The document summarizes how the media product, a music magazine, represents the indie/rock fan social group. It conducted a questionnaire of indie/rock fans to determine colors, styles, and visuals that represent the genre. Based on the results, the magazine features a color scheme of red, white, black, and yellow and images of artists in black, holding guitars, and wearing fashionable indie styles. Photographs also include effects to appear unique and depict music imagery or direct address to engage the target audience.

1. Media Evaluation
Question 2
How does your media product represent particular social groups?

2. Whilst constructing my music magazine, I have had the intention to
represent the indie/rock fan social group. This is because they are
my target audience and they will be the most likely to buy my music
magazine.
I made the title very big, bold and put in to capital letters. This
makes my front cover eye catching towards audiences. I also made
some of the text different colors to make it connote the indie/rock
genre in the way of it being individual and unique. I used big name
indie and rock bands in my cover line's to grab the attention of the
reader and draw them in to my music magazine.

3. Before I started the production process of my music magazine, I
sent out 20 questionnaires to Indie/Rock fans asking them
numerous questions about thing s they liked, things they didn't’t like
and what they thought represented the Indie/Rock genre. The
colors red, white, black and yellow were the most popular answers
when asked what color they thought best represented the genre. In
according to these results I have displayed a consistent scheme of
red, white, black and yellow throughout the whole production of my
magazine.

4. When taking my pictures for my magazine, I made sure that all of
them had musical connotations attached to them or can be easily
resembled to the music industry which will help me stand out from
the competition. Also, as black was the most referred to color
linking to Rock music, I decided to have 2 of my Rock artists on my
front cover and contents page dress in black so that it helped me
attract my target audience to my magazine. The artist on my double
page spread is wearing a blue buttoned up collared shirt which is
very fashionable for the majority of Indie fans and is commonly
worn by them. He is also holding a acoustic guitar as a lot of Indie
artists like to sing acoustically such as Ed Sheeran and Jake Bugg.
I listening to my questionnaire in other departments such as the
request to have either big or a lot of pictures as this was proven to
catch their eye and draw them in to a article rather than the text
itself. As Indie is known as a independent genre and unique, I
decided to use different effects on Adobe Photoshop to help create
the background to my music magazine and to make it completely
unique to any other music magazine.

5. My model on my front cover is looking at the camera in a
serious way thus representing the Rock genre and achieving
direct address to the target audience. He is also holding a
electric guitar in a laid back stance which also signifies the
Rock genre. I constantly use direct address throughout my
music magazine in a total of 4 out of 6 pictures. It is very
important to grab my audiences attention to guarantee their
fixed attention on my magazine therefore giving me a better
chance of selling large quantities of my magazine.