Evaluation question 1
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The document discusses how a media product was created to use and develop the forms and conventions of real media. Specifically: 1) Research was conducted into existing film trailers, magazines, and posters to analyze techniques like shots, sounds, layout, and design elements. 2) This research informed the creation of the media product - a film trailer adhered closely to horror genre conventions, while a magazine was based on the popular format of Empire magazine. 3) Following real-world codes and conventions helped make the created media products seem professional and appeal to audiences familiar with those real media formats.
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starwars
The document discusses the author's first experience watching the Star Wars movies over a weekend. They analyze several patterns they noticed that have contributed to Star Wars' success over many years, including innovation in pushing creative boundaries, strong brand consistency, succession planning through mentorship, honoring the franchise's legacy, and seeing every interaction as an opportunity. The author suggests Dental Health Services can learn from these patterns to strengthen its own brand and achieve long-term success.
Q 3
A distribution company would distribute the film to theaters and streaming services. A smaller but not major distributor like Icon Productions would be suitable, as they have experience with thriller films but aren't too large to work with on the planned $7 million budget. Marketing would be limited due to budget, focusing on magazines, trailers, and internet/social media to reach the target audience of those over 35 as well as expand the audience among younger internet users.
Evaluation question two
The document discusses ancillary texts for advertising a film. It describes creating a poster and radio trailer to promote the film. The poster design process included researching other films' posters and analyzing one from a similar genre film. The final poster incorporated elements from different drafts, including images from the film. The radio trailer included dialogue and sound effects from the film along with key details. In conclusion, ancillary texts are effective for attracting audiences and the poster and radio trailer created will help promote the film.
Blockbuster movie
Aaron Paul was featured on Top Gear and WWE RAW to promote the Need for Speed film. On Top Gear, Jeremy Clarkson interviewed Aaron about Breaking Bad and Need for Speed, helping to market the film to car fans as Top Gear has wide appeal. Aaron's appearance on WWE RAW also promoted the film to males interested in gaming and sports. Featuring Aaron Paul, already famous from Breaking Bad, on these popular shows was an effective promotional strategy due to Paul's appeal and the shows' alignment with the film's target demographic.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Evaluation question 3
This document discusses what type of media institution might distribute a film product and why. It suggests that a major film distributor would be best suited to distribute the film, which is an action genre film about a girl kidnapped by a drug organization. Major distributors like 20th Century Fox would be most appropriate as they have experience distributing similar action films. Distributors are responsible for cinema release, marketing, release dates, and making films available on various platforms. They are important for a film's success and ability to reach its target audience. As the film has elements like special effects that require a larger budget, a major distributor would be needed to fund distribution and wide-reaching marketing campaigns.
A2 evaluation question 2
The combination of the main film product and ancillary texts like the poster and radio trailer were effective due to their synergy. Both the poster and radio trailer embodied themes of danger, mystery, and action/thriller to match the film. Comparisons were made to successful real examples to guide the design of the ancillary texts. Audience feedback also confirmed popularity for the chosen genre, aiding promotion of the film to the target demographic. Overall, the research and matching of themes across products created a cohesive advertising platform.
Question 4
The document discusses research conducted to identify the target audience for a movie clip. It describes looking back at previous research that identified the audience interested in action movies similar to the clip. A questionnaire was also created and distributed to further understand what draws people to action movies and gain information about the potential target audience. By analyzing all the research findings, the group concluded the target audience for the clip would be people aged 15 and over, mostly male, who enjoy exciting and intense action movies.
Recommended
starwars
The document discusses the author's first experience watching the Star Wars movies over a weekend. They analyze several patterns they noticed that have contributed to Star Wars' success over many years, including innovation in pushing creative boundaries, strong brand consistency, succession planning through mentorship, honoring the franchise's legacy, and seeing every interaction as an opportunity. The author suggests Dental Health Services can learn from these patterns to strengthen its own brand and achieve long-term success.
Q 3
A distribution company would distribute the film to theaters and streaming services. A smaller but not major distributor like Icon Productions would be suitable, as they have experience with thriller films but aren't too large to work with on the planned $7 million budget. Marketing would be limited due to budget, focusing on magazines, trailers, and internet/social media to reach the target audience of those over 35 as well as expand the audience among younger internet users.
Evaluation question two
The document discusses ancillary texts for advertising a film. It describes creating a poster and radio trailer to promote the film. The poster design process included researching other films' posters and analyzing one from a similar genre film. The final poster incorporated elements from different drafts, including images from the film. The radio trailer included dialogue and sound effects from the film along with key details. In conclusion, ancillary texts are effective for attracting audiences and the poster and radio trailer created will help promote the film.
Blockbuster movie
Aaron Paul was featured on Top Gear and WWE RAW to promote the Need for Speed film. On Top Gear, Jeremy Clarkson interviewed Aaron about Breaking Bad and Need for Speed, helping to market the film to car fans as Top Gear has wide appeal. Aaron's appearance on WWE RAW also promoted the film to males interested in gaming and sports. Featuring Aaron Paul, already famous from Breaking Bad, on these popular shows was an effective promotional strategy due to Paul's appeal and the shows' alignment with the film's target demographic.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Evaluation question 3
This document discusses what type of media institution might distribute a film product and why. It suggests that a major film distributor would be best suited to distribute the film, which is an action genre film about a girl kidnapped by a drug organization. Major distributors like 20th Century Fox would be most appropriate as they have experience distributing similar action films. Distributors are responsible for cinema release, marketing, release dates, and making films available on various platforms. They are important for a film's success and ability to reach its target audience. As the film has elements like special effects that require a larger budget, a major distributor would be needed to fund distribution and wide-reaching marketing campaigns.
