This document provides information about a client project for Ocean Games, an event that raises money for brain and stroke rehabilitation at Johns Hopkins. The client, Corey Davis, started Ocean Games after his own rehabilitation at Johns Hopkins following a motorcycle accident. The client wanted help promoting the event and recruiting volunteers. The agency team created postcards, a video commercial, and sunglasses to advertise. The commercial focused on Corey's story to elicit sympathy. The client was pleased with the postcards and sunglasses but wanted the commercial to show Corey being more active. The total budget was $300 and the team stayed under budget.
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
How the Power of Small Drives Values: Paul DunnValuesCentre
The document discusses the concept of connection and how it gives meaning and purpose to our lives. It explores how businesses can impact lives in a positive way through partnerships that provide social or environmental benefits for every customer interaction. Specific examples are given of companies thanking customers by contributing to causes like providing clean water, preventing blindness, or protecting rainforests. The message is that small acts of giving back can make a meaningful difference.
The document discusses Sophie Husteden's evaluation of whether her finished campaign pieces are fit for their intended purpose. She made posters for both children and adults to raise awareness about the harms of catch and release fishing. For the children's poster, she used the character Nemo with a fishing hook in its face to make people think about hurting fish. For adults, she used warning signs and statistics to provide information and shock people. She reflects that both posters achieve their goals of making people think critically about fishing. The merchandising products like hoodies and t-shirts also effectively promote the campaign's message against catch and release fishing.
The document provides an evaluation of Sophie Husteden's campaign pieces against their intended purposes. Sophie aimed for the pieces to bring about change, change attitudes, challenge representations, raise awareness, and provide information related to catch and release fishing. She reflects that the posters and merchandise fit these purposes by providing information, raising awareness of the issue, and challenging the common practice of fishing as a hobby. She also notes that feedback indicated the pieces clearly communicate the anti-fishing message and are appropriate for the targeted audiences of children and adults. Originally, Sophie had different intentions for the campaign focus and poster designs, but ultimately narrowed the scope and adapted the designs based on feedback and the goal of specificity.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
In this unit, the student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon". Their target audience was athletes. They developed slogans, logos, mascots, and print advertisements featuring bold colors and Caribbean themes to appeal to this audience. Their presentation pitch incorporated costumes based on the mascots and received positive feedback, though they needed to improve eye contact. Overall, the student felt they worked well as a group and successfully completed the required tasks.
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
How the Power of Small Drives Values: Paul DunnValuesCentre
The document discusses the concept of connection and how it gives meaning and purpose to our lives. It explores how businesses can impact lives in a positive way through partnerships that provide social or environmental benefits for every customer interaction. Specific examples are given of companies thanking customers by contributing to causes like providing clean water, preventing blindness, or protecting rainforests. The message is that small acts of giving back can make a meaningful difference.
The document discusses Sophie Husteden's evaluation of whether her finished campaign pieces are fit for their intended purpose. She made posters for both children and adults to raise awareness about the harms of catch and release fishing. For the children's poster, she used the character Nemo with a fishing hook in its face to make people think about hurting fish. For adults, she used warning signs and statistics to provide information and shock people. She reflects that both posters achieve their goals of making people think critically about fishing. The merchandising products like hoodies and t-shirts also effectively promote the campaign's message against catch and release fishing.
The document provides an evaluation of Sophie Husteden's campaign pieces against their intended purposes. Sophie aimed for the pieces to bring about change, change attitudes, challenge representations, raise awareness, and provide information related to catch and release fishing. She reflects that the posters and merchandise fit these purposes by providing information, raising awareness of the issue, and challenging the common practice of fishing as a hobby. She also notes that feedback indicated the pieces clearly communicate the anti-fishing message and are appropriate for the targeted audiences of children and adults. Originally, Sophie had different intentions for the campaign focus and poster designs, but ultimately narrowed the scope and adapted the designs based on feedback and the goal of specificity.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
In this unit, the student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon". Their target audience was athletes. They developed slogans, logos, mascots, and print advertisements featuring bold colors and Caribbean themes to appeal to this audience. Their presentation pitch incorporated costumes based on the mascots and received positive feedback, though they needed to improve eye contact. Overall, the student felt they worked well as a group and successfully completed the required tasks.
