Digi pak speech
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Thomas Madden discusses naming and designing a digi-pak album. He considers title options like "Swaying Rust" and "Swaying Grass" and chooses "Swaying Rust" for its catchiness and personification. The track listing includes songs by Norah Jones, Beyoncé, and Florence and the Machine that fit the album's organic vibe. Madden emphasizes giving the digi-pak a distinct, clean, and organic feel consistent with Blue Records to not seem mainstream. He changes the font to be neater and more readable while keeping the genre accurate.
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Media A2 Coursework Q1
This document provides an evaluation of a student's media coursework project creating promotional materials for a fictional rock band called Onyx. The student summarizes the key design elements of the album digipak cover, magazine advertisement poster, and music video for the project. For the digipak cover, a simple black and red pattern was used without images to intrigue viewers, and the band and album names were displayed in different fonts and sizes. The poster and music video continued this design approach. The music video featured a bleak abandoned building for the story location and a small studio for the performance to reflect feelings of being overwhelmed.
Evaluation Q2
The CD cover is the most successful piece as it conveys the hybrid hip hop/grime genre through the urban image and unique color/lighting effects. While the poster advertises the album release, it does not convey the genre as effectively due to too much white space and lack of the cover's color scheme. The music video is also highly successful as it subverts stereotypes through animation inspired by Kanye West, presenting the artist in a more lighthearted and positive way to appeal to audiences.
Following/Challenging Conventions: Digipak
The document discusses the design of a digipak for an album. The author aimed to follow conventions to make the product look professional, while also challenging some conventions through their design choices. They summarize how each element of the digipak (front cover, back cover, spine, discs, etc.) follows or challenges typical conventions. Research into other album designs helped influence their choices. Overall, the author believes their digipak successfully follows conventions of cohesion and style appropriate for the indie music genre.
Ideas for a promotional package 2
This document provides ideas and plans for promoting a music album and music video. It discusses ideas for the album cover, CD, DVD, and music video. The album cover would be simplistic with a black and white color scheme. The music video would tell a narrative story and include shots of the band performing, following a theme of anger after a breakup. It also outlines plans for costumes, locations, and target audience. The promotional package would be cohesive across formats to effectively promote the artist and album.
Digipak analysis
Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.
Spine analysis
1) The first spine design for a Rihanna album features her name in bold red letters and the album name in black to distinguish the two. It also includes the Def Jam record label logo.
2) The second spine uses black text on a black background for contrast and readability. This is a popular convention.
3) The third spine follows the font and color conventions used on the album cover for consistency. It also includes the album number and record label.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Conventions of a digipak
The document discusses conventions of digipaks through examples of different album covers. It summarizes:
- Digipaks prominently feature the artist to attract audiences and establish familiarity. Artist names are clearly separated from album titles.
- Designs vary from standard layouts, like the Gorillaz album which features animated band members around the disc inside instead of on the cover.
- Eminem's Recovery cover subtly references his recovery through the title design and lonely road/isolation images relating to addiction.
- The Beatles' Abbey Road cover, from 1969, shows a simpler design than modern digipaks with less editing, but the iconic band photo makes it globally recognized.
Recommended
Media A2 Coursework Q1
This document provides an evaluation of a student's media coursework project creating promotional materials for a fictional rock band called Onyx. The student summarizes the key design elements of the album digipak cover, magazine advertisement poster, and music video for the project. For the digipak cover, a simple black and red pattern was used without images to intrigue viewers, and the band and album names were displayed in different fonts and sizes. The poster and music video continued this design approach. The music video featured a bleak abandoned building for the story location and a small studio for the performance to reflect feelings of being overwhelmed.
Evaluation Q2
The CD cover is the most successful piece as it conveys the hybrid hip hop/grime genre through the urban image and unique color/lighting effects. While the poster advertises the album release, it does not convey the genre as effectively due to too much white space and lack of the cover's color scheme. The music video is also highly successful as it subverts stereotypes through animation inspired by Kanye West, presenting the artist in a more lighthearted and positive way to appeal to audiences.
Following/Challenging Conventions: Digipak
The document discusses the design of a digipak for an album. The author aimed to follow conventions to make the product look professional, while also challenging some conventions through their design choices. They summarize how each element of the digipak (front cover, back cover, spine, discs, etc.) follows or challenges typical conventions. Research into other album designs helped influence their choices. Overall, the author believes their digipak successfully follows conventions of cohesion and style appropriate for the indie music genre.
Ideas for a promotional package 2
This document provides ideas and plans for promoting a music album and music video. It discusses ideas for the album cover, CD, DVD, and music video. The album cover would be simplistic with a black and white color scheme. The music video would tell a narrative story and include shots of the band performing, following a theme of anger after a breakup. It also outlines plans for costumes, locations, and target audience. The promotional package would be cohesive across formats to effectively promote the artist and album.
Digipak analysis
Mumford and Sons are an indie folk/rock band from the UK. This album cover features the band standing in a white shop window, surrounded by other shops to create a border. The simple white theme throughout the digipak is meant to portray the band's raw and natural sound. Images of the band in windows on the inside pages continue this theme of looking or being observed. The mostly black disc contrasts with the white background to stand out while retaining the classy overall design.
Spine analysis
1) The first spine design for a Rihanna album features her name in bold red letters and the album name in black to distinguish the two. It also includes the Def Jam record label logo.
