The document discusses various elements used in the marketing of a film called "Cash", including: 1. The film's poster features a good rating from a respected film magazine to indicate it is worth seeing, along with the film's title in bold font and references to the actors. 2. Trailers and marketing materials prominently featured the actors' names and the main character, knowing actors are important information for audiences. 3. Additional elements included on marketing materials were the film's 15 age rating, summer release date, and distribution company in order to target the intended audience and timeframe.