespeciallyhowsocietyviewsthemwhichisin a verynegative way.
To furtherthispointwe have alsomade the shot a longexposure shot,thismeansthatthe camera’s
shutterspeedislengthenedsothatthe filterinthe digital cameraisexposedtomore light,whatthis
doesisthat it gives the movingobjectswithinthe image ablurredeffect.Thismeansthatthe public
inthe photoisgivenanaction shotbecause theyare seenas moving.Thiseffectgivesthe
impressionof the publicpassingbyDeanandignoringhim whichsymbolisesthatthe publicare
ignoringthe problemsthathomosexualsare facing;furthermore,the factthatthe publicare seenas
passingina still image itsymbolisesthatitisa longongoingproblembecause time isflyingbyinthe
image forthe publicandnotthe individual.
We have alsostuckto the correct conventionsof aChannel 4style newspaperadvert,thisisbecause
we have includedthe Channel 4logo,fontandcompositionthatyouwouldsee onanofficial
Channel 4 newspaperadvert.Thiswasbecause we haddone furtherresearchintryingtomake the
advertas professionalaspossible,andwe have alsofoundthe correctChannel 4 fontso that we
coulduse it onthe advert.Thisisgood because itmakes the advertseemmore professionalbutit
alsolinkswiththe house style of all of ourmediaproductsbecause we have usedthe same fontfor
our documentarytitle screens,theyare alsoina verysimilarposition,showingconsistencyandthis
alsomakesthemmore effectivebecause the audience isuse towhattheyare seeing.
A weaknessof ournewspaperadvertisthatDeanisrightin frontof the camera andthe crowdare
all behindhim,whichwasbecause if Deanwasfurtherbehindinthe camerashot,the camerawould
not have beenable focusinonhimand therefore itwould nothave beenable totake the shot.This
isa slightweaknessbecause if Deanwasfurtherinthe backgroundof the shotand there hadbeen
more people withinthe crowdthenitwouldhave furtherempathisedthe factthatDeanis onlyan
individualandhe issurroundedbythe whole crowdthatsymbolisessocietyrepressinghim.If Iwere
to make a small change to thisnewspaperadvertIwouldspendmore time tryingtogetroundthe
fact that Deanis notin the backgroundand fullysurroundedbecause thiswouldhave further
empathisedthe effect,butIwouldalsomake sure thatit doesnotruinthe effectcreated.
Radio advert
A strengthof our radioadvertis thatwe have startedandabout half waythroughwe have included
lotsof diegeticsoundof a populationsayingone linersthatseemnegative,the firstsetisof non-
homosexualsandthe secondsetisof what homosexualswouldthink.Thisisgoodbecause the
people speakingsymbolisesthe viewof societybutinashort snippetthatwe included,andwhatthe
people were sayingisrepresentingthe view of the society;thisthenworkswell withthe newspaper
advertbecause theyare usingthe same effectbutisshownina differentway.
Withthe radioadvertbeingasintense asitis,thisis a small weakness becauseourdocumentaryis
not as intense asbothof our ancillaries.Thisisbecause inourradioadvertyouare met withlotsof
derogatoryone linerswithpowerful backingmusicmakingitaveryseemintense butalsothe fact
that itis verynegative.Thisisthe same effectforournewspaperadvertbecauseitisshowingDean
ina dark lightandsocietyina positive lightshowsthatitisall veryagainstDean whichisa negative
message beingputacross.But ourdocumentaryisnot as intense anditis not extremelynegative,
althoughitdoeshave a negative overallmessage,whichmaybe seenasa small weakness.Onthe
otherhand youcouldsay that,because the ancillarytasksare all promotional piecesof mediathat
theyshouldbe more controversial andmore negativethanthe mainproduct otherwise people
won’tbe persuadedtowatchthe documentary.

