The trailer for Skyfall establishes that James Bond is presumed dead at the start. It features typical Bond iconography like guns, cars, and women through its mise-en-scene to signal to the audience what to expect in terms of action and adventure genre tropes. While the film does not have a unique selling point as an established franchise, the trailer creates intrigue through its dramatic editing of fast-paced action sequences and the absence of a voiceover, relying on the familiar Bond theme music to draw in viewers instead.

1. Skyfall is an enigmatic spy thriller and is also a sequel to the predecessor James's Bond films .
The music in the trailer punctuates
the narrative in the sense there was a
Finally although the film does
drone at the start of the trailer where
not have a unique selling point,
the audience were told bond was
it is a well known franchise and
dead. Conversely, this is in stark
therefore does not need it. The
contrast to the rest of the trailer in
trailer does not tell the
that amplified crescendos can be
audience the actors names or
heard exciting the audience. As well
the directors names as the
as the music score, the famous
bond name is bigger than the
theme tune of bond signals a familiar
director and actors
sound to the audience connoting that
themselves.
the audience will know what they're
in for.
The film's target audience would
certainly attract 18-40 year old males
and anyone who is interested in the The mise en scene constructs
genre of action/adventure. As this film the narrative of the film in the
is a sequel to many other bond films, trailer by featuring traditional
the audience who would watch this iconography related to bond
would likely have grown up liking the films, for example guns, smart
other films. suits, cars and women already
tell the audience what the film
The trailer is edited dramatically will portray. Furthermore no
The exposition of the trailer
in that it consists of fast paced revealed to us that the protagonist voiceover can be heard
action sequences. This shows James Bond is dead. This implying the convention that
that the narrative therefore will immediately informs the audience action films are self-
consist of quick transitions and that the trailer is in disequilibrium explanatory and don't need
limited slow cuts to emphasise right from the beginning. assistance in telling the story.
character study.