My media product represents particular social groups in the following ways: 1) It uses casual language that would appeal to younger generations in order to connect with its target audience. 2) Images and colors were chosen to represent both males and females of middle-class backgrounds who identify with indie music culture. 3) Photographs primarily show white indie people, reflecting the demographic makeup of the local area, though the genre appeals to people of all ethnicities.

1. How does your media product
represent particular social groups?

2. In my media product young people have been represented in the
use of language I have chosen:
The general language that I have used in No adjectives used to get straight to the
my article is typically what you would point, meeting the needs of the target audience
find in a music magazine. It uses casual
language, used to connect to a young
generation.
A lot has changed since David McCaffrey first began singing, and today I
have come to the city of York to visit David in the place where it all Using casual
language to
began. His new album Stars has been a major success since it's release appeal to the
earlier this month, giving his career a huge kick-start. And here at younger
Indisputable we have managed to score the first interview with David to generations
find out more about it.
The word “score” can be taken on two The phrase “kick-start”
levels. The first is referring to a sporting began as a motorcycle
term, appealing to the sports lovers, and term, which creates
the second is a slang term for receiving associations with
drugs, which represents the young and rebellion and
In my media product both males energy, appealing to
rebellious teenage social group that I am and females have been represented
writing for. young and rebellious
in the use of colours I have chosen: generations
The purple I have I chose to use black as one of the The off-white colour I have used is a
chosen, although slightly more main colours in my colour scheme as good gender neutral colour, keeping
female oriented, is a shade it is commonly used in Indie music to the target audience of both males
that would appeal to both magazines as a base colour. and females.
genders.

3. Class and Ethnicity
By using the rough edges on the boxes it appeals to my middle class target audience, who
like the rough and ready look, and have pride in being from poorer, laborious backgrounds.
I have used photographs of white, Indie people because this is the stereotype of the people
who fall into the social group of the Indie genre. Although the genre does not only appeal
to white people, the area I live in (York), has very few ethnic minorities, making it harder
for me to include photographs of Indie teenagers of all ethnic backgrounds.
The photographs used show a selection of middle-class boys, dressing in a way that is
meant to showcase them to look like working class people. They are meant to look as if
they do not care what they look like and just throw on their clothes. However because they
dress this way we know that they do fall into this image based indie genre of people who
have the money to be able to afford to spend time carefully selecting their outfits.
The males in the top photograph look like “Lads”, the way they are looking into the camera
and look as if they are having good “banter” shows them forming to the stereotype of the
classic male image. However the photograph of the boy playing his guitar is wearing a
Christmas jumper, and playing an acoustic guitar, showing a much softer version of the
male character, not the classic thuggish image. By using these two photographs together
my media product demonstrates the many types of male characters are found within the
indie genre, and so the image is not about conforming to stereotypes, but stepping out of
the box and embracing the person that you are, becoming your own individual. The irony in
this is that there are a whole social group of people everywhere who play to the fact that
they are individuals, however in reality they all share the same cultural beliefs and wear
the same clothes, as they try to fit in with the “individual” image.