This poster analyzes a newspaper advertisement poster from The Evening Standard. It summarizes that the poster: - Features the newspaper masthead at the top and bottom to clearly identify the brand. - Uses a simple layout with an image in the middle and text on the sides to relate the story and image. - Employs the newspaper's color palette of black and white for brand recognition. - Appeals to the audience by advertising a special Michael Jackson edition to attract readers. - Only uses one large iconic image to professionally present the story in an eye-catching way.