A2 evaluation question 2
The combination of the main film product and ancillary texts like the poster and radio trailer were effective due to their synergy. Both the poster and radio trailer embodied themes of danger, mystery, and action/thriller to match the film. Comparisons were made to successful real examples to guide the design of the ancillary texts. Audience feedback also confirmed popularity for the chosen genre, aiding promotion of the film to the target demographic. Overall, the research and matching of themes across products created a cohesive advertising platform.
Question 4
The document discusses research conducted to identify the target audience for a movie clip. It describes looking back at previous research that identified the audience interested in action movies similar to the clip. A questionnaire was also created and distributed to further understand what draws people to action movies and gain information about the potential target audience. By analyzing all the research findings, the group concluded the target audience for the clip would be people aged 15 and over, mostly male, who enjoy exciting and intense action movies.
Question 4
The document discusses research conducted to identify the target audience for a movie clip. It describes looking back at previous research that identified the audience interested in action movies similar to the clip. A questionnaire was also created and distributed to further understand what draws people to action movies and gain information about the potential target audience. By combining all the research findings, the group concluded the target audience for the clip would be people aged 15 and over, mostly male, who enjoy exciting and intense action movies.
Combination of texts
The document discusses various elements used in the marketing of a film called "Cash", including:
1. The film's poster features a good rating from a respected film magazine to indicate it is worth seeing, along with the film's title in bold font and references to the actors.
2. Trailers and marketing materials prominently featured the actors' names and the main character, knowing actors are important information for audiences.
3. Additional elements included on marketing materials were the film's 15 age rating, summer release date, and distribution company in order to target the intended audience and timeframe.
combinations of texts
The document discusses various elements used in the marketing of a film called "Cash", including:
1. The film's poster features a good rating from a respected film magazine to indicate it is worth seeing, along with the film's title in bold font and references to the actors.
2. Trailers and marketing materials prominently featured the actors' names and the main character, knowing actors are important information for audiences.
3. Additional elements included on marketing materials were the film's 15 age rating, summer release date, and distribution company in order to target the intended audience and timeframe.
Flatline group 083 pitch
1) The film Flatline is a British social realism drama about a group of friends and the demise of one of them, Zack, after taking drugs at a college party.
2) The target audience is 15-26 year olds and the marketing campaign will focus on social media sites like Facebook that this age group frequents.
3) The teaser trailer will be released 1.5 months before the film and will be a reverse sequence to build intrigue without giving too much away.
Evaluation q3
An institution is a company that distributes media products like films to audiences. The document discusses that the filmmakers' psychological/crime thriller would be distributed by major institutions known for distributing similar genres. These institutions have large audiences for these genres already and distribute to cinemas and streaming platforms like their target audience consumes. After a cinema run, the film could be released on DVD, Netflix, and other platforms with merchandise to further promote and monetize the film. The filmmakers considered distribution partners and budgets during planning to maximize funding and reach a mainstream audience for their project.
Ashleigh Alice and Robyn Evaluation 3
This document discusses aspects of a hypothetical production company called "BearGate" or "Twisted Souls" that would handle a low-budget horror film. It suggests Film4 as a suitable distributor given the intended British audience and smaller scale. Funding might come from connections at the distributor or production companies. Institutions like Film4 and platforms like Curzon or Love Film are mentioned as comparable to the envisioned distribution model.
Evaluation 3
The audience feedback was crucial for developing the media products in a way that would appeal to the target audience. Feedback allowed the magazine cover design to be improved by selecting the more positively received draft and making additional design changes. Feedback also convinced the group to overhaul the poster design after the original received negative reviews. Minor feedback improved the film trailer by rearranging clips and changing the soundtrack. The questionnaire provided important insights into what genres the audience expected to see incorporated into the products.
4,3,2,1 & Avatar Campaign Comparison
The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
Short film vs feature length film
Short films are typically under 30 minutes while feature films are 70-210 minutes. Short films have small budgets so rely on festivals for distribution, while features get funding from major studios. Features can afford famous actors and locations, helping films like Get Out gross over $255 million. Meanwhile, short films tell relatable stories on modest budgets, with examples like The Silent Child winning awards. Overall, features are considered better due to their larger budgets and commercial success, though short films find acclaim at festivals for creative storytelling.
Question 3
A film distribution company that is smaller than a major studio but larger than an independent distributor would be best suited to distribute our film. While our target audience is older adults over 35, choosing a mid-sized distributor would allow the film to be shown in multiplex cinemas as well as some independent theaters catering to niche audiences. With a budget of around $7 million, on par with American Psycho, we could afford marketing through magazines and movie trailers but not television ads. Additional online and social media marketing would help expand our potential audience.
Hollywood blockbusters
Need for Speed was advertised through various mediums to target young males. TV shows like Top Gear were used to promote the film by having Aaron Paul describe the film and give interviews. Online promotion through YouTube, Facebook, and Twitter spread clips of Aaron Paul's appearance at the E3 gaming convention. As a popular actor from Breaking Bad, Aaron Paul helped attract audiences beyond just fans of racing films. His celebrity status helped the film gain advertising slots on other shows as well.
Genre and form poster
The document discusses conventions for film posters, including:
1) A film poster should catch the audience's eye with a focal image and eye-catching font for the title. It should define the genre and attract the largest possible audience.
2) Typical information includes the release date and credits for directors and production companies at the bottom. Reviews or information on other films may also be included.
3) The discussed poster aimed to showcase the featured artists to promote unsigned talent, rather than strictly following conventions. It used multiple images and fonts to attract a wider audience and help lesser-known artists.
