The document discusses how the author's R&B music magazine represents various social groups. It represents urban areas as R&B music often describes the struggles artists faced growing up in urban environments. It portrays the "hoodie" subculture as hoodies are strongly associated with R&B's "thug life" image. While R&B originated from black/African American culture, the magazine features a white British male model to show that R&B has expanded beyond one race or ethnicity. It targets an audience of 16-21 years old by featuring a 17-year old male model. The magazine mainly features male artists to focus on classic male R&B while acknowledging there is also a women's R&B genre

1. How does your media product
represent particular social
groups?
By Lewis Whyte

2. Areas of society represented
• The areas of society represented in my magazine are mainly urban areas. The reason for this is
because RnB as a genre is all to do with the streets and the underground living. The music is often
produced in a way of describing the artists background but also relating their music to their life
and how as they built up to the fame these were the struggles they faced and these struggles all
relate back to the area in which they were in which were urban areas, the streets. The magazine
does represent this well throughout the theme as artists in articles talk of how they have made it
and don’t know how to respond to the fame as it wasn’t expected with the life they had been
given but also the look of the magazine i.e. the front cover and contents page are able to portray
this urban feeling with the location of the pictures to enhance the area in which RnB links to.

3. Sub-Cultures that have been represented
• When looking into sub cultures of my magazine , the one that I would say stands out the most in
relation to my magazine would be ‘Hoodies’. The reason for this is because the background of RnB
is street and most artists tend to be seen in hooded clothing and are known for the notorious
hoodie wearing as it makes them ‘thug’ or seen as ‘scary’. This is a huge thing as RnB is all about
the ‘thug life’ and involving these clothing items like hooded clothing on my model is essential as
its able to relate to the genre well also keep sub cultures involved showing all the different
audiences and meanings to RnB and my magazine.

4. Race/Ethnicity/Gender/Age
• Within my magazine I have been able to represent some of the above well and some of the above not so well. The
reason for this is because RnB is from a black ethnic background , usually African American. My model on my magazine
is of the complete opposite , he is a white British male. This is unusual as its not following what RnB is originated from
however I feel that was not as important as RnB in this day in age has grown so vast and popular that its now for all
race types and ethnicity and is not focused on one. This is shown in my magazine also by the model and the model is
an upcoming white RnB artist and is just as big as other usual artists who are from the typical RnB expectations like
Chris Brown and Kid Ink on the front cover getting attention for their articles showing that RnB is not only one
race/ethnicity specific anymore it has spread. Age was a big thing for my magazine as the target audience ids around
16-21+ therefore by using a model of aged 17 it shows that the magazine targets different ages and is not just focused
on one as other names on the front cover are more into the 20 bracket. When it comes to gender I have focused
mainly on male artists in articles and in images. The reason for this is because RnB is split and has many sub cultures
i.e. women RnB which is more of the female artists, making it easier to make a classical male RnB magazine as most
RnB ‘big’ artists are male.