The document provides an evaluation of Sophie Husteden's campaign pieces against their intended purposes. Sophie aimed for the pieces to bring about change, change attitudes, challenge representations, raise awareness, and provide information related to catch and release fishing. She reflects that the posters and merchandise fit these purposes by providing information, raising awareness of the issue, and challenging the common practice of fishing as a hobby. She also notes that feedback indicated the pieces clearly communicate the anti-fishing message and are appropriate for the targeted audiences of children and adults. Originally, Sophie had different intentions for the campaign focus and poster designs, but ultimately narrowed the scope and adapted the designs based on feedback and the goal of specificity.
The document provides examples of different page layout techniques used in factual articles and campaigns. It discusses the RSPCA campaign's use of bold text and images to draw attention to key information. The campaign uses red text to symbolize love/passion for animals and danger from neglect. It keeps the language concise to maintain reader interest. Accuracy and referencing sources are also important to avoid spreading false information. Legal constraints and codes of practice must be followed to prevent discrimination or plagiarism.
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
- The document analyzes the results of a survey given to 10 people about their preferences and expectations for ancillary products related to a blues/jazz music video with burlesque themes.
- The survey covered topics like gender, age, camera shots, colors, images, typography styles, and size/placement of advertisements. The majority responses will inform the design of a digital album pack and magazine advertisement.
- Applying the survey results will help ensure the ancillary products appeal to and meet the expectations of the target audience, thereby increasing audience satisfaction and engagement with the music video.
This document provides information about a client project for Ocean Games, an event that raises money for brain and stroke rehabilitation at Johns Hopkins. The client, Corey Davis, started Ocean Games after his own rehabilitation at Johns Hopkins following a motorcycle accident. The client wanted help promoting the event and recruiting volunteers. The agency team created postcards, a video commercial, and sunglasses to advertise. The commercial focused on Corey's story to elicit sympathy. The client was pleased with the postcards and sunglasses but wanted the commercial to show Corey being more active. The total budget was $300 and the team stayed under budget.
Rachel evaluates her work for an organization promoting mental health awareness among youth aged 11-18. She finds that her infographic poster providing information on various mental illnesses is appropriate for its target audience due to its calm colors, simple layout, and pictures. However, it may be too difficult for younger viewers aged 11-14. Her LGBTQ+ awareness posters asking a question are also appropriate due to their minimal text and use of bright colors to attract children. While one blue and white poster may appeal more to older viewers, the multi-colored version grabs younger audiences. Rachel receives feedback that her organization's logo clearly communicates its message of mental health but that the bus advertisement could be improved by correcting a spelling error.
The document discusses ideas for a print advertisement for a refugee camp charity. The proposed ad would focus on a child in poor conditions at a refugee camp with the word "HELP" as a subheading to garner sympathy and encourage donations. It argues that such an ad would be successful because donating makes people feel good about helping others in need and brings them joy. The ad aims to appeal to audiences who want to help suffering people and refugees.
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
The document provides examples of different page layout techniques used in factual articles and campaigns. It discusses the RSPCA campaign's use of bold text and images to draw attention to key information. The campaign uses red text to symbolize love/passion for animals and danger from neglect. It keeps the language concise to maintain reader interest. Accuracy and referencing sources are also important to avoid spreading false information. Legal constraints and codes of practice must be followed to prevent discrimination or plagiarism.
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
- The document analyzes the results of a survey given to 10 people about their preferences and expectations for ancillary products related to a blues/jazz music video with burlesque themes.
- The survey covered topics like gender, age, camera shots, colors, images, typography styles, and size/placement of advertisements. The majority responses will inform the design of a digital album pack and magazine advertisement.
- Applying the survey results will help ensure the ancillary products appeal to and meet the expectations of the target audience, thereby increasing audience satisfaction and engagement with the music video.
This document provides information about a client project for Ocean Games, an event that raises money for brain and stroke rehabilitation at Johns Hopkins. The client, Corey Davis, started Ocean Games after his own rehabilitation at Johns Hopkins following a motorcycle accident. The client wanted help promoting the event and recruiting volunteers. The agency team created postcards, a video commercial, and sunglasses to advertise. The commercial focused on Corey's story to elicit sympathy. The client was pleased with the postcards and sunglasses but wanted the commercial to show Corey being more active. The total budget was $300 and the team stayed under budget.
Rachel evaluates her work for an organization promoting mental health awareness among youth aged 11-18. She finds that her infographic poster providing information on various mental illnesses is appropriate for its target audience due to its calm colors, simple layout, and pictures. However, it may be too difficult for younger viewers aged 11-14. Her LGBTQ+ awareness posters asking a question are also appropriate due to their minimal text and use of bright colors to attract children. While one blue and white poster may appeal more to older viewers, the multi-colored version grabs younger audiences. Rachel receives feedback that her organization's logo clearly communicates its message of mental health but that the bus advertisement could be improved by correcting a spelling error.
The document discusses ideas for a print advertisement for a refugee camp charity. The proposed ad would focus on a child in poor conditions at a refugee camp with the word "HELP" as a subheading to garner sympathy and encourage donations. It argues that such an ad would be successful because donating makes people feel good about helping others in need and brings them joy. The ad aims to appeal to audiences who want to help suffering people and refugees.
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
The student created a film poster, magazine cover, and teaser trailer as part of a media evaluation project. The poster aimed to draw attention to the film's risky storyline about alcohol and drug addiction using striking colors and imagery. The magazine cover advertised the film and winter preview using typical conventions like the title in bold font. The teaser trailer gave viewers a sense of the film's plot about a character who abuses substances through suspenseful clips and words on screen. Audience feedback confirmed the effectiveness of drawing attention but also provided suggestions for improvements.
The document discusses the aims and conventions used in the creation of several media products: a film poster, magazine cover, and teaser trailer.
The poster aimed to draw attention to the film's risky storyline about alcohol and drug addiction using striking colors and imagery. The magazine cover aimed to advertise the film and grab attention using conventions like the magazine name in bold font and a brooding actor photo.
The teaser trailer aimed to give viewers a taste of the film while appealing to its target audience. It used conventions like words to explain the plot, varied clip lengths to build suspense, and relevant music but challenged conventions by not explicitly stating the storyline. Feedback confirmed the poster and trailer were effective but suggested improvements to the magazine
The document proposes a video advertisement for Mind's "Smile Campaign" targeting 15-20 year olds. It suggests showing a person's dreary daily routine in muted colors at first, then on subsequent days their attitude and body language improve after a little girl smiles at them on the bus. The colors would gradually lighten to represent the person's mood lifting. This emotional short video would aim to connect with viewers and promote mental health awareness.
This document analyzes a campaign poster. It notes several elements of the poster's design: it includes contact details like a phone number and website for people to find out more; it uses threatening statistics and imagery of a girl with a hook in her mouth to scare people into stopping smoking; and it features the campaign's logo and sponsor. The purpose is to attract attention and encourage action through visuals and accessible contact information.
Social Action and Community Media Research Task 1katietorpey1
This poster campaign from the 1979 UK general election was created by the Conservative Party to influence voters. Its key purposes were to change voting behavior by persuading people to vote Conservative instead of Labour, and to change public attitudes about the Labour Party by implying they were not effectively managing unemployment. The techniques used included an attention-grabbing color scheme, a bold statement that "Labour isn't working" paired with an image of a long line at an unemployment office, implying that Labour policies were leading to widespread joblessness. The overall aim was to shift voters' support away from Labour by challenging their representation of effectively handling the economy.