Marketing campaign
The document discusses marketing plans for an upcoming new James Bond film, including:
1) Hosting a press junket at the Mayfair Hotel in London, with seating for 201 people and a screening room to show footage.
2) Showing the film trailer on TV shows like Spartacus: Vengeance and Grimm, and in movies like The Hunger Games and The Bourne Legacy to target different age groups.
3) Displaying posters on London Underground stations and busy streets to catch the attention of commuters and shoppers.
evaluation question 3 media l4D
A production company is responsible for making the film and raising funds, examples given are Lionsgate and New Line Cinema. The hypothetical production company created is called Vision, with a logo of a film disk as an eye to catch viewers' attention related to the name. A distributor is responsible for releasing the film, examples given are 20th Century Fox Films and Columbia Pictures. Paramount was chosen as the hypothetical distributor as they are well known for releasing popular teen drama films, making them a suitable partner who would fund the film in exchange for distribution rights.
Question 3
A subsidiary film distributor would be best suited to distribute our film in order to appeal to both our mainstream and niche audiences. While our film has mainstream appeal, some unique stylistic elements may attract a more niche crowd. A subsidiary could distribute the film widely to cinemas while also placing it on streaming services to reach niche viewers. Our estimated $7 million budget would require a smaller distributor. Marketing would focus on magazines, film trailers, and internet/social media ads due to budget constraints.
Question 2
Paramount may be a good choice for distributing the film because they have experience distributing similar sci-fi genre films like Marvel and Star Trek. They understand the influences behind these types of films and are less likely to want to make changes. However, as a large mainstream company, Paramount may want to make changes to appeal to a wider audience. An independent studio like Studio Canal would be less likely to interfere with the storyline but may have a lower budget and smaller distribution. Both independent and mainstream distributors have advantages and disadvantages to consider.
Who would distribute my film eval 3
The document discusses options for distributing a low-budget, independent British film. It identifies Revolver Entertainment as a suitable distributor because they specialize in distributing similar low-budget, independent films with urban and gritty thriller genres. While Film 4 is also a British distributor that has successfully marketed films, Revolver Entertainment is considered a better fit since they have experience with films that have comparable budgets, genres, settings, narratives and target audiences to the film being discussed.
Short film vs feature length film
Short films are typically under 30 minutes while feature films are 70-210 minutes. Short films have small budgets so rely on festivals for distribution, while features get funding from major studios. Features can afford famous actors and locations, helping films like Get Out gross over $255 million. Meanwhile, short films tell relatable stories on modest budgets, with examples like The Silent Child winning awards. Major studios produce generic feature films, while independent companies take risks on niche short films.
Empire 2013 media_pack_fina_lv6
This document provides information about Empire magazine, which is described as the world's biggest movie magazine. It discusses the growth of the UK film market and cinema admissions. It then provides details about Empire's growing readership and circulation, noting it has over 850,000 readers and is the second largest men's magazine in the UK. The document outlines the content of Empire, including main features, interviews, and reviews. It also discusses Empire's online and digital properties, including its website, podcasts, and iPad app. Finally, it briefly describes the annual Empire Awards ceremony.
Genre and form poster
The document discusses conventions for film posters, including:
1) Posters should include an eye-catching focal image to draw the audience in, along with a large title font.
2) Information like the release date, directors, and production company are often included at the bottom.
3) Reviews or details of other films from the company may also be featured to provide additional information to the audience.
Sky fall genre analysis sheet
Film Fiction Sky Fall from 2012, directed by Sam Mendez, is an action/spy thriller starring James Bond. While conforming to some genre codes like exotic locations, weapons, and a heroic protagonist, the film breaks conventions in several ways: it features non-stop action throughout instead of isolated scenes, Bond is shot in an unexpected setting on a train, and the villain dies in an unusually violent explosion rather than a standard final confrontation.
A2 Media Skyfall Lesson 1 Genre
This document discusses genre theory and how genres are defined. It notes that genres can overlap and there are mixed genres. While genres rely on repetition, difference is also essential to attract audiences. The document presents Nick Lacey's framework for analyzing genres which breaks down a text into setting, character, narrative, iconography, and style. It also discusses how audiences derive pleasure from recognizing genres and anticipating their conventions.
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Question 4
The document discusses research conducted to identify the target audience for a movie clip. It describes looking back at previous research that identified the audience interested in action movies similar to the clip. A questionnaire was also created and distributed to further understand what draws people to action movies and gain information about the potential target audience. By combining all the research findings, the group concluded the target audience for the clip would be people aged 15 and over, mostly male, who enjoy exciting and intense action movies.
Combination of texts
The document discusses various elements used in the marketing of a film called "Cash", including:
1. The film's poster features a good rating from a respected film magazine to indicate it is worth seeing, along with the film's title in bold font and references to the actors.
2. Trailers and marketing materials prominently featured the actors' names and the main character, knowing actors are important information for audiences.
3. Additional elements included on marketing materials were the film's 15 age rating, summer release date, and distribution company in order to target the intended audience and timeframe.
combinations of texts
The document discusses various elements used in the marketing of a film called "Cash", including:
1. The film's poster features a good rating from a respected film magazine to indicate it is worth seeing, along with the film's title in bold font and references to the actors.
2. Trailers and marketing materials prominently featured the actors' names and the main character, knowing actors are important information for audiences.
3. Additional elements included on marketing materials were the film's 15 age rating, summer release date, and distribution company in order to target the intended audience and timeframe.
Flatline group 083 pitch
1) The film Flatline is a British social realism drama about a group of friends and the demise of one of them, Zack, after taking drugs at a college party.
