The document summarizes how the media product uses conventions from real music magazines in its genre. Key conventions included are:
1. Using a consistent color scheme, fonts, and layout elements like mastheads and page numbers to create continuity across pages similar to magazines like Vibe and Flavour.
2. Choosing photography, styles, and article formats inspired by magazines in the genre to appeal to the target audience.
3. Adapting some atypical conventions like unusual masthead and date placements, pull quotes, and bylines to make the pages more distinctive while still being recognizable as a music magazine.
This document summarizes how the student's media product uses and develops conventions of real music magazines. Key conventions included are:
- Using a consistent color scheme, fonts, and layout elements across pages to create continuity
- Including typical magazine elements like a masthead, date, price, and barcode
- Featuring artists and images relevant to the R&B genre
- Drawing inspiration from conventions of existing magazines in the genre, while making some unconventional design choices to suit their product
This document summarizes the ways in which the student's media product uses and develops conventions from real music magazines. The student researched conventions from magazines like VIBE and FLAVOUR to inform design choices for their front cover, contents page, and double page spread. Key conventions included color scheme, fonts, masthead placement, images, captions, and page numbers. The student also experimented with some unconventional design choices to develop their own style appropriate for their R&B genre target audience. Overall, the student strived to create a cohesive magazine design that drew from real magazine formats.
My magazine targets young adults interested in R&B music. It uses neutral colors, large easy to read text, and images of diverse models to appeal to both male and female readers of all ethnicities. The content focuses on popular R&B artists like Rihanna and upcoming concerts/songs to attract fans of the genre. Conducting a questionnaire helped ensure the magazine design and topics matched the interests of the target audience. Photoshop was used to enhance images and add professional design elements like drop shadows.
The document summarizes the design and content of a Bhangra music magazine created by the author for an assignment. It discusses the layout, intended audience, color scheme, and similarities to real music magazines used for conventions like the cover, contents page, and articles. The author explains design choices and how the magazine challenges conventions through elements like a plain black background for the article. The document also discusses potential distribution partners and how the magazine would attract its target audience of 16-21 year olds.
The document provides guidelines for a student to develop a contents page for a music magazine. It asks the student to describe the layout, images, colors, fonts and other design elements they will use and why those choices will appeal to the target audience. The student responds describing their two column layout with images and text, use of neutral colors to not clash with images, inclusion of artist interviews and new music previews to engage readers, and large masthead with compact body text for readability.
The document discusses the student's music magazine media product and how it uses and develops conventions from real music magazines. The student includes conventions like a masthead, cover lines, barcode, date and price on the front cover. While the pictures are less professional than a magazine like Q, the overall conventions are similar. The contents page includes sections like headings, side columns, and reviews, similar to Q magazine. Double page spreads also include conventions like pull quotes, kickers, and columns. The student learned about using different technologies like cameras, editing software, and custom fonts to make the magazine look more professional.
The document discusses the conventions of teen pop magazines that the author used as a model for their own media product. The author analyzed conventions for the front cover, contents page, and double page spreads of their model magazine. They implemented conventions like color schemes, fonts, banners, images and layouts in their own magazine. The author found their product largely followed conventions but included some unconventional elements like a wide banner and handwritten page numbers. Overall, they felt sticking to conventions was important for appeal and success with their target audience.
This document summarizes how the student's media product uses and develops conventions of real music magazines. Key conventions included are:
- Using a consistent color scheme, fonts, and layout elements across pages to create continuity
- Including typical magazine elements like a masthead, date, price, and barcode
- Featuring artists and images relevant to the R&B genre
- Drawing inspiration from conventions of existing magazines in the genre, while making some unconventional design choices to suit their product
This document summarizes the ways in which the student's media product uses and develops conventions from real music magazines. The student researched conventions from magazines like VIBE and FLAVOUR to inform design choices for their front cover, contents page, and double page spread. Key conventions included color scheme, fonts, masthead placement, images, captions, and page numbers. The student also experimented with some unconventional design choices to develop their own style appropriate for their R&B genre target audience. Overall, the student strived to create a cohesive magazine design that drew from real magazine formats.
My magazine targets young adults interested in R&B music. It uses neutral colors, large easy to read text, and images of diverse models to appeal to both male and female readers of all ethnicities. The content focuses on popular R&B artists like Rihanna and upcoming concerts/songs to attract fans of the genre. Conducting a questionnaire helped ensure the magazine design and topics matched the interests of the target audience. Photoshop was used to enhance images and add professional design elements like drop shadows.
The document summarizes the design and content of a Bhangra music magazine created by the author for an assignment. It discusses the layout, intended audience, color scheme, and similarities to real music magazines used for conventions like the cover, contents page, and articles. The author explains design choices and how the magazine challenges conventions through elements like a plain black background for the article. The document also discusses potential distribution partners and how the magazine would attract its target audience of 16-21 year olds.
The document provides guidelines for a student to develop a contents page for a music magazine. It asks the student to describe the layout, images, colors, fonts and other design elements they will use and why those choices will appeal to the target audience. The student responds describing their two column layout with images and text, use of neutral colors to not clash with images, inclusion of artist interviews and new music previews to engage readers, and large masthead with compact body text for readability.
The document discusses the student's music magazine media product and how it uses and develops conventions from real music magazines. The student includes conventions like a masthead, cover lines, barcode, date and price on the front cover. While the pictures are less professional than a magazine like Q, the overall conventions are similar. The contents page includes sections like headings, side columns, and reviews, similar to Q magazine. Double page spreads also include conventions like pull quotes, kickers, and columns. The student learned about using different technologies like cameras, editing software, and custom fonts to make the magazine look more professional.
The document discusses the conventions of teen pop magazines that the author used as a model for their own media product. The author analyzed conventions for the front cover, contents page, and double page spreads of their model magazine. They implemented conventions like color schemes, fonts, banners, images and layouts in their own magazine. The author found their product largely followed conventions but included some unconventional elements like a wide banner and handwritten page numbers. Overall, they felt sticking to conventions was important for appeal and success with their target audience.
