My media product represents the social group of "indie" in several ways. I used images of a model on the cover that conveyed an indie attitude - serious but relaxed. Throughout the magazine I featured many indie bands that would appeal to this audience. I also used design elements like colors, fonts, and casual language that are popular within indie culture. The images on the contents page similarly included aspects that indie fans appreciate, like concerts and guitars. Finally, my double page spread portrayed a band in a way that matched the "carefree" attitude associated with indie fans through its serious but happy depiction.

1. Evaluation Question 2
How does my media product
represent particular social groups?

2. For my music magazine,
I have used many
different ways to
represent the particular
social group of “indie”

3. One of the ways that my media product represents different
social groups is by the images I have used for all three of my
front cover, contents page and double page spread.
To represent the indie social group, I firstly
ensured that her facial expression conveyed
an indie-like attitude. I wanted my model to
look serious, laid-back, cool, collective but
sexy at the same time as this can relate to
different types of feelings that typical indie
music fans could feel. Her hand gestures
draws attention to the face and this gives
the impression that she is quite vain but in a
relaxed, kind way due to her facial
expression. Because my target audience is
16-25, I wanted my model to dress like
typical indie fans relevant to that age group.
Indie social groups would agree that a
collared shirt and a jumper is popular and
this would encourage them to buy a
magazine which could relate to them. My
target audience is not gender specific so that
means that all the bands and artists I have
mentioned throughout the magazine is
equally favourited by both young men and
women within the indie social group.

4. A typical indie music fan is known to be laid-back, care-free and cool. So that is why
I have used informal language throughout my magazine as I feel indie fans would
find this more appealing than simple standard English. Slang and swear words are
used to create humour as well as attracting indie music fans.
“Noel on Sex, Drugs and Rock n’ Roll”
I featured these artists throughout my production
which could appeal to indie music fans:
Ben Howard The Killers Coldplay
Kaiser Chiefs
Florence &
MGMT Foster The People The Machine Mumford & Sons

5. I decided to use deep red,
black, white and hints of
grey for my indie music
magazine as my colour
scheme as these colours are
quite popular on the indie
scenes especially when it
comes to dress sense.

6. The images on my contents page have
a strong link to indie music fans as it
contains the majority of aspects that
typical indie music fans love.
Concerts, gigs, guitars and of course
the inspiring artists and bands. The
top of image of Coldplay for example,
could present the mood of an indie
music fan as well as attracting them.
Indie music fans have a “care-free”
attitude so the confetti, happiness
and colours in the image could convey
an indie prospective. Indie music fans
also enjoy listening to live music and
attending festivals. The bottom right
image shows a concert in an arena
with a loud atmosphere and a big
crowd. This could highly attract the
audience as they like to be cool and
laid-back.

7. Finally, My double page spread image could convey an indie attitude
as the band are looking serious and look like they are happy in what
they love doing. The lack of direct address represents indie as this
makes the prospective less serious and this relates to the “careless”
attitude indie music fans have. The black and white effect makes it
look original and indie music fans have the impression that less is
more so that something simple can be not so simple after all. This is
what the typical indie music fan scene is known by.