IPC MEDIA would be a suitable company to distribute the magazine because they have experience distributing similar magazines like NME and have been in business since 1988. IPC publishes a wide variety of magazines internationally and nationally, demonstrating their reliability and ability to distribute the magazine to indie readers worldwide. Their focus on different audiences also makes them a good fit to distribute a gender neutral magazine.

1. What kind of media institution might distribute your media product and why?
IPC MEDIA might distribute and publish my magazine as they distribute
magazines such as NME, which has a similar target audience to my own magazine.
IPC MEDIA were established in 1988, meaning they have a great amount of experience in publishing
and distributing magazines. This proves to me that they have a sufficient amount of experience to be able to
deal with the publication and distribution of my magazine, indisputable.

2. IPC publish a huge variety of
magazines, demonstrating
their reliability and trust they
have gained from many well
known magazines such as:
“Through licensing partnerships, IPC publishes 21 international
editions worldwide, in 16 countries in over 11 market sectors.”
Because IPC have connections worldwide, it means that my
media product can be distributed internationally, as well as
nationally, making it readily available for Indie readers
everywhere.
“IPC's diverse print and digital For me this confirms that this would be the company to distribute
portfolio offers something for my magazine, as my magazine would fall into some of these
everyone, with a focus on categories. Because my magazine is focused on both men and
three core audiences: women I feel that my magazine could help IPC to broaden their
men, mass market women and categories, creating a new focus on gender neutral magazines.
upmarket women.”