2) The target audience is 15-26 year olds and the marketing campaign will focus on social media sites like Facebook that this age group frequents.
3) The teaser trailer will be released 1.5 months before the film and will be a reverse sequence to build intrigue without giving too much away.
Evaluation q3
An institution is a company that distributes media products like films to audiences. The document discusses that the filmmakers' psychological/crime thriller would be distributed by major institutions known for distributing similar genres. These institutions have large audiences for these genres already and distribute to cinemas and streaming platforms like their target audience consumes. After a cinema run, the film could be released on DVD, Netflix, and other platforms with merchandise to further promote and monetize the film. The filmmakers considered distribution partners and budgets during planning to maximize funding and reach a mainstream audience for their project.
Ashleigh Alice and Robyn Evaluation 3
This document discusses aspects of a hypothetical production company called "BearGate" or "Twisted Souls" that would handle a low-budget horror film. It suggests Film4 as a suitable distributor given the intended British audience and smaller scale. Funding might come from connections at the distributor or production companies. Institutions like Film4 and platforms like Curzon or Love Film are mentioned as comparable to the envisioned distribution model.
Evaluation 3
The audience feedback was crucial for developing the media products in a way that would appeal to the target audience. Feedback allowed the magazine cover design to be improved by selecting the more positively received draft and making additional design changes. Feedback also convinced the group to overhaul the poster design after the original received negative reviews. Minor feedback improved the film trailer by rearranging clips and changing the soundtrack. The questionnaire provided important insights into what genres the audience expected to see incorporated into the products.
4,3,2,1 & Avatar Campaign Comparison
The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
Short film vs feature length film
Short films are typically under 30 minutes while feature films are 70-210 minutes. Short films have small budgets so rely on festivals for distribution, while features get funding from major studios. Features can afford famous actors and locations, helping films like Get Out gross over $255 million. Meanwhile, short films tell relatable stories on modest budgets, with examples like The Silent Child winning awards. Overall, features are considered better due to their larger budgets and commercial success, though short films find acclaim at festivals for creative storytelling.
Question 3
A film distribution company that is smaller than a major studio but larger than an independent distributor would be best suited to distribute our film. While our target audience is older adults over 35, choosing a mid-sized distributor would allow the film to be shown in multiplex cinemas as well as some independent theaters catering to niche audiences. With a budget of around $7 million, on par with American Psycho, we could afford marketing through magazines and movie trailers but not television ads. Additional online and social media marketing would help expand our potential audience.
Hollywood blockbusters
Need for Speed was advertised through various mediums to target young males. TV shows like Top Gear were used to promote the film by having Aaron Paul describe the film and give interviews. Online promotion through YouTube, Facebook, and Twitter spread clips of Aaron Paul's appearance at the E3 gaming convention. As a popular actor from Breaking Bad, Aaron Paul helped attract audiences beyond just fans of racing films. His celebrity status helped the film gain advertising slots on other shows as well.
Genre and form poster
The document discusses conventions for film posters, including:
1) A film poster should catch the audience's eye with a focal image and eye-catching font for the title. It should define the genre and attract the largest possible audience.
2) Typical information includes the release date and credits for directors and production companies at the bottom. Reviews or information on other films may also be included.
3) The discussed poster aimed to showcase the featured artists to promote unsigned talent, rather than strictly following conventions. It used multiple images and fonts to attract a wider audience and help lesser-known artists.
Marketing campaign
The document discusses marketing plans for an upcoming new James Bond film, including:
1) Hosting a press junket at the Mayfair Hotel in London, with seating for 201 people and a screening room to show footage.
2) Showing the film trailer on TV shows like Spartacus: Vengeance and Grimm, and in movies like The Hunger Games and The Bourne Legacy to target different age groups.
3) Displaying posters on London Underground stations and busy streets to catch the attention of commuters and shoppers.
evaluation question 3 media l4D
A production company is responsible for making the film and raising funds, examples given are Lionsgate and New Line Cinema. The hypothetical production company created is called Vision, with a logo of a film disk as an eye to catch viewers' attention related to the name. A distributor is responsible for releasing the film, examples given are 20th Century Fox Films and Columbia Pictures. Paramount was chosen as the hypothetical distributor as they are well known for releasing popular teen drama films, making them a suitable partner who would fund the film in exchange for distribution rights.
Question 3
A subsidiary film distributor would be best suited to distribute our film in order to appeal to both our mainstream and niche audiences. While our film has mainstream appeal, some unique stylistic elements may attract a more niche crowd. A subsidiary could distribute the film widely to cinemas while also placing it on streaming services to reach niche viewers. Our estimated $7 million budget would require a smaller distributor. Marketing would focus on magazines, film trailers, and internet/social media ads due to budget constraints.
Question 2
Paramount may be a good choice for distributing the film because they have experience distributing similar sci-fi genre films like Marvel and Star Trek. They understand the influences behind these types of films and are less likely to want to make changes. However, as a large mainstream company, Paramount may want to make changes to appeal to a wider audience. An independent studio like Studio Canal would be less likely to interfere with the storyline but may have a lower budget and smaller distribution. Both independent and mainstream distributors have advantages and disadvantages to consider.
Who would distribute my film eval 3
The document discusses options for distributing a low-budget, independent British film. It identifies Revolver Entertainment as a suitable distributor because they specialize in distributing similar low-budget, independent films with urban and gritty thriller genres. While Film 4 is also a British distributor that has successfully marketed films, Revolver Entertainment is considered a better fit since they have experience with films that have comparable budgets, genres, settings, narratives and target audiences to the film being discussed.