- The feedback from the audience agreed that the film appealed to the target market of females aged 18-25. However, some younger girls under 18 also felt pressure to look good.
- Half the audience was impacted by learning the statistics around body image pressure and plastic surgery. The other half was less impacted by the professional interviews, which they found easier to understand.
- The audience found the professional interview to be the most believable due to the realistic background setting. The public interviews had more distracting backgrounds, making them less believable.
The document summarizes audience research from potential customers of Gap about an advertising campaign with the slogan "Dress Normal". It provides profiles of 7 individuals who were asked about their initial thoughts on the advert, relationship with the Gap brand, and likelihood of purchasing from Gap based on the advert. Overall, most participants felt the clothing was not stylish, colorful or unique enough for their tastes, and did not find the advert changed their negative perception of Gap's product offerings.
The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.
The document evaluates two posters and merchandise created for a campaign raising awareness of the dangers of legal highs, discussing how the pieces effectively communicate the intended messages of discouraging use and reminding people that peer pressure is unhealthy by creating personal connections and providing informative facts through subtle imagery and QR codes. Feedback indicated the campaign was generally understood but did not teach audiences much as most already had knowledge of the topic's effects.
The document proposes a video advertisement for Mind's "Smile Campaign" targeting 15-20 year olds. The proposed video would show a person's dreary daily routine gradually becoming brighter and happier after noticing a smiling girl. Starting in muted tones to convey lack of emotion, the colors would slowly progress to lighter hues showing the person's mood improving as they change and interact with others throughout their day, inspired by the smiling girl. The video aims to connect with viewers and show how small things can positively impact one's outlook.
What have i learnt from my audience feedbackElianaMedalie
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they created.
2. The feedback informed decisions about the music video's narrative, locations, and digipak design. Respondents preferred an illustrative narrative that matched the song's lyrics.
3. The author used audience suggestions and preferences to make changes to their creative work, like choosing a forest location for the music video that over 35% of respondents selected.
What have i learnt from my audience feedbackElianaMedalie
1. The document discusses audience feedback received from a questionnaire and interviews about a music video and single release. Key findings included that the audience preferred an illustrative narrative that matched the song lyrics visually and wanted the video shot in a forest/field setting.
2. Based on the feedback, the artist decided to use screenshots from the video on the digipak and include both the artist and another person shown in the video on the packaging despite some suggestions otherwise. Testing with friends found the digipak to look professional and appealing to the intended genre.
3. For the website, the artist took inspiration from other popular artists' sites in designing an effective homepage that tied together the single, video, and digipak
What have i learnt from my audience feedbackElianaMedalie
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they were producing. Key findings from the feedback included that the audience preferred an illustrative narrative that matched the song lyrics visually and for the video to be shot in a forest/field setting.
2. Based on the feedback, the author decided to use screenshots from the video for the digipak cover in order to relate it back to the narrative in the video. They also included images of both the artist and another person to represent that most of the video shots included both of them, while still promoting the artist as a solo act.
3. For the website, the author took inspiration from other artists'
The document summarizes a student's media studies evaluation project on a documentary they created. It discusses:
1) The main task was a 5 minute documentary extract about a teenager named Maya dealing with cancer and completing her bucket list.
2) Research was conducted on documentary conventions by analyzing other films. Conventions like voiceovers, interviews, and close-ups were identified and either used or challenged in the student's documentary.
3) The documentary sought to both use typical documentary codes and conventions but also challenge some through techniques like first-person handheld camerawork and a unique opening title sequence.
The document analyzes a Water Aid charity advertisement. It discusses the genres, codes, representations, social groups, connotations, and techniques used in the advert to effectively target and address the audience. Images of struggling families and children are used to tug at heartstrings and convey the message that clean water is not accessible to all. The advert aims to make viewers grateful for their circumstances and motivate donations by demonstrating the significant impact donations can have.
The document summarizes research conducted with the target audience for soap opera posters. Key findings include:
- Posters are an effective way to promote soap operas, but some felt they were outdated. Bright colors and dramatic elements attract younger viewers.
- Posters should follow conventions of the genre to meet audience expectations but also be distinctive. Only 57% expected a tagline so it needs to be catchy.
- Cluttered posters with too many storyline elements are confusing; a single or multi-strand narrative is best if not crowded. Characters and implied narratives intrigue viewers.
- Text needs to be large enough to read. Posters should reflect the realism of the shows and not
The document summarizes feedback received from an audience on a short film called "Eighteen". The feedback was gathered through a survey with questions about how well the film represented its target audience of young women, what viewers liked about the film, and how it could be improved. Viewers generally agreed the film appealed to its target demographic and enjoyed the poetic narration. Suggested improvements included adding background music and exploring social media pressures. Viewers also felt the film effectively conveyed messages about female issues and liberation through its use of montage structure and symbolic mise-en-scene elements.
The techniques used in Ellie Dawson's campaign to raise awareness of domestic violence against men were effective. She purposefully made her posters look dark and dull to grab attention but also make people imagine the experience of victims. Some posters featured a man with a black eye to emphasize abuse of men. The simple yet clear logo and merchandise design promoted the message while encouraging people to wear the items. The campaign aimed to challenge perceptions that men cannot be victims and that abuse is less serious or common for men. Feedback from surveys helped shape the focus on addressing lack of support and challenging stigma around male victims speaking out.
The document provides details on logo designs, campaign posters, merchandise designs, and membership forms for a charity focused on cleaning beaches and protecting wildlife.
The logo designs feature a simple surfboard logo to represent the organization. Campaign posters will use dark tones and emotive imagery to target adults rather than children. Merchandise designs include clothing, accessories, and printed items featuring penguins, starfish, and the charity's logo in bright colors for children or monochrome tones for adults. Membership forms will include information on the charity, benefits of joining, and space to provide contact details.
The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
The student created a film poster, magazine cover, and teaser trailer as part of a media evaluation project. The poster aimed to draw attention to the film's risky storyline about alcohol and drug addiction using striking colors and imagery. The magazine cover advertised the film and winter preview using typical conventions like the title in bold font. The teaser trailer gave viewers a sense of the film's plot about a character who abuses substances through suspenseful clips and words on screen. Audience feedback confirmed the effectiveness of drawing attention but also provided suggestions for improvements.
The document discusses the aims and conventions used in the creation of several media products: a film poster, magazine cover, and teaser trailer.
The poster aimed to draw attention to the film's risky storyline about alcohol and drug addiction using striking colors and imagery. The magazine cover aimed to advertise the film and grab attention using conventions like the magazine name in bold font and a brooding actor photo.
The teaser trailer aimed to give viewers a taste of the film while appealing to its target audience. It used conventions like words to explain the plot, varied clip lengths to build suspense, and relevant music but challenged conventions by not explicitly stating the storyline. Feedback confirmed the poster and trailer were effective but suggested improvements to the magazine
The document proposes a video advertisement for Mind's "Smile Campaign" targeting 15-20 year olds. It suggests showing a person's dreary daily routine in muted colors at first, then on subsequent days their attitude and body language improve after a little girl smiles at them on the bus. The colors would gradually lighten to represent the person's mood lifting. This emotional short video would aim to connect with viewers and promote mental health awareness.