Planet Fitness Franchisee Joe Pepe: A Mentor to ManyJoseph Pepe
Joe Pepe has been a successful Planet Fitness franchisee and mentor to many others for decades. He currently operates 13 clubs in North Carolina with his partner, CJ Bouchard, whom he met while Bouchard was a trainer at one of Pepe's previous gyms. Pepe enjoys helping new franchisees by sharing his expertise and experience with them. He believes supporting others and embracing change are keys to success in business. Pepe's long term goals include expanding his club count to 20 locations and continuing to focus on customer service excellence.
Joe Pepe of Planet Fitness, A Mentor to ManyMatthew Pepe
My father, Joe Pepe, was featured in the latest Planet Fitness independent franchise association magazine for his guidance and wisdom in contributing to the Planet Fitness franchisee community. He's been a mentor to many, but mostly a mentor to me in all my professional and personal endeavors.
Jenn Lim discusses how happiness can be a successful business model based on her experience as CEO of Zappos. She outlines several key lessons: commit to building a long-term sustainable culture based on clearly defined core values; establish a higher purpose and vision beyond profits; build meaningful relationships and transparency; hire the right team who share the values; and measure success based on employee happiness and engagement rather than short-term profits alone. Happier employees lead to happier customers and more successful, meaningful companies and lives.
The document summarizes Tony Hsieh's presentation about building a great company culture and delivering happiness to both customers and employees. Some key points discussed include prioritizing culture over customer service or products, creating meaningful core values, aligning the company vision with employee passion and purpose, and using science-backed frameworks to study happiness and build a culture that inspires it. Real-life examples are provided of how focusing on culture positively transformed a bar's business and employee experience.
1) The student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon".
2) Their company name, slogans, logo, and advertisements were designed to appeal to their target audience of athletes.
3) In their presentation, the group dressed up as mascots to promote the product, which helped them stand out and get their message across effectively.
This document outlines a sales plan for Leah's Cartooning Parties, Inc. The company provides affordable cartooning workshops for children, teens, and seniors. Their target markets are parents, librarians, senior facilities, and daycares seeking inexpensive entertainment and art education. While the company has traditionally offered in-person workshops, their goal is to expand nationally and globally through online workshops and merchandise like instructional DVDs. They plan to address customer needs for low-cost, interactive art programs by offering both live and online cartooning workshops to broad audiences regardless of location or ability.
Our project for Integrated Marketing Communications class with Professor Ann Stone
Project goals:
- Define and bring a target audience to life
- Develop an emotional ignition point
- Design a communications strategy including media planning and creative, while keeping the client's budget in mind
Riding the Trail to the City of Laputajosephnaguit
Joseph Naguit has compiled a portfolio showcasing his creative advertising work from the past three years of university study. The portfolio includes outdoor, print, digital and branding projects for clients such as Shiner Beers, PetSmart, AOL and the American Advertising Federation. Naguit's work demonstrates his ability to effectively solve marketing problems through innovative advertising concepts and designs. The portfolio is intended to provide insight into Naguit's creative vision and skills in advertising.
Jimmy V's Grill & Pub lacks consistent traffic from Otterbein University students. To address this, the researchers conducted qualitative research through in-depth interviews. They found that students wanted more activities and events at Jimmy V's. To further explore solutions, the researchers will survey Otterbein students about increasing activities like pool tables, implementing a student discount, and improving live music to attract more students. The goal is to make Jimmy V's a more comfortable place for students to socialize off-campus.
This document summarizes John Korioth's experience transforming the culture at his bar, SIX, in Austin, Texas, after being inspired by Tony Hsieh and Zappos. It describes how John and his partner initially felt frustrated with their employees and the bar industry. After learning about Zappos' emphasis on culture, they worked to prioritize employees, listen to their feedback, and focus on customer service. This led to improved employee retention and matching sales each year, even as other bars declined. The focus on culture has benefited both the business and employees according to this account.
The document provides details about the development of a logo and branding for an organization called Surfers Against Sewage. It describes early logo concepts including using a surfboard or dolphins. Feedback was that the logos needed to be more complicated and say more about the organization. The final logo featured 3 dolphins in a brighter blue circle with writing above to make it recognizable. Further documents discuss merchandise like t-shirts, phone cases and mugs featuring the logo to promote the organization's campaigns against ocean pollution.
The document discusses different ideas for a membership form and campaign materials for a children's environmental organization.