Short film vs feature length film
Short films are typically under 30 minutes while feature films are 70-210 minutes. Short films have small budgets so rely on festivals for distribution, while features get funding from major studios. Features can afford famous actors and locations, helping films like Get Out gross over $255 million. Meanwhile, short films tell relatable stories on modest budgets, with examples like The Silent Child winning awards. Major studios produce generic feature films, while independent companies take risks on niche short films.
Empire 2013 media_pack_fina_lv6
This document provides information about Empire magazine, which is described as the world's biggest movie magazine. It discusses the growth of the UK film market and cinema admissions. It then provides details about Empire's growing readership and circulation, noting it has over 850,000 readers and is the second largest men's magazine in the UK. The document outlines the content of Empire, including main features, interviews, and reviews. It also discusses Empire's online and digital properties, including its website, podcasts, and iPad app. Finally, it briefly describes the annual Empire Awards ceremony.
Genre and form poster
The document discusses conventions for film posters, including:
1) Posters should include an eye-catching focal image to draw the audience in, along with a large title font.
2) Information like the release date, directors, and production company are often included at the bottom.
3) Reviews or details of other films from the company may also be featured to provide additional information to the audience.
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Sky fall genre analysis sheet
Film Fiction Sky Fall from 2012, directed by Sam Mendez, is an action/spy thriller starring James Bond. While conforming to some genre codes like exotic locations, weapons, and a heroic protagonist, the film breaks conventions in several ways: it features non-stop action throughout instead of isolated scenes, Bond is shot in an unexpected setting on a train, and the villain dies in an unusually violent explosion rather than a standard final confrontation.
A2 Media Skyfall Lesson 1 Genre
This document discusses genre theory and how genres are defined. It notes that genres can overlap and there are mixed genres. While genres rely on repetition, difference is also essential to attract audiences. The document presents Nick Lacey's framework for analyzing genres which breaks down a text into setting, character, narrative, iconography, and style. It also discusses how audiences derive pleasure from recognizing genres and anticipating their conventions.
Ms4 2011 candidate 1 level 4
The document provides information about Candidate 1. Specifically, it indicates that Candidate 1 has achieved Level 4 status or qualifications. No other details are given about Candidate 1 or what Level 4 represents. The summary is limited due to the brevity of the original document.
MS4 Exam Paper
This document contains instructions and questions for a GCE A level Media Studies exam. Students must answer one question from Section A about media texts and two questions from Section B about the media industry and audience. They are instructed to choose a different media industry for each of their three answers. The document provides four questions in Section A about genre and representation and four questions in Section B about topics like the internet's importance, regulation, and targeting of audiences. Details like the exam date, duration, and number of marks for each question are also provided.
Ms4
This document provides an overview of Unit MS4 from a media studies course, which focuses on analyzing the links between texts, the industries that produce them, and audiences. It gives examples of industries and texts that could be studied, such as the computer game Tomb Raider: Anniversary and the film Sweet Sixteen. For each text, it suggests exploring aspects like narrative, representation, industry of production, marketing, global impact, and audience. The level of detail provided about analyzing these two sample texts is meant to demonstrate how the unit might approach studying the relationships between texts, industries, and audiences.
Skyfall
The trailer for Skyfall establishes that James Bond is presumed dead at the start. It features typical Bond iconography like guns, cars, and women through its mise-en-scene to signal to the audience what to expect in terms of action and adventure genre tropes. While the film does not have a unique selling point as an established franchise, the trailer creates intrigue through its dramatic editing of fast-paced action sequences and the absence of a voiceover, relying on the familiar Bond theme music to draw in viewers instead.
Skyfall Lesson 3 - representation
The document discusses various representations in the James Bond film Skyfall, including the representations of women, masculinity, ethnicity, and places. It analyzes characters like Moneypenny and Severine and how they are portrayed. It also explores how places like London, Scotland, Shanghai, and Macau are depicted cinematographically. Students are prompted to consider questions like how masculinity is represented and whether the portrayal of women is empowering through examples from the film.
A2 Media - MS4 past questions
This document provides past exam questions for a Media Studies course focusing on media texts, industries, and audiences. For each exam, students must answer one question from Section A on media texts and two questions from Section B on industries and audiences. Section A questions explore representations, narratives, genres, and constructions in three media texts. Section B questions examine industry topics like marketing, distribution, regulation, audiences, technologies, and globalization for three texts across different media industries. Students must refer to the three main texts they have studied for each answer. The questions provided span exam years from 2011 to 2014.
Film analysis of skyfall
The film opening of Skyfall uses various cinematography techniques to set up themes of vulnerability, death, and foreshadowing future events in the film. Shots of Daniel Craig as James Bond floating unconsciously in water and being dragged downwards connote vulnerability and an impending threat. Images of gravestones and falling weapons likewise connote death. Through its editing, lighting, music and framing of shots, the opening works to build tension and intrigue while dropping clues about locations and characters that will be significant later in the film.
Lesson 2 - Skyfall narrative
Genre refers to categories of artistic works that share similar techniques, themes or subject matter. Narratives are stories that are told, either in writing, speech or through visual art forms like film and television. Together, genre and narrative are important literary and artistic concepts that help define and categorize different types of creative works based on their stylistic elements and the stories they aim to convey.
The distribution of skyfall
Skyfall premiered in London on October 23, 2012 and was distributed to cinemas worldwide through November 2012. It set numerous box office records, becoming the highest-grossing film in the UK and Sony Pictures. Extensive marketing campaigns promoted Skyfall, including TV spots, digital signage, product tie-ins with Heineken beer and Sony phones, social media campaigns, and posters in various locations.