This document analyzes a campaign poster. It notes several elements of the poster's design: it includes contact details like a phone number and website for people to find out more; it uses threatening statistics and imagery of a girl with a hook in her mouth to scare people into stopping smoking; and it features the campaign's logo and sponsor. The purpose is to attract attention and encourage action through visuals and accessible contact information.
Social Action and Community Media Research Task 1katietorpey1
This poster campaign from the 1979 UK general election was created by the Conservative Party to influence voters. Its key purposes were to change voting behavior by persuading people to vote Conservative instead of Labour, and to change public attitudes about the Labour Party by implying they were not effectively managing unemployment. The techniques used included an attention-grabbing color scheme, a bold statement that "Labour isn't working" paired with an image of a long line at an unemployment office, implying that Labour policies were leading to widespread joblessness. The overall aim was to shift voters' support away from Labour by challenging their representation of effectively handling the economy.
- The feedback from the audience agreed that the film appealed to the target market of females aged 18-25. However, some younger girls under 18 also felt pressure to look good.
- Half the audience was impacted by learning the statistics around body image pressure and plastic surgery. The other half was less impacted by the professional interviews, which they found easier to understand.
- The audience found the professional interview to be the most believable due to the realistic background setting. The public interviews had more distracting backgrounds, making them less believable.
The document summarizes audience research from potential customers of Gap about an advertising campaign with the slogan "Dress Normal". It provides profiles of 7 individuals who were asked about their initial thoughts on the advert, relationship with the Gap brand, and likelihood of purchasing from Gap based on the advert. Overall, most participants felt the clothing was not stylish, colorful or unique enough for their tastes, and did not find the advert changed their negative perception of Gap's product offerings.
The document analyzes several Irn Bru advertisements. It discusses the images, fonts, colors, layouts, and tones used in the ads. The images are meant to be humorous and appeal to teenagers. Black and white images portray an old-fashioned style while bright colors like orange and blue are used to attract a younger audience. Fonts are casual and easy to read. Layouts keep the messages concise using different shapes and positioning of text. The tones across all ads are meant to be positive, quirky and humorous in order to appeal to teenagers.
The document evaluates two posters and merchandise created for a campaign raising awareness of the dangers of legal highs, discussing how the pieces effectively communicate the intended messages of discouraging use and reminding people that peer pressure is unhealthy by creating personal connections and providing informative facts through subtle imagery and QR codes. Feedback indicated the campaign was generally understood but did not teach audiences much as most already had knowledge of the topic's effects.
The document proposes a video advertisement for Mind's "Smile Campaign" targeting 15-20 year olds. The proposed video would show a person's dreary daily routine gradually becoming brighter and happier after noticing a smiling girl. Starting in muted tones to convey lack of emotion, the colors would slowly progress to lighter hues showing the person's mood improving as they change and interact with others throughout their day, inspired by the smiling girl. The video aims to connect with viewers and show how small things can positively impact one's outlook.
What have i learnt from my audience feedbackElianaMedalie
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they created.
2. The feedback informed decisions about the music video's narrative, locations, and digipak design. Respondents preferred an illustrative narrative that matched the song's lyrics.
3. The author used audience suggestions and preferences to make changes to their creative work, like choosing a forest location for the music video that over 35% of respondents selected.
What have i learnt from my audience feedbackElianaMedalie
1. The document discusses audience feedback received from a questionnaire and interviews about a music video and single release. Key findings included that the audience preferred an illustrative narrative that matched the song lyrics visually and wanted the video shot in a forest/field setting.
2. Based on the feedback, the artist decided to use screenshots from the video on the digipak and include both the artist and another person shown in the video on the packaging despite some suggestions otherwise. Testing with friends found the digipak to look professional and appealing to the intended genre.
3. For the website, the artist took inspiration from other popular artists' sites in designing an effective homepage that tied together the single, video, and digipak
What have i learnt from my audience feedbackElianaMedalie
1. The document discusses audience feedback the author received from a questionnaire and interviews about a music video and single they were producing. Key findings from the feedback included that the audience preferred an illustrative narrative that matched the song lyrics visually and for the video to be shot in a forest/field setting.
2. Based on the feedback, the author decided to use screenshots from the video for the digipak cover in order to relate it back to the narrative in the video. They also included images of both the artist and another person to represent that most of the video shots included both of them, while still promoting the artist as a solo act.
3. For the website, the author took inspiration from other artists'
The document summarizes a student's media studies evaluation project on a documentary they created. It discusses:
1) The main task was a 5 minute documentary extract about a teenager named Maya dealing with cancer and completing her bucket list.
2) Research was conducted on documentary conventions by analyzing other films. Conventions like voiceovers, interviews, and close-ups were identified and either used or challenged in the student's documentary.
3) The documentary sought to both use typical documentary codes and conventions but also challenge some through techniques like first-person handheld camerawork and a unique opening title sequence.
The document analyzes a Water Aid charity advertisement. It discusses the genres, codes, representations, social groups, connotations, and techniques used in the advert to effectively target and address the audience. Images of struggling families and children are used to tug at heartstrings and convey the message that clean water is not accessible to all. The advert aims to make viewers grateful for their circumstances and motivate donations by demonstrating the significant impact donations can have.
The document summarizes research conducted with the target audience for soap opera posters. Key findings include:
- Posters are an effective way to promote soap operas, but some felt they were outdated. Bright colors and dramatic elements attract younger viewers.
- Posters should follow conventions of the genre to meet audience expectations but also be distinctive. Only 57% expected a tagline so it needs to be catchy.
- Cluttered posters with too many storyline elements are confusing; a single or multi-strand narrative is best if not crowded. Characters and implied narratives intrigue viewers.
- Text needs to be large enough to read. Posters should reflect the realism of the shows and not
The document summarizes feedback received from an audience on a short film called "Eighteen". The feedback was gathered through a survey with questions about how well the film represented its target audience of young women, what viewers liked about the film, and how it could be improved. Viewers generally agreed the film appealed to its target demographic and enjoyed the poetic narration. Suggested improvements included adding background music and exploring social media pressures. Viewers also felt the film effectively conveyed messages about female issues and liberation through its use of montage structure and symbolic mise-en-scene elements.
The techniques used in Ellie Dawson's campaign to raise awareness of domestic violence against men were effective. She purposefully made her posters look dark and dull to grab attention but also make people imagine the experience of victims. Some posters featured a man with a black eye to emphasize abuse of men. The simple yet clear logo and merchandise design promoted the message while encouraging people to wear the items. The campaign aimed to challenge perceptions that men cannot be victims and that abuse is less serious or common for men. Feedback from surveys helped shape the focus on addressing lack of support and challenging stigma around male victims speaking out.
The document provides details on logo designs, campaign posters, merchandise designs, and membership forms for a charity focused on cleaning beaches and protecting wildlife.
The logo designs feature a simple surfboard logo to represent the organization. Campaign posters will use dark tones and emotive imagery to target adults rather than children. Merchandise designs include clothing, accessories, and printed items featuring penguins, starfish, and the charity's logo in bright colors for children or monochrome tones for adults. Membership forms will include information on the charity, benefits of joining, and space to provide contact details.
