The magazine targets black females aged 14-24, white females 19-24, and boys of various ethnicities. The black female model represents the primary target group. Her strong, fearless pose shows black women as role models. The simple yet vibrant clothing and colorful red lipstick allow the target audience to relate to the model's style. A microphone prop conveys themes of R&B/soul music and individualism. Both formal and informal language mimics other magazines in the genre. Colors of red, white, black and brown are unisex and evoke concepts like love and life that appeal to the target demographic.