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The document discusses marketing and advertising plans for various products, including a music video, digipack, and magazine advert. The music video will be published on YouTube to meet assessment requirements and target the intended audience. It could also air on music television channels like MTV depending on the video's popularity. The digipack mock-up shows what a store shelf placement might look like. Additional advertising avenues mentioned include social media, posters in public places frequented by the target audience, and placement in online music stores. Other proposed advertising sources are billboards, bus stop posters, YouTube teasers, interviews, word-of-mouth, and placement in magazine ads.
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Question 3
The document discusses feedback received for a music video, digi-pak, and poster advertisement. For the music video, the audience enjoyed it but felt some scenes were too dark. Feedback also noted liking the narrative and humor. The digi-pak received positive comments about its sinister look and consistency in style. Criticism targeted the poster for lacking information. Overall, the feedback was positive and will be used to improve future works by soliciting early audience input.
Q3a
This document discusses ways to engage an audience for music videos. It analyzes the target audience for a music artist as primarily females ages 14-18 who enjoy pop, R&B, and EDM music. Various engagement strategies are outlined, including using direct eye contact and point-of-view shots in music videos, replicating a popular artist's style in the digipak, interacting on social media and websites, creating quizzes and competitions, and getting audience feedback to improve future work. The conclusion acknowledges that more audience interaction could have been included in the music video itself.
Q3
1) The document discusses various ways to engage an audience for a music artist's products, including understanding the target demographic and secondary audiences, using social media, creating a lyric video competition, and gathering feedback.
2) Specific engagement tactics mentioned are using pronouns like "we" and "you" in social media posts, incorporating point-of-view shots in music videos, and creating quizzes and competitions around the artist.
3) In conclusion, the author reflects that they successfully engaged their audience but could have further improved by including some audience interaction directly within their music video.
Audience Feedback
The document summarizes the results of a questionnaire given to the target audience of 16-24 year olds for a music video. Key findings include:
- Females made up 20% more of the viewership than males, as expected for a pop genre video.
- 100% of respondents were within the target 16-24 age range.
- 100% correctly identified the genre as pop, showing the video used proper pop conventions.
- Respondents expectations of what to see in a pop video matched what was included in the video.
- The video was found to appeal to the target audience age group.
Audience feedback
- The document discusses the results of a survey given to gather audience feedback on a music video and ancillary texts created by the author.
- 9 people responded to the survey, which provided generally positive feedback that the products were effective and professionally made.
- Respondents agreed the products fit the pop genre and created continuity through shared visual elements and themes. Some feedback suggested dimming colors in the ancillary texts.
- The author concluded the audience feedback validated that the products worked well together and fit the intended genre.
Evaluation Question 2
The document discusses how effectively the creator's main music video product and ancillary tasks of a digipak and poster work together. Through thorough research of the genre and artist, feedback, and brand guidelines, the products portray a consistent theme of abuse, pain, and suffering through similar images of a distressed girl. This creates an effective combination of tasks that entertain the audience and relate the protagonist's experience. The magazine ad also advertises the album and draws connections to the music video through a shared image, color scheme, and consistent fonts.
Evaluation Question 3
I gained feedback from my target audience of teenage girls aged 12-25 on my music video draft by uploading it to YouTube and Vimeo and creating an anonymous survey using SurveyMonkey. The survey included multiple choice and text box questions to collect both quantitative and qualitative feedback. This helped me understand what I was doing right and what could be improved to make the video more professional and appealing to my target indie pop audience. I also received helpful feedback from peers who understood music video production and from teachers, though this feedback only represented one age group. Overall, audience feedback is crucial to creating a successful music video that caters to the target viewers.
Question 3
The document discusses feedback received from audiences on a music video. Key points:
- Feedback was gathered through surveys on Survey Monkey, YouTube comments, and in-person discussions to get a variety of perspectives.
- Face-to-face feedback provided the most honest and useful criticism from more experienced people to improve the video.
- The audience feedback showed what aspects of the video worked best and needed improvement to better appeal to the target genre and audience.
- Based on the feedback, changes were made like adding more transitions, overlays, and color to give the video more of a dance feel consistent with the genre.
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Question 3
The document discusses feedback received for a music video, digi-pak, and poster advertisement. For the music video, the audience enjoyed it but felt some scenes were too dark. Feedback also noted liking the narrative and humor. The digi-pak received positive comments about its sinister look and consistency in style. Criticism targeted the poster for lacking information. Overall, the feedback was positive and will be used to improve future works by soliciting early audience input.
Q3a
This document discusses ways to engage an audience for music videos. It analyzes the target audience for a music artist as primarily females ages 14-18 who enjoy pop, R&B, and EDM music. Various engagement strategies are outlined, including using direct eye contact and point-of-view shots in music videos, replicating a popular artist's style in the digipak, interacting on social media and websites, creating quizzes and competitions, and getting audience feedback to improve future work. The conclusion acknowledges that more audience interaction could have been included in the music video itself.
Q3
1) The document discusses various ways to engage an audience for a music artist's products, including understanding the target demographic and secondary audiences, using social media, creating a lyric video competition, and gathering feedback.
2) Specific engagement tactics mentioned are using pronouns like "we" and "you" in social media posts, incorporating point-of-view shots in music videos, and creating quizzes and competitions around the artist.
3) In conclusion, the author reflects that they successfully engaged their audience but could have further improved by including some audience interaction directly within their music video.
Audience Feedback
The document summarizes the results of a questionnaire given to the target audience of 16-24 year olds for a music video. Key findings include:
- Females made up 20% more of the viewership than males, as expected for a pop genre video.
- 100% of respondents were within the target 16-24 age range.