2) The second spine uses black text on a black background for contrast and readability. This is a popular convention.
3) The third spine follows the font and color conventions used on the album cover for consistency. It also includes the album number and record label.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Conventions of a digipak
The document discusses conventions of digipaks through examples of different album covers. It summarizes:
- Digipaks prominently feature the artist to attract audiences and establish familiarity. Artist names are clearly separated from album titles.
- Designs vary from standard layouts, like the Gorillaz album which features animated band members around the disc inside instead of on the cover.
- Eminem's Recovery cover subtly references his recovery through the title design and lonely road/isolation images relating to addiction.
- The Beatles' Abbey Road cover, from 1969, shows a simpler design than modern digipaks with less editing, but the iconic band photo makes it globally recognized.
Catfish and the bottlemen
This document summarizes and analyzes the album covers of two albums by the band Catfish and the Bottlemen: "The Balcony" and "The Ride". Both album covers use a simple, monochrome black and white design created through digital animation. The document discusses elements like the font, color palette, barcode placement, and inclusion of the album art on the disc. Overall, it praises the consistent and sophisticated design of both album covers.
DIGIPAK ANALYSIS
The document provides analysis of the album artwork designs (digipaks) for 4 different albums:
1) The Knife's "Shaking the Habitual" uses contrasting fonts, bright unusual colors, and distorted imagery that make it eye-catching yet difficult to discern details.
2) Captain Murphy's "Duality" has minimal text and vivid colors alongside complex graphics that retain attention on the artwork.
3) Death Grips' "Exmilitary" places the intimidating image of a stranger prominently with contrasting fonts and natural colors highlighting him against the background.
4) Atoms for Peace' "Amok" stands out with its intricate black and white graphic design spread
evaluation
The document discusses the design process for a digipak for a hip hop album. It aimed to follow conventions of existing digipaks through research. Conventions followed include using the artist name, album name, tracklist, parental advisory sign, barcodes, and record label logos. Color schemes and fonts are consistent across the front, back, spine and disc to create cohesion. Some conventions were broken such as adding age ratings, but overall it strives to appear like a professionally designed real product.
How effective is the combination of your main product and ancillary texts?
1) The document discusses the album artwork and ancillary materials created by Adam Cunliffe for his music project.
2) He took inspiration from various genres and album styles, including Coldplay, Kings of Leon, and Jay-Z, in designing the digipack, cover art, back cover, and disc for his album.
3) Adam aimed to achieve synergy across his album, music video, and poster by basing all of the visual elements and styles on the same setting and conventions of rock/indie genres.
Ancillary text research
The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.
Ancillary text research
The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.
Ancillary text research
The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.
Market research focus vid
The focus group viewed and discussed three music videos: Arctic Monkeys' "I bet that you look good on the dance floor" featuring only live performance; Bastille's "Things we lost in the fire" containing only narrative; and OneRepublic's "Counting stars" with a mixture of both. Participants generally favored OneRepublic's video for its variety, but found its storylines difficult to follow at times. Bastille's video was praised for its atmosphere and themes, though some elements were deemed irrelevant. Arctic Monkeys' live-only video was straightforward but could have benefited from additional visual elements. Overall, the group agreed the best videos include both narrative and live performance.
Conventions of grime music
The document discusses research conducted on the target audience, album artwork, magazine covers/posters, locations, and costumes for grime music videos. It analyzes examples of past grime album covers, magazines, and posters to understand trends. Research found the audience is typically urban youth. Locations in videos usually involve streets and parks. Costumes often include black and white clothing with brands like Nike and Adidas to represent grime culture while allowing individual styles.
Adverts analysis
This summarizes an iTunes advertisement for Coldplay's fifth album Mylo Xyloto, released in 2011 by EMI. The striking advertisement uses bright pinks, yellows, and blues with the white font centered amongst the colors. The graffiti style image covers the entire screen and shows the album name, band name, and release date in a large symmetrical font for visibility. The unconventional artistic style may imply Coldplay's music is rebellious and non-conforming, rebelling against rules on creativity.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
Album Cover - Research
The document provides details and analyses of various album covers, including information on the artists, album titles, release dates, and visual design elements of the covers. Key details highlighted include the use of bold text and colors to draw attention to band names and album titles, incorporation of band logos and images related to the music, and unique presentation of text in some covers. Background colors and placement of elements are also discussed in relation to guiding the viewer's eyes across the cover.
Student ancillary task convention analysis
The document analyzes the album covers and advertisements of three albums in terms of how well they follow genre conventions:
1) Canopy Climbers - Stuck is analyzed as fitting indie pop conventions through its colorful, abstract style using simple fonts and shapes seen in other albums in the genre.
2) Miguel – Kaleidoscope Dream is said to fit R&B conventions through its focus on the artist and themes of love, while also taking the genre in a unique direction through its nature imagery setting.
3) Sum 41 - All Killer No Filler is described as effectively conveying a dark, violent tone fitting of hard rock through imagery of broken glass, an alleyway, and a dark color
Evaluation Q2
The CD cover successfully conveys the genre of hybrid hip hop and grime through the urban image and use of color and lighting effects to give a unique look. The poster is less successful as it shows too much white space and does not use the color scheme as effectively. It still manages to convey urban elements. The music video subverts stereotypes of grime and hip hop genres through a lighthearted, fun approach inspired by Kanye West videos like "Good Life" with words flying in. This presents the artist in a more upbeat, positive way.