The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
The document discusses three ideas for mood boards for an anti-littering campaign. The first idea features cartoon sea creatures to gently convey the message to both children and adults. The second idea uses dull imagery to realistically portray the destruction litter causes beaches visited by adults. The third idea incorporates a familiar cartoon character like SpongeBob to make beach cleaning exciting and appeal to children. Accompanying texts and logos would further each campaign's message and branding. Merchandise like hoodies are also proposed to promote the organization.
The document provides an evaluation of the student's mental health awareness campaign production. The student reflects on their posters, noting that they were too dark in color and did not fit the overall theme. The student received feedback on the posters, with some positive comments on the design elements but also criticisms about the dark background overwhelming the logo. The student agrees improvements could be made to make the posters more positive and include contact information. They compare their original intentions for bringing awareness and encouraging discussion of feelings to the outcomes, finding the posters did not fully achieve this. The student analyzes whether the work is appropriate and effective for the target audience and purpose. Overall, the student identifies areas for improvement, such as lightening the posters' color scheme,
The document provides an evaluation of mental health campaign posters created by the author. The author feels the posters could be improved by making them brighter in color and including contact information to direct people to resources. Feedback received suggested the posters were too dark and did not clearly communicate where to go for help. The author agrees the posters need work to better match the positive tone of the overall campaign and ensure the message is clearly communicated.
The document discusses the logos and branding strategies of two environmental campaigns - Surfers Against Sewage (SAS) and Greenpeace. SAS uses a simple blue wave logo to represent surfing and the ocean. They produce diverse, colorful merchandise featuring their logo to raise awareness and funds across different audiences. Greenpeace also uses a simple green-colored logo with their name to be easily recognizable. However, they do not produce their own merchandise, unlike SAS which strategically uses branded goods as part of their outreach.
This document analyzes Bernardo's Silver Spoon poster campaign. It discusses the target audience (parents and adults planning families), visual aspects (shocking image of deprived baby dominating the poster), design style (harsh colors conveying poverty versus silver spoon baby), and main message (not all children are born with advantages in life). The summary concludes the campaign was powerful in its message but may have gone too far in shocking viewers, as it was ultimately banned.
This document analyzes Bernardo's Silver Spoon poster campaign. It identifies the target audience as parents and adults planning families. The main visual aspects are the dominant image of a deprived baby and bold text. The design style uses harsh colors to contrast the baby's environment with the implied comfort of a silver spoon, and centers the baby image to capture attention. The main message is to raise awareness of the reality that not all children are born into comfortable lives by juxtaposing images of deprived babies with the slogan "If only every child was born with a silver spoon." The analysis has mixed feelings about the campaign's impact, seeing it as powerful in its message but concerned it may have gone too far in shocking viewers by getting banned.
This campaign aims to encourage more parents to talk to their children about alcohol when they start asking questions and become curious. The target audience is parents of younger children. Before the campaign, only 20% of parents would talk to their children about alcohol before something bad happened. Now more parents realize it is important to talk to children about things like alcohol. The campaign has been successful in making parents more aware of this.
The document contains reflections from Alex Walker evaluating their social action campaign on stomach cancer awareness. Alex created various materials for the campaign including posters, leaflets, merchandise, and a cooking event. They summarize that the final pieces are effective at informing the target audience about stomach cancer symptoms and prevention. Alex discusses each material created and feels they clearly communicate the key messages and are appropriate for the older adult target demographic. They reflect on how outcomes matched original intentions, noting the campaign ended up looking more professional than anticipated after researching best practices from other campaigns.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. The poster will use a cartoon style to appeal to children while also including photography of the sea to engage adults. Bright colors will be used to attract attention. The membership form will include the organization's logo, details about its work, facts about pollution impacts, and pricing on the front and back. Merchandise ideas will also be tested and developed for both child and adult audiences.
Swara Sawirs created posters and merchandise to raise awareness of domestic violence. Their original intention was to create plain posters that conveyed their message through images rather than words. They believe they achieved this goal, as their final posters featured simple silhouettes and images depicting domestic abuse without much text. They used photography to capture images of models for the posters and merchandise, and Photoshop to edit the images. Based on feedback, the materials effectively communicated their message and were deemed appropriate for their target audience of women over 20 who may be experiencing domestic abuse.
The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. This technique was used due to time constraints and lack of props. All posters link together by using the same image and include the charity's logo and contact details. The target audience is 16-24 year olds, and children's drawings are an appropriate visual for this age group to relate to the message that everyone deserves a home. The intended impact is to spread awareness of the charity and issue of youth homelessness.
The document discusses existing logos and designs for mental health organizations and products. It notes that many logos use blue or green colors which can represent calmness or mental health. However, the author wants to design a logo targeting younger people, so they want something more unique. Rainbow colors and designs featuring the brain or scribbles are mentioned as things to avoid. Websites for mental health resources are also critiqued as too formal and not engaging for youth. Posters from 13 Reasons Why are analyzed for layout ideas, using portraits and impactful words. Merchandise is also looked at, but current options are not seen as appealing designs for people to wear publicly. The author aims to create more unique and youth-
The document outlines the final plan for a poster and billboard to help raise awareness for a charity called SASH that helps stop youth homelessness. It describes the color scheme, fonts, images, layout, copy, and products that will be used for the poster and billboard, which include using green and white colors, a quirky font, composite images of sad and happy faces, simple layouts, impactful statements and questions as the copy, and distributing posters in public areas while using billboards on roads for maximum visibility.
Georgina created an anti-bullying campaign called "Help Beat Bullying". Her logo uses visual hierarchy to emphasize the words "beat" and "bullying". For her poster, she used a calligram shaped like a fist with the word "STOP" to convey the message that bullying needs to end. Georgina believes her clear and simple designs effectively communicate the seriousness of bullying to her target audience of school-aged children. Overall, she thinks her campaign will have a positive impact by raising awareness and encouraging people to tackle bullying.
This document summarizes an evaluation of a social action campaign about stomach cancer awareness. The creator feels that the final pieces, including posters, leaflets, merchandise, and a cooking event, effectively communicate their message and are appropriate for the target older audience. Feedback from surveys confirmed the pieces appropriately inform people about stomach cancer. While early designs were less polished, the creator improved their work and feels the final pieces meet the purpose of raising awareness about stomach cancer symptoms and prevention.
We only showed a video for our presentation instead of the full power point presentation we had prepared, as we were told by Nikki not to use the power point. This made the context for the video unclear. It also made it awkward when each person tried to describe their individual contributions without visual aids to refer to, as we had not prepared what we would say about each part of the project. Overall, the presentation did not go well due to last minute changes and a lack of preparation for an alternate format.
The document discusses assets created for a group project. It summarizes drawings by Pawel showing people from different perspectives, and suggests showing the shoe shiner's face for focus. It notes Pawel was asked to draw the same characters in the future. It also discusses a logo created by Cameron that was recolored by the author to match the group's color scheme. Finally, it critiques a casebook by Nikki that contained spelling and factual errors.
Sophie Knight and the author decided to each create two posters advertising their city. The posters were to have a cartoony style depicting the cityscape rather than people. The author began by learning to draw realistic clouds digitally. They then warped buildings and text to curve upwards in line with the caricatured style. In the final poster, the author was pleased with the curved buildings but felt the smaller bottom text and logo could be improved.