- 100% correctly identified the genre as pop, showing the video used proper pop conventions.
- Respondents expectations of what to see in a pop video matched what was included in the video.
- The video was found to appeal to the target audience age group.
Audience feedback
- The document discusses the results of a survey given to gather audience feedback on a music video and ancillary texts created by the author.
- 9 people responded to the survey, which provided generally positive feedback that the products were effective and professionally made.
- Respondents agreed the products fit the pop genre and created continuity through shared visual elements and themes. Some feedback suggested dimming colors in the ancillary texts.
- The author concluded the audience feedback validated that the products worked well together and fit the intended genre.
Evaluation Question 2
The document discusses how effectively the creator's main music video product and ancillary tasks of a digipak and poster work together. Through thorough research of the genre and artist, feedback, and brand guidelines, the products portray a consistent theme of abuse, pain, and suffering through similar images of a distressed girl. This creates an effective combination of tasks that entertain the audience and relate the protagonist's experience. The magazine ad also advertises the album and draws connections to the music video through a shared image, color scheme, and consistent fonts.
Evaluation Question 3
I gained feedback from my target audience of teenage girls aged 12-25 on my music video draft by uploading it to YouTube and Vimeo and creating an anonymous survey using SurveyMonkey. The survey included multiple choice and text box questions to collect both quantitative and qualitative feedback. This helped me understand what I was doing right and what could be improved to make the video more professional and appealing to my target indie pop audience. I also received helpful feedback from peers who understood music video production and from teachers, though this feedback only represented one age group. Overall, audience feedback is crucial to creating a successful music video that caters to the target viewers.
Question 3
The document discusses feedback received from audiences on a music video. Key points:
- Feedback was gathered through surveys on Survey Monkey, YouTube comments, and in-person discussions to get a variety of perspectives.
- Face-to-face feedback provided the most honest and useful criticism from more experienced people to improve the video.
- The audience feedback showed what aspects of the video worked best and needed improvement to better appeal to the target genre and audience.
- Based on the feedback, changes were made like adding more transitions, overlays, and color to give the video more of a dance feel consistent with the genre.
Evaluation – part 3
The audience reacted positively to the music video overall, with quotes praising the editing and video. The audience's tastes depended on their personal music preferences, but they responded more positively to the non-English song than expected. Key aspects of success were the genre and editing, with feedback complimenting the editing and how it synced with the music. The product was more successful than anticipated based on the audience questionnaires, and receiving audience feedback provided valuable insights into different opinions.
Evaluation – Part 1
The document summarizes how the media product uses, develops, and challenges conventions of real media. It uses the conventional "rags to riches" storyline of a character achieving fame and success despite obstacles. It develops this convention by showing the protagonist relies on encouragement from another, rather than just willpower, to overcome challenges. It challenges conventions by using a Japanese song targeted at an English audience and featuring a computer-generated singer rather than a human one, making it diverse and interesting compared to typical Western media.
Evaluation 3 media
- The document discusses the target audience and feedback for a music video project. The target audience was identified as teenagers interested in indie music to appeal to the creator's interests and make the project more authentic.
- Feedback was gathered from friends on social media about indie music video expectations and early pitch ideas, which informed the black and white theme and narrative elements.
- The final products received positive feedback that they looked and sounded indie, though some video clips could be rearranged to improve flow. The website could also be made more complex and original.
Music video purposes work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and TV airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising like music videos, which further spread awareness of new releases.
Reflection on audience research results newspaper
The document discusses the results of audience research conducted to inform the creation of a music video. Key findings include:
- A questionnaire found over 50% of respondents preferred alternative music, so this genre was chosen for the project. Dance was also popular.
- Respondents said they watch music videos because of the song/artist, so the song for the video needs to be good and the artist/band fitting.
- All respondents watched music videos online, primarily on phones and laptops via YouTube. However, some still watch on TV.
- Clothing, song, and artist most attracted respondents to music videos, so these elements need consideration.
- A focus group provided further insight, finding festivals are important
Evaluation question 4
The document discusses the various software, social media, and technologies used at different stages of creating a music video media project. They were used for research, planning, construction, editing, distribution, and evaluation. Key tools included YouTube for research and sourcing music, blogger for planning and tracking progress, Adobe Premiere and Photoshop for editing videos and graphics, and Facebook, Twitter, and YouTube for distribution and collecting feedback.
Music video analysis work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and television airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising campaigns. Overall, music videos are a strategic synergy that promotes music sales while building an artist's brand and fanbase.
Blue 1
This document analyzes the purposes of music videos and discusses how they benefit artists, record labels, and audiences. It provides examples of how One Direction uses music videos and other strategies to promote their music and tours, extend their income through merchandise sales, expand their audience reach through different outlets, create synergies by involving themselves in various media projects, and how their producers help advise and promote their public image and new releases across social media platforms.
What is the purpose of a music video
The document discusses the main purposes of music videos, which include promoting the artist to gain more recognition and a larger fan base, showing off the artist's appearance and style to influence fans, and including the artist or label's name/logo to build connections and popularity within the label. Having an effective music video can help increase album sales by giving audiences insight into the song and artist that can inspire them.
Evaluation question 3
The document discusses getting feedback on a music video from audiences. It indicates feedback was important to understand how to improve the video and fix any issues. Responses were mixed, with some positive and some negative, and comments addressed aspects like editing, filming, and camera work. Viewers also found the calm tone unusual but interesting for a rap video. Feedback from online comments and a questionnaire provided further perspective, showing areas for improvement and that the video diverged from expectations of typical rap music conventions. The feedback overall was constructive and helped the creator understand how to enhance the video.