Evaluation Question 1
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, CD/DVD package cover, or magazine advertisement. It focuses on researching conventions for the hip hop genre in magazine advertisements and CD/DVD covers. Specifically, it discusses using bright colors, focusing on the band name over images of band members, and abstract/symbolic images. The promotion package was created to match these hip hop conventions but could have been improved by focusing more on narrative, choosing a lighter location, and casting older band members.
Album Covers Analysis
This document discusses and analyzes several music album digipaks, including those for Red Hot Chili Peppers, Gorillaz, and Katy Perry. For the Red Hot Chili Peppers digipak, it notes the use of contrasting colors and close-up band images. The Gorillaz digipak features the band's cartoon characters against a simple white background. Finally, the Katy Perry digipak ties into her California Dreams tour through its candy-inspired visuals and inclusion of the artist herself.
Digipaks analysis
The digipak for Kasabian's album "Empire" uses a yellow color scheme to make it look old, representing the album's themes of older time periods and tradition. Red is used prominently for the album title "Empire" to represent conquest through war and blood. The digipak includes an additional DVD with music videos and unreleased tracks to provide extra value.
Rihanna's album "LOUD" features a close-up photo of her on the front cover to attract attention through her physical attractiveness, focused on her lips and hair which are bright red. The simple text is refined and placed at the top and bottom to maintain focus on her image.
The digipak
Making ancillary
1. The document discusses the design process for creating a digipak album cover and packaging for a band called "Shabby".
2. The author considers different design ideas and elements that are important to include, like the artist name, album title, imagery, and track listing.
3. Through feedback from peers and iterations of different logo designs, the author settles on a design for the album cover, inside packaging, and label that features images from an antique shop in a collage style with neon red text.
Tiffany Gunter Evaluation
This document discusses the codes and conventions used in the music video, website, and digipack created by the author for an R&B artist. It analyzes several shots and elements from the music video that draw on conventions of the genre, such as masculine poses, spotlights on the artist, and layered shots of the artist. It also discusses design elements of the website and digipack, such as the color scheme and fonts used. Feedback from an audience noted the professional quality of the video and uniqueness of the digipack design. The author learned that the overall package cohered well but the music video design differed slightly more from the album packaging.
My Pitch
This document outlines a proposed music video project focusing on the drum & bass genre. The video will feature scenes reflecting the fast pace and energy of nightclubs, following characters through a storyline that evolves over the song. It will target teenagers and young adults aged 13-26, portraying stereotypical fashionable youth culture associated with East London. The video aims to amplify the music and create a dense atmosphere, potentially depicting a boy meeting a girl. It concludes that various filming and editing techniques will be required to achieve the intended effect of capturing the environment.
CARNIVALE BRETTANOMYCES BOOKLET
Check out the impressive list of beers, funky food and all workshops and participating bars.
Feed the Goat inside!
How did you use media technologies in the complete
Thomas Madden evaluated the media technologies used during a project to create a music video. He researched existing music products like CD covers and posters using tools like Final Cut Pro, Glogster, and his blog. Photoshop was used to design the CD cover and poster, and a DSLR camera was used to film footage for the music video, which was edited in Final Cut Pro. Challenges included losing work in Final Cut Pro and limitations of using Photoshop Elements instead of CS6. The evaluation assessed the project using videos, Prezi, Glogster, and PowerPoint to visually demonstrate the process and final product.
More Related Content
What's hot
Catfish and the bottlemen
This document summarizes and analyzes the album covers of two albums by the band Catfish and the Bottlemen: "The Balcony" and "The Ride". Both album covers use a simple, monochrome black and white design created through digital animation. The document discusses elements like the font, color palette, barcode placement, and inclusion of the album art on the disc. Overall, it praises the consistent and sophisticated design of both album covers.
DIGIPAK ANALYSIS
The document provides analysis of the album artwork designs (digipaks) for 4 different albums:
1) The Knife's "Shaking the Habitual" uses contrasting fonts, bright unusual colors, and distorted imagery that make it eye-catching yet difficult to discern details.
2) Captain Murphy's "Duality" has minimal text and vivid colors alongside complex graphics that retain attention on the artwork.
3) Death Grips' "Exmilitary" places the intimidating image of a stranger prominently with contrasting fonts and natural colors highlighting him against the background.
4) Atoms for Peace' "Amok" stands out with its intricate black and white graphic design spread
evaluation
The document discusses the design process for a digipak for a hip hop album. It aimed to follow conventions of existing digipaks through research. Conventions followed include using the artist name, album name, tracklist, parental advisory sign, barcodes, and record label logos. Color schemes and fonts are consistent across the front, back, spine and disc to create cohesion. Some conventions were broken such as adding age ratings, but overall it strives to appear like a professionally designed real product.
How effective is the combination of your main product and ancillary texts?
1) The document discusses the album artwork and ancillary materials created by Adam Cunliffe for his music project.
2) He took inspiration from various genres and album styles, including Coldplay, Kings of Leon, and Jay-Z, in designing the digipack, cover art, back cover, and disc for his album.
3) Adam aimed to achieve synergy across his album, music video, and poster by basing all of the visual elements and styles on the same setting and conventions of rock/indie genres.
Ancillary text research
The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.
Ancillary text research
The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.
Ancillary text research
The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.