Lesson 3 - Skyfall representation
In Skyfall, Moneypenny is hesitant in her first mission and hits Bond instead of the target, suggesting she is an incompetent agent. She later decides to retire from field work and become Mallory's secretary. Severine is presented as vulnerable and an object of sexual gratification for Bond and Silva. While M is the head of MI6, she makes mistakes that cost lives and is asked to retire, with a man replacing her. The women seem to be positioned as decorative foils for Bond's masculinity rather than empowered representations.
Skyfall Production Distribution Exhibition & Audience
1) Skyfall was produced by Eon Productions and distributed by MGM and Columbia Pictures. It had a budget of $150-200 million and was aimed at a global audience.
2) Key aspects of the film's production included filming in London and overseas locations to control costs, the use of digital filming techniques for the first time in the Bond franchise, and product placements to help finance the film.
3) The film was very successfully marketed through traditional and digital channels. An especially impactful marketing moment was James Bond participating in the opening ceremony of the 2012 London Olympics.
Trailer analysis
The document provides an analysis of the trailer for the James Bond film Skyfall across several elements:
- Text on screen includes the production logos, film title/logo, and release date/social media promotion.
- Sound design uses diegetic effects to immerse the audience and non-diegetic music to build tension.
- Camera work employs various shots and angles like midshots, closeups, and tracking shots to put the audience in the action.
- Editing cuts between clips quickly to pack in content but builds anticipation with slower early pacing.
- Mise-en-scene establishes the spy genre through Bond's suit, a femme fatale, lighting that suggests danger, guns as
Editing the film poster
The document summarizes the steps taken to edit a film poster, including using Photoplus and Drawplus software to edit photographs and design layout. Key aspects edited included changing photo colors to purple, adding a galaxy overlay, and positioning and styling text elements like the title, tagline, and credits. Feedback was gathered on a draft, which informed minor final changes to improve readability of the tagline and prominence of the title and release date.
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Media evaluation
This document summarizes the use of codes of conventions in the creation of a horror film trailer, poster, and magazine cover. It describes how various conventions were developed, such as using blood splattered text for the title, a central main image, and film critic star ratings. Some conventions were also challenged, like using an unclear main image and including more text than typical posters. Feedback was gathered from a focus group on Facebook that showed the trailer was engaging and created suspense. The feedback will help the creators learn how to further improve their horror-themed materials.
Questionnaire Analysis
The document summarizes the analysis of a questionnaire given to an audience about horror films. The majority of respondents were 15-23 years old. Slasher films and supernatural themes were most popular. Respondents enjoyed trailers that showed scary content like jump scares and identifying details of the villain. This information will help tailor the film trailer, magazine, and other marketing materials to appeal to the target audience.
Questionnaire Analysis
The document summarizes the analysis of a questionnaire given to an audience about horror films. The majority of respondents were 15-23 years old. Slasher films and supernatural themes were most popular. Respondents enjoyed trailers that showed scary content like jump scares and identifying details of the villain. Their answers informed the design of a horror film trailer, poster, and magazine that would appeal to the target audience.
Media evaluation
The document discusses the conventions and techniques used in creating a movie poster, film trailer, and movie magazine to promote the fictional film "Asylum". Key conventions included using a short memorable title in red font on a black background for the poster, including a tagline and imagery of a character for mystery. Feedback was gathered to refine the trailer's narrative. Research of real media products informed the design of all promotional materials to follow industry standards.
Sadler potts eval
The document summarizes an evaluation of a media studies project titled "Fearless" by Jon Sadler and Ed Potts. It discusses how the project uses and challenges conventions of real media products by following Joseph Campbell's hero's journey model and having a hero without extraordinary powers. It represents teenagers and males in a way that portrays stereotypical confrontational and violent behavior. The project would likely be distributed by an independent British film institution and aimed at a male audience of teenagers to young adults. It attracted its target audience by using relatable actors and themes of bullying. Through the process, the students learned about camera techniques, editing, and the importance of planning.
Sadler potts eval
The document summarizes an evaluation of a media studies project titled "Fearless" by Jon Sadler and Ed Potts. It discusses how the project uses and challenges conventions of real media products by following Joseph Campbell's hero's journey model and having a hero without extraordinary powers. It represents teenagers and males in a way that portrays stereotypical confrontational and violent behavior. The project would likely be distributed by an independent British film institution and aimed at a male audience of teenagers to young adults. It attracted its target audience by using relatable actors and themes of bullying. Through the process, the students learned about camera techniques, editing, and the importance of planning.
SADLER POTTS eval
The document summarizes an evaluation of a media studies project titled "Fearless" by Jon Sadler and Ed Potts. It discusses how the project uses and challenges conventions of real media products by following Joseph Campbell's hero's journey model and having a hero without extraordinary powers. It represents teenagers and males in a way that portrays stereotypical violence. The project would likely be distributed by an independent British film institution to a target male audience of teenagers to young adults due to its serious themes and violence. Lessons learned include improving camerawork, editing, planning, and acting skills.
Sadler potts eval
The document summarizes an evaluation of a media studies project titled "Fearless" by Jon Sadler and Ed Potts. It discusses how the project uses and challenges conventions of real media products by following Joseph Campbell's hero's journey model and having a hero without extraordinary powers. It represents teenagers and males in a way that portrays stereotypical confrontational and violent behavior. The project would likely be distributed by an independent British film institution and aimed at a male audience of teenagers to young adults.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Question 2.
1) The document discusses a film promotion package for the film "Synthacaine" consisting of a trailer, magazine cover, and poster.
2) It aims to promote the film to its target audience of 15-25 year olds through social media marketing like a dedicated Twitter account and hashtag.
3) The key elements of the promotion package are designed to attract the target audience through their focus on fashionable elements like makeup, fur coats, and boots shown in the poster and magazine cover.
