1) The document summarizes the process of creating a movie poster and magazine cover for a student film project.
2) Key elements of the poster include a photo of the student in zombie makeup, darkened lighting effects, textures, and blood. Common horror movie poster conventions like the title and tagline were also added.
3) The magazine cover features a photo of someone holding a machete, with a darkened effect and minimal additional elements to highlight the photo. Design elements were added to mimic a professional movie magazine.
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2. I started the construction of my film poster by selecting a base image to start with. I chose a simple photo of myself
with zombie make-up applied. The photograph was taken on a black, simple backdrop lit with ambient lighting
(lighting which is placed to seem natural). This lighting also allowed me to make use of chiaroscuro, which is the use
of shadows, shade and silhouettes for a specific effect; in this case, it was used to enhance the creepiness of the
photograph.
With the base image ready, I cropped it into a portrait size, typical of movie posters, before editing the lighting to
enhance the use of low-key lighting, emphasizing the horror aspect of the poster and its respective connection to the
trailer. The focal point of this photograph is obviously that face of the subject, a focal point which is often common in
many horror movie posters, such as the poster for Scream (1996). Here we can see the poster is dominated by the
face of the woman, and in my poster, it is dominated by the head of the subject.
How effective is the combination of your main product and ancillary
texts?
http://media02.hongkiat.com/horror-movie-posters/Scream_movie_poster.jpg
3. With the photo in the correct size, I proceeded to edit
the levels to enhance the darkness and lower the
brightness of the light, making further use of chiaroscuro.
I then added two textures on top; one dirty texture and
one scratchy texture. After adjusting the layer style and
the opacity of these textures, they darkened the
photograph further, adding to the horror aspect of the
poster. A movie poster with a similar effect is the poster
for Shutter (2013) which uses a blurry texture and a
texture which looks like folded paper.
After the textures had been added, I used paintbrushes to
add some blood effects to the neck and face of the
subject, reinforcing the gore aspect of the movie poster.
While these brushes could simply look like paint, the pathetic
fallacy (the process of attaching meaning to inanimate
objects, like sadness to rain) enforced by the overall feel of
the poster adds the element of horror and gore, showing
that in this movie, people are going to be hurt, possibly in a
gory manner. Another movie poster that uses techniques
along these lines is A Tale of Two Sisters (2003), which uses
blood on the dresses of the two girls. This connotes that these
girls are either going to be hurt or hurt someone in the film. It
is more likely they will be hurt as they are wearing white,
which commonly connotes innocence. Another aspect in
this poster is how the mother is gripping the right girls
shoulders. It could be drawn from this that the mother tries to
control the girl, possibly resulting in hurting her. This is further
enforced by the mother wearing black, which commonly
connotes death.
http://www.youthedesigner.com/wp-content/uploads/2011/10/Horror-Movie-Posters-27.jpg
http://cdn.mos.totalfilm.com/images/a/a-tale-of-two-sisters-2003-.jpg
4. The next step was to add the most common
conventions of movie posters: the title, the tagline and
the logos. Using the font ‘True Lies’ from DaFont.com I
wrote the title ‘Butchered’ and the tagline ‘This time,
we’re on the menu.” in dark red, to connote the blood
and gore that would be present in the movie. I also
added two x’s over the eyes of the subject, using the
font ‘Drawing Blood’ also from DaFont.com, to add
another aspect of creepiness and horror to the poster.
An effect similar to this was used in the poster for The
Woman In Black (2012). After this, I added the
production credits at the bottom of the poster, common
throughout almost all movie posters, using the font ‘SF
Movie Poster Condensed’, again from DaFont.com. For
the final touches, I added the BBFC 18 certificate logo
and the ‘Inferno Films’ production company logo
created by our group as our made-up production
company.
http://i.azcentral.com/thingstodo/movies/images/107344/107344_ab.jpg
5. The construction of my magazine cover began similarly
to my movie poster. I took a base photograph, a simple
black backdrop and with the subject holding a fake
machete. I wanted to keep the photograph simple, as
many movie magazines keep their cover image simple,
using only editing that highlights the photographs main
features and not going overboard with effects. To follow
these lines, I kept the editing simple by duplicating the
image and changing the copy’s layer style to multiply.
This darkened the image, connoting the horror side of
the movie, and also highlighted the key features of the
poster, being the machete and the face.
After this, I added the header title of ‘Total Films’ along
with an issue number and date, a price and website
and finally a strapline which reads ‘Total Fun. Total Facts.
Total Films”. I then erased the parts of the header which
layered over the head of the subject, to give the look
that the subject is standing in front of the title. This is a
commonly used practise in movie magazines, like on this
cover of Total Film.
http://hannahb93.files.wordpress.com/2011/03/total-film.jpg
http://korous.files.wordpress.com/2012/11/salt.jpg
6. After this, I added the cover text, using a colour
scheme of red, yellow and white, which I also used in
the strapline and header. During the creation of the
magazine, I hoped to emulate the style of Empire
magazine, a professional and highly successful
magazine. Following along its line, I added a circular
‘sticker’, advertising one of the contents of the
magazine, and then erased part of it so the machete
sat in front of it, again adding to the almost 3-D
effect. Finishing the magazine off, I added the
barcode to the right-hand corner, another
convention of movie magazines.
Left: Empire Magazine cover. Right: My made-up magazine cover
7. HOW DOES YOUR POSTER AND MAGAZINE COVER TIE INTO THE STYLE
OF YOUR TRAILER? WHAT AUDIENCE ARE YOU AIMING FOR?
My poster and magazine cover tie into my trailer as they both contain characters or aspects of the
trailer within them. The poster has a zombie on it, which feature prominently in our trailer as it is a zombie
movie. The machete in the magazine cover also features prominently in our trailer as one of the main
weapons, while the subject holding the machete features as a zombie. Both ancillary products reflect
the darkness of the movie, about how it is a horror film, while the magazine cover also reflects the
elements of action that appear in our trailer, with a ‘fighting stance’ commonly taken by many action
heroes either on posters or magazine covers.
Our target audience is a rather mixed bag. The body horror aspect of our film would attract reformers
and individuals, the most common audience for horror films as they reflect a subculture which is not
happy with the state of our society. As horror films commonly challenge the CDI (Culturally Dominant
Ideology; the values and beliefs held by the mainstream) in ways such as having female characters as
the most powerful, showing government-like authority as corrupt and having religion as a negative
influence. One example of this is in Stake Land (2011) where the Brotherhood represent the Christian
religion and are presented as highly violent and evil. In a mainstream film, this would not easily be
accepted, but even as a horror film it caused a lot of controversy.
However, while the body horror aspect of our film would attract reformers and individuals, the comedy
aspect would attract mainstreamers to our film. Many comedy-horror or ‘black-comedy’ films equal out
to a success in the mainstream, as they are usually not a controversial as standard horror movies. Shaun
of the Dead (2004) is an example of this; it is obvious it is a horror film, but the comedy within it opened
the film up to a greater audience. As such, I believe our film will be enjoyed by a larger audience than
standard horror films, thanks to its comedic side.