The group's initial idea was to focus on promoting social issues like sexism and racism in a future utopian city, showing differences between past and present.
Their final idea was to create a promotional video and posters. The video would parody an infomercial, showing discrimination faced by characters in the past that does not exist in their futopian city, which promotes equality.
The group discussed roles. Nikki would write the script and casebook. Pawel would draw characters and a cityscape. Others would storyboard, film, edit, and make posters. Some roles changed during production.
The group discussed naming the city, settling on "Futopia" to represent the future utopian vision.
The document provides guidance for a group project to create a physical and digital response to a hypothetical city. It outlines that the project is pass/fail and should study the city to create an experience of it without physical presence. Students are told to think about what defines a city and how to represent it through various senses and inspired by different artists. The final result should be creative, interactive, and include a mix of physical and digital work. Students must define an audience and purpose for their project and present an exhibition of it to other groups with a reflective report due beforehand.
The document outlines key points for effective team collaboration. It discusses dividing work based on skills, focusing on quick conflict resolution through communication and listening, appointing an objective leader to resolve issues and ensure fair work distribution. Cooperation by being willing to take on necessary tasks is important. General consensus, communication, and establishing agreements through contracting help reduce conflicts and come to decisions. Getting to know each other's working styles makes the team stronger. Everyone must be responsible for the project to succeed.
Adobe Premiere Pro is a video editing software used by both amateurs and professionals to edit videos, commercials, and films by importing video, audio, and graphic files. It allows users to trim imported footage on the timeline by dragging clips from the footage box to the timeline and using the razor tool to cut footage at marked points.
The sound editor is responsible for all audio elements in a movie. They select and balance hundreds of audio sources to create effects that establish mood and realism. The job involves cleaning up dialogue recordings and adding background sounds, sound effects, and Foley effects. Background effects create ambiance, hard effects produce loud impact sounds, and Foley artists specially recreate sounds to sync with on-screen actions. The sound editor crafts an aural landscape that enhances the movie experience.
Green screens allow subjects to be superimposed on virtual backgrounds through a process called keying, where a single color like green is isolated and made transparent so another image can show through. Green is commonly used because people are unlikely to wear green clothing. To use a green screen, one needs a green screen, smooth lighting from different angles to avoid shadows, and no creases in the screen. Footage is imported and a chromakey filter applied to offer adjustment options for isolating the green from the subject.
3D printing, also known as additive manufacturing, is a process where 3D objects are created by laying down successive layers of material from a digital file. Each ultra-thin layer represents a cross-section of the eventual object. In contrast to subtractive manufacturing, 3D printing enables complex shapes to be produced using less material. It has applications across industries like automotive, aerospace, medical, and more. For projects, 3D printing allows for rapid prototyping and manufacturing of parts.
Psychogeography is the analysis of how a place makes you feel emotionally based not just on sight but also other senses. It involves carefully observing the layout, signs, shops, people and other environmental factors of an area. One way to study psychogeography is to explore places without maps or phones and record impressions through writing, photos or drawings. This technique can provide useful insights into user experience design by revealing how spatial layout and sensory elements create memorable experiences and shape perceptions of different locations.
Arduino is an open-source electronics platform that uses easy-to-use hardware and software. It can use either a microprocessor, like those in phones, which can sequentially perform different tasks, or a microcontroller, like the "brain of a robot", which focuses on a single function. Arduino is simple but can enable more complex creations by allowing users to modify its code. For a school project, the document's author plans to use Arduino to create examples of different types of user experiences for an exhibition, and to build working prototypes.
The group was tasked with redesigning a light switch and found the existing switch had too many buttons, overcomplicating its intended purpose. They proposed a simpler, more user-friendly design using a touchscreen panel on the wall without buttons that could be operated by tapping to turn lights on at different brightness levels, and a settings page could be accessed to program automatic light schedules or enable eco mode functions.
This document provides a summary of the history of Manchester, England including:
- Manchester began expanding in the 19th century due to the textile industry during the Industrial Revolution. In the 20th century, the city rebranded as a post-industrial city with sports, broadcasting, and education.
- Important events in Manchester's history include the first newspaper and theater, development of the railway, and bombings in the 20th century.
- The document also reviews two existing advertising posters for the Manchester Science Museum that are part of the same campaign, noting similarities in color scheme, typography, and layout between the posters.
The document provides research on the target audience for a new app. It analyzes the audience as being ages 18-25, with most being current or recent students. A survey of 20 people found that 60% were students. The target location is Manchester, specifically the central area accessible to students. Interviewing a 18-year-old student provided insights into common study locations and needs like WiFi and outlets. Existing transportation app Citymapper is examined as an example for its wide target age range and ease of use.
Sophie created an egg tower and an egg drop container to protect eggs from breaking. For the tower, she used origami, poles, and tape to construct a 31cm tall tower that kept the egg intact when tested but fell over easily. For the egg drop, she placed foam and an egg inside a cup, attached a plastic parachute decorated with a drawing, and dropped it from height. The egg was undamaged on impact but the drop lacked accuracy. Next time, Sophie would modify the design to improve accuracy of landing.
The document discusses several film franchises including The Purge, Step Up, and The Dark Knight trilogies. For each franchise, it provides a brief summary of each film in the trilogy, noting common plot elements and similarities across the films. It also analyzes target audiences and imagery for each series. The franchises became popular and multiple films were produced due to concepts like The Purge that were new to the horror genre and the large fanbases for properties like Batman that originated from comic books.
Sophie Husteden created 3 posters for a pumpkin patch event - a cat poster, pumpkin patch poster, and apple balloon poster. She managed the project well by creating a schedule and layout plans. While communications could have been improved, she met the client's requirements by making A4 posters with autumn colors featuring pumpkins, apples, and event information. Sophie learned skills like professional layout, realistic shading, coordinated color schemes, and client communication that will help with future projects. The client felt communications could be better but was pleased with the final posters.
This document provides details on a client project for creating posters to advertise a Halloween festival. The client wants posters themed around pumpkins and apples. The author brainstorms several poster ideas, including a witch silhouette, scary pumpkin/apple, pumpkin patch style, hot air balloon apples, and a black cat. Each idea is evaluated based on how well it matches the client brief, difficulty, and the author's ability to complete it. The author selects ideas for a pumpkin patch poster, hot air balloon apples poster, and black cat poster as the final choices. An assessment is provided on the suitability of the ideas for the audience, client, appeal, production timeline, costs, and legal/ethical considerations. Research is also
The document summarizes the key details from the media pack of a women's health magazine. It describes the magazine's large circulation of over 400,000 readers monthly, with a median reader age of 32. It notes that the magazine targets an ABC1 socioeconomic audience. The media pack provides statistics on readers' interests to help attract advertisers by showing which products readers are likely to purchase. It conveys that the magazine aims its content at mature women and that nearly all readers are female main shoppers.
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
RoHS stands for Restriction of Hazardous Substances, which is also known as t...vijaykumar292010
RoHS stands for Restriction of Hazardous Substances, which is also known as the Directive 2002/95/EC. It includes the restrictions for the use of certain hazardous substances in electrical and electronic equipment. RoHS is a WEEE (Waste of Electrical and Electronic Equipment).