Four ideas for membership forms are presented: 1) A double-sided form with images and minimal text; 2) Another double-sided landscape format form with photos; 3) A four-page A5 form with quotes and details about free toys; 4) Both landscape and portrait format forms with sea creature illustrations.
Ideas for campaign posters include transferring the membership form designs to large posters, and a set of four posters each featuring a sea creature with a name and story.
Potential merchandise ideas are explored through mind maps and mood boards, including t-shirts, tote bags, cushions, phone
The document is a letter from the new Inbound Manager to employees about starting his new position. He outlines his goals of helping the company progress, making employees happy, and being seen as an excellent example in the tourism industry. He wants to build trust and a common set of values within the company culture by focusing on communication, customer experience, and employees. Key changes he plans include increasing communication, prioritizing employee and customer feedback, encouraging innovation and teamwork, and making employees feel supported, respected and happy in their roles.
Who would be the audience for your media mohamedhaverstockmedia
The document discusses targeting a media product towards 16-25 year olds. Research showed this age group prefers streaming online rather than going to cinemas. The group decided to advertise primarily through online methods like social media rather than expensive posters or TV ads. A survey found that those in the target 16-18 age range enjoyed the concept most, while older audiences liked it less. The film uses a limited number of characters, like most films, to make them easier for the audience to relate to and follow.
This document summarizes Tony Hsieh's presentation at the American Marketing Association in Portland, Oregon on November 19, 2010. It discusses his background founding LinkExchange and Zappos, how Zappos prioritizes company culture over customer service or products, and how focusing on culture leads to employee and customer happiness as well as business success. The document also includes stories from two business owners, John Korioth and Dave Brautigan, about how implementing Zappos' culture principles transformed their companies for the better.
This document summarizes Tony Hsieh's presentation at the World Innovation Forum on June 7, 2011 about delivering happiness through company culture. It discusses Tony's background founding Zappos and its core values of delivering wow through service, having fun and being a little weird. It then shares stories from three individuals, John Korioth, Mariana and Dave Brautigan, on how implementing Zappos' culture principles at their own companies improved employee retention and satisfaction as well as business performance.
Keith Kranc – Dominating Facebook – Helping Businesses With Awesome Facebook ...Big Value Big Business
COPY THIS LINK TO VIEW THE WEBPAGE AND LISTEN TO THE AUDIO
http://bigvaluebigbusiness.com/podacast/keith-kranc-interview-big-value-big-business-podcast-with-james-lynch
The document summarizes Tony Hsieh's presentation about building a strong company culture at Zappos. It discusses how Zappos prioritizes culture over customer service or products. Two attendees, John Korioth and Mariana, share how Zappos' culture-focused approach inspired positive changes at their own companies by focusing on employee happiness. Tony emphasizes that culture is a company's brand and must be authentic.
The Junior Urban Adventure trip provided students with insights into business ethics and the realities of working in business. The group toured an exhibit on production that raised questions about environmental and economic tradeoffs. They also met with a managing director who provided advice on integrity in decision-making. Overall, the experience gave students a better understanding of the challenges of working in business and the importance of ethical behavior.
The body confidence campaign aims to help teenagers accept themselves and have a positive body image through various platforms. They will create posters, t-shirts, kindness cards, a mirror installation, short film, and website to spread their message of self-love and positivity. Their designs feature a lotus flower logo in teal and white colors to represent purity, beauty, and enlightenment. The mirror installation is meant to show that mirrors distort views of oneself and promote appreciating what you like about your appearance. The campaign overall seeks to encourage teenagers to feel confident in who they are rather than how they compare to celebrities on social media.
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer for a film campaign. They designed multiple options for the magazine cover and poster and used the surveys to determine which design should be selected based on responses. For the magazine cover, one design was seen as most effectively suiting the trailer. For the poster, Holly's design was preferred as it created mystery about the content of the trailer without revealing too much. The group similarly gathered feedback on ideas for the trailer itself before developing it further to align with the preferences of their target audience.
Planet Fitness Franchisee Joe Pepe: A Mentor to ManyJoseph Pepe
Joe Pepe has been a successful Planet Fitness franchisee and mentor to many others for decades. He currently operates 13 clubs in North Carolina with his partner, CJ Bouchard, whom he met while Bouchard was a trainer at one of Pepe's previous gyms. Pepe enjoys helping new franchisees by sharing his expertise and experience with them. He believes supporting others and embracing change are keys to success in business. Pepe's long term goals include expanding his club count to 20 locations and continuing to focus on customer service excellence.
