The document discusses conventions for film posters, including: 1) A film poster should catch the audience's eye with a focal image and eye-catching font for the title. It should define the genre and attract the largest possible audience. 2) Typical information includes the release date and credits for directors and production companies at the bottom. Reviews or information on other films may also be included. 3) The discussed poster aimed to showcase the featured artists to promote unsigned talent, rather than strictly following conventions. It used multiple images and fonts to attract a wider audience and help lesser-known artists.