Evaluation question 1
The document discusses research conducted for a hip hop music video project. It describes watching other hip hop music videos on YouTube to identify common themes and conventions. An audience and marketing profile was created to help target the video. Some conventions like promoting violence, drugs, or degrading women were avoided. Camera work and close-ups were used strategically to engage the audience and promote the artist. Locations and costumes aimed to replicate aspects of other successful rap videos while also challenging some conventions like excessive displays of wealth.
Potential target audience for my campaign
The potential target audience for a music video by a folk/indie band is teenagers aged 13-19 of both genders who are full-time students or working part-time jobs. This audience was identified through a survey of 20 people which found that most respondents were teenagers in education. This age group is likely to discover and spread the video through social media sites. Geographically, the target audience is British and American, as folk music is popular among British and American teenagers. Psychographically, they likely enjoy quirky films featuring folk artists and play video games, and connect with the casual style and carefree themes portrayed in the music video.
Purpose of music videos
Music videos serve several purposes: promotion of the artist and song, creating a brand identity for the artist, and extending the artist's income and outlets. They promote through advertising, illustrating the song, appealing visually to audiences like youth, and telling stories. Some artists use music videos to create a recognizable brand, while others focus more on being true artists than brands. As technology advanced, it allowed for more availability of artists through music videos when they couldn't tour as often. Producers now use strategies like hosting music videos on paid channels to combat illegal free streaming.
Proposal
Bethany Smith proposes to produce a music video for the song "Joan of Arc" by Jamie T. She intends to create a conceptual or narrative video filmed primarily from a first-person perspective, following a student named Tomas Whitmarsh who is constantly watched by an unseen person lusting after but being ignored by him. The video aims to convey that focusing attention on the wrong person may prevent finding the right one. The target audience is 16-25 year olds of both genders from middle-class backgrounds. Smith was inspired by the music video for "Habits" by Tove Lo, which is filmed from a first-person view, and hopes to film parts of her video in a similar style to
Survey data analysis
- The document summarizes the results of a survey of 20 people about their music preferences and viewing habits.
- The majority of respondents were teenagers, listened to pop music, and preferred watching narrative music videos on their mobile phones.
- Most respondents thought combining concepts and performance in an indie/folk music video was a good idea and said they enjoyed the indie/folk genre.
Music video analysis (3) linkin park in the end
Music videos provide benefits for artists, record labels, and audiences. For artists and labels, music videos are an important promotional tool as they can be shared widely on platforms like YouTube, generating views and new fans. Music videos also help extend artists' income streams by drumming up interest in live performances, tours, and festival appearances. Additionally, music videos offer opportunities to extend artists' reach through outlets like TV shows and advertisements. Record labels benefit through synergistic merchandise sales that promote artists while earning revenue. Music video producers employ strategic promotion techniques for artists like billboards and advertising to raise album awareness. Research shows platforms like YouTube effectively demonstrate how music videos promote artists and gauge audience engagement.
Music video evaluation
The document provides a creative critical reflection on a music video project. It discusses how the project uses conventions of rock music style while also challenging some conventions. It discusses how elements of the music video, digital packaging, and webpage work together to create a consistent branding focused on believing in oneself. It also discusses the intended teenage audience and plans to distribute the music video through record labels or social media. Finally, it discusses the technologies integrated into the project, including camera equipment, editing software, design software, and website creation tools.
5. pre production
For their FMP, the student will produce a song, music video, album cover, and promotional poster about diversity in youth culture and toxicity between groups. The song will be available on streaming platforms like Spotify and Apple Music. The music video will be on YouTube. The album cover and poster will advertise the song. The target audience is 12-21 year olds who will relate to the message. Throughout the products, a consistent color scheme inspired by urban graffiti will be used to portray the atmosphere and ideas of youth culture.
Question 3
Through audience feedback on a rough cut of his music video, the author learned that his target audience was young females, not young males as initially thought. Feedback from focus groups showed that the narrative was unclear and needed work. Questions to the focus groups assessed if the video represented the pop genre correctly and identified strengths and weaknesses. The author plans to present the final video on social media and YouTube to reach a wide audience and get feedback on views, likes, and comments.
Quesion 3 eval
The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.
Ancillary texts draft 2
The document describes the process of designing a digipack album cover. It discusses taking inspiration from the Bastille "Bad Blood" album cover, including positioning the record label text and transforming letters in the artist/album title. The spine design is also addressed, incorporating the record label, code, and Columbia/Sony logos. Photo manipulation tools were used on the back cover image to add effects to the model's face. Overall it outlines iterating on the design based on research, with comparisons made to draft versions and inspiration sources.
Album covers Analysis
The document analyzes several album covers and discusses common techniques used. Most covers have clear and simple designs with a connection between the album name and pack-shot. The artist or group name is prominently displayed on the front cover with limited use of colors. The pack-shot typically relates in some way to the artist or group.
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Evaluation – part 3
The audience reacted positively to the music video overall, with quotes praising the editing and video. The audience's tastes depended on their personal music preferences, but they responded more positively to the non-English song than expected. Key aspects of success were the genre and editing, with feedback complimenting the editing and how it synced with the music. The product was more successful than anticipated based on the audience questionnaires, and receiving audience feedback provided valuable insights into different opinions.
Evaluation – Part 1
The document summarizes how the media product uses, develops, and challenges conventions of real media. It uses the conventional "rags to riches" storyline of a character achieving fame and success despite obstacles. It develops this convention by showing the protagonist relies on encouragement from another, rather than just willpower, to overcome challenges. It challenges conventions by using a Japanese song targeted at an English audience and featuring a computer-generated singer rather than a human one, making it diverse and interesting compared to typical Western media.