Joe Pepe of Planet Fitness, A Mentor to ManyMatthew Pepe
My father, Joe Pepe, was featured in the latest Planet Fitness independent franchise association magazine for his guidance and wisdom in contributing to the Planet Fitness franchisee community. He's been a mentor to many, but mostly a mentor to me in all my professional and personal endeavors.
Jenn Lim discusses how happiness can be a successful business model based on her experience as CEO of Zappos. She outlines several key lessons: commit to building a long-term sustainable culture based on clearly defined core values; establish a higher purpose and vision beyond profits; build meaningful relationships and transparency; hire the right team who share the values; and measure success based on employee happiness and engagement rather than short-term profits alone. Happier employees lead to happier customers and more successful, meaningful companies and lives.
The document summarizes Tony Hsieh's presentation about building a great company culture and delivering happiness to both customers and employees. Some key points discussed include prioritizing culture over customer service or products, creating meaningful core values, aligning the company vision with employee passion and purpose, and using science-backed frameworks to study happiness and build a culture that inspires it. Real-life examples are provided of how focusing on culture positively transformed a bar's business and employee experience.
1) The student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon".
2) Their company name, slogans, logo, and advertisements were designed to appeal to their target audience of athletes.
3) In their presentation, the group dressed up as mascots to promote the product, which helped them stand out and get their message across effectively.
This document outlines a sales plan for Leah's Cartooning Parties, Inc. The company provides affordable cartooning workshops for children, teens, and seniors. Their target markets are parents, librarians, senior facilities, and daycares seeking inexpensive entertainment and art education. While the company has traditionally offered in-person workshops, their goal is to expand nationally and globally through online workshops and merchandise like instructional DVDs. They plan to address customer needs for low-cost, interactive art programs by offering both live and online cartooning workshops to broad audiences regardless of location or ability.
Our project for Integrated Marketing Communications class with Professor Ann Stone
Project goals:
- Define and bring a target audience to life
- Develop an emotional ignition point
- Design a communications strategy including media planning and creative, while keeping the client's budget in mind
Riding the Trail to the City of Laputajosephnaguit
Joseph Naguit has compiled a portfolio showcasing his creative advertising work from the past three years of university study. The portfolio includes outdoor, print, digital and branding projects for clients such as Shiner Beers, PetSmart, AOL and the American Advertising Federation. Naguit's work demonstrates his ability to effectively solve marketing problems through innovative advertising concepts and designs. The portfolio is intended to provide insight into Naguit's creative vision and skills in advertising.
Jimmy V's Grill & Pub lacks consistent traffic from Otterbein University students. To address this, the researchers conducted qualitative research through in-depth interviews. They found that students wanted more activities and events at Jimmy V's. To further explore solutions, the researchers will survey Otterbein students about increasing activities like pool tables, implementing a student discount, and improving live music to attract more students. The goal is to make Jimmy V's a more comfortable place for students to socialize off-campus.
This document summarizes John Korioth's experience transforming the culture at his bar, SIX, in Austin, Texas, after being inspired by Tony Hsieh and Zappos. It describes how John and his partner initially felt frustrated with their employees and the bar industry. After learning about Zappos' emphasis on culture, they worked to prioritize employees, listen to their feedback, and focus on customer service. This led to improved employee retention and matching sales each year, even as other bars declined. The focus on culture has benefited both the business and employees according to this account.
The document provides details about the development of a logo and branding for an organization called Surfers Against Sewage. It describes early logo concepts including using a surfboard or dolphins. Feedback was that the logos needed to be more complicated and say more about the organization. The final logo featured 3 dolphins in a brighter blue circle with writing above to make it recognizable. Further documents discuss merchandise like t-shirts, phone cases and mugs featuring the logo to promote the organization's campaigns against ocean pollution.
The document discusses different ideas for a membership form and campaign materials for a children's environmental organization.
Four ideas for membership forms are presented: 1) A double-sided form with images and minimal text; 2) Another double-sided landscape format form with photos; 3) A four-page A5 form with quotes and details about free toys; 4) Both landscape and portrait format forms with sea creature illustrations.
Ideas for campaign posters include transferring the membership form designs to large posters, and a set of four posters each featuring a sea creature with a name and story.
