This document provides past exam questions for a Media Studies course focusing on media texts, industries, and audiences. For each exam, students must answer one question from Section A on media texts and two questions from Section B on industries and audiences. Section A questions explore representations, narratives, genres, and constructions in three media texts. Section B questions examine industry topics like marketing, distribution, regulation, audiences, technologies, and globalization for three texts across different media industries. Students must refer to the three main texts they have studied for each answer. The questions provided span exam years from 2011 to 2014.

1. MEDIA STUDIES – MS4
Media – Text, Industry and Audience
Past Papers – Questions since 2011
Answer one question from Section A and two questions from Section B.
You must use a different media industry for each question.
For each industry, you must refer to the three main texts you have studied.
SECTION A: TEXT
Answer one question from this section.
You must refer to the three main texts you have studied in each answer
2011
Either,
A1. How stereotypical are the representations of gender in your chosen texts? [30]
Or,
A2. How conventional is the narrative structure of your chosen texts? [30]
Winter 2012
Either,
A1. Explore the different representations of either men or age within your three main texts. [30]
Or,
A2. How important are characters to the narrative of your three main texts? [30]
Summer 2012
Either,
A1. Explore the different ways in which people are represented in your three main texts. [30]
Or,
A2. How typical are your three main texts of their genre? [30]
Winter 2013
Either,

2. A1. To what extent are the key representations in your three main texts stereotypical? [30]
Or,
A2. Explore the genre conventions in your three main texts. [30]
Summer 2013
Either,
A1. Explore the narrative structure of your three main texts. [30]
Or,
A2. ‘Most texts today mix genres.’ How true is this of your three main texts? [30]
Winter 2014
Either,
A1. Explore how the key representations in your three main texts have been constructed. [30]
Or,
A2. Explore how narrative is constructed in your three main texts. [30]

3. SECTION B: INDUSTRY AND AUDIENCE
Answer two questions from this section, using a different media industry for each.
You must refer to the three main texts you have studied in each answer.
2011
B1. Explore the different ways in which audiences and/or users respond to your chosen texts. [30]
B2. To what extent is the success of your chosen texts dependent on stars and/or celebrities? [30]
B3. With reference to your selected industry, explore how far your chosen texts are global. [30]
B4. Explore how your chosen texts use digital technology in their marketing. [30]
Winter 2012
B1. Assess the main advantages of the internet for your three main texts. [30]
B2. With reference to your three main texts, discuss the key features of their distribution. [30]
B3. Explore the different ways your three main texts attract their audiences. [30]
B4. How global is the appeal of your three main texts? [30]
Summer 2012
B1. Discuss the audience appeal of your three main texts. [30]
B2. Explore the impact of regulation on your three main texts. [30]
B3. How effectively were your three main texts marketed? [30]
B4. ‘The main function of a media text is to entertain its audience.’ How true is this for your three
main texts? [30]
Winter 2013
B1. To what extent are stars and/or celebrities important to the promotion of your three main
texts? [30]
B2. Explore the different ways your three main texts target their audiences. [30]
B3. Explore the different ways audiences interact with your three main texts. [30]
B4. ‘Distribution is the key to success.’ How far do you agree? Refer to your three main texts in
your answer. [30]
Summer 2013

4. B1. What do texts offer audiences? Refer to your three main texts in your answer. [30]
B2. How do your three main texts use digital technology? [30]
B3. How do your three main texts position audiences? [30]
B4. To what extent are your three main texts global? [30]
Winter 2014
B1. Explore the use of digital technologies in your selected industry. Refer to your three main
texts. [30]
B2. How is your chosen industry regulated? Refer to your three main texts. [30]
B3. To what extent do your three main texts appeal to different audiences? [30]
B4. ‘A global audience is important to media industries.’ Discuss this statement with reference to
your three main texts. [30]