Evaluation 3 media
- The document discusses the target audience and feedback for a music video project. The target audience was identified as teenagers interested in indie music to appeal to the creator's interests and make the project more authentic.
- Feedback was gathered from friends on social media about indie music video expectations and early pitch ideas, which informed the black and white theme and narrative elements.
- The final products received positive feedback that they looked and sounded indie, though some video clips could be rearranged to improve flow. The website could also be made more complex and original.
Music video purposes work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and TV airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising like music videos, which further spread awareness of new releases.
Reflection on audience research results newspaper
The document discusses the results of audience research conducted to inform the creation of a music video. Key findings include:
- A questionnaire found over 50% of respondents preferred alternative music, so this genre was chosen for the project. Dance was also popular.
- Respondents said they watch music videos because of the song/artist, so the song for the video needs to be good and the artist/band fitting.
- All respondents watched music videos online, primarily on phones and laptops via YouTube. However, some still watch on TV.
- Clothing, song, and artist most attracted respondents to music videos, so these elements need consideration.
- A focus group provided further insight, finding festivals are important
Evaluation question 4
The document discusses the various software, social media, and technologies used at different stages of creating a music video media project. They were used for research, planning, construction, editing, distribution, and evaluation. Key tools included YouTube for research and sourcing music, blogger for planning and tracking progress, Adobe Premiere and Photoshop for editing videos and graphics, and Facebook, Twitter, and YouTube for distribution and collecting feedback.
Music video analysis work sheet (1) chase and status alive
Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and television airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising campaigns. Overall, music videos are a strategic synergy that promotes music sales while building an artist's brand and fanbase.
Blue 1
This document analyzes the purposes of music videos and discusses how they benefit artists, record labels, and audiences. It provides examples of how One Direction uses music videos and other strategies to promote their music and tours, extend their income through merchandise sales, expand their audience reach through different outlets, create synergies by involving themselves in various media projects, and how their producers help advise and promote their public image and new releases across social media platforms.
What is the purpose of a music video
The document discusses the main purposes of music videos, which include promoting the artist to gain more recognition and a larger fan base, showing off the artist's appearance and style to influence fans, and including the artist or label's name/logo to build connections and popularity within the label. Having an effective music video can help increase album sales by giving audiences insight into the song and artist that can inspire them.
Evaluation question 3
The document discusses getting feedback on a music video from audiences. It indicates feedback was important to understand how to improve the video and fix any issues. Responses were mixed, with some positive and some negative, and comments addressed aspects like editing, filming, and camera work. Viewers also found the calm tone unusual but interesting for a rap video. Feedback from online comments and a questionnaire provided further perspective, showing areas for improvement and that the video diverged from expectations of typical rap music conventions. The feedback overall was constructive and helped the creator understand how to enhance the video.
Evaluation question 1
The document discusses research conducted for a hip hop music video project. It describes watching other hip hop music videos on YouTube to identify common themes and conventions. An audience and marketing profile was created to help target the video. Some conventions like promoting violence, drugs, or degrading women were avoided. Camera work and close-ups were used strategically to engage the audience and promote the artist. Locations and costumes aimed to replicate aspects of other successful rap videos while also challenging some conventions like excessive displays of wealth.
Potential target audience for my campaign
The potential target audience for a music video by a folk/indie band is teenagers aged 13-19 of both genders who are full-time students or working part-time jobs. This audience was identified through a survey of 20 people which found that most respondents were teenagers in education. This age group is likely to discover and spread the video through social media sites. Geographically, the target audience is British and American, as folk music is popular among British and American teenagers. Psychographically, they likely enjoy quirky films featuring folk artists and play video games, and connect with the casual style and carefree themes portrayed in the music video.
Purpose of music videos
Music videos serve several purposes: promotion of the artist and song, creating a brand identity for the artist, and extending the artist's income and outlets. They promote through advertising, illustrating the song, appealing visually to audiences like youth, and telling stories. Some artists use music videos to create a recognizable brand, while others focus more on being true artists than brands. As technology advanced, it allowed for more availability of artists through music videos when they couldn't tour as often. Producers now use strategies like hosting music videos on paid channels to combat illegal free streaming.
Proposal
Bethany Smith proposes to produce a music video for the song "Joan of Arc" by Jamie T. She intends to create a conceptual or narrative video filmed primarily from a first-person perspective, following a student named Tomas Whitmarsh who is constantly watched by an unseen person lusting after but being ignored by him. The video aims to convey that focusing attention on the wrong person may prevent finding the right one. The target audience is 16-25 year olds of both genders from middle-class backgrounds. Smith was inspired by the music video for "Habits" by Tove Lo, which is filmed from a first-person view, and hopes to film parts of her video in a similar style to
Survey data analysis
- The document summarizes the results of a survey of 20 people about their music preferences and viewing habits.
- The majority of respondents were teenagers, listened to pop music, and preferred watching narrative music videos on their mobile phones.
- Most respondents thought combining concepts and performance in an indie/folk music video was a good idea and said they enjoyed the indie/folk genre.
Music video analysis (3) linkin park in the end
Music videos provide benefits for artists, record labels, and audiences. For artists and labels, music videos are an important promotional tool as they can be shared widely on platforms like YouTube, generating views and new fans. Music videos also help extend artists' income streams by drumming up interest in live performances, tours, and festival appearances. Additionally, music videos offer opportunities to extend artists' reach through outlets like TV shows and advertisements. Record labels benefit through synergistic merchandise sales that promote artists while earning revenue. Music video producers employ strategic promotion techniques for artists like billboards and advertising to raise album awareness. Research shows platforms like YouTube effectively demonstrate how music videos promote artists and gauge audience engagement.