2. Are your finished pieces fit for their intended purpose?
The purposes that I wanted the pieces to do was to bring about local, national or global change, To
change attitudes, To challenge dominant representations and agendas, To raise awareness and To
provide information. I personally think that my pieces all are fit for these purposes. For instance the
poster made for adults provided information in the form of statistics on sport fishing, this provided
information. Also the campaign overall is completing the rest of the intended purposes as they are not
specific to a certain thing being done, so it is raising awareness to the topic by being shown to people,
this is the same for the rest of the intended purposes. The pieces I made challenge dominant
representations and agendas because fishing is a common sport/hobby, so my posters being about
this topic is challenging people that have it as a hobby.
The purpose is also to make people think about how bad catch and release fishing is, and doing it. I
think that both of the posters are fit for this purpose as they both are impactful in different ways.
Like the children’s one is fit for this purpose as it makes people think about fishing as hurting fish, and
more specifically Nemo, who is a beloved Disney character which means that people will be saddened
by the idea of hurting him and in turn other fish.
I also think that the adults poster makes people think about how bad fishing is, because the warning
signs will get peoples attention and makes them stop to look at it. Then the poster says a statistic that
goes into more depth into how bad fishing is, this makes people think more about how it effects fish
since it shows quite a high statistic which is shocking for people to see and makes them realize that it is
bad.
The bus poster matches the children’s poster, so it is also makes people think that fishing is bad,
however it is less shocking than the poster since it does not show the fish with a hook in its face
instead it is fine, this shows how it looks when it is happy and left alone compared to how it looks
when it has a hook in its face and is upset.
3. Are your finished pieces fit for their intended purpose?
The Merch fit their intended purpose because they both promote the message and the organization
at the same time.
They promote the message of banning catch and release fishing because they all link to the posters in
various different ways. For instance the male hoodie and t-shirt match because they are showing one
of the warning signs on it and they are also showing the statement ‘Ban hooks’ on the back, this
promotes the message because it will be shown when people are wearing them so people will see
their hoodie and wonder why someone would ban hooks then look up the cause. At the bottom of all
the hoodies and t-shirts it says ‘@scr on twitter’ then ‘Stop catch and release fishing’ and the logo,
this shows people where to go to find out more on the cause and what company it is from. The
female t-shirt links to the children's poster and refers to it by saying that they wouldn’t hurt Nemo
and in turn won’t hurt any other fish, because of what the poster says.
4. Do they communicate your message clearly?
I think that the posters I created communicate the message that I wanted to do them about, this
is because on the children’s poster it clearly is about hurting fish, this however could have been
interpreted in many different ways as there are so many ways to hurt fish. The adults poster is a
bit more specific on the type of harm to fishes I meant to make my poster about as it says the
words ‘Sport fishing’ and ‘Fishing’ this shows that the campaign is aimed towards fishing and not
other ways that you could harm fish.
The organization Peta has a ad campaign about fishing and it harming the fish. One of their
posters shows a hook in a dogs mouth with the words ‘If you wouldn’t do this to a dog, why do it
to a fish?’. The imagery is very lifelike and looks like a read dog has a hook through its mouth, this
makes the poster very shocking. Compared to the poster I made for children, which is more
cartoon styled and looks like a drawing, this makes it less shocking. The Peta poster clearly
communicates the message when you look at the image along side the text, it is obviously about
hooks harming fish. My poster is also very clear about the message of harming fish as it directly
says about ‘hurting’ one, the image also shows a hook going through Nemo’s mouth this along
with the text shows that it is about hooks. Overall compared to the Peta poster the poster I made
for children looks near professional.
One of the peer feedback said ‘they show a clear message to anyone looking at them’ which
shows how they are very obvious about what the topic of the campaign is. Also for my survey I
asked the question ‘Is it obvious that the posters are to stop fishing?’, the results were 100% for
’Yes’ which shows that people know that it is about fishing and shows that they will understand
the message.
5. Are they appropriate for your target audience?
I have two target audiences for my different posters, this is because I chose to make a poster for adults and
one for children, this is so the child one can defer them from choosing fishing as a hobby, and the adult one
is aimed towards adults that may already fish to make them think more about the harm that they are
causing. I chose to have two different target audiences because it means that I could show different things
for each of these groups, so I could avoid making things that are not appropriate for a certain audience.
The Peta poster is aimed towards a similar audience as the poster I made for children, however I think that
mine is more appropriate for children compared to the Peta one. This is because mine is all cartoons so it is
not overly realistic and could be traumatizing for children to see even if there is a hook in the fishes face.
Whereas the Peta one shows someone gutting a fish and blood everywhere, the imagery is a lot more
realistic than mine which makes the poster even more inappropriate for children. Another reason mine is
more appropriate is that it shows a children's character which makes children relate to the imagery more
and them feel more sympathy for it. Whereas the Peta one does not have this which makes it look a lot less
inviting for a child to look at. Overall I think that my poster is more appropriate for children than the Peta
one.
In my peer feedback one of them says ‘the fact you have used nemo which is a popular children’s character’
as something they like about my posters, this shows that using Nemo within my posters helps to gain
children's interest and makes it appropriate for the child. Another said ‘I like how you have used Nemo as
the main character in it. This will make children feel sorry for fish as they will have most likely seen nemo
and therefor will be effected when they see the poster’ this also shows how it is appropriate for the
audience as it will help to gain sympathy from them.
6. Are they appropriate for your target audience?
Within my survey that I made to get public feedback I asked the question ‘Does poster 1
look as if it is aimed towards children or adults?’ the options to answer were ’Children’
and ‘Adults’, I asked this question so I could know whether normal people know who
each one is aimed towards, this also helps me to know if the poster is recognized as for
children. The results for this question were 100% ‘Children’ this shows me that people do
see that it is aimed towards them, and that it is thought of as appropriate for that age
group.
For another question I decided to go more in depth if people thought the children’s
poster was appropriate enough for that target audience, I did this because in my peer
feedback on of them said ‘Hurting Nemo in a children’s poster seems like a bad touch’,
this implies that the writing is not appropriate for the audience because it is a ‘Bad
touch’. Another said ‘For the children’s one the only thing I would think about changing is
the blood on the hook as children might not want to see this and I think the parents will
also not want their child to see this.’ this says specifically that it may be too graphic and
inappropriate for the audience as the parent may not want their child to see it. This is
why I chose to ask ‘If you had a child would you be upset by them seeing poster 1?’, 80%
of the takers said ’No’ that they would not be upset, the other 20% said that they would.
I gave a comments box so that they people that would could say the reason why they
would, the comment said that they would be upset by it however it would ‘make them
think about the problems with fishing’. This shows that the poster is appropriate for the
target audience even though some people may disagree, it more depends on how the
parent is to whether they would be upset by this.
7. Compare and contrast your original intentions with the
outcomes you arrived at.
In the beginning I had a different idea of what I wanted to base the campaign on
overall, I wanted it to be about fish in general and how sea fish are harbored. However
I chose to change my topic to catch and release fishing as it is much more specific and
meant that people wouldn't be confused by there being so many different parts to the
campaigns.