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Evaluation 2

  • 1. How effective is the combination of your main product and ancillary text? Our documentaryisbasedonthe style of a Channel 4 Dispatchestype documentary,thismeansthat throughour researchwe have foundthatthere are a few key conventionsthatseemto feature regularlyformanydocumentariesmade byChannel 4.These includethingssuchasa shocking theme,the slightlybiasview ontopicstomake themseemshockingandawillingnesstoexplore controversial ideas. One way inwhichwe connectedourdocumentarytoitssupportingmediawasthroughtone thatwe usedwhencreatingourmediaproductsthiswasbecause we hada veryserioustone throughoutall of thembecause thiswould meantheywouldbe similartoDispatches andwe didthisina few ways. One way wasthroughthe type of usedmusicforour documentaryandfor our radioadvertto conveythatit was notlightheartedandit wasto be takenseriously;thiswasbecause all of the musicthat we includedforourradioadvert was very‘inyourface’and intense musicandthismade twoeffectsbecause itgrabbedthe attentionof the passive audience butitalsomade ithave an effectivetone.Thiswasthentransferredtoourdocumentarybecause ourdocumentaryusedsubtle backingmusicso that our documentaryflowedbetterbutthe type of musicthat we usedcreateda certaineffect.Thiswasbecause atthe start the musiccreateda sense of reflectionandafterthe title screenthe musicthenchangesbut mooddoesnot.Once the interview startsthere isasilence in backingmusic,thisthencreatesthe same effectof havingseriouslytonedmusicbecause itreally makesthe audience tofocusinon the interview. Italsomade an indirecteffect,thisbeingthat because there wasa lackof no diegeticsoundwhenDeanisspeaking,itsymbolisesthathe isalso alone andthat he is a minoritywhichisthe message we alsoconveyinthe wordsthatDeanspeaks and itis alsoone message thatwe are tryingto putacross in our documentary asa whole. Our documentaryalsoconnectswell withournewspaperadverteventhoughthe advertisone still image.Thisisbecause we have usedlightingtoconveythe same message,the message beingthat some homosexualsare almostseparatedfromsociety andthisisshowninanegative way.Inthe interview we have usedclose upshotsof Deanthat isso that all of the shotis takenupby him, we have darkenedthisveryslightlysothatit still seemsrealisticbutalsotoshow Dean ina negative light.We have done the same but more effectivelyonthe advertbecause itismeantto be more shockingtoget the attentionof the audience. Alsothe factthathe is still couldalsoimplythathe is withholdingasecret because A wayin whichall of our mediaproductsconnectandthiswas veryeffectivewasthe representation of society.Thiswasdone inourradio advertbyhavingmultiple peoplereadoutcomments(mostly negative) andthenwe playedthemone afteranothertoformthe effectof multiple people(Society) sayingnegative things(society’sopinion).Thiswasalsodone inournewspaperadvertby adding multiple peoplewithinthe shot,thiswasbecause the original shotonlyincludedacouple of people so we addedmore fromothershotswe took;thiscombinedwiththe factthat we have takenlong exposure shotsfurtherempathisesthe factthatthere are multiple people.Finallyinour documentary we have made itso that we include alotof shotsthat show society,forexampleat 2:53 we have takeninspirationfromEducatingYorkshireandsetupa camera in a window of a class room to filmthe studentsintheirnatural andnotactingways; thisinitially conveysthe true representationof society butinfactwe have beenverycareful inthe shotthat we selectedbecause it isof kidsmessingaboutwhichconveysthe immaturityof youngpeople.