Music video evaluation
The document provides a creative critical reflection on a music video project. It discusses how the project uses conventions of rock music style while also challenging some conventions. It discusses how elements of the music video, digital packaging, and webpage work together to create a consistent branding focused on believing in oneself. It also discusses the intended teenage audience and plans to distribute the music video through record labels or social media. Finally, it discusses the technologies integrated into the project, including camera equipment, editing software, design software, and website creation tools.
5. pre production
For their FMP, the student will produce a song, music video, album cover, and promotional poster about diversity in youth culture and toxicity between groups. The song will be available on streaming platforms like Spotify and Apple Music. The music video will be on YouTube. The album cover and poster will advertise the song. The target audience is 12-21 year olds who will relate to the message. Throughout the products, a consistent color scheme inspired by urban graffiti will be used to portray the atmosphere and ideas of youth culture.
Question 3
Through audience feedback on a rough cut of his music video, the author learned that his target audience was young females, not young males as initially thought. Feedback from focus groups showed that the narrative was unclear and needed work. Questions to the focus groups assessed if the video represented the pop genre correctly and identified strengths and weaknesses. The author plans to present the final video on social media and YouTube to reach a wide audience and get feedback on views, likes, and comments.
Quesion 3 eval
The document discusses how the author gathered audience feedback through online surveys and in-person discussions to inform the production of their music video, digipak, and poster. They found that their target audience was ages 10-18 and shaped the theme of partying and alcoholism accordingly. After showing early drafts, they received critical feedback suggesting more varied camera shots and a close-up depicting sadness, which they incorporated. Overall, the author believes they selected the right target audience based on feedback shaping their work to fit audience interests and expectations.
What's hot (20)
Music video purposes work sheet (1) chase and status alive
Music video purposes work sheet (1) chase and status alive
Music video analysis work sheet (1) chase and status alive
Music video analysis work sheet (1) chase and status alive
Viewers also liked
Ancillary texts draft 2
The document describes the process of designing a digipack album cover. It discusses taking inspiration from the Bastille "Bad Blood" album cover, including positioning the record label text and transforming letters in the artist/album title. The spine design is also addressed, incorporating the record label, code, and Columbia/Sony logos. Photo manipulation tools were used on the back cover image to add effects to the model's face. Overall it outlines iterating on the design based on research, with comparisons made to draft versions and inspiration sources.
Album covers Analysis
The document analyzes several album covers and discusses common techniques used. Most covers have clear and simple designs with a connection between the album name and pack-shot. The artist or group name is prominently displayed on the front cover with limited use of colors. The pack-shot typically relates in some way to the artist or group.
Genre album cover analysis
This album cover summarizes the key characteristics of a successful hip hop album cover:
1) It attracts the target audience by including stereotypical elements like tattoos and do-rags.
2) The artist's expression and pose are typically masculine and "hard" to appeal to hip hop fans.
3) Simplicity and lack of distraction point audiences to focus on the raw music itself.
Album cover’s codes and conventions
The document discusses some common codes and conventions seen on album covers, including:
- The artist's name, which is prominently displayed to identify the stars and engage audiences visually.
- The album title, which provides insight into the artist's thoughts during creation and hints at the album's content.
- A main image that conveys a message about the artist's style, such as a portrait or logo. Genres typically use different visual styles.
- Sometimes age restrictions are included to indicate an album's content may not be suitable for certain audiences, and how prominently these are displayed can depend on the artist's image.
Album cover analysis
The cover of Rihanna's 'Rated R' album shows her as the artist in a dark and mysterious way through her heavy makeup and jewelry, implying a darker sound than her previous albums. Paramore's 'Riot' cover stands out with its bright red title against a monochrome background with graffiti, representing their rock music. Britney Spears' 'Circus' cover depicts her as relaxed and feminine, fitting with the circus theme and being different than her prior albums. Cheryl Cole's '3 Words' cover presents her as very feminine and distant behind a veil, showing the album's focus on her femininity. Eminem's 'Recovery' cover is initially simple but reveals details about his
Cd cover analysis media studies
The CD cover represents Eminem's journey to recovery from drug addiction through the image of him walking down a lonely road. Medical symbols like the red cross also reference his recovery. The title and artist's name stand out clearly against the plain background for visibility on store shelves.
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Promotions
I have created a PowerPoint presentation highlighting areas where my music product could be promoted, including a promotional package showing different advertising options and their effectiveness. I believe professionally promoting my product in areas like YouTube, VEVO, iTunes, music magazines, and music stores will increase views, popularity, and sales by targeting audiences interested in pop rock music.
How will my magazine be promoted and sold
The document discusses several ways to promote and sell an indie rock music magazine. It proposes promoting the magazine at concerts of bands featured in the magazine, sponsoring music videos on YouTube to advertise to viewers, running advertisements before movies related to indie rock, and including advertisements inside CD covers of indie rock artists and selling the magazine in indie rock music shops.
How will my magazine be promoted and sold
The document discusses several ways to promote and sell an indie rock music magazine. It proposes promoting the magazine at concerts of bands featured in the magazine, sponsoring music videos on YouTube to advertise to viewers, running advertisements before movies related to indie rock, and including advertisements inside CD covers of indie rock artists and selling the magazine in indie rock music shops.
Question 2
The document discusses how the author created interlinking media products to promote a fictional band called Glass Animals. Key points:
- A striking image was used as the "face" of the band across the music video, album cover, and advert to help recognition.
- The same color grading style was applied to the video and album art to visually link the products.
- A questionnaire found that 64% felt the album and video complemented each other well.
- The video would be released first to generate hype before advertising the album. Social media links were included to encourage sharing.
