A production company would be the most appropriate media institution to distribute the film because they are responsible for the production, marketing, and distribution of films. Specifically, an independent UK-based film company like Film4 that distributes low-budget horror films would be a good fit. Larger studios like Universal Studios and Lionsgate that are not focused on independent films would not be suitable to distribute the film.

1. EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and
why?

2. WHAT DOES A PRODUCTION
COMPANY DO?
 A production company assists in the production, marketing
(distribution) and exhibition of a film. They perform roles such as
acquiring a suitable director in order to make a film (opening
sequence); as well as finding an appropriate cast for their film.
However, they are also responsible for if anything were to go wrong
with the film such as injures to the cast. Other areas in which they
provide assistance in are budgeting, scheduling and scripting.

3. WHAT ORDER ARE THE
OPENING CREDITS SHOWN
IN?
 Typically the opening credits of a film role in order of importance
of the person, therefore the first title is the production company. The
next name mentioned is the director who is just as important as the
company who made the film. Following this is the names of people
who were in charge of casting and production itself. After this is the
editor who is in charge of putting all the captured footage together in
order to meet the director’s intentions.

4. WHO WOULD DISTRIBUTE
OUR FILM?
 The distributor of a film is generally an organisation who is in charge
of advertising the media product to a mass audience. They do things such
as setting a release dates, and how the film will be available for viewing
purposes. This can be done through things such as theatrical release or
video on demand. In order to distribute my film it’s essential for me to
use a UK based film company who also distribute low budget films of the
horror genre. The independent film company that would distribute our
film is Film4.

5. WHO WOULDN’T
DISTRIBUTE OUR FILM?
 Distributing companies that wouldn’t distribute our film are
Universal Studios and Lionsgate. This is due to factors such as them
both not being independent film companies, as well as being
American. Therefore they would be less likely to have interest in
distributing my film. Furthermore, distributing our film would be
more beneficial to do in the UK rather than through American based
companies.