Potential merchandise ideas are explored through mind maps and mood boards, including t-shirts, tote bags, cushions, phone
The document is a letter from the new Inbound Manager to employees about starting his new position. He outlines his goals of helping the company progress, making employees happy, and being seen as an excellent example in the tourism industry. He wants to build trust and a common set of values within the company culture by focusing on communication, customer experience, and employees. Key changes he plans include increasing communication, prioritizing employee and customer feedback, encouraging innovation and teamwork, and making employees feel supported, respected and happy in their roles.
Who would be the audience for your media mohamedhaverstockmedia
The document discusses targeting a media product towards 16-25 year olds. Research showed this age group prefers streaming online rather than going to cinemas. The group decided to advertise primarily through online methods like social media rather than expensive posters or TV ads. A survey found that those in the target 16-18 age range enjoyed the concept most, while older audiences liked it less. The film uses a limited number of characters, like most films, to make them easier for the audience to relate to and follow.
This document summarizes Tony Hsieh's presentation at the American Marketing Association in Portland, Oregon on November 19, 2010. It discusses his background founding LinkExchange and Zappos, how Zappos prioritizes company culture over customer service or products, and how focusing on culture leads to employee and customer happiness as well as business success. The document also includes stories from two business owners, John Korioth and Dave Brautigan, about how implementing Zappos' culture principles transformed their companies for the better.
This document summarizes Tony Hsieh's presentation at the World Innovation Forum on June 7, 2011 about delivering happiness through company culture. It discusses Tony's background founding Zappos and its core values of delivering wow through service, having fun and being a little weird. It then shares stories from three individuals, John Korioth, Mariana and Dave Brautigan, on how implementing Zappos' culture principles at their own companies improved employee retention and satisfaction as well as business performance.
Keith Kranc – Dominating Facebook – Helping Businesses With Awesome Facebook ...Big Value Big Business
COPY THIS LINK TO VIEW THE WEBPAGE AND LISTEN TO THE AUDIO
http://bigvaluebigbusiness.com/podacast/keith-kranc-interview-big-value-big-business-podcast-with-james-lynch
The document summarizes Tony Hsieh's presentation about building a strong company culture at Zappos. It discusses how Zappos prioritizes culture over customer service or products. Two attendees, John Korioth and Mariana, share how Zappos' culture-focused approach inspired positive changes at their own companies by focusing on employee happiness. Tony emphasizes that culture is a company's brand and must be authentic.
The Junior Urban Adventure trip provided students with insights into business ethics and the realities of working in business. The group toured an exhibit on production that raised questions about environmental and economic tradeoffs. They also met with a managing director who provided advice on integrity in decision-making. Overall, the experience gave students a better understanding of the challenges of working in business and the importance of ethical behavior.
The body confidence campaign aims to help teenagers accept themselves and have a positive body image through various platforms. They will create posters, t-shirts, kindness cards, a mirror installation, short film, and website to spread their message of self-love and positivity. Their designs feature a lotus flower logo in teal and white colors to represent purity, beauty, and enlightenment. The mirror installation is meant to show that mirrors distort views of oneself and promote appreciating what you like about your appearance. The campaign overall seeks to encourage teenagers to feel confident in who they are rather than how they compare to celebrities on social media.
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer for a film campaign. They designed multiple options for the magazine cover and poster and used the surveys to determine which design should be selected based on responses. For the magazine cover, one design was seen as most effectively suiting the trailer. For the poster, Holly's design was preferred as it created mystery about the content of the trailer without revealing too much. The group similarly gathered feedback on ideas for the trailer itself before developing it further to align with the preferences of their target audience.
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer from classmates, families, and peers. They designed multiple options for the poster and cover and used the surveys to determine which design most people preferred and provided the best feedback. For the magazine cover, they received positive feedback indicating people would purchase it and that it fit conventions well. They similarly got feedback on their teaser poster designs and went with the one that left the most mysteries. For the trailer, they solicited ideas to help decide on a setting and concept that would suit their target teenage to young adult audience.
The document discusses developing a campaign to help people accept their identity and individuality. It provides background research on factors that influence identity, such as family, appearance, and culture. It also discusses how society often pressures people, especially women, to conform to certain norms. The document outlines plans to create promotional materials like posters, radio ads, and a TV commercial with the message that people should accept themselves and not feel they need to change to please others or fit in. The goal is to empower individuals to develop their identity and be creative and authentic versions of themselves.