Primary audience research
The document summarizes research on the primary audience for a music video and related products. It finds that the target audience is primarily female under 35 who prefer indie/acoustic music. This information will influence the video's narrative, imagery, and actors to appeal more to women. The audience also prefers to watch music videos on YouTube and wants the video to have a narrative plot, good actors, and costumes. They are most interested in a love story or message-focused storyline. This provides guidance on how to create the video and related products to appeal to this audience.
Question 2
The combination of the main music video and ancillary marketing materials was effective because it maintained a coherent house style that was recognizable to the target audience. This style included urban themes, blurred imagery, neon colors, and a cheap indie aesthetic to appeal to fans of the genre. Feedback from the target audience confirmed they could identify the related materials based on sharing these stylistic elements and conventions established in the style guide. While opinions may vary, the research ensured the package resonated with its intended target market.
Lo2
This document provides planning details for a music festival. It includes sections on target audience, artists, location, branding with colors and slogans, and marketing. The target audience is ages 18-35, and marketing will involve posters around train stations in London at a cost of £2,500. A video advertisement will be created for YouTube and social media. The festival is aimed to take place the last week of June to avoid conflicting with other events. Budget details provide costs for staff salaries, office space, equipment, and advertising of £690 in magazines over 6 months.
3.what have you learned from your audience feedback
The document discusses gaining feedback from audiences. The author asked friends and classmates to provide feedback on their work, highlighting what was good and what could be improved. This feedback helped the author strengthen areas that needed work and create a better final product. Specifically, feedback helped the author improve the concept for their music video when initial plans encountered problems. The audience feedback encouraged considering all aspects during planning.
Q2
The document summarizes and evaluates the effectiveness of the combination of a student's main music video product and ancillary texts, which include a magazine advertisement and digipak. The student aimed to attract a young female audience with the music video by reinforcing "girl power" and focusing on the actress's emotions. Continuity was created between the products by keeping the same color scheme, font, and images of the actress. The student believes the products come together cohesively while also noting some areas for improvement, such as linking the magazine ad and digipak more and including more shots from the music video's London setting.
Question 1 A2 Media Studies Evaluation
Answering question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products.
Evaluation question 2
The document discusses the inspiration, effectiveness, and synergy of combining a main music video product with ancillary tasks like a digipak and magazine ad. It analyzes how using consistent branding elements like color, typography, and characters across the products helps create a cohesive promotional package and wider audience reach. Traditional media like TV music channels and new media platforms are considered for exhibiting the music video.
Music Video Purposes - Fun.
This document analyzes the purposes and benefits of music videos for artists and audiences. It discusses how music videos promote artists by allowing fans to see and hear them online, gaining views, likes and promoting songs. Music videos also extend artists' income through touring, festivals and merchandise. They provide additional outlets for fans to access music through radio, websites and unique items. Music videos create synergy opportunities through collaborations with clothing brands. Producers use strategies like social media to market albums and build hype among fans. Evidence includes viewing statistics and sales on platforms like YouTube, Ticketmaster and artists' online stores.
FMP Presentation Research.pptx
The document discusses various options for presenting a music tour project, including through social media, a website, video, and merchandise. Social media, specifically Instagram, TikTok, and Twitter, would be effective ways to connect with the target 18-21 age audience. A website created on Wix could showcase the tour poster, dates, tickets, and merchandise. A video presentation with audio commentary could display the creative process and final products. Branded merchandise like t-shirts and hoodies could promote the tour and appeal to fans while advertising to the general public. In conclusion, the author decided to create a video presentation and Instagram page to announce the tour and showcase the work.
Ancillarys in actions
The document discusses testing various ancillary texts, like album covers and advertisements, across different media platforms to see how they perform and if they are successful. These include placing a fake album cover in the iTunes library alongside real albums, in a phone music library, in an HMV music store, on Twitter to promote an upcoming release, on bus stop billboards and large outdoor billboards in different countries. The analyses how the custom album cover stands out in each context and draws attention. The goal is to get feedback on how well the materials work at advertising a potential music product release.
Digipak and magazine advert analysis
Phoebe Noel analyzed the conventions of magazine advertisements and digipaks to create her own promotional materials that conform to industry standards. Her magazine ad includes the typical elements like the artist name, album name, release date, and record label logo. It also uses continuity between the ad and digipak by featuring the same main image. Her digipak also follows conventions with the tracklist, images relating to her music video narrative, and continuity of images between the products. Phoebe aimed to create authentic and appealing materials for her target audience by adhering to existing conventions.
advanced portfolio Critical Creative Reflex
The document discusses a music video production that was created to address social issues faced by teenagers. It portrays a girl dealing with depression after being cheated on by using drugs, alcohol, and smoking. The video aims to show the negative impacts of such behaviors and convey that minor issues can lead to major problems.
To promote the video, a website, poster, and teaser were created. Social media like Facebook and hashtags on Twitter were used to engage audiences and generate buzz. Feedback on early drafts helped improve the final video. The production utilized software like Adobe Premiere, Photoshop and Illustrator as well as hardware like a Canon DSLR and tripod. A blog documented the process and
Media pitch presentation
Anna proposes a media project including a music promo video, CD/DVD digipak cover, and magazine advertisement to promote an indie music album release. She has experience with the necessary software from previous coursework. The video will be an animated music video targeting teen/student audiences. The CD cover will represent the video's theme with a collage design. The magazine ad will promote the album in NME magazine to reach the target audience. Anna provides research on music video styles, album cover designs, and magazine ads to inform her project designs and mockups.