I made a moodboard on the ideas I had for the posters I wanted to create, I had many
different ideas for both children and adult posters. I originally wanted to create a
graphic comic style poster for children, however in the end I decided to create a
different one of my ideas where I did a movie poster style one where I would have a
famous children's movie character (Like Nemo) then show them with hooks in their
faces. My idea for the comic style one was to have a superhero of some type that was
against fishing would save a fish before it was caught on a hook. I chose to instead do
the movie poster one as it was simpler and would be just as if not more effective as the
graphic comic idea, also the child may not have focused on the graphic comic poster as
much as the one I made as it is simple and has very little writing on it.
For the adult poster my original idea was to make a shocking imagery poster, it was
going to show a human with a hook going through their cheek. I instead chose to do
the warning signs poster because it is simple and just as effective as the idea of using
shocking imagery. I also chose to change it because if I showed a gory image of a fish
with a hook through its mouth its possible that it could be censored and will not be
showed at certain times as it would not be appropriate to show people below a certain
age.
8. Compare and contrast your original intentions with the
outcomes you arrived at.
When I began planning for my posters I decided on a colour
scheme, I made a moodboard and chose one off of this
moodboard. As I made my posters and other promotional
material I made sure that I stuck to this colour scheme. I
originally wanted the colours to all be sea themed, greens,
turquoise and purple, I stuck to this idea by choosing one that
had all of these colours within it with variations on all the
shades. One thing that changed however is that I chose to add a
salmon colour to contrast against the other darker colours, I
then used this colour on my logo.
I also planned out the font that I wanted to use, I did this by
making a moodboard full of different fonts that I thought were
interesting. I chose to use some of these fonts for my final
posters, I used ‘Fishbowl’ and that’s it. I chose to use a
completely different font for most of the writing on my posters,
I used the font ‘FISHfingers’, I decided to use that font instead of
the others on my moodboard because it looks more like it was
written by children so it went with my theme more than the rest
of the fonts.
9. Compare and contrast your original intentions with the
outcomes you arrived at.
I changed my final products after finishing this evaluation, so my
work changed again from my original intentions. I changed my
logo so that the writing is easier to read against the backgrounds
of the posters. To make the writing easier to read I changed the
font, I chose a bigger bolder font, this made it easier to read as
the last font was much smaller and didn’t stand out as much as
the new bolder one. I also made the writing black with white in
the middle, this made it stand out against the background as the
last colour of the font was the same turquoise colour as the
background of the posters. Once I changed the logo I put it onto
the two posters, when doing so I made the logo much larger so
it would be easier to see on them.
For the children’s poster I decided to add more detail into it, I
did this by adding some waves at the bottom of the page, these
were the waves that were included in some of the merch, this
links the two pieces together and shows that they are part of the
same campaign. I chose to add more detail because the poster
looks too empty and needed to fill some of the space, I wanted
it to match the bus poster as well so I added the same waves.
10. How effective are the techniques you have used?
One of the techniques I chose to do was to create the children’s poster in a cartoonist, very surreal style, having it
like this made it look as if it was for a child. The poster also uses lots of bright colours, this shows how it is aimed
towards children as it is cheerful looking and draws their attention because of the bright colours.
I used a famous movie character to gain sympathy from the children, also because it is something that they can
relate to, so it meant that it drew children to look at the poster because of the character. In my peer feedback
multiple of them said that 'you have used nemo which is a popular children’s character’ and that it is a good
technique as it ‘will make children feel sorry for fish as they will have most likely seen nemo and therefor will be
effected when they see the poster’, this reinforces how it was an effective technique to use on the poster.
I also chose for the font to look like it was hand written, and as if it is from a child because it makes it look even more
childish, while still being easy to read and matching the theme. For the word ‘Nemo’ I decided to make it more bold
to stand out. I did this by making it bigger than the rest of the font, also I changed the colour so it was striped like
Nemo, which made the word stand out even more. I added a black out line to the word ‘Nemo’ so that it would be
easy to read against the background and would look like a completed word.
I added a hook to the Nemo fish, however I chose to keep it looking quite surreal, so it would’t be overly realistic so
it would be traumatising to children. I made sure that the hook being added into the image got the message across
but was not too graphic so that it would not be censored or deemed too much for children. I added a tear to the
Nemo, this was to make it look sad or upset but not overly so to the point where it would be upsetting to children,
instead it was to get across the point that fish don’t like having hooks being put through their faces.
I chose for the overall colour scheme to be sea colours as it would go well with the overall theme of fish. I wanted
the colours to be various different shades of turquoise, purple and blue, I also chose the salmon colour as it
contrasted the other colours and added an interesting new variation in the images. I made the logo the salmon
colour because it meant that it would stand out against any of the other colours I chose for the background.
11. How effective are the techniques you have used?
The backgrounds for both of my posters and bus advert all are the same colour, I chose to do this because it shows
continuity throughout the different posters and shows how they are all from one campaign. Also the colour is like
one that would be in the sea, so it matches my colour scheme that I wanted. In the peer feedback someone said
‘The blue colour on the posters are nice because it complements the other colours and also looks like sea’ this
shows how it is quite effective.
For the adult poster I chose to have graphics of different warning signs saying different things are not allowed, I did
this because everyone know what warning signs are as they are a universal thing, and if you see a warning sign it
draws your attention to it. I wanted the graphics to be very simple to go with the children's version of the poster,
so there was continuity through both of them. Also the warning sign style is effective because even without the
writing at the bottom it is easy to tell what it is telling you, and since it is a warning sign people are likely to stop to
look at it.
I used the same font as with the children’s poster because it shows that they are all part of a collection and they
match. I then changed the font and used a mush bolder one for the ‘Warning’ and the ‘Stop fishing’ as I wanted
them to look more like a command then a part of the writing. Also having them in a different font draws the
viewers attention towards them immediately, this is effective because it means that people will not have to look at
the whole poster for a long time to be able to tell what it is about.
I also added a statistic at the bottom of the adult poster, I did this on the adult one because on the children’s I
thought they may not pay enough attention to the writing so I chose to do a more simplified style poster. The
statistic on the poster adds a bit more information for the viewer on the harm that it does cause and why it is a
good cause to care about. One of the peer feedback people said that having the statistic is good because ‘it tells
the people how many species have been killed’.
12. How effective are the techniques you have used?
For my bus poster I wanted it to match the other posters, so that they all look cohesive and as if they are part of the
same campaign. To do this I made the background colour the same as the posters. I chose to have the poster themed
after the children's poster and not the adults as it would be seen by people of all ages so it shouldn't be obscene in
anyway.
I used the same fish cartoon as the children's poster, however it was without the hook in the mouth, I did this so
that it would change the cartoon slightly and make it look like it is part of the same campaign as the poster but was
not a direct copy of it.
I also used the same effect of certain words on the poster as with the children’s one, the effect was where I put the
stipes the same as Nemo and the cartoon fish on the word. I did this with the words ‘Nemo’ and ‘@SCR’, I chose
these words because they are important to the sentences and I wanted them to stand out against the other words. I
used the same font as with the other two posters for the other writing, I did this because I wanted it to match the
other posters, also the font is quite childish and looks like a child has written it which is the effect I wanted it to give.
I made the sentence ‘Go to @scr…’ a slightly lighter shade of grey than the rest of the text, I did this because it
makes the other sentences stand out more against that one and makes them look more important.
I added some shapes onto the poster to make it look more like the sea, thisis effective as it does make it look more
like the sea. I chose to have the waves at the bottom of the poster so it would look like the fish is free and hopping
out of the sea, which supports the campaign as if it was fished it would be dead and not free in the sea.
One thing that is not so effective on the bus poster is that the words are too close together in some of the
sentenses, like ‘You wouldn’t hurt...’ the space between ‘Wouldn’t’ and ‘Hurt’ is a lot smaller than the one between.
If I were to redo the bus poster I would change this so that the space is bigger, doing so would also make it easier to
read.
13. Is the content effective?
I think that my posters are effective. Especially my children’s one. One of the elements that I think is very
effective is the Nemo, this is effective because it is a character in a Disney movie and kids will relate to the
character and throughout the movies the viewers root for Nemo to be safe so me implying someone would
hurt him and showing him with a hook in his face is quite shocking and effectively makes the viewer feel bad
for him. The question that I used is almost a rhetorical question in the way that there's only really one answer
that is acceptable, this means that the viewer would obviously say that they don’t want to hurt Nemo so they
wouldn’t hurt any other fish. The fish that I put in the poster has a hook in its face which is shocking, however
it is not overly graphic to the point where people would be traumatized. It is more to make a point about how
the hook hurts by showing it in a way that kids would be able to view and not be traumatized by. The fish
shows that it is sad by having a tear on its face, however it doesn’t show the fish distraught, which yet again
helps the poster to be shocking and show that the fish isn't happy that it has a hook in its face, while also not
making it too much for children to see.
The second poster is also effective. I think that one of the most effective parts of the poster is the warning
signs theme, this makes people want to stop and look at it because that is what people are taught to do from
a young age. Another way is that the red colour is bright and draws the viewers eyes to it, this will make them
look at it. The warning signs are quite effective because they all show different cartoon styled things that are
easy to interpret and people will know what it means without reading the text underneath, so it effective
because people will be able to tell what the poster is about without reading the whole poster. For one of the
warning signs I made a plate with fish bones on it, I made it so that it would look cartoonish and match the
theme of everything looking quite childish.
14. Is the content effective?
I think that I could have changed my bus poster a little bit so that it is more effective. The thing that I
would change is that there is a lot of writing on the poster, this is not good because people aren't
going to be able to read the text as the bus goes past, this means that the words on it are not going to
be as effective as they could be. I do like however how I changed the colour on two of the words so
they matched the fish, this makes them stand out against the rest of the words and the background.
I also think that my Merch is quite effective at getting the message across, because they all match
with the posters and show the same things as them. For the male hoodie I chose to show the warning
sign with a hook in it, this goes with the adults poster and is easily interpreted as being against fishing.
The back of the hoodie says ‘Ban hooks’ this gets the message across because it is short and easy to
read, also it directly says what the message is. The bottoms of the sleeves and the waistband, are
coloured the same blue as the background of the posters, this shows that they are all part of the
same campaign.
I made the women's hoodie say ‘I will not hurt Nemo’, this effectively gets the message across
because it links to the children’s poster and shows that they are saying that they wont hurt fish. The
jumper also has a picture of the cartoon fish shown on the poster, this helps to shows the link
between this jumper and the posters.
I chose for the logo to be a fish, as this links to the message. The logo is in a contrast colour to the rest
of the posters background and colour theme, this means that it stands out against the posters and
other pieces of the campaign.
15. Is the content effective?
Compared to other campaigns that are for similar topics I think that my posters are
effective. One poster that I found was a campaign by WWF about fish, the poster says
‘Would you care more if I was a rhino?’ this is similar to what my children’s poster says,
this is because they both have a question which will make the viewer interact with the
poster more and will think about what the question is asking them, also the question is
almost rhetorical in the fact that they only have one answer that should be said, this
makes it effective because it will make the viewer think about the topic that the poster
is for. Another way that my poster is effective compared to the WWF one is that mine
has a character from a popular film which will make the viewers feel more empathy
towards the fish shown in the poster, this is more effective than the professional poster
because people will feel more empathy towards a character that they were rooting for
in a film compared to a rhino. Another way is that my poster is more effective is that
mine is a more obvious cartoon, this is because it makes it look more like it is aimed
towards children, which it is, where as the professional poster is more difficult to tell
what their target audience is.
I compared how my merch is effective against other campaigns merch. I chose one from
a charity against animal cruelty called ‘Just Giving’. I think that my merch is more
effective than the one by ‘Just giving’ because it utilizes the back as well as the front, so
it is more interesting. My merch is also more effective than the other one is because it
says more than the tagline for the charity, it also has an image that shows the message
as well as the tagline on the back. The merch I made is also more effective because it
includes an image off of one of the campaign posters, this links them together, at the
same time as reminding people of the posters and in turn the cause.
16. What impact do you think your advertising campaign will
have on the public?
I think that the advertising campaign will make the public realize how bad catch and release fishing is
and hopefully think about stopping participating in it as hobby or sport.
I think that the children’s poster will make people feel bad for fish, because it is showing a character that
many people like so they will relate to him and feel even more bad for it. The cartoon fish is quite
brightly colored against the background which makes it stand out and look like the focal point of the
poster. This being the main focal point shows the message that I am trying to show in the campaign as it
directly shows a fish with a hook in its face, this also will shock people because it shows it happening to
a beloved character, meaning that it will make people think about the effects of catch and release
fishing, which may also make them look into the effects more to find out more information on it.
The adult poster will make people stop to look at it, I think this because of the warning sign that I put
onto the poster. The warning sign is the universal sign for stop, this will make people stop and look at it,
which means that it will get peoples attention. Then the writing at the bottom says a statistic, this will
shock the viewer and make them think about the effects of fishing, which may make them look into the
cause with more detail.
The Merch (especially the hoodies and t-shirts) have things on them that links them to the posters I
made, this means that people may see them and look more into the campaign to find out more
information on the topic that it is behind. Another thing is that they are advertising the campaign by
showing their logos.
17. What are the technical and aesthetic qualities of your work?
On the children’s poster a technical quality is that I made the Nemo out of shapes, I was going to make it
using rotascoping, however it made it look quite messy and meant that the lines on it were not straight,
so instead I made it using shapes, this made it look aesthetically better as it is neater and cleaner
looking. Another is that I created the same texture on the word ‘Nemo’ as on the fish, I did this by
making the pattern using shapes then created a clipping mask so that it was over the words, this looks
good because it stands out and matches to the fish. The font that I used to create the poster is
aesthetically pleasing because it matches the theme of it being childish, and how it looks like it was
written by a child.
For the adults poster I created the warning signs using shapes, this was because I found it looked better
than when I rotascoped it, this makes I more aesthetically pleasing because they look cleaner and less
messy than when I rotascoped it. Something that is also looks good aesthetically is the changing of
fonts between the writing, I changed the font from the same as the other poster to a bolder white font,
this made it stand out more against the background and drew the viewers attention to it, the change
between fonts looks good because it highlights certain words on the poster.
I used the same background colour throughout all of my posters, this made them all look as if they are
part of the same collection, also it looks good because it matches the theme of the campaign. I also
used the same font throughout the poster, this made them match and linked them together, as well as
being aesthetically pleasing because it makes them all match and look the same.