The document discusses developing a campaign to help people accept their identity and individuality. It provides background research on factors that influence identity, such as family, appearance, and culture. It also discusses how society often pressures people, especially women, to conform to certain norms. The document outlines plans to create promotional materials like posters, radio ads, and a TV commercial with the goal of empowering people to embrace who they truly are rather than feeling they need to change to please others or fit in.
Miss A
Place of Birth: San Francisco,
USA
Date of Birth: 24/3/1994
Horoscope: Aries
Blood Type: A
Height: 168cm
Weight: 48kg
Weight: 75kg
Family members: Parents, younger sister.
Hobbies: Playing basketball, listening to music.
Family members: Parents, older sister Jessica.
Hobbies: Shopping, reading, playing with her dogs.
So in summary, these are some popular Korean celebrities that you should get to know more about! Their profiles provide a glimpse into their personal backgrounds and interests. Let me know if you need any other information!
Gianna Miceli interned at Warren Achievement Center, a nonprofit that assists people with disabilities. She helped plan a fundraising event that raised awareness for a new facility. She spoke publicly about the organization and helped coordinate sorority volunteers. Miceli gained skills in public speaking, writing, event planning and felt proud of successfully executing a large event. She reflected that the internship allowed her to get involved in the community and prove her professional abilities.
The Swedish team proposes an idea to provide underprivileged youth access to sports organizations through fundraising efforts. They will use contacts with sports organizations and churches to identify youth in need and make connections for them to join local sports teams. Advertising and meetings will promote the initiative. Their goals are to finance at least three youth with free sports activities.
The team produced a documentary on health and fitness aimed at youth. They researched the topic, created a character and script, and filmed scenes at school and the gym. Production issues included technical problems, poor weather, and difficulties filming interviews. During editing, software issues caused lost work. The final documentary was split into two episodes due to its length.
From analyzing the results of questionnaires given to their audience about two ancillaries created to promote a product, the document summarizes what they have learned. They received positive feedback on both ancillaries representing the soft rock genre through their color schemes, fonts, and camera shots used. While most elements were effective according to respondents, a few comments pointed to small ways the magazine advert could be improved for clarity or matching the genre better. Overall, the feedback showed the ancillaries successfully conveyed the intended depressing and saddening themes to most of their target audience.
From audience feedback questionnaires, the group learned that both their CD digipak and magazine advert successfully represented their chosen genre of soft rock and themes of depression. The majority of respondents across genders and ages felt the color scheme, images, fonts and constant design elements conveyed the intended feelings. Only minor issues were noted, such as potential confusion over one inside panel image and mixed opinions on the primary magazine image. Overall, feedback showed the ancillaries effectively portrayed the group's goals.
The student formed an advertising group called Hydra Advertising with classmates. They chose to create a new bottled water product called ĵeto aimed at sports enthusiasts. Extensive research was conducted on existing bottled waters. The group designed ĵeto with the name, slogan, color scheme, flavors, and labeling. They created various marketing campaigns including print ads, a bus ad, and a television commercial. An evaluation found strengths in their branding and ads but noted areas for improvement such as clearer targeting and better scheduling for the project.
Seedling is a company that produces eco-friendly greeting cards with flower seeds embedded in recycled paper. The cards can be planted after use to grow flowers. The company has had success selling over 466 cards at fairs, with a net profit of £479. The company is focused on sustainability and changing attitudes towards recycling. It has an innovative product and a strong team made up of students from two schools.
Joanne and Ricardo conducted a survey using Survey Monkey to collect feedback on their film and advertising methods from their audience. The survey results showed that 75% of participants were female as hoped, 75% preferred the posters over the radio ad as advertising, and 75% felt the posters effectively advertised what the film was about. They learned that the film's colors were dull and characters were a strength, and that the posters used powerful images to convey the film better than the radio ad.
The document discusses the process of creating a film opening for a romantic comedy. Key points include:
- Researching conventions of other film openings to understand structure and tone
- Using warmer colors to set a happy, romantic atmosphere
- Representing stereotypes of young people partying and stereotypical classroom roles
- Choosing a small English media company to distribute to build popularity locally
- Targeting an audience of teens to mid-20s who can relate to the themes of college and relationships
- Gaining audience input through surveys to understand expectations
- Learning collaborative technologies like group messaging and survey tools through the process
The document provides an evaluation of media products created for a campaign about copyright awareness. It summarizes that the evaluator's website, posters, and Twitter account were clearly linked through shared logos, slogans, colors, and target audience. Feedback was gathered through surveys and presentations which helped improve the work. The target audience was refined to specifically focus on females ages 15-17. The products were created to raise awareness of copyright issues among this group and provide education on related topics.