Q3 Media A2 Evaluation
The combination of the main and ancillary tasks of promoting the movie Perception was effective. The magazine Exposure provided context for the horror film in a genre-agnostic way using familiar conventions. The poster drew viewers with a high-quality disintegrating image of the protagonist and reviews. The trailer introduced the storyline and characters chronologically with consistent fonts and promotion of the protagonist across all materials to create a cohesive branded package.
Evaluation - Question 1
This document discusses how the media product uses and challenges codes and conventions of real media genres.
For the slasher film poster, the document analyzes how it follows conventions like centering the antagonist, using a low camera angle, and dark colors. It also discusses challenges like using a hoodie costume instead of a jacket to make the antagonist seem more modern and relatable.
For the magazine cover, it describes how conventions like placing the masthead at the top and including a skyline were followed to look professional. It also discusses adding original elements like a "puff" to attract readers to the new magazine.
In both cases, the document examines how codes and conventions were used as a starting point
Media evaluation
The document provides an evaluation of a media project by three students. It summarizes the key ways their media product used and developed conventions of real media, how it represented social groups through characters, and their rationale for choosing to distribute it through an independent British film company called Warp Films due to its low-budget style.
Audience feedback
The student organized a screening of their class trailers for a focus group audience. They provided feedback forms to gather opinions on the trailers, posters, and magazines. The feedback showed that the majority of the audience enjoyed the narrative and were intrigued by the horror genre trailer. It also indicated that the intended 16-24 year old target audience was reached. The feedback allowed the students to evaluate how effectively they achieved their criteria and informed improvements that could be made.
Evaluation question 3
The document discusses how film studios conduct test screenings before a film's release to get audience feedback. It describes two types of post-production test screenings - intimate screenings with around 100 people and full-scale screenings with up to 400 people. The feedback from these screenings is used to make final edits to the film. It also discusses how the feedback has a greater quantitative impact for full-scale screenings but standard industry measures are supplemented with open-ended questions and focus groups.
A2 Media Evaluation Q3
The document discusses how the filmmaker gathered feedback from test screenings and audience research to inform their film project. They conducted primary research through surveys distributed on Snapchat to understand their target demographic of 15-24 year old males. They also used secondary research from Pearl & Dean on popular genres and consumer groups. They presented a pitch and received feedback, making changes to plan more events for their teaser trailer. A rough cut screening provided insights that led to improvements in sound design, color grading, and shot structure. A final screening yielded minor critiques that will help with future projects.
Magazine research
The document discusses magazine covers from Total Film, Empire, and Sight & Sound magazines. Total Film focuses on blockbuster films and has covers featuring multiple layers of text and images related to upcoming films. Empire also features blockbuster films with a common red title and single main image. Sight & Sound has more simplistic yellow and white covers usually featuring a close-up of a film director. The document analyzes the cover styles and discusses the content and target audiences of each magazine.
Film campaign
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
Question 4
From research, the target audience for horror films and related products is 15-24 year old males. Questionnaires with this group found that successful horror movies feature aspects like surround sound, tension building, and the color red. To ensure the magazine and film poster would be successful, feedback was sought from the target audience on what to change or keep.
Question 2
This document discusses how the marketing strategy for the film "Fantastic Beasts: The Crimes of Grindelwald" was effectively planned and executed. It promoted the film across multiple platforms like posters, trailers, and social media in a coordinated way. The marketing emphasized the connection to the popular Harry Potter franchise to attract existing fans. Teasers were released to build anticipation for the film. Due to the large studio backing it, the film benefited from extensive promotion. The overarching theme of the marketing was to expand the Harry Potter world and appeal to both existing and new audiences.
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Light Importance Presentation
Lighting is important in film to set moods - bright colors suggest cheerfulness while dark colors imply sinister tones. The director works with camera and lighting crews to ensure imagery flows coherently. Background lighting illuminates the entire background area, often using three or four-point setups. Cameo lighting uses spotlights to focus on a single subject or person against a dark background. High key lighting reduces lighting ratios to create an upbeat mood and allow filming at any time. Popular techniques include using a soft front light with a stronger backlight to define edges, and mixing color temperatures from different lights in a scene.
Light presentation
Lighting is important in film to set moods - bright colors suggest cheerfulness while dark colors imply sinister tones. The director works with camera and lighting crews to ensure imagery flows coherently. Background lighting illuminates the entire background area, often using three or four-point setups. Cameo lighting uses spotlights to focus on a single subject or person against a dark background. High key lighting reduces lighting ratios to create an upbeat mood and allow filming at any time. Popular techniques include using a soft front light with a stronger backlight to define edges, and mixing color temperatures from different lights in a scene.
Light presentation
Lighting is important in film to set moods - bright colors suggest happiness while dark colors imply sinister tones. The director works with camera and lighting crews to ensure imagery flows coherently. Background lighting illuminates the entire background, often using three or four-point setups. Cameo lighting uses spotlights to focus on a single subject or person against a dark background. High key lighting reduces lighting ratios to create an upbeat mood and allow filming at any time. Popular techniques include using a soft front light with a stronger backlight to define edges, and mixing color temperatures from different lights in a scene.
Medi eq4
The document discusses how various media technologies were used at different stages of a film production project. Google, YouTube, IMDB, and Wikipedia were used for research purposes to inform decisions around target audience, common conventions, and inspiration. Blogger and Slideshare were used to document progress and gather feedback. A Panasonic camera and Mac computers were used for filming and editing. Final Cut Express was the main editing program, while Livetype, Photoshop, and InDesign were also utilized.
