A film trailer is an advertisement for a movie that will be released in the future in cinemas. It aims to attract the target audience by featuring exciting or interesting moments from the film to indicate genre and basic narrative. Trailers are a key part of a film's marketing campaign and are found in cinemas, online, and on social media to alert the general public about a film's existence before its release.

1. What is a film trailer?
A trailer is an advertisement/commercial for a feature film that is to be released in future in cinemas.
What do you think are the major elements of a film marketing campaign?
- Keeping a consistenttheme across all media platforms
- Star character interviews
- The initial premier
Where might you expect to see each of the different parts of the marketing campaign?
A marketing campaign includes manydifferentaspects.These include posters,magazine
covers, advertisements,trailers and the initial premier.Posters can be found in a cinema,DVD store or
supermarket.Magazine covers are found on a magazine,which are sold in supermarkets and retailers.
Advertisements are found both online and on TV/radio channels.Films are more often premiered ata countries
flagship cinema to gain the mostmedia attention.
Why are trailers made?
Film trailers are made to advertise the film and marketit to its target audience.Without film trailers,no one would
be aware of a films existence.
Identity Thief - This title strikes me as being an action/thriller film.In the actual trailer, the film is a comedy.
Oz the Great and the Powerful - This seems like itcould be an adventure film.In the actual trailer,the film is a
fantasy, as its based on an imaginaryworld of wizards and witches.
Robot and Frank - Perhaps a future/technological film.This film seems to be an action/adventure film through
the aspectof robbery.
How do they work?
Trailers usuallyfeature the mostinteresting,funnyor exciting moments from a film.They generallyreveal a basic
narrative, as well as indicating genre, for example; romance,comedyor action. They are made to attract an
audience!
Who are they for?
TARGET AUDIENCE FEATURES APPEALING TO
TARGET AUDIENCE
The Odd Life of
Timothy Green
Families Storyline made up of raising
children.
Trance
16–25 year-olds
skewed to boys
Weaponry, action, masculine
characters
Song for Marion
35+ Older generation make up the
character base.

2. Film trailers are made to alertan audience of a films existence.This means thatthe trailer is targeted at the
general public.
Where do we see them?
Film trailers are traditionallyfound before the showing ofa film in cinemas.In more modern times,trailers have
been introduced on social media and streaming sites.
When are they released?
Trailers release before the premier ofa film as part of a films marketing campaign.