The document summarizes the process the student went through to create a music magazine focused on indie and rock genres. Key steps included: conducting research on target audiences and existing magazines; creating mood boards and planning layouts; conducting a photo shoot; designing the cover, contents page, and a double page article spread; and getting feedback on the final magazine. The student applied lessons from analyzing magazines like NME, Kerrang!, and Q to design their own publication for an audience of rock and indie fans aged 17-25.
The document discusses the ways in which the author's rock magazine product uses and develops conventions of real media products. It provides comparisons between the author's magazine and other magazines like Kerrang and Rise. The author explains design elements like the front cover, contents page, and double page spread and how they follow conventions through features like the masthead, headlines, and images while also challenging some conventions, like using a solo female artist. The author discusses keeping elements similar between initial drafts and the final product while also developing some aspects, like changing the color scheme and layout.
The contents page links back to the cover page in three ways: 1) It features the same main artist that is on the cover page. 2) It carries over the same cover lines that were advertised on the front. 3) It includes a "Cover Story" section highlighting the main article about the artist featured on the cover. This continuity helps guide readers from the cover into the magazine.
My front cover, contents page, and double page spread were created using conventions from existing magazines to make them successful products. Through research of other publications, I identified techniques like bold mastheads, direct eye contact, limited color palettes, and a variety of fonts that draw readers in. However, my pages also differ from others through things like unique color schemes and layouts to give my magazine its own strong brand identity. While borrowing proven design elements, I aimed to make my final products stand out from real magazines.
The student created an independent music magazine called "Indie and Rock Magazine" through extensive research and planning. This included conducting audience research through surveys to determine reader demographics and preferences. Key aspects of existing magazines like NME, Kerrang!, and Q were analyzed and provided inspiration for layout elements. The magazine was produced using skills learned in Photoshop with a focus on clear information presentation. Feedback indicated the magazine effectively represented its target audience of 17-25 year old indie and rock fans through its style and content.
Kerrang is a successful UK-based rock music magazine published since 1981. It has a circulation of over 43,000 copies. The document discusses the magazine Rocksound, which has a circulation of 15,005. The author analyzed the designs, layouts, and conventions of Kerrang and Rocksound to plan their own indie rock magazine targeted at 14-25 year old males. Key elements included in the plan are bright colors, bold text, busy fronts, celebrity images, and advertisements to attract this audience. Feedback was gathered to refine elements like the color scheme and layout.
The document discusses the use of conventions and non-conventions in magazine design. For the front cover, some conventions used include a large central image, cover lines, promotions, date/price/barcode, and bottom bars with plugs. Some conventions challenged include placing the image off-center and using color plus black and white. The contents page conventions include columns, page numbers, contact info and carrying the color scheme over. However, non-conventional images were also used. The double page spread uses some conventions like a title across pages but challenges conventions by not having a main image and using an unconventional police theme.
The document compares and contrasts the front cover, contents page, and double page spread of the student's magazine to real published magazines.
1) The front cover is compared to Vibe magazine, noting similarities in direct address of models and overlapping of masthead, as well as differences in color scheme.
2) The contents page is compared to The Source, with similarities in logo placement and background image style, but differences in model positioning and color scheme.
3) The double page spread is compared to NME, with similarities in model placement and intro paragraph style, but differences in linking to other media and number of images.
The document discusses how the author's media product uses, develops, and challenges conventions of real music magazines. Specifically, it summarizes how the magazine's cover, contents page, and double page spread draw from conventions of magazines like Mixmag while also adapting and challenging conventions to better suit the author's target EDM audience. Key points include using bold fonts and layouts on the cover inspired by Mixmag, including multiple images on the contents page for visual interest, and featuring an exclusive DJ interview on the double page spread rather than just informational articles. Costumes and props of models also reflect EDM iconography to represent the genre through appearance. Overall, the author draws from real magazine conventions but adapts them to craft a product
The document discusses how the author's media product uses, develops, and challenges conventions of real music magazines. Specifically, it summarizes how the magazine's cover, contents page, and double page spread draw from conventions of magazines like Mixmag while also adapting and challenging conventions to better suit the target EDM audience. For example, the title uses an unconventional spelling but bold font for visual appeal. Layouts draw from Mixmag but add more images for engagement. Clothing and props portray an aspirational lifestyle while reflecting EDM iconography. Overall, the design aims to look professional while exciting readers with its genre representation.
The document summarizes how the author's media product uses, develops, and challenges conventions of real music magazines. Specifically:
- The title, "Bangerz", uses an unconventional spelling but targets a younger audience. Design elements like font and issue labeling follow conventions.
- Page layouts, like the two-column contents page, follow conventions while adding original elements like multiple images.
- Features like an exclusive interview on the double page spread develop on conventions by focusing on one artist rather than just providing information.
- Costumes and props used in photos, like headphones and clothing styles, reflect the electronic dance music genre and conventions used in other magazines to portray artists.
The document provides an evaluation of the student's media magazine product. The student made their magazine conventional by using similar colors, fonts, and layouts as real magazines. They represented the rap genre and targeted their audience of males ages 14+ interested in rap. The student learned how to use design software like Photoshop to make their magazine look professional. They felt their final product was more realistic than their preliminary work.
Lauren Odle developed the music magazine HYPNOTIK. She was influenced by the design of existing magazines VIBE and NME. Specifically, she took inspiration from VIBE's color scheme and tone since it was also an R&B genre magazine. She used ideas from NME like font styles as well. Lauren gathered feedback on her initial draft from her target audience. Based on their comments, she made changes like adding a barcode and price for realism, improving the visibility of her banner, and adjusting the placement of her main story. Through constructing her magazine, Lauren learned new skills with technologies like Photoshop and gained experience designing a media product.
The document discusses how the student's media product of a magazine front cover and contents page both uses and challenges conventions of real music magazines. For the front cover, conventions followed include a masthead, cover lines, and a main image shot. Conventions challenged include the model not looking at the camera and omitting an additional small image. For the contents page, conventions followed are inspired by NME's layout including a band index, while conventions challenged include a smaller main image that does not stand out as much. Overall, the student aimed to create a unique magazine that was still comparable to published music titles.