Evaluation Q3
Tomas McLoughlin sent out a survey to gather feedback on his music video and album packaging. Respondents correctly identified the genre as hip-hop and felt the video was unique compared to other hip-hop videos for its slower pace and lack of stereotypical elements. They also recognized the consistent branding across the video, advertisement, and album packaging. Suggested improvements included better lip syncing in the video and using different photos for the album cover front and back. Overall, the feedback was positive and confirmed Tomas successfully targeted his intended young, urban audience.
Music video powerpoint
Music videos can be used for artist promotion, income generation from sites like YouTube, and entertainment. Record labels often influence artists to create music videos to advertise the artist and label. Videos are also made for entertainment purposes and can become hugely popular like "Gangnam Style" which gained over 2 billion views. Artist availability may determine if they appear in videos or if dancers are used instead to still promote while the artist is away. Music channels are declining due to the massive viewership of sites like VEVO on YouTube where videos can be watched for free.
In what-ways-does-your-media-product-use
The document discusses how the media product challenges and develops conventions of real media. It analyzed music videos, posters, and albums to inform its own creations. For the music video, it considered conventions like camera shots, narrative/performance style, and cultural codes. It aimed to give an urban feel through locations. For the poster and digipak, it followed conventions like consistent branding, release date prominence, and social media inclusion. The goal was to produce professional-looking pieces that both conform to and advance real media conventions.
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3.what have you learned from your audience feedback
3.what have you learned from your audience feedback
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Presentation1
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and focused.
Add to photoshop editing
The document provides details on the process of creating a digipack template. It discusses each section created - front cover, back cover, left inside, spine, and CDs. For the front cover, the creator used overlapping images and text to convey a message about hiding one's true self. The back cover includes typical information like the tracklist and label logos. The left inside continues the theme of natural beauty versus makeup. The CDs and spine were rushed and need more research and design work. In conclusion, the creator plans to improve the CD/spine design and ensure visual continuity across the digipack sections.
Filming and editing
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Q4 evaluation
I used various media technologies throughout the construction, research, planning, and evaluation of my music video project. These included:
- A Samsung video camera to record all footage. An iPhone to communicate with my model. Photoshop and iMovie to edit images and video. Google to research conventions in my genre.
- Apple Macs, Dell computers, and Microsoft programs to complete written work and presentations. YouTube to publish and get feedback on my video. Facebook to gather additional feedback.
- New media like blogs allowed me to present my work online and get feedback directly from my target audience. While most technologies worked well, high demand for some like the Macs caused stress towards my deadline.
Q1 – in what ways does your media
This document summarizes how the author's promotional package for a music album challenges, develops, and uses conventions of real media products.
The front cover takes inspiration from three real album covers in its style but develops the concept individually. The magazine advert conforms to conventions like including the album cover and label logo while developing the color scheme.
Various parts of the digipack like the back cover, spine, and inside panels take inspiration from real album packaging in their use of images, colors, and logos but develop these concepts to fit the author's vision. The CD design is inspired by real examples but adapted to the project's color scheme and continuity.
Target audience research facebook
The document discusses research conducted through questionnaires with 4 participants to inform a music video about bullying. Participant responses are summarized. Most participants fit the target demographic and expected to see scenes of bullying, vulnerability and loneliness in such a music video. Sad colors like black and locations like schools were also associated with bullying. The questionnaires provided guidance on character outfits, props, settings and tone to include when developing the music video.
Target audience research interview
The interviewee provided useful information to help inform the music video being created about bullying. Regarding music video preferences, the interviewee enjoys R&B music and watches many videos online. For a typical R&B video, they expect close-ups showing facial expressions. When asked about bullying videos, they mentioned themes of tears and humiliation. The interviewee also analyzed existing bullying-themed videos. Questions about fashion and settings helped identify relatable elements to include regarding popular and indie styles, as well as locations like school that relate to bullying. Color preferences around blue and black were also noted for potentially conveying sadness.
Target audience research interview
The interviewee provided useful information to help inform the music video being created about bullying. Regarding music video preferences, the interviewee enjoys R&B music and watches many videos online. For a typical R&B video, they expect close-ups showing facial expressions. When asked about bullying videos, they mentioned themes of tears and humiliation. The interviewee also analyzed existing bullying-themed videos. Questions about fashion and settings helped identify relatable elements to include regarding popular and indie styles, as well as locations like school that relate to bullying. Color preferences around blue and black were also noted for potentially conveying sadness.
Blog poll target audience research
The document discusses research done to learn about the target audience for a music video. Blog polls were used to gather information. The polls asked about music preferences, what makes music videos interesting, how often and where people watch them. Most respondents preferred R&B, said mise-en-scene was interesting, watched 0-10 videos per week at home. This means the video should focus on mise-en-scene to stand out and have an easily followed narrative for a relaxed viewing experience.
Analysing Music Videos With A Bullying Themed Narrative
The document analyzes the cinematography, sound, editing, and mise-en-scene of four music videos:
- Kelly Rowland's "Stole" uses close-ups to show emotion, slow motion to depict tiredness, and high angles to suggest people are always watched. Religious symbols represent punishment.
- Macklemore's "Same Love" employs long shots of weddings and groups to show diversity and tracking shots to depict respect. Costumes suggest masculinity and femininity.
- P!nk's "F***ing Perfect" uses zooms and close-ups to convey emotion and humiliation. Settings like bedrooms and bathrooms symbolize vulnerability and suicide.
- Jessie J
Q7
In summarizing what they learned from their preliminary task to the full product, the key points are:
1) They did significantly more research for the full product related to conventions, target audience, and existing magazines.
2) The most important thing learned was that more research leads to a better end product that meets audience needs.
3) They learned to use design software like Photoshop more effectively to enhance images and layout.