Horror conventions
The document outlines common conventions in horror films including settings of isolation and darkness like abandoned houses and woods. It also discusses technical codes like camera shots that show emotion and create tension, fast editing for suspense, and silence followed by loud noises. Iconography in horror includes dark colors, low lighting, and weapons as props. Narrative structures tend to end with the villain defeated and feature protagonists solving problems against villains who are psychologically troubled. Common character types are heroes, villains, teenagers, possessed children, police, and immortal creatures. Recurring themes involve good vs evil, revenge, childhood issues, insanity, and science experiments gone wrong.
Horror conventions
This document outlines common conventions in horror films including settings that create isolation such as abandoned houses and woods, the use of camera shots and editing like fast cuts to build suspense, and iconic visual and audio elements like dark colors, low lighting, and abrupt loud noises. It also discusses narrative structures with cliffhangers and heroes defeating villains, character archetypes, and common themes involving good versus evil, revenge, and mental instability.
Evaluation Question 5
This document discusses strategies for attracting a target audience of 15-30 year olds to a horror film. It explains that portraying stereotypical characters of the killer and victim would make it easy for the audience to understand. It also emphasizes using suspenseful camera techniques like close-ups and over the shoulder shots. Additionally, incorporating current fashion trends and a modern setting would help the younger generation relate to the film. Social media is suggested as an effective yet inexpensive way to advertise to this age group.
Se7en1
The document analyzes the opening title sequence of the film Se7en. It discusses how the sequence uses mysterious and disturbing images, unsettling sounds, and a tense musical score to create an atmosphere of suspense and horror without revealing much about the plot. This draws the audience in and leaves them wanting to know more about what will happen in the film.
Harry, Charlie and Paige Pitch Idea
The document discusses plans for a horror movie opening. It will use a nonlinear structure showing the end first through flashbacks then revealing earlier events. The target audience would be adults 18+ due to graphic content. The opening plans to have a voiceover setting the scene over text, then show teenagers finding distraught people and calling police with credits throughout. The title would be revealed in a sinister font, with potential titles including "Interlopers" and "The Perfect Intruders".
Se7en
The opening sequence of Se7en uses mysterious and disturbing shots along with an unsettling soundtrack to immerse viewers in the film's dark tone from the beginning. Brief shots depict disturbing images like dirty hands holding a blade without providing context to create intrigue. Intertitles reveal the film's title and cast in an unsettling font that matches the ominous mood. While leaving the plot undefined, these techniques successfully establish the psychological thriller genre and prompt viewers to continue watching to discover what happens next.
Film openings
Film openings serve several important purposes. They introduce the credits to recognize the key production members. They also set the scene and location for the first part of the film through establishing shots. This helps provide context and grabs the audience's attention from the start. Additionally, openings can begin to establish the genre and mood through the use of images, audio, music or lack thereof. Effective openings immerse viewers in the story world and entice them to continue watching.
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Evaluation question 1
- 1. In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?
- 2. Trailer.
- 3. We created our final film trailer "Dead End" based on the forms and conventions of existing and professional media products. In the planning stage of creating a trailer we did research into a variety of trailers of different genres then researched further into a chosen genre of horror, this allowing us to analyse in detail the different camera angles, shots sounds and mise en scene that all creates to the typical vibes horror movie's create to provoke audience reaction. So when creating our trailer we knew to be specific and strict on conventions that are typical to the horror genre even if they are used a lot, and seen as clichés. We also made sure our final product was based on existing media products codes and conventions by doing this researching into a variety of trailers allowed us to make sure our trailer looked realistic within the film industry and therefore professional. However by not using a star cast it makes it harder with the audience to either relate or gain the desire to watch the film. Therefore it was further more important to follow the codes and conventions so the audience would want to watch the film when it was released.
- 5. Which Magazine are you most likley to buy? Little White Lies Which Magazine are you most likley to buy? Total Film Empire 0 2 4 6 8 10 12 Why is 'Empire' chosen magazine? Visual Appearence Information and Stories Star Front Cover
- 6. Before we choose what magazine to base our ancillary product on we created a short survey to see what magazine is most popular with our target audience (15- 25) this allowed us to see what magazine is well known and then further research into what reasons the chosen magazine was most popular. From our research it allowed us to see what was attracting their audience and how we could use similar techniques to also make our magazine as well known. We asked 25 people so it gave broad opinions however we mostly asked people aged between 15-19. The second results showed that the target audience was most attracted to the poster due to the interesting stories and the stars posed on the front cover. Therefore from this research we decided to choose an Empire structured magazine as we believed it was the most professional and successful.
- 7. Compared..
- 8. To follow similar code and conventions of Empire magazine we researched into many different front covers. They all followed a similar structure with a bold red masthead of the magazine name at the top, along with the image positioned in the centre and also the stories to catch the audiences eye. From our plan we followed similar conventions however substituting the title for our own movie magazine name and also the image used so it fits to our magazine along with the story headings. The bar code date, price and website address is also featured on all empire magazines and therefore we included it within our magazine. finally we chose to keep our colour scheme limited to no more than 5 colours so it doesn't look to overcrowded and unprofessional.
- 9. Poster.
- 11. These were two existing posters that influenced us in creating our final magazine design. We again wanted to follow similar codes and conventions of existing media productions of successful horror magazine films as it would appeal to our target audience much more. These show that a eye catching image is the most important factor to the magazine which is then followed by the title, with a simple structure.
- 13. By researching into existing posters we were able to follow the codes and conventions of the large image and the bold title with the caption. We did have an issue with the image as our actors are not Hollywood stars so it is less likely to be popular however it is still effective as it looks like a typical horror movie magazine which would attract our target audience.