This document contains a student's research and planning for a media studies foundation portfolio. It includes details about how the student considered their target audience, how that impacted their design choices, and what they learned about using Adobe Photoshop and InDesign. The student conducted research on different magazine styles and genres to understand conventions. For their music magazine project on hip hop, the student outlines plans for the target demographic, publishing details, and unique selling points. Photographs taken for the project are shown before and after editing. The student's contents page links back to the cover through use of the masthead and including a smaller cover image.
The document summarizes the layout and design choices for a student-created hip hop magazine. Consistency of style across pages was a key goal, using colors like red, black, white and gold inspired by existing magazines. Font choices, image placement and sections like features and editor's notes follow conventions of the genre. The front cover masthead, headline and banner are designed to stand out and attract readers, while interior pages group content clearly and include relevant photos matching the theme. Overall the magazine layout aims to engage the target youth audience while developing conventions of established publications.
The document evaluates how the media product, a magazine called "Jukebox", uses conventions of real magazines. It discusses how the front cover uses conventions like bold titles, eye-catching imagery and colors, and information like issue numbers. The contents page also follows conventions like page numbers, prominent artist imagery, and continuing the house style. The double page spread similarly matches real magazines by featuring multiple related images and columns of text about the artist, with page numbers and the magazine name.
The document discusses the conventions of digipaks and how the author's media product followed and challenged some of these conventions. Some of the key points made:
- The front cover followed conventions like featuring the artist name and a relevant image, but challenged conventions by including the album title.
- The back cover included the standard track listing and copyright information but challenged conventions by including the album title instead of the artist name.
- Inside, spine, and CD designs kept the consistent color scheme but challenged conventions in some layout choices.
- The poster design followed conventions seen in other posters like including release date and reviews while challenging conventions by not showing the album artwork.
In summary, the author's media
The document discusses how the media product represents social groups through its use of color and content. Red, black and white are prominently featured to represent passion and energy (red), sophistication and power (black), and freshness (white). Content focuses on celebrity news, fashion trends, concerts and discounts to appeal to the target audience of 17-19 year old students from social class DE interested in R&B music. Images on the contents page were chosen to represent traveling and concerts. Research showed the target audience would pay £1.80 for a monthly magazine.
I used various media technologies throughout the construction, research, planning, and evaluation of my music video project. These included:
- A Samsung video camera to record all footage. An iPhone to communicate with my model. Photoshop and iMovie to edit images and video. Google to research conventions in my genre.
- Apple Macs, Dell computers, and Microsoft programs to complete written work and presentations. YouTube to publish and get feedback on my video. Facebook to gather additional feedback.
- New media like blogs allowed me to present my work online and get feedback directly from my target audience. While most technologies worked well, high demand for some like the Macs caused stress towards my deadline.
The document provides details on the process of creating a digipack template. It discusses each section created - front cover, back cover, left inside, spine, and CDs. For the front cover, the creator used overlapping images and text to convey a message about hiding one's true self. The back cover includes typical information like the tracklist and label logos. The left inside continues the theme of natural beauty versus makeup. The CDs and spine were rushed and need more research and design work. In conclusion, the creator plans to improve the CD/spine design and ensure visual continuity across the digipack sections.
The document summarizes the process the student went through to create a music magazine focused on indie and rock genres. Key steps included: conducting research on target audiences and existing magazines; creating mood boards and planning layouts; conducting a photo shoot; designing the cover, contents page, and a double page article spread; and getting feedback on the final magazine. The student applied lessons from analyzing magazines like NME, Kerrang!, and Q to design their own publication for an audience of rock and indie fans aged 17-25.
The document discusses the ways in which the author's rock magazine product uses and develops conventions of real media products. It provides comparisons between the author's magazine and other magazines like Kerrang and Rise. The author explains design elements like the front cover, contents page, and double page spread and how they follow conventions through features like the masthead, headlines, and images while also challenging some conventions, like using a solo female artist. The author discusses keeping elements similar between initial drafts and the final product while also developing some aspects, like changing the color scheme and layout.
The contents page links back to the cover page in three ways: 1) It features the same main artist that is on the cover page. 2) It carries over the same cover lines that were advertised on the front. 3) It includes a "Cover Story" section highlighting the main article about the artist featured on the cover. This continuity helps guide readers from the cover into the magazine.
My front cover, contents page, and double page spread were created using conventions from existing magazines to make them successful products. Through research of other publications, I identified techniques like bold mastheads, direct eye contact, limited color palettes, and a variety of fonts that draw readers in. However, my pages also differ from others through things like unique color schemes and layouts to give my magazine its own strong brand identity. While borrowing proven design elements, I aimed to make my final products stand out from real magazines.
The student created an independent music magazine called "Indie and Rock Magazine" through extensive research and planning. This included conducting audience research through surveys to determine reader demographics and preferences. Key aspects of existing magazines like NME, Kerrang!, and Q were analyzed and provided inspiration for layout elements. The magazine was produced using skills learned in Photoshop with a focus on clear information presentation. Feedback indicated the magazine effectively represented its target audience of 17-25 year old indie and rock fans through its style and content.
Kerrang is a successful UK-based rock music magazine published since 1981. It has a circulation of over 43,000 copies. The document discusses the magazine Rocksound, which has a circulation of 15,005. The author analyzed the designs, layouts, and conventions of Kerrang and Rocksound to plan their own indie rock magazine targeted at 14-25 year old males. Key elements included in the plan are bright colors, bold text, busy fronts, celebrity images, and advertisements to attract this audience. Feedback was gathered to refine elements like the color scheme and layout.
The document discusses the use of conventions and non-conventions in magazine design. For the front cover, some conventions used include a large central image, cover lines, promotions, date/price/barcode, and bottom bars with plugs. Some conventions challenged include placing the image off-center and using color plus black and white. The contents page conventions include columns, page numbers, contact info and carrying the color scheme over. However, non-conventional images were also used. The double page spread uses some conventions like a title across pages but challenges conventions by not having a main image and using an unconventional police theme.
The document compares and contrasts the front cover, contents page, and double page spread of the student's magazine to real published magazines.