Market research focus vid
The focus group viewed and discussed three music videos: Arctic Monkeys' "I bet that you look good on the dance floor" featuring only live performance; Bastille's "Things we lost in the fire" containing only narrative; and OneRepublic's "Counting stars" with a mixture of both. Participants generally favored OneRepublic's video for its variety, but found its storylines difficult to follow at times. Bastille's video was praised for its atmosphere and themes, though some elements were deemed irrelevant. Arctic Monkeys' live-only video was straightforward but could have benefited from additional visual elements. Overall, the group agreed the best videos include both narrative and live performance.
Conventions of grime music
The document discusses research conducted on the target audience, album artwork, magazine covers/posters, locations, and costumes for grime music videos. It analyzes examples of past grime album covers, magazines, and posters to understand trends. Research found the audience is typically urban youth. Locations in videos usually involve streets and parks. Costumes often include black and white clothing with brands like Nike and Adidas to represent grime culture while allowing individual styles.
Adverts analysis
This summarizes an iTunes advertisement for Coldplay's fifth album Mylo Xyloto, released in 2011 by EMI. The striking advertisement uses bright pinks, yellows, and blues with the white font centered amongst the colors. The graffiti style image covers the entire screen and shows the album name, band name, and release date in a large symmetrical font for visibility. The unconventional artistic style may imply Coldplay's music is rebellious and non-conforming, rebelling against rules on creativity.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
Album Cover - Research
The document provides details and analyses of various album covers, including information on the artists, album titles, release dates, and visual design elements of the covers. Key details highlighted include the use of bold text and colors to draw attention to band names and album titles, incorporation of band logos and images related to the music, and unique presentation of text in some covers. Background colors and placement of elements are also discussed in relation to guiding the viewer's eyes across the cover.
Student ancillary task convention analysis
The document analyzes the album covers and advertisements of three albums in terms of how well they follow genre conventions:
1) Canopy Climbers - Stuck is analyzed as fitting indie pop conventions through its colorful, abstract style using simple fonts and shapes seen in other albums in the genre.
2) Miguel – Kaleidoscope Dream is said to fit R&B conventions through its focus on the artist and themes of love, while also taking the genre in a unique direction through its nature imagery setting.
3) Sum 41 - All Killer No Filler is described as effectively conveying a dark, violent tone fitting of hard rock through imagery of broken glass, an alleyway, and a dark color
Evaluation Q2
The CD cover successfully conveys the genre of hybrid hip hop and grime through the urban image and use of color and lighting effects to give a unique look. The poster is less successful as it shows too much white space and does not use the color scheme as effectively. It still manages to convey urban elements. The music video subverts stereotypes of grime and hip hop genres through a lighthearted, fun approach inspired by Kanye West videos like "Good Life" with words flying in. This presents the artist in a more upbeat, positive way.
Evaluation Question 1
The document discusses a promotion package for a new album that includes a music video and two of the following: a website, CD/DVD package cover, or magazine advertisement. It focuses on researching conventions for the hip hop genre in magazine advertisements and CD/DVD covers. Specifically, it discusses using bright colors, focusing on the band name over images of band members, and abstract/symbolic images. The promotion package was created to match these hip hop conventions but could have been improved by focusing more on narrative, choosing a lighter location, and casting older band members.
Album Covers Analysis
This document discusses and analyzes several music album digipaks, including those for Red Hot Chili Peppers, Gorillaz, and Katy Perry. For the Red Hot Chili Peppers digipak, it notes the use of contrasting colors and close-up band images. The Gorillaz digipak features the band's cartoon characters against a simple white background. Finally, the Katy Perry digipak ties into her California Dreams tour through its candy-inspired visuals and inclusion of the artist herself.
Digipaks analysis
The digipak for Kasabian's album "Empire" uses a yellow color scheme to make it look old, representing the album's themes of older time periods and tradition. Red is used prominently for the album title "Empire" to represent conquest through war and blood. The digipak includes an additional DVD with music videos and unreleased tracks to provide extra value.
Rihanna's album "LOUD" features a close-up photo of her on the front cover to attract attention through her physical attractiveness, focused on her lips and hair which are bright red. The simple text is refined and placed at the top and bottom to maintain focus on her image.
The digipak
Making ancillary
1. The document discusses the design process for creating a digipak album cover and packaging for a band called "Shabby".
2. The author considers different design ideas and elements that are important to include, like the artist name, album title, imagery, and track listing.
3. Through feedback from peers and iterations of different logo designs, the author settles on a design for the album cover, inside packaging, and label that features images from an antique shop in a collage style with neon red text.
Tiffany Gunter Evaluation
This document discusses the codes and conventions used in the music video, website, and digipack created by the author for an R&B artist. It analyzes several shots and elements from the music video that draw on conventions of the genre, such as masculine poses, spotlights on the artist, and layered shots of the artist. It also discusses design elements of the website and digipack, such as the color scheme and fonts used. Feedback from an audience noted the professional quality of the video and uniqueness of the digipack design. The author learned that the overall package cohered well but the music video design differed slightly more from the album packaging.
My Pitch
This document outlines a proposed music video project focusing on the drum & bass genre. The video will feature scenes reflecting the fast pace and energy of nightclubs, following characters through a storyline that evolves over the song. It will target teenagers and young adults aged 13-26, portraying stereotypical fashionable youth culture associated with East London. The video aims to amplify the music and create a dense atmosphere, potentially depicting a boy meeting a girl. It concludes that various filming and editing techniques will be required to achieve the intended effect of capturing the environment.