Research
The document discusses how the author took inspiration from VIBE magazine's layout and style to create their own magazine. Specifically, they summarize how they imitated VIBE's byline featuring a camera icon and fake author names. For their article, the author chose to do a mock Q&A interview with Rihanna, taking inspiration from layouts they saw in VIBE, Q Magazine, and other publications. They include their draft Q&A covering topics about Rihanna's personal life, career, and fans. The author explains design choices for their title, pulling a quote from the Q&A and styling it in a graffiti-inspired font.
Research
The document discusses how the author took inspiration from VIBE magazine for their own magazine layout. They summarize specific elements they emulated, including the byline style and double page article spreads. For their sample article, the author conducts a fictional Q&A interview with Rihanna, touching on topics like her hometown, influences, fans, and personal life. They explain design choices for the title of their article to maintain continuity from the table of contents while working within the constraints of the small article size.
Evaluation question 1
This document summarizes how the student's media product uses and develops conventions of real music magazines. Key conventions included are:
- Using a consistent color scheme, fonts, and layout elements across pages to create continuity
- Including typical magazine elements like a masthead, date, price, and barcode
- Featuring artists and images relevant to the R&B genre
- Drawing inspiration from conventions of existing magazines in the genre, while making some unconventional design choices to suit their product
Evaluation question 4
The target audience for the media product would be females aged 17-19 from social class DE. This is based on research that showed this demographic is most interested in R&B music and lifestyle brands frequently featured in magazines. They would be attracted to a female featured artist and content relating to music, fashion, and popular culture. The price point of £1-2 was chosen to be affordable for the target demographic.
Evaluation question 2
The document discusses how the media product represents social groups through its use of color and content. Red, black and white are prominently featured to represent passion and energy (red), sophistication and power (black), and freshness (white). Content focuses on celebrity news, fashion trends, concerts and discounts to appeal to the target audience of 17-19 year old students from social class DE interested in R&B music. Images on the contents page were chosen to represent traveling and concerts. Research showed the target audience would pay £1.80 for a monthly magazine.
Evaluation question 1
This document summarizes the ways in which the student's media product uses and develops conventions from real music magazines. The student researched conventions from magazines like VIBE and FLAVOUR to inform design choices for their front cover, contents page, and double page spread. Key conventions included color scheme, fonts, masthead placement, images, captions, and page numbers. The student also experimented with some unconventional design choices to develop their own style appropriate for their R&B genre target audience. Overall, the student strived to create a cohesive magazine design that drew from real magazine formats.
Evaluation question 1
The document summarizes how the media product uses conventions from real music magazines in its genre. Key conventions included are:
1. Using a consistent color scheme, fonts, and layout elements like mastheads and page numbers to create continuity across pages similar to magazines like Vibe and Flavour.
2. Choosing photography, styles, and article formats inspired by magazines in the genre to appeal to the target audience.
3. Adapting some atypical conventions like unusual masthead and date placements, pull quotes, and bylines to make the pages more distinctive while still being recognizable as a music magazine.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
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6:个人职称评审加20分
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- 1. I have decided to spend some time researching where each of my products will be marketted and advertised. Including – where the digipack, magazine advert and music video will be shown. The following slides are focussed on where each of my products will be features. Also I have given some thought into other places I could advertise my items. Marketing and Advertising:
- 2. Music Video: -In order for my work to be marked by an examiner I will have to publish my video to YouTube in order to post it onto my blog for it to be seem by an examiner. As I have already based my target audience on Youtube, I believe that this will be successful, as almost all of the people I know who are in my target audience go on YouTube often and view the latest music videos. -In the real world I would most likely show my music video on music TV channels such as MTV, this is due to the fact that a very large amount of music videos are shown on music channels. Music channels such as MTV have many different shows on throughout the day including top 10. Id my music video is watched a lot on YouTube or people download the song from iTunes, it Is likely the music video will be included in this show. A lot of the time music videos will be played according to their popularity meaning that others things will need to be done in order to promote my music video in order to get views and like on YouTube and for my music video to be played on a TV channel such as MTV. -As my work is currently been assessed on Blogger I will need to upload my video onto my blog. Due to the fact that it will already have been shared to YouTube I will use the share button on YouTube to share my YouTube video on BlogSpot/blogger.
- 3. DigiPack: This is my digpack in a store environment. The image was taken from the internet and is a CD rack from HMV, I have photoshop-ed my album front cover onto this image in order to give the illusion my digipack is in a real environment. Compared to the other album front cover I believe mine stands out among the competition. This would primarily be the main source of advertising – as nothing says buy me more than been on shelf in a store. However places in which I would market this digipack are by gaining my target audience’s attention on things such a social media and posters in places where I believe my target audience would be present. Such as on facebook/twitter/instagram and a poster in places such as a shopping center, cinema, night clubs ect. This is an image of my digipack on iTunes – this is another place where my front cover would be marketed. In things such as top charts on the internet and on music download websites such as iTunes and Spotify.
- 5. • Billboards – Billboards are way a way in which albums can be advertised to different types of audiences, this would attract more people who are in town centers and the surrounding areas as these are the places where billboards are likely to be placed. • Bus Stop Poster – I believe that I would attract my target audience if I advertised on a bus stop sign as my audience will e at the age where they want to be around and about yet not old enough to drive therefor using public transport. • Music video/Album Teaser– This would be done on Youtube and I could have a ____ days to go album teaser in order to get my audience excited. • Live Performances/Interviews – Having the artist herself talking about the album may excite my audience and make them aware that it is coming out, convincing them to buy It maybe? • Word of Mouth – word of mouth is possibly the most important source of advertisement as an individual is more likely to listen to somebody's opinion in which the respect over than an advertisement company screaming buy me. Other Sources of Advertisement: