The document discusses how a hip hop/R&B magazine represents social groups. It notes that the genre typically attracts younger audiences and is stereotypically associated with "chavs" and black people in the UK. Images in the magazine feature artists wearing popular hip hop styles like quilted coats and hats to appeal to fans. Colors and poses are adjusted to portray an authentic underground look. While mostly featuring black male artists, the magazine aims to promote positive representations of men and their accomplishments. It does not include women to follow conventions but does not intend to say women cannot be talented in the genre.

1. Evaluation 2
How does your product represent
particular social groups.

2. FRONT COVER
The Hip Hop/RnB genre attracts mainly a
younger generation audience. The social
groups that would stereotypically be
associated with this genre of magazine
would be the social group know as
‘chavs’, or the black ethnicity on average.
Although these to groups may be the main
ones attracted to the magazine, Base Chase
magazine could appeal to any young male
within the british, or any other society
where the genre is popular. It is the well
known artists that the magazine features
that attracts this audience. The image of
GRAM represents the UK Hip Hop and RnB
culture in the way of what the artist is
wearing. The quilted coats have become
quite popular in the last 2 years or so and
many UK artists have been wearing them. It
is the appropriate look to leave the buttons
undone. However the hat he is wearing truly
defines the hip-hop “look”. I could have used
a different model to begin with, however I
swapped to Charlie as he is someone who
captures the culture of the genre and
represents the fanatics well.

3. CONTENTS PAGE
I think the images on this contents page
represent the hip hop culture and its followers
just as well as the image on the magazine
cover. I think adjusting the colours of the
images portrays the grime and authentic look
and reflects upon the attached social groups.
The majority of Hip Hop & RnB artists today
are black males and many people aspire to
follow the look they give. I think by adding
effects and adjusting the colour in the image
helps the artist be more acceptable, so the
social groups would also aspire to be like this
artist. I think the artist featured, DJ Lou, looks
associated to his genre more so in this image
in the way the hat is worn and with the look
he shows and also his poses take from other
artists have recently used. I think this reflects
the style of the culture. Many teenagers today
follow the same trend with big coats and hats.
I feel this page in particular looks a little more
messy (in a good way). This is a good thing on
the business side of the magazine, for one it
extends the audiences, but more importantly
it gives the magazine a better reputation as
more stylish people are attracted to it.

4. DOUBLE PAGE SPREAD
I think my spread reflects the lines on each page was to fill
Hip Hip/RnB culture more so the columns and pages and
than my contents page. The make the pages look filled.
sideways and poses used make However the way the pages
it look professional and shows have been edited connotes the
the true sense of underground sense of seriousness, using a
authenticity within the newspaper type layout. The
product. The three images social groups and followers of
come across to be a lot more the genre try to reveal
professional in the way it themselves as serious and
has been edited to look out of authentic and the magazine
the ordinary and gloomy. The kind of does it for them.
artists clothes represent the Meaning to say if you read this
corresponding social groups to magazine, you will belong in
the genre. your desired social group as it
In the third image I think it represents what the reader is
looks more professional and looking for. Also its noticed that
will attract attention where the I have represented the genre as
reflecting light is shown to be “off the streets”, however the
exacerbated and this also gives bling and wealth associated
an aesthetically pleasing effect with hip-hop is noticed through
as the light reverberates off the the gold shown in my house
left side of DJ Lou’s face. theme.
The reason for including the

5. AND MORE:
As it is noticed, I have not included any women in my magazine. This connotes that
hip-hop is a very male based music genre, as most hip- hop artists these days are more
likely to mention women in their music. It’s been noted as being quite discriminative
in some cases, however I feel that I am following a convention as there are not many
popular hip-hop artists that are women. However I will also include that the lack of
women in my product also promotes a positive representation of men, through the
accomplishments shown throughout my article.
Finally, I don’t intend to say that women are not musically talented, just not within this
type of genre. It is traditional that there are no women featured within the magazine
as artists, however in some cases, some magazines may include revealing images of
women within their magazines. However this would be inappropriate to place within
my own product.
In my representation of age throughout my product, I attempted to keep a positive
effect thus presenting to young people the will to succeed not only on the streets but
within school (etc.). This is connoted through the young artists who are driven to
succeed, the lined paper shown in the background of my contents page, and a
significant amount of text within my double page spread.
This could also be considered my unique selling point (USP) as not many hip-hop
magazines share this same feature. As it is challenges current stereotypes of hip-hop
being violent, gang related and associated with 'drop-outs'. I also feel as though I give
a good representation that white men are now being involved within the genre and
will soon become a serious and large percentage of the music released in coming
years.