What's hot (20)
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Viewers also liked
CARNIVALE BRETTANOMYCES BOOKLET
Check out the impressive list of beers, funky food and all workshops and participating bars.
Feed the Goat inside!
How did you use media technologies in the complete
Thomas Madden evaluated the media technologies used during a project to create a music video. He researched existing music products like CD covers and posters using tools like Final Cut Pro, Glogster, and his blog. Photoshop was used to design the CD cover and poster, and a DSLR camera was used to film footage for the music video, which was edited in Final Cut Pro. Challenges included losing work in Final Cut Pro and limitations of using Photoshop Elements instead of CS6. The evaluation assessed the project using videos, Prezi, Glogster, and PowerPoint to visually demonstrate the process and final product.
Tom first screening
Thomas Madden has a media project that includes a digi-pak, print advert, and music video. The print advert can be found at a YouTube URL. The music video asks viewers to watch it and not be too harsh in their criticism or the creator will hit them.
Digipak analysis task 4
The document provides summaries of several different album digipaks:
1) The "Distorture" digipak uses a simple color scheme of red, white, and black that is clean but conveys horror themes inappropriate for the artist's genre.
2) Rihanna's "Loud" digipak consistently uses red coloring throughout and capitalized font for readability, focusing more on her image than the music.
3) Take That's "Beautiful World" digipak features the band on every panel in natural settings relating to the album title, clearly showing the artists.
4) Florence and the Machine's mystical, fairy tale-esque digipak uses superimposed images and avoids
Saul bass
Saul Bass was a graphic designer who revolutionized film title sequences and posters in the 1950s-1960s. His use of simple geometric shapes and vibrant colors to create a sense of movement broke new ground and established him as one of the first to elevate titles to an art form. Some of his most famous title sequences were for films by Alfred Hitchcock, and his iconic posters often used enigmatic images to intrigue viewers without revealing details of the film's plot. Bass's innovative style influenced graphic design and film marketing for decades to come.
Saul bass
Saul Bass was an American graphic designer and filmmaker known for his film title sequences and posters from the 1940s-1960s. He designed titles for famous directors like Alfred Hitchcock, Otto Preminger, and Stanley Kubrick. Bass aimed to visually summarize the essence of each film in under a minute through bold graphics and abstract imagery that transformed ordinary objects into something extraordinary. His innovative title designs and ability to capture a film's mood through minimalist posters made him one of the most influential graphic designers in the film industry.
Saul bass
Saul Bass was an American graphic designer and filmmaker known for his film title sequences and posters from the 1940s-1970s. He designed titles for famous directors like Alfred Hitchcock, Otto Preminger, and Stanley Kubrick. Bass aimed to visually summarize the essence of each film in under a minute through bold graphics and abstract imagery that transformed ordinary objects into something extraordinary. His innovative title designs and ability to capture a film's mood through minimalist posters made him one of the most influential graphic designers in the film industry.
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How did you use media technologies in the complete
How did you use media technologies in the complete
Similar to Digi pak speech
Evaluation Question
This document analyzes a student's media product of a music video and accompanying digipak for their music. The student aimed to represent the rock music genre through conventions like the artist looking cool in sunglasses and leather jacket. Natural lighting was used in the video against genre conventions to match the sad song. The digipak and magazine advertisement incorporate elements from the video like the sunglasses and coat to represent the artist's persona and engage fans. Realistic features like track listings and pre-order information were also included.
Eq 1
This document analyzes a student's media product of a music video and accompanying digipak for their music album. The student aimed to develop conventions of rock music genres in their work. In the music video, they included elements like sunglasses, leather jacket, and guitar to portray looking "cool." They also chose natural lighting to match the sad tone of their song. In the digipak and advertisements, they incorporated bold fonts, images from the video, and codes/messages to fans to develop a realistic rock album packaging and marketing. The goal was to thoughtfully represent the genre through visuals and design choices.
Question 1: Part 2: Digipak & Music Magazine Advertisment
The document discusses how the author analyzed real music album packaging like those of Mumford & Sons and Rihanna to inform the design of their own mock album packaging. They looked at how the designs reflected the artists' styles and genres. Based on this, the author created a mock album design for their chosen artist Eric Baker that drew inspiration from indie artists like Tom Odell to reflect the natural ideology of indie music. The design includes elements like the artist's name and image, album title and tracklist to resemble real album packaging.
Analysis Of 3 CD Digipak
The document analyzes and summarizes the design elements of three CD digipaks:
1) Eminem's "Curtain Call" uses a stage motif with curtains and roses to represent the theme of show business. The roses motif is extended throughout the design.
2) Biffy Clyro's "Opposites" uses an abstract tree motif to represent nature. The front and back covers use opposing tree images to contrast themes.
3) Mika's "The Boy Who Knew Too Much" uses bright colors and crowded design to represent glam rock and new wave genres from the 1970s. The disc features an alien face image continuing the alternative theme.
Ancillary research
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their album "OK Computer" and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album artwork, videos, and website. Artists aim to make all aspects of their image easily identifiable to audiences.