1) The front cover is compared to Vibe magazine, noting similarities in direct address of models and overlapping of masthead, as well as differences in color scheme.
2) The contents page is compared to The Source, with similarities in logo placement and background image style, but differences in model positioning and color scheme.
3) The double page spread is compared to NME, with similarities in model placement and intro paragraph style, but differences in linking to other media and number of images.
The document discusses how the author's media product uses, develops, and challenges conventions of real music magazines. Specifically, it summarizes how the magazine's cover, contents page, and double page spread draw from conventions of magazines like Mixmag while also adapting and challenging conventions to better suit the author's target EDM audience. Key points include using bold fonts and layouts on the cover inspired by Mixmag, including multiple images on the contents page for visual interest, and featuring an exclusive DJ interview on the double page spread rather than just informational articles. Costumes and props of models also reflect EDM iconography to represent the genre through appearance. Overall, the author draws from real magazine conventions but adapts them to craft a product
The document discusses how the author's media product uses, develops, and challenges conventions of real music magazines. Specifically, it summarizes how the magazine's cover, contents page, and double page spread draw from conventions of magazines like Mixmag while also adapting and challenging conventions to better suit the target EDM audience. For example, the title uses an unconventional spelling but bold font for visual appeal. Layouts draw from Mixmag but add more images for engagement. Clothing and props portray an aspirational lifestyle while reflecting EDM iconography. Overall, the design aims to look professional while exciting readers with its genre representation.
The document summarizes how the author's media product uses, develops, and challenges conventions of real music magazines. Specifically:
- The title, "Bangerz", uses an unconventional spelling but targets a younger audience. Design elements like font and issue labeling follow conventions.
- Page layouts, like the two-column contents page, follow conventions while adding original elements like multiple images.
- Features like an exclusive interview on the double page spread develop on conventions by focusing on one artist rather than just providing information.
- Costumes and props used in photos, like headphones and clothing styles, reflect the electronic dance music genre and conventions used in other magazines to portray artists.
The document provides an evaluation of the student's media magazine product. The student made their magazine conventional by using similar colors, fonts, and layouts as real magazines. They represented the rap genre and targeted their audience of males ages 14+ interested in rap. The student learned how to use design software like Photoshop to make their magazine look professional. They felt their final product was more realistic than their preliminary work.
Lauren Odle developed the music magazine HYPNOTIK. She was influenced by the design of existing magazines VIBE and NME. Specifically, she took inspiration from VIBE's color scheme and tone since it was also an R&B genre magazine. She used ideas from NME like font styles as well. Lauren gathered feedback on her initial draft from her target audience. Based on their comments, she made changes like adding a barcode and price for realism, improving the visibility of her banner, and adjusting the placement of her main story. Through constructing her magazine, Lauren learned new skills with technologies like Photoshop and gained experience designing a media product.
The document discusses how the student's media product of a magazine front cover and contents page both uses and challenges conventions of real music magazines. For the front cover, conventions followed include a masthead, cover lines, and a main image shot. Conventions challenged include the model not looking at the camera and omitting an additional small image. For the contents page, conventions followed are inspired by NME's layout including a band index, while conventions challenged include a smaller main image that does not stand out as much. Overall, the student aimed to create a unique magazine that was still comparable to published music titles.
This document contains a student's research and planning for a media studies foundation portfolio. It includes details about how the student considered their target audience, how that impacted their design choices, and what they learned about using Adobe Photoshop and InDesign. The student conducted research on different magazine styles and genres to understand conventions. For their music magazine project on hip hop, the student outlines plans for the target demographic, publishing details, and unique selling points. Photographs taken for the project are shown before and after editing. The student's contents page links back to the cover through use of the masthead and including a smaller cover image.
The document summarizes the layout and design choices for a student-created hip hop magazine. Consistency of style across pages was a key goal, using colors like red, black, white and gold inspired by existing magazines. Font choices, image placement and sections like features and editor's notes follow conventions of the genre. The front cover masthead, headline and banner are designed to stand out and attract readers, while interior pages group content clearly and include relevant photos matching the theme. Overall the magazine layout aims to engage the target youth audience while developing conventions of established publications.
The document evaluates how the media product, a magazine called "Jukebox", uses conventions of real magazines. It discusses how the front cover uses conventions like bold titles, eye-catching imagery and colors, and information like issue numbers. The contents page also follows conventions like page numbers, prominent artist imagery, and continuing the house style. The double page spread similarly matches real magazines by featuring multiple related images and columns of text about the artist, with page numbers and the magazine name.
The document discusses the conventions of digipaks and how the author's media product followed and challenged some of these conventions. Some of the key points made:
- The front cover followed conventions like featuring the artist name and a relevant image, but challenged conventions by including the album title.
- The back cover included the standard track listing and copyright information but challenged conventions by including the album title instead of the artist name.
- Inside, spine, and CD designs kept the consistent color scheme but challenged conventions in some layout choices.
- The poster design followed conventions seen in other posters like including release date and reviews while challenging conventions by not showing the album artwork.
In summary, the author's media
The document discusses how the media product represents social groups through its use of color and content. Red, black and white are prominently featured to represent passion and energy (red), sophistication and power (black), and freshness (white). Content focuses on celebrity news, fashion trends, concerts and discounts to appeal to the target audience of 17-19 year old students from social class DE interested in R&B music. Images on the contents page were chosen to represent traveling and concerts. Research showed the target audience would pay £1.80 for a monthly magazine.
I used various media technologies throughout the construction, research, planning, and evaluation of my music video project. These included:
- A Samsung video camera to record all footage. An iPhone to communicate with my model. Photoshop and iMovie to edit images and video. Google to research conventions in my genre.
- Apple Macs, Dell computers, and Microsoft programs to complete written work and presentations. YouTube to publish and get feedback on my video. Facebook to gather additional feedback.
- New media like blogs allowed me to present my work online and get feedback directly from my target audience. While most technologies worked well, high demand for some like the Macs caused stress towards my deadline.
