SlideShare a Scribd company logo
-‘I GOT U’ 
Representation and Media Language- 
The narrati ve of the video is about ‘escapism’. The openi ng scene of 
the house evokes an average lifestyle. The cup of tea, and choice of 
clothing; warm jumper suggest winter. At the back of the lounge there 
is a bike leaning against the wall; cannot afford other transport, or a 
car, a slight insight of his lifestyle. 
It is raini ng outside, typical ‘English’ weather, maki ng the viewer feel 
gloomy and depressive. The mood of the surroundings and him 
reflects on the audience’s mood. However when he opens the door 
for his package his facial expression reflects the switch in mood, from 
negati vity to extreme happiness. This not only lifts the viewer’s mood 
but also makes the audience question what the package contains. 
The piece of card in the box read: “better than life”, creating 
anticipation towards the package, locking the viewer’s full attention. 
Inside is a simulator headpiece; the item is futuristic, therefore 
assuring us that it is not real life, purely fantasy. 
Again his facial expressions express his excitement, shifting the 
excitement onto the audience, the thought of the ‘unknown’. 
The use of bright lights and strobe effects suggests time travel, again 
futurism. The next shot is a complete juxtaposition of the previous 
surroundings. The bright sun, blue sky is a contrast to the rain and 
gloomy atmosphere. Flashbacks of ‘reality’ are used to exaggerate 
the different lifestyles as well as enforce the fact it is not real life. As 
the viewer sees through what he sees it connects the audience, 
bringing them into the situation; releasing a sense of escapism. 
Fruit and luxury foods are used to emphasis the difference between 
the reality of his cup of tea and the present. We can also see this as 
now he is wearing swim shorts, compared to his winter jumper, the 
different cultures are exaggerated. Again the palm tress, blaring sun 
contrast to the raining streets of London. In London, the rain was seen 
as a negative, depressive and gloomy, however in the simulator water 
is aesthetic to the viewer, almost worshiped. The colour of the blue 
pool and sea are bold, unlike the dreary greys of the rain and paint in 
the flat back in reality. The diverse scene switch from the pool to the 
sea, as he swims with fish reinforce the exotic change, leading the 
audience into the unknown, not like everyday, typical activity and 
surroundings. This effect gives the audience a sense of hope and the 
switch in mindsets. The view of the sea, caves, mountains and the yacht 
reflect the diversity of his sad lonely dull bike at home, him comparing his 
dreams to reality. Again we see water is symbolized as peaceful and beautiful, 
as he relaxes on a boat with his feet dangling into the sea. The sun is 
bouncing off the water, increasing the brightness of the waves and onto his 
skin. Everything in the simulator is positive and healthy looking, like everybody 
dreams off. 
The exotic animals; the monkeys and the elephant enforce the tropical culture, 
making it very surreal for bot him and the audience. The two topics of reality 
and fantasy are challenged here when he is riding the elephant, compared to 
his normal ‘lifestyle’ of him riding a bike. 
White sand on the beach symbolizing purity and freshness, not light the grainy 
yellow sand in Britain. The shot of the coconut drink with the sea washing over 
his feet has religious connotations; evoking purity of the new lifestyle. 
At the beach party, the atmosphere encourages the excitement and enjoyment 
of the video through his adrenaline. The long fire on the sand is symbolic 
because fire represents passion and fear. The fear of living the unknown and 
the passion incorporated due to underlying emotion. Facial expressions of the 
girl implies flirting, letting the audience know he is sexually attracted to her, the 
fact she is in a bikini is also significant as it could be recognized as sexualized. 
The change of scene, to the city with the colorful lights along the streets show 
him enjoying the nightlife as well as the sun, he is having the full experience. 
The flick shot between reality and fantasy are exposed during his experience 
through the flickering screen and the reverse shot of him kissing the girl, 
suggesting he is not in a relationship. 
The fireworks at the end of the party are symbolic because they represent the 
celebration of his experience coming to an end, as well as him loosing his 
bullets in his gun; they’ve run out, like his fantasy.

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Duke dumont textual analysis

  • 1. -‘I GOT U’ Representation and Media Language- The narrati ve of the video is about ‘escapism’. The openi ng scene of the house evokes an average lifestyle. The cup of tea, and choice of clothing; warm jumper suggest winter. At the back of the lounge there is a bike leaning against the wall; cannot afford other transport, or a car, a slight insight of his lifestyle. It is raini ng outside, typical ‘English’ weather, maki ng the viewer feel gloomy and depressive. The mood of the surroundings and him reflects on the audience’s mood. However when he opens the door for his package his facial expression reflects the switch in mood, from negati vity to extreme happiness. This not only lifts the viewer’s mood but also makes the audience question what the package contains. The piece of card in the box read: “better than life”, creating anticipation towards the package, locking the viewer’s full attention. Inside is a simulator headpiece; the item is futuristic, therefore assuring us that it is not real life, purely fantasy. Again his facial expressions express his excitement, shifting the excitement onto the audience, the thought of the ‘unknown’. The use of bright lights and strobe effects suggests time travel, again futurism. The next shot is a complete juxtaposition of the previous surroundings. The bright sun, blue sky is a contrast to the rain and gloomy atmosphere. Flashbacks of ‘reality’ are used to exaggerate the different lifestyles as well as enforce the fact it is not real life. As the viewer sees through what he sees it connects the audience, bringing them into the situation; releasing a sense of escapism. Fruit and luxury foods are used to emphasis the difference between the reality of his cup of tea and the present. We can also see this as now he is wearing swim shorts, compared to his winter jumper, the different cultures are exaggerated. Again the palm tress, blaring sun contrast to the raining streets of London. In London, the rain was seen as a negative, depressive and gloomy, however in the simulator water is aesthetic to the viewer, almost worshiped. The colour of the blue pool and sea are bold, unlike the dreary greys of the rain and paint in the flat back in reality. The diverse scene switch from the pool to the sea, as he swims with fish reinforce the exotic change, leading the audience into the unknown, not like everyday, typical activity and surroundings. This effect gives the audience a sense of hope and the switch in mindsets. The view of the sea, caves, mountains and the yacht reflect the diversity of his sad lonely dull bike at home, him comparing his dreams to reality. Again we see water is symbolized as peaceful and beautiful, as he relaxes on a boat with his feet dangling into the sea. The sun is bouncing off the water, increasing the brightness of the waves and onto his skin. Everything in the simulator is positive and healthy looking, like everybody dreams off. The exotic animals; the monkeys and the elephant enforce the tropical culture, making it very surreal for bot him and the audience. The two topics of reality and fantasy are challenged here when he is riding the elephant, compared to his normal ‘lifestyle’ of him riding a bike. White sand on the beach symbolizing purity and freshness, not light the grainy yellow sand in Britain. The shot of the coconut drink with the sea washing over his feet has religious connotations; evoking purity of the new lifestyle. At the beach party, the atmosphere encourages the excitement and enjoyment of the video through his adrenaline. The long fire on the sand is symbolic because fire represents passion and fear. The fear of living the unknown and the passion incorporated due to underlying emotion. Facial expressions of the girl implies flirting, letting the audience know he is sexually attracted to her, the fact she is in a bikini is also significant as it could be recognized as sexualized. The change of scene, to the city with the colorful lights along the streets show him enjoying the nightlife as well as the sun, he is having the full experience. The flick shot between reality and fantasy are exposed during his experience through the flickering screen and the reverse shot of him kissing the girl, suggesting he is not in a relationship. The fireworks at the end of the party are symbolic because they represent the celebration of his experience coming to an end, as well as him loosing his bullets in his gun; they’ve run out, like his fantasy.