Florence and machine pp
The document analyzes the digipak for Florence and the Machine's album "Lungs". It discusses several key aspects of the digipak's design that make it effective at marketing the album and artist. Specifically, it notes how the digipak incorporates references to the album name "Lungs" through images of lungs on the front and back covers. It also comments on design choices like font, color scheme, and inclusion of lyrics that tie into the album's overall theme of innocence. Overall, the analysis concludes that the "Lungs" digipak effectively presents information about the album in a visually interesting way that would appeal to Florence and the Machine's target indie audience.
Research Into A Similar Artist
The music video for "Hey There Delilah" by Plain White Ts is analyzed. The editing features boxes dividing the screen, which the analyst thinks could be an effective technique to incorporate. The video has a 50/50 split between narrative and performance sections, and slow pacing that matches the acoustic music. The theme of a journey is also present in the narrative. Analysis is also provided of the album cover for Plain White Ts, discussing possible interpretations of the abandoned theme park imagery and how it relates to the band and music.
DRAFTED ANCILLARY TASK
The document provides details for the design of an album cover, sleeve, and related marketing materials for a fictional debut album called "This Is Gospel" by the band Broken Robots. The front cover features a black and white close-up photograph of a woman's face with red lips and a cigarette, intended to convey mystery, rebellion, and intrigue. The tracklist and album details continue this alternative style and theme. A magazine advertisement is also designed to promote the album, featuring the album art and details in a style reflecting common conventions for advertising music releases.
Textual analysis - Album Covers and Adverts
The document analyzes and summarizes the key elements and design choices in several album covers and advertisements. It discusses how elements like fonts, images, colors and text are used to represent the artist, album themes, and target genres. Design choices aim to attract intended audiences and establish brands, while communicating essential details like release dates. Overall, the document examines how visual design conveys important information about the music to potential listeners.
Font ideas
This document discusses font options for a band's CD cover. Four fonts are described:
1. A Japanese-style font that would link to the song title but is not suitable for the band name.
2. A rounded, bold font with a pop-punk feel but that may take up too much space.
3. Another rounded, unusual font with a pop-punk feel but no link to the song.
4. A handwritten-style font that would make the cover seem more personal but has no clear link to the song or band.
The author decides the first font discussed is the best choice as it has a pop-punk feel, links to the song title, is
Digipak analysis
The document provides an analysis of several album digipaks and magazine advertisements. It summarizes key aspects of the designs that the author likes and wants to incorporate into their own digipak and advertisements. These include using colorful designs on the front with simpler designs on the back, including photos of the band, and ensuring track listings and release dates are prominently displayed. The author also notes preferences around font styles, color schemes, and inclusion of additional materials like posters or photos.
The process of creating my cd cover
A step by step description of how I created my CD cover and traycard to match the conventions that I was basing my designs on originally.
Individual response
This document provides ideas for a promotional package for an alternative R&B artist, including ideas for a music video, CD/album artwork and layout, DVD content, and magazine advertisement.
For the music video, the document proposes a narrative-driven video focusing on a single protagonist that connects to the meaningful lyrics of an alternative R&B song. Urban and abandoned locations would be used to tell the story through metaphor.
Ideas for the CD/album include a black-colored cover with bright accent colors featuring a close-up shot of the artist. The layout would continue the minimalist black and colored graphic style. A quote from the artist could feature on the inside panels.
Potential DVD content includes
Florence and the machine digipak analysis
The document provides an analysis of the digipak for Florence and the Machine's album "Lungs". It summarizes that the digipak effectively incorporates conventions like the artist and album name while keeping a consistent theme of lungs. It also engages the target younger audience and provides extra information inside without being too focused on promoting the individual band members. Overall, the digipak layout successfully represents the album's content and brand in a memorable yet typical packaging format.
Audience research
The document provides details on planning and designing a music magazine. It includes the results of an audience interview which found the target readership is mainly female teenagers interested in rock music. It discusses font and color scheme selections as well as ideas for photo spreads. The front cover concept is to feature a young male musician busking to appeal to both male and female readers. A double page story idea focuses on a personal profile of one band member rather than a group interview.
Digipack
This document summarizes the design choices for a mock CD package. It discusses using overlapping photos on the front and back covers to link the images and theme. Audience research showed the most popular band name was "Sub Zero" and song title was "Youth". The booklet will include song lyrics. The CD and CD holder background will feature the same camouflage image so the CD blends in. The spine uses a cutout from the holder image for visual interest when the case is closed.
Digipak and magazine advert
The document provides analyses of album covers, digipaks, and advertisements for albums by Lana Del Rey, Florence and the Machine, and Marina and the Diamonds.
For Lana Del Rey's album, the digipak and cover art have a minimalist design with a clear image of the artist against a blue sky. Florence and the Machine's cover stands out with a vintage filter over an image of the artist among flowers and leaves, representing the album title. Marina and the Diamond's design gives the artist a cartoon-like appearance against a green floral background in the style of old vinyl records.
The advertisements analyzed effectively promote the albums by featuring the same artwork and key details like release dates, singles,
Ancillary- Album Plan
The document discusses plans for designing an album cover and layout for an indie rock band called "Calvin and the Presidents." It proposes using black and white colors with red accents to fit indie rock conventions. The front cover would feature an image of the lead singer celebrating an "election" with bandmates on either side. Fonts and layouts throughout would maintain consistency to brand the album cohesively in the indie rock style.
Digipak analysis
The digipak for the Jonas Brothers' album "Lines Vines and Trying Times" uses contrasting black and white colors and elegant font to represent the album's themes and mature sound. Photographs of the brothers staring intensely attract their target audience of teenage girls. The simple and natural design reflects the album's pop/rock genre. Lyrics included in the booklet provide unique insight for fans.