The document provides details on the process of creating a digipack template. It discusses each section created - front cover, back cover, left inside, spine, and CDs. For the front cover, the creator used overlapping images and text to convey a message about hiding one's true self. The back cover includes typical information like the tracklist and label logos. The left inside continues the theme of natural beauty versus makeup. The CDs and spine were rushed and need more research and design work. In conclusion, the creator plans to improve the CD/spine design and ensure visual continuity across the digipack sections.
Et oplæg om videndeling, hvorfor vi ikke nødvendigvis er gode til det, og hvad der skal til for at vi bliver det.
Og om videndeling overhovedet er den essentielle del af ligningen.
The interviewee provided useful information to help inform the music video being created about bullying. Regarding music video preferences, the interviewee enjoys R&B music and watches many videos online. For a typical R&B video, they expect close-ups showing facial expressions. When asked about bullying videos, they mentioned themes of tears and humiliation. The interviewee also analyzed existing bullying-themed videos. Questions about fashion and settings helped identify relatable elements to include regarding popular and indie styles, as well as locations like school that relate to bullying. Color preferences around blue and black were also noted for potentially conveying sadness.
A step-by-step guide to setting up reliable, scalable and high-performance web hosting using Amazon S3, Cloudfront and Route 53. David Pellerin is a Senior Tech Lead at TWG.
Om de 4 faktorer i knowledge management:
- Identifikation af viden
- Deling af viden
- Fornyelse af viden
- Ledelse af vidensmedarbejdere
Og hvordan det bindes sammen med strategi.
The Chatbots Are Coming: A Guide to Chatbots, AI and Conversational InterfacesTWG
2016 is the year of all things conversational. Chatbots, suddenly, are everywhere. Driven by the explosion in popularity of messaging apps like Kik, Slack and Facebook Messenger, chatbots are quickly becoming a core part of the software product mix.
So does your business need a chatbot? This deck will help you understand the massive opportunity for companies who are bold enough to start building chatbots of their own.
(Already au fait with chatbots and looking for a software team to help you with yours? Skip to slide 47 to see some of the chatbots we've built at TWG for our clients and ourselves.)
Mobile Website or Responsive Design? The Answer is NEITHER.TWG
By Derek Watson, Senior Developer at The Working Group
Reviews the two most popular strategies for creating mobile web properties (separate mobile-specific sites vs. responsive css), the pros and cons of each, and a little known third technique that marries the best of both worlds.
Five years ago, the company I had founded stalled. We wanted bigger, more exciting and more complex problems to solve with a bigger and better team. But with negligible sales experience, and a limited budget to hire top talent, I didn’t really know how to make it happen.
The answer, we discovered (almost by accident), was to put our people, friends and community first.
By focussing on real-life community building as a core part of a successful business strategy businesses of all kinds can:
- Attract and retain great talent that believes in their mission
- Generate more sales without needing salespeople
- Create more happiness and fulfillment for everyone involved
Building strong communities benefits the entire business ecosystem - just look Silicon valley, NYC and Toronto. With a strong community, we’re able to raise the bar and improve the overall quality of work, the return on investment, and thus support the economics of bigger projects, more investment and top talent. The rising tide, as they say, lifts all boats.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and focused.
Lean Startup Methods: Breaking Out of the NewsroomTWG
The document discusses lean startup methods for news organizations facing declining revenue. It notes that revenue in Canada's newspaper industry has dropped 13% over 5 years and is predicted to drop 20% by 2017. However, the number of journalists in Canada has remained steady. The document promotes applying lean startup methodology, like building minimum viable products and customer interviews, to test ideas and business models. It provides examples of lean canvases and encourages news organizations to get out of the building to learn from customers.
This document analyzes how the media product uses, develops, and challenges conventions of real magazines.
For the front cover, conventions like color scheme, barcode placement, and eye contact in images are used. However, the masthead is vertical rather than horizontal and the main image is a medium close-up shot rather than a close-up, challenging conventions.
The contents page incorporates an editor's letter but divides pages differently than NME. Including social links develops conventions.
The double page spread uses a close-up shot and pull quotes like NME but keeps the layout simple with one color rather than being brightly colored like NME, both using and challenging conventions.
The document discusses how the author's magazine both conforms to and challenges conventions of magazine design. It conforms by including standard features like a masthead, cover lines, and contents page with page numbers. However, it challenges conventions by using the unconventional color orange and a script font for the editor's note. The author analyzed design elements from other magazines to develop their magazine's visual style. A survey found the magazine was viewed as fun and colorful by readers mainly ages 17-20 who also read magazines like Vogue. Respondents favored the double-page spread design most.
The document describes the process of researching existing magazines to inform the design of a new music magazine focused on grime and rap genres. Key details include:
- RWD magazine was used as the primary reference for conventions like cover layout, masthead placement, and image placement.
- Elements were also drawn from Vibe and Flavour magazines, while adding some original elements.
- The intended audience is C2DE social grades ages 14-18, reflecting the typical demographics of fans of grime and rap music.
My magazine uses conventions of real magazines such as a striking cover image, limited color palette, catchy header, and barcode. The contents page includes cover lines with page numbers and images. The double page spread features a large main image, plain background for text, and grab quote. Conducting a questionnaire helped address the target audience of 15-19 year olds interested in R&B artists like Rihanna and Drake. Distribution companies like IPC that have experience with music magazines would be suitable to publish. Photoshop skills like adjusting colors and adding effects were utilized to construct the magazine pages.
This document discusses how the author researched conventions from real pop magazines to develop their own media product. They analyzed features like front covers, contents pages, double page spreads, and color schemes from magazines like "Top of the Pops" and "We Love Pop" to understand what should be included in their magazine. The author incorporated conventions like barcodes, images, headlines and mastheads on the front cover and used column layouts and enlarged quotes on double page spreads to make their magazine seem realistic while appealing to their target audience.
The document is a magazine evaluation for "iMusic" magazine. It answers questions about how the magazine represents its target genre and audience. Key points:
- The magazine has a simple layout with minimal text and image-driven style to appeal to its audience.
- Images are taken at low angles to portray subjects as powerful, in line with the rock genre.
- The target audience is males and females aged 14-19 who enjoy newer bands and spending time/money on music.