  • 2. All thismeansisthat our supportingmediaconnectswithourdocumentaryeffectivelybecausethey all representhomosexualsinthe same wayandthe tone throughoutis consistentwhichyouwould expectfroma professional companysuchas Channel 4. Anotherwayinwhichall of ourproducts linktogetheristhe use of ourtitle thatwe have forour documentarywhichis“The secretsof Homosexuality”.Thislinksall of the productstogether because itisone of the mainparts of our newspaperadvertbecauseittakesupmostof the bottom of the advertso thatit isalmostin the face of the audience,italsoappearstwice inour documentary once forour title screenandonce at the endof the whole productandit isstatedin the narrationof our documentary andalsoof our radioadvertscript. Furthermore,forourvisual representationsof the title,itisall done inthe style of Channel 4because we have usedtheirfont whichfurtherconnectsall of our mediaproducts. Newspaperadvert A strengthof our newspaperadvertisthatwe have usednotjustcolour butalsolack of colour to create an effectonthe single image torepresentwhatwe are talkingaboutinourdocumentary. Thisis because Deanisnearlycolourlessandwe have dulleddownanycolour,thisrepresentshimin a negative andsadway; thiseffectisfurtherempathisedbythe factthatthe surroundingsof Dean such as the people andthe buildingsare full of colourandthe colouris editedsotheyseemmore colourful. Thisisfurtherempathisedinourdocumentarybecauseinthe close upsof Deanwe have loweredthe lightingslightly,thiseffectstilllooksnatural becauseitisina documentarybutitalso givesthe same effect. Thisisthe anti-stereotype of homosexualsbecause theyare viewedina ‘happy’and‘colourful’waytypicallybuthere we are tryingto putacross the true representationof homosexualsandespeciallyhowsocietyviewsthemwhichisin a verynegative way. To furtherthispointwe have alsomade the shot a longexposure shot,thismeansthatthe camera’s shutterspeedislengthenedsothatthe filterinthe digital cameraisexposedtomore light,whatthis doesisthat it gives the movingobjectswithinthe image ablurredeffect.Thismeansthatthe public inthe photoisgivenanaction shotbecause theyare seenas moving.Thiseffectgivesthe impressionof the publicpassingbyDeanandignoringhim whichsymbolisesthatthe publicare ignoringthe problemsthathomosexualsare facing;furthermore,the factthatthe publicare seenas passingina still image itsymbolisesthatitisa longongoingproblembecause time isflyingbyinthe image forthe publicandnotthe individual. We have alsostuckto the correct conventionsof aChannel 4style newspaperadvert,thisisbecause we have includedthe Channel 4logo,fontandcompositionthatyouwouldsee onanofficial Channel 4 newspaperadvert.Thiswasbecause we haddone furtherresearchintryingtomake the advertas professionalaspossible,andwe have alsofoundthe correctChannel 4 fontso that we coulduse it onthe advert.Thisisgood because itmakes the advertseemmore professionalbutit alsolinkswiththe house style of all of ourmediaproductsbecause we have usedthe same fontfor our documentarytitle screens,theyare alsoina verysimilarposition,showingconsistencyandthis alsomakesthemmore effectivebecause the audience isuse towhattheyare seeing. A weaknessof ournewspaperadvertisthatDeanisrightin frontof the camera andthe crowdare all behindhim,whichwasbecause if Deanwasfurtherbehindinthe camerashot,the camerawould not have beenable focusinonhimand therefore itwould nothave beenable totake the shot.This isa slightweaknessbecause if Deanwasfurtherinthe backgroundof the shotand there hadbeen more people withinthe crowdthenitwouldhave furtherempathisedthe factthatDeanis onlyan individualandhe issurroundedbythe whole crowdthatsymbolisessocietyrepressinghim.If Iwere
  • 3. to make a small change to thisnewspaperadvertIwouldspendmore time tryingtogetroundthe fact that Deanis notin the backgroundand fullysurroundedbecause thiswouldhave further empathisedthe effect,butIwouldalsomake sure thatit doesnotruinthe effectcreated. Radio advert A strengthof our radioadvertis thatwe have startedandabout half waythroughwe have included lotsof diegeticsoundof a populationsayingone linersthatseemnegative,the firstsetisof non- homosexualsandthe secondsetisof what homosexualswouldthink.Thisisgoodbecause the people speakingsymbolisesthe viewof societybutinashort snippetthatwe included,andwhatthe people were sayingisrepresentingthe view of the society;thisthenworkswell withthe newspaper advertbecause theyare usingthe same effectbutisshownina differentway. Withthe radioadvertbeingasintense asitis,thisis a small weakness becauseourdocumentaryis not as intense asbothof our ancillaries.Thisisbecause inourradioadvertyouare met withlotsof derogatoryone linerswithpowerful backingmusicmakingitaveryseemintense butalsothe fact that itis verynegative.Thisisthe same effectforournewspaperadvertbecauseitisshowingDean ina dark lightandsocietyina positive lightshowsthatitisall veryagainstDean whichisa negative message beingputacross.But ourdocumentaryisnot as intense anditis not extremelynegative, althoughitdoeshave a negative overallmessage,whichmaybe seenasa small weakness.Onthe otherhand youcouldsay that,because the ancillarytasksare all promotional piecesof mediathat theyshouldbe more controversial andmore negativethanthe mainproduct otherwise people won’tbe persuadedtowatchthe documentary.