Question 2
This document discusses and analyzes the design elements used across a music video and promotional materials for an Afrobeats album. Key design elements like colorful imagery, African prints, and vibrant tones are used to represent the genre in all products. The advertisement, CD cover, and blurb all feature consistent elements that effectively portray the artists and genre without needing to explicitly state it. Keeping the CD design simple balances the bold, colorful packaging. Additional posters with the artists could further engage fans and promote success. The materials work well together as a cohesive promotional package.
Similar to Digi pak speech (20)
Question 1: Part 2: Digipak & Music Magazine Advertisment
Question 1: Part 2: Digipak & Music Magazine Advertisment
More from ThomasMadden96
Corine rae bailey
The song encourages a girl to relax and be herself by putting on her favorite music, letting down her hair, and following her dreams. It tells her not to worry or let others influence her, and that through changes in her life she will find herself and where she belongs. References to hair, jeans, sunshine and being by the roadside suggest creating a music video with a casual, carefree atmosphere.
Question 2
The document discusses the various methods of audience research the author used to inform their class project on creating a music video, including feedback sheets, online surveys, social media, interviews, and emails. The most helpful feedback came from feedback sheets which identified needed changes, and from Flickr which generated many favorable comments and feedback praising the quality of the video. Conducting this wide range of audience research was important for creating a well-rounded project that effectively conveyed the artist's vision and connected to course concepts.
Production log greenwich park
The production log details a music video shoot scheduled for November 26th in Greenwich Park from 12:30-4:15pm, with an expected return by 5pm. It lists the props needed, potential problems like rain or camera issues and solutions to bring backups. Scenes to be filmed include running, walking, beginning and ending. The director and one assistant will attend to film, with costumes including a jumper, scarf, jeans, coat and top.
Digipak analysis task 4
The document provides examples and analyses of different album digipaks across various genres:
- The "Distorture" digipak uses a simple black, white, and red color scheme that the author likes for its clean cut style, though the horror themes do not fit their own album.
- Rihanna's "Loud" digipak consistently uses the color red and features her image sexualized across panels, with a clean font, though the author feels her ubiquitous image is too mainstream.
- Take That's "Beautiful World" digipak prominently features the band's images relating to the title's natural settings, showing the artists clearly while creating theme coherence.
- Florence and
A ha-presentation
The document discusses the music video for "Take on Me" by a-ha. It notes that the video was revolutionary for its time in combining animation and music. The video transitions between hand-drawn animation and digital effects, showing technical skill. The fast-paced animation style complements the tempo of the up-beat song. Overall, the video took an unconventional approach through its animation that was innovative for music videos at that time.
Digipa k
This document analyzes and summarizes several album cover designs for artists Kate Nash, Norah Jones, and Ella Fitzgerald. For the Kate Nash covers, the document notes the mystical feel created through framing and images on one cover, and the unconventional sexual portrayal of the female on both. The Norah Jones "Take Me Home" cover is described as having an organic, natural feel through its dark colors and old-time design. The conventions of barcodes, color schemes, and record labels are also discussed. The document recommends avoiding a style like Jones' "Little Hearts Broken" cover due to its mainstream feel and sexual objectification of the artist. Finally, Ella Fitzgerald's covers are praised for their artistic, drawn style
Norah jones presentation
The document analyzes Norah Jones' music video for "Don't Know Why" and how it relates to conventions identified by Goodwin. While the video is less generic than mainstream ones, it uses close-ups of Jones as Goodwin predicted stars would to establish themselves. The overall tone created through blues and blacks is beautiful and calming, matching the natural beach setting and lyrics. Though conforming to some conventions like close-ups, the video maintains Jones' musical integrity and a less generic, more organic essence through its tone, colors, and focus on Jones as the relatable star.
Bruno mars
Bruno Mars was born in Hawaii to a musical family. He began performing at age 4 with his family's band. His current single "Treasure" has a retro feel conveyed through neon lighting and costuming. The music video aims to recreate the style of older eras while maintaining an upbeat, danceable tone through scenes of the full band and dancers performing choreography in unison. Though different than some of his past hits, the video highlights Mars' versatility as an artist.
Katy perry cross media anaysis
Katy Perry used various techniques to generate buzz for her upcoming album Prism. This included a lyric video for her single "Roar" that gained over 37 million views and helped introduce the song. Her marketing campaign employed tech-friendly initiatives like sharing snippets of songs on social media. When interest grew, she moved the album release date up from late September to August. The music video for "Roar" featured a mystical yet disaster-based storyline of Perry stranded on an island after a plane crash. It maintained continuity with her established brand image including the use of leopard print and mystical elements. Perry is prominently featured in close-ups throughout, as per Goodwin's theory that the star is the main focal point in
Aim of the lesson record label
A record label is a company that signs and financially backs artists, investing in the production and promotion of their music. Record labels scout and manage talent, produce and distribute music recordings, market artists through videos and other promotions, and copyright artists' material. There are major record labels like Sony BMG, Universal Music Group, and Warner Music Group that dominate the industry, as well as many smaller independent labels that offer artists more creative freedom but less financial support. Record labels help introduce new artists and guide the careers of both emerging and established musicians.