- Distributors like IPC Media would be suitable as they have experience with similar music magazines.
- Feedback was gathered through surveys to help make improvements.
Music magazine evaluation
The document evaluates how the student's media product uses conventions of real music magazines. It summarizes how each part of the magazine, including the front cover, contents page, and double page spread, follows conventions such as bold titles, large cover images, consistent color schemes, page numbers, artist images, and column layouts to match real magazines and engage readers. The student researched magazines like Kerrang! and NME to inform the design of their music magazine.
The document summarizes the evaluation of a music magazine media product created by the author. They began by researching various music magazines and genres to understand conventions. For their own magazine, the author paid attention to layout, titles, images, writing style, and color schemes. They applied lessons from other magazines but also took some unconventional approaches. The overall goal was to create a magazine that fit the intended genre and audience.
The document discusses how the media product of a music magazine cover, contents page, and double page article uses and develops conventions of the genre. It stuck closely to many conventions seen in similar magazines like using a large masthead, barcode, cover lines, headlines, multiple columns, and consistent fonts. However, it challenged some conventions by not including smaller cover pictures or a quote on the double page spread to reduce clutter. Sticking to most conventions helped the magazine look professional and appeal to the target audience.
1) The document discusses the process of creating a magazine focused on the hip-hop genre. Research was conducted on existing hip-hop magazines to determine conventions.
2) The front cover was designed to replicate a cover from Vibe magazine, including using a similar photo of Drake, color scheme, and font. Additional details were included to match industry standards.
3) The contents page was modeled after formats from different versions of Vibe but with adjusted colors and text positioning. Elements like masthead, images, and page numbers were included to match the house style.
4) The double page spread copied magazine conventions like close-up images, columns, and capital letters at paragraph starts, while adapting the color
The document is a student's portfolio for a media studies foundation course. It includes reflections on a preliminary magazine project where the student aimed to design a music magazine targeted at 16-19 year olds. It also outlines research conducted on magazine design elements and provides examples of the student's magazine contents page and double-page spread layouts. The portfolio demonstrates the design process and reflects on areas for further improvement.
The document summarizes how the media product of a music magazine cover, contents page, and double page article uses and develops conventions of the genre. It sticks closely to many conventions seen in similar magazines like using a large masthead, barcode, cover lines, headlines, multiple columns, and consistent fonts. However, it challenges some conventions by not including smaller cover images or a quote in the double page article to reduce clutter. Sticking to most conventions helps the magazine look professional and appeal to the target audience.
The document provides an evaluation of the student's media magazine product. It discusses how the magazine challenges conventions of real magazines through its design elements like cover lines and masthead placement. It also compares the magazine's design to professional magazines, noting similarities like strong central images and differences like additional banners. The student learned about magazine design conventions by researching different genres. Overall, the document evaluates how the student's magazine represents the drum and bass music audience and how it compares to professional magazines.
The document provides an evaluation of the student's magazine design project. It discusses various aspects of the magazine design including the use of conventions from real magazines, representation of social groups, intended distribution channels, target audience, and technologies learned. The student aimed to design a magazine for the punk genre and subculture. Key design elements incorporated punk aesthetics and styles to appeal to this target audience, such as rough fonts, dark color schemes, and images featuring punk styles and tattoos. The student believes a company like Seymour would be suited to distribute the magazine due to their experience with similar rock music magazines. The intended audience is primarily punk enthusiasts and those interested in the punk rock music genre and lifestyle. The student learned various skills using Phot
My magazine represents different social groups through its coverage of artist Miss M. On the cover, she is portrayed seriously in black and white to represent her struggle to achieve fame. Within the article, she is pictured happily in color to show her success. This represents young women readers and shows Miss M as a strong, independent role model who overcame criticism to pursue her chosen genre. The magazine aims to empower its mainly female readership.
This document summarizes Amelia Wood's evaluation of her media product, a music magazine called Indi-go. She learned several skills in creating the magazine, including how to cut and edit images, add effects like drop shadows, and structure pages using the rule of thirds. Amelia also gained an understanding of how to target her magazine's audience of young females and represent their interests through fashion content and bands. Overall, she felt the preliminary task helped her learn the tools needed to efficiently design and lay out her professional-looking final magazine product.
Amelia Wood evaluated her media product, a music magazine called Indi-go. She aimed to attract a young female audience by using fashion photography and focusing on bands they would be interested in. She learned about magazine design through her preliminary task and progressed to creating a professional product using tools in Photoshop and InDesign. Key lessons included keeping a consistent style, understanding magazine structure like double page spreads, and learning about the music magazine industry and potential publishers.
The document discusses marketing and advertising plans for various products, including a music video, digipack, and magazine advert.
The music video will be published on YouTube to meet assessment requirements and target the intended audience. It could also air on music television channels like MTV depending on the video's popularity.
The digipack mock-up shows what a store shelf placement might look like. Additional advertising avenues mentioned include social media, posters in public places frequented by the target audience, and placement in online music stores.
Other proposed advertising sources are billboards, bus stop posters, YouTube teasers, interviews, word-of-mouth, and placement in magazine ads.
The document describes the process of designing a digipack album cover. It discusses taking inspiration from the Bastille "Bad Blood" album cover, including positioning the record label text and transforming letters in the artist/album title. The spine design is also addressed, incorporating the record label, code, and Columbia/Sony logos. Photo manipulation tools were used on the back cover image to add effects to the model's face. Overall it outlines iterating on the design based on research, with comparisons made to draft versions and inspiration sources.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
This document summarizes how the author's promotional package for a music album challenges, develops, and uses conventions of real media products.
The front cover takes inspiration from three real album covers in its style but develops the concept individually. The magazine advert conforms to conventions like including the album cover and label logo while developing the color scheme.
Various parts of the digipack like the back cover, spine, and inside panels take inspiration from real album packaging in their use of images, colors, and logos but develop these concepts to fit the author's vision. The CD design is inspired by real examples but adapted to the project's color scheme and continuity.
