The document summarizes how the author addressed their intended audience for a music magazine covering grime and urban genres. Generic conventions like featuring popular brands and artists familiar to the target audience were used. Images in an urban, "grimey" background help readers relate to featured artists who often come from similar humble beginnings. Language is targeted towards working-class readers by using terms they would be familiar with. A basic color scheme is kept to look low-budget and sincere while staying true to the genres' origins. Fonts are limited to red and white for consistency across content while avoiding looking like a typical music magazine.