Lisa leob music video analysis
The music video for Lisa Loeb's "Stay" broke conventions through its single continuous shot that followed Lisa through her apartment with various angles but no cuts. This created a narrative of Lisa reflecting on a failed relationship represented by empty rooms and a cat alone on a chair. Close-up shots conveyed Lisa's emotions while singing sincerely about love. The rustic unfinished apartment and empty spaces suggested an incomplete relationship ending. Props like metal items provided continuity and sophistication, while Lisa at the door and window connected to the song's lyrics about looking for answers. By the end, Lisa walking away implied her readiness to move on.
Opening part two
The document outlines representations, codes and conventions, and audience attraction in the opening title sequence of "Mr Teddy". It represents the main character Sam as powerful through props like a gun and martini glass. It also shows some female representations but avoids overly sexualizing them. The sequence uses enigmatic codes over a simple narrative structure. It surveyed audiences on font choices and colors to ensure appeal and recognition for marketing the film.
Re shooting our opening title sequence
The document discusses re-filming scenes for an opening title sequence. They filmed with the protagonist acting instead of just me. They also aimed to make it funnier per feedback. For the new filming, they got Daisy's brother to play the spy. One new scene had the spy changing clothes behind a car to suit up as a spy. Overall, the new filming was an improvement with better acting, scenes, locations, and props, as they had more time and were able to film things repeatedly until perfect.
Some titles
The document discusses plans to create ready-made titles to experiment with colors and sizing on frames. This will provide options for the group to choose the best title to use. The author plans to work on texts, experimenting with color and positioning on a frame in Photoshop to rectify blemishes and create a sophisticated look for the opening title sequence.
Conducting research into fonts placement
The document discusses font placement and style in film title sequences. It analyzes titles from films like Batman and James Bond that have similar audiences and themes of secrecy. Key points made include that font size, color, and placement should be consistent to appear cohesive and not distract from the imagery. Font should also clearly distinguish names and roles to identify importance. Dark backgrounds can convey theme but may obscure the text if not bright enough. Consistency across demographic and genre is important for audience engagement.
The production cycle
The Production Cycle outlines the flow of money in the filmmaking process, from production companies making films, to distributors selling the films to theaters, to customers watching films in theaters and providing revenue. The top of the cycle, production companies and distributors, receive the most money while theaters on the bottom receive less as money decreases with each step of the cycle.
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Digi pak speech
- 2. DECIDING A NAME: Digi-pak names; I have below as you can see started to brainstorm some ideas for the name of the digi-pak. This was quite difficult to do as it is hard to make a catchy name up straight away. Though, I do think their are potentially good titles below. I do think that latching onto the season is a good idea and this is because it holds onto something which is organic, natural and an uncontrollable thing that cannot be seen as superficial or man manipulated. I do think though that the outcomes that included the seasons were quite cliché and did not have that edge or appealing factor that I intended I think the most successful outcome had to be the outcomes that featured the metaphorical expression including "Swaying grass" and "swaying rust". I love the personification of Swaying Rust and this is because it is catchy and makes me want to explore the album. It will also contradict and juxtapose the neat and fancy handwritten typography that accompanies it which could be interesting.
- 3. TITLE OPTIONS Autumn Madness Autumn Love Endless Autumn Endless Desire Rustic Autumn Rushed Mess Winters Near Inherited wonder Sumer Brush Feel good Crushed Leaf Swaying Rust- Love the personification, more interesting then cliché titles that will likely bore buyers. Swaying Grass
- 6. TRACK LISTING Norah Jones- Don't know why? Beyoncé- Wishing on a star - Although Beyoncé is mainstream, this song has the same vibe which is feel good factor with a quite dance vibe. Corinne Rae Bailey – Closer Ella Fitzgerald – Summertime Vanessa Carlton - A Thousand Miles Florence and the Machine- You got the Love- Once again although the song is quite a appealing to a large demographic, it has a very organic vibe that can be enhanced by new vocals. James Blunt- You're Beautiful- Although this song is originally sang by a man, I think the vocals and the overall vibe would be interesting for a females voice. Florence and the machine- Lover to lover- features very natural vocals and correlates with the outdoor vibe. Corinne Rae Bailey - Put your Records on - The single I have chosen to do my music video for. Norah Jones - Come away with me
- 7. RECORD LABEL Its important that when I make my digi-pak I give it a distinct feel that clearly shows the heritage and route of the digi-pak. One important element that I have to make sure is considered, is the record label. This is because Blue Records have a distinct feel about the albums they produce as they only work with certain artists that have a jazz and soul feel about the music they work with. Must also be on the front cover. Thus, I have to make sure that the album has a very clear vision and everything is clean and organic. It must not push the boundaries of being mainstream as that withdraws the organic feel that is so necessary.
- 8. MOCK UP OF THE MOCK UP; Carbon PrintFront Cover Clear canvas on the background The fonts position ing Detail that can be manipulated Promotional purposes.
- 9. CHANGING THE FONT Neat Very readable Two Choices Accurate to the genre I have as you can see changed to font and this is because previously the font was not neat enough ad dint have the clean cut edge that I desired. I have made sure that this font is more acceptable by asking a range of people and receiving e-mail feedback that will be published on my blog. I like this font far more because it has two options; one thin and one thick meaning that if either become hard to work with I can keep continuity and just use the other font.
- 10. MOCK UP IMAGES IN THE VIDEO DISCUSSION ONLY IF NEEDED………………