The document discusses research conducted through questionnaires with 4 participants to inform a music video about bullying. Participant responses are summarized. Most participants fit the target demographic and expected to see scenes of bullying, vulnerability and loneliness in such a music video. Sad colors like black and locations like schools were also associated with bullying. The questionnaires provided guidance on character outfits, props, settings and tone to include when developing the music video.
The interviewee provided useful information to help inform the music video being created about bullying. Regarding music video preferences, the interviewee enjoys R&B music and watches many videos online. For a typical R&B video, they expect close-ups showing facial expressions. When asked about bullying videos, they mentioned themes of tears and humiliation. The interviewee also analyzed existing bullying-themed videos. Questions about fashion and settings helped identify relatable elements to include regarding popular and indie styles, as well as locations like school that relate to bullying. Color preferences around blue and black were also noted for potentially conveying sadness.
The document discusses research done to learn about the target audience for a music video. Blog polls were used to gather information. The polls asked about music preferences, what makes music videos interesting, how often and where people watch them. Most respondents preferred R&B, said mise-en-scene was interesting, watched 0-10 videos per week at home. This means the video should focus on mise-en-scene to stand out and have an easily followed narrative for a relaxed viewing experience.
Analysing Music Videos With A Bullying Themed Narrativejodieleighx
The document analyzes the cinematography, sound, editing, and mise-en-scene of four music videos:
- Kelly Rowland's "Stole" uses close-ups to show emotion, slow motion to depict tiredness, and high angles to suggest people are always watched. Religious symbols represent punishment.
- Macklemore's "Same Love" employs long shots of weddings and groups to show diversity and tracking shots to depict respect. Costumes suggest masculinity and femininity.
- P!nk's "F***ing Perfect" uses zooms and close-ups to convey emotion and humiliation. Settings like bedrooms and bathrooms symbolize vulnerability and suicide.
- Jessie J
In summarizing what they learned from their preliminary task to the full product, the key points are:
1) They did significantly more research for the full product related to conventions, target audience, and existing magazines.
2) The most important thing learned was that more research leads to a better end product that meets audience needs.
3) They learned to use design software like Photoshop more effectively to enhance images and layout.
The document discusses how the author took inspiration from VIBE magazine's layout and style to create their own magazine. Specifically, they summarize how they imitated VIBE's byline featuring a camera icon and fake author names. For their article, the author chose to do a mock Q&A interview with Rihanna, taking inspiration from layouts they saw in VIBE, Q Magazine, and other publications. They include their draft Q&A covering topics about Rihanna's personal life, career, and fans. The author explains design choices for their title, pulling a quote from the Q&A and styling it in a graffiti-inspired font.
The document discusses how the author took inspiration from VIBE magazine for their own magazine layout. They summarize specific elements they emulated, including the byline style and double page article spreads. For their sample article, the author conducts a fictional Q&A interview with Rihanna, touching on topics like her hometown, influences, fans, and personal life. They explain design choices for the title of their article to maintain continuity from the table of contents while working within the constraints of the small article size.
The target audience for the media product would be females aged 17-19 from social class DE. This is based on research that showed this demographic is most interested in R&B music and lifestyle brands frequently featured in magazines. They would be attracted to a female featured artist and content relating to music, fashion, and popular culture. The price point of £1-2 was chosen to be affordable for the target demographic.
1. Q1. In what ways does your media product use, develop or
change forms and conventions of a real media product?
• To make my magazine look professional I have used the conventions of existing music magazine in my genre. I based a lot of my
original research on VIBE and FLAVOUR. I did a lot of LIIAR analysis on front covers, contents pages and double page spread…
These are some print screens of my market research. Typical conventions include: masthead, medium close up image, barcode,
issue number, date, price, logo, tagline, website, support images, tagline.
• On conducting my research I realised that there are a lot of conventional things that music magazines do that I also needed to
do in order to make my magazine look professional. The most important thing in my opinion is the house style of particular
magazines. Magazine tend to have a house style which relates to the theme of the mag, their target audience or the model on
the front page. I chose the house style of red, white and black. Due to the fact that there are a lot of different shades of
red, white and black I took a lot of time to find the right shade of colour for my magazine. I tried to choose the glossiest colours
I could on Photoshop and publisher.
• Also in magazines all pages as such look as though they belong together. To make my separate projects
look as though they belong together I have used my chosen house style throughout my front
cover, double page spread and contents page. This makes all of my final products look as though they
are meant to be together in a magazine… also I have done small things such as make sure my page
number I have said my double page spread will be on is on the certain page. Before I started my front
cover, double page spread, and contents page I spent a lot of time to finding fonts on Photoshop and
Publisher that I thought would work well with my RNB genre. I chose a final few and put them on my
blog so I could always relate back when I needed too, or when I felt that a new font was needed. It
wasn’t very often I needed choose a new font as I thought it was important use the same or similar fonts
throughout all of my products to create continuity.
2. Q1. In what ways does your media product use, develop or
change forms and conventions of a real media product?
Similarities and Differences in Regards to my contents, double page spread and front
cover in relation to continuity.
My double page
Similarities Differences spread and contents
page both have a
• Colour scheme • Website neat, tidy, easy to
follow structure to
• Font style • Overall ‘feel’ to the page them whereas my
front page looks all
• Featured artists • Size of fonts over the place and it is
hard to distinguish
• Month of release between things.
• Masthead
3. Q1. In what ways does your media product use, develop or
change forms and conventions of a real media product?
LIIAR analysis-Front cover:
-The conventional shot you would usually
-I have placed the date and price in the
find on the front cover of a magazine is a
middle of my masthead. This isn’t a very
medium close up. I haven’t used this type of
conventional thing to do and a lot of
magazines have the date and price placed
shot, as I wanted the text on my front cover
within the masthead. I chose to do this to really stand out, if I had of taken a
with the date because it shows obvious medium close up if would have covered a
continuity through my front cover, double fair amount of my page and wouldn’t have
page spread and contents page. I chose to been how I imagined it. In this shot though I
do it with the price so that there is an have used the convention that the featured
obvious indication as to who my chosen artist is looking directly at the camera in
social class is. Also not many music order to draw the audience’s attention to
magazines are as cheap as mine so I think the magazine.
it is important and is important to be -In preparation to my photo-shoot I put a
drawn attention to as it will compete in lot of though into the outfit I wanted my
the price region straight away. If you get model to wear. The main things me and
the same genre of magazine but cheaper
my model decided on is that she would
you would be more likely to buy the
cheaper one.
wear a leather jacket, have her hair long
and wavy and have natural but glamorous
-I chose to have my masthead across the
make up. These kind of things are related
left hand corner. This is conventional to
many celebrity gossip magazines such as to my RNB genre.
heat. Although heat isn’t a music
-At the moment none of my features are
magazine I still think the masthead the same font and I think this make the
works in relation to my genre. I chose a page look messy overall. The features kind
very digital simple font ‘poplar std’ for of look all over the place. This sin’t very
my masthead as I think it works well and conventional to a music magazine and I
looks neat on the page. I also think the think it makes it look unprofessional.
size of my masthead works well on the
page. -This is conventional on all genres of
-I have made my own barcode on magazine, it is an interesting way to add
barcode generator. I did this because an extra feature onto your front page. I
when looking at barcodes of existing decided to do this on my contents page I
music magazines I decided just a bog
have a footer that I think works well on
standard barcode wouldn’t be
hat certain page, I didn’t want to have
conventional to a music magazine or my
genre. I have placed a scan code on my two footers on following pages so I
barcode also. decided to use this.
4. Q1. In what ways does your media product use, develop or
change forms and conventions of a real media product?
LIIAR analysis-Contents Page:
-I chose to put the month that my magazine
-My main image was taken at a Take That
would be issued on my contents page as it
concert in 2011. I chose this image as it
shows individuality with my fingers been creates continuity from between the Front
in the foreground and the stage/crows Cover and Contents. I chose to have the word
been in the background. I believe this Contents under the month as looking at my
image works well with the rest of the contents page I believe it is pretty obvious as
page as the colour red doesn’t feature so to what it is. Also some of my articles need to
heavily the image as much as it does on be in date to be relevant. Nobody wants to
the page. I believe this makes this certain read last months news. The title of the page
image stand out against the rest of the ‘contents’ features on many music magazine
page. across a wide genre.
-Although Take That aren’t RNB group I
have made the image seem as though it
-When I was doing some market research
was taken at another concert to make the about contents page I found that on the
image fit with my RNB genre. I have done images themselves they were page number
this by stating in the caption that the in one certain corner and also a caption. I
image was take at a Trey Songz concert. chose to use the colours red and black to
-I used the convention of music magazine work with my house style, although it does
that aren’t particular in my genre but I match my colour scheme I think that if I
really like the look of, for example Q were to do this again I would do more
magazine. I took the convention of the research on how to incorporate the page
way they show their captions with the number and captions with an image on the
red boxes and the black heading. contents page.
-I have used a footer at the bottom of my -This is an image I took at Brid Bash in 2012
page and chose to have four RNB artist of the Rizzle Kicks, who are an RNB band. I
on in bold writing so they stand out. This think this image adds more of an edgy
is usually the kind of thing you would find theme to my contents page, as the image
on the front cover of a magazine or in a looks quiet Smokey and different compared
pop magazine. I decided to use this so to the style I was trying to go for. I edited
that it was obvious to my audience what this I image with a red tint to make it stand
the genre of my magazine is without out.
really reading any main text. I also -I took this image on the London
decided on the festival with the most underground. When I found this image in my
RNB artist on and added it to the footer. documents it reminded me of the MTV TV
I think this promotes the chosen genre show Teen Cribs. This was the inspiration for
also and could possibly attract a new this photo caption.
5. Q1. In what ways does your media product use, develop or
change forms and conventions of a real media product?
LIIAR analysis-Front cover:
-This is the main and only image -This is a pull quote from the article. I have chosen to put it here and make it a main -I got some inspiration from Q
on my double page spread. I feature of the page as I think it works well with my chosen genre for example I can imagine magazine in the way that they have the
chose only have one image as I an RNB star grafiting something that bothers them on some sort of wall ect. This isn’t a featured artists at the top of the page.
wanted the main image to look conventional thing to many magazine and I have only seen this convention in VIBE I think this works well compared to the
very effective and the first thing magazine which I have taken a lot of inspiration from. rest of the page as it defines who the
you see when you open the artist is. Also due to the fact that the
page. A lot of music mags in my page number is small and not very
genre and not in my genre such noticeable I thought it would make it
as Q and VIBE use the easier for the reader to see what page
convention of having one main they are on.
image on one page on their
magazines. I think this, I have -I have chosen to put the introduction
decided to use this image as in above the article so that I could just get
my opinion it relates to the straight into the article in them main
article. body. I have tried to make it stand out
by using the ‘bold’ effect however it
doesn’t really look effective.
For my article I decided to
follow a question and answer
-This is my byline. I have also taken my
structure, I did this because I
inspiration form VBE magazine in order
honestly thought it would be
to make this. It didn’t take me very long
easier and quicker so that I
at all and I think it looks re4ally effective
could spend more time on
and is an interesting way to incorporate
designing my double page
a by line. I have also chosen to do my by
spread. I found when
line like this because I think it appeals
researching double page
more to my chosen audience in relation
spreads the conventional fonts
to the genre.
where ‘Ariel’ and the
conventional size is ‘11’.
Although I do not think this
fonts goes with my genre or will On my double page spread I have -This is my page number, having page numbers -I have chosen to put my masthead on
appeal to my chosen audience I chosen to put the website up there, on a double page spread is a very conventional the bottom of the page to create obvious
have followed the convention this is because I believe my chosen feature to all music magazines and also continuity from my front cover and
due to the fact that I didn’t audience will spend a lot of time magazines that don’t fit into the music genre. As double page spread. I think having the
want to break to many doing things social media related. obviously there would be no point having a masthead where and how I have placed
conventions on my double page Internet and things are what they contents page if people cannot find the contents it is more of a convention to an indie
spread. will be into. This also follows also it creates basic continuity from page to genre magazine but RNB magazines also
conventions of many music mags. page. use this idea just in a different way.