The document summarizes audience feedback from a survey on a film poster. It discusses the results of various multiple choice questions about different elements of the poster, such as the main image, text, color scheme, how eye-catching it was, and whether people would want to see the film based on the poster. The majority of respondents rated most elements as "very effective" and said the poster looked professional and conveyed the horror genre well. The feedback validated that the poster was on the right track and also identified some areas for potential improvement.
The document discusses a variety of community and housing related topics, including a development being ranked in the top 5 affordable housing projects nationally, changes to how repairs can be reported, and 6 employees skydiving to raise money for charity. It also provides updates on new housing developments and introduces the members of a Progress Group and Change Makers program aimed at improving services.
The Swedish team proposes providing opportunities for underprivileged youth to participate in sports through existing organizations. They will advertise and contact local recipients, subscribers, churches and the Red Cross to find youth in need and sport organizations that can offer free spots. They aim to finance at least three youth with free activities. Another team will interview locals and share their stories on social media to reduce prejudice and increase understanding between differences. Their goals are starting theme months to share stories and collect donations for charity.
The student and their group created an advertising agency called "Hydra Advertising" to market a new product. They chose to create a bottled water called "Jeto" targeted at sports enthusiasts. They developed branding elements including a logo and slogan ("Release your inner champion"). They also created print and television advertisements to promote Jeto, filming a TV ad showcasing various sports. Finally, they pitched their new product to the class, receiving positive feedback. While the project was largely successful, the group noted minor errors in their TV ad filming they hoped to improve on.
1. Stephanie Mertz
Ocean Games
Professor Morris
My client for this project was Ocean Games. Ocean Games is an event that is held in
July that raises money for John Hopkins Brain and Stroke Rehabilitation Program. This event
was created by Corey Davis, after getting in a motorcycle accident and was rehabilitated by John
Hopkins. In order to give back to them, for giving his life back, he raises money through Ocean
Games. Ocean Games consists of two main competitions that are swimming and paddle
boarding. My team and I found our client through the different clients that were presented to us
in class. We chose this client because Ocean Games seemed like a lot of fun and something we
could have fun with and relate well with the ocean since we are only thirty minutes away.
When coming up with ideas to create the ad and event, we needed to understand what our
client wanted from us and what they were trying to promote. We sat down with our client at
multiple occasions talking about their direction and target market. They wanted to create the ad
to get volunteers for the Ocean Games event.
In order to understand the client and the Ocean Games event, we needed to look at their
official website. Their website explains what Ocean Games is about, Corey’s story, events that
are held, and pictures of past events throughout the years. With this information we could get a
better understanding on how to promote them and explain it to potential donors and people who
are interested in volunteering or coming to our event.
The fact that we were trying to get volunteers for the ad campaign we decided to use
postcards. This way our clients were able to mail out the postcards and are able to put them in
shops and their table if they go to events to promote themselves. It fit our target market. We
also suggested to place our commercial on their website or YouTube so volunteers are not
2. Stephanie Mertz
Ocean Games
Professor Morris
searching and when people see their page they know they can volunteer right there. For the
“other” we decided to do sunglasses with “Ocean Games” written on the side. We chose their
colors, blue and orange, since their logo was too detailed to make small enough to put on the
side. We thought this was a good idea since the actual event is in summer and people could wear
them during the event and our client could give them away to people who show up. Doing these
different ads would fit in our budget.
Our creative concept for the commercial was to bring attention to volunteering by using
sympathy. We focused on Corey’s story to make people feel for him and want to spend money
on a good cause. If people see what John Hopkins did to Corey to help him, it will make people
want to help others as well. In order to tie everything together we posted the same photo on the
postcard at the end of the commercial and on all three ads we used their colors of blue and
orange. Our alternatives were to create fliers and Chap Stick. We did not choose the fliers due
to the fact that they can mail the postcards and we chose the sunglasses because it fit our $300
budget.
We did not do any pre-testing, but Corey and Jenny had postcards before and they liked
the idea because it worked well for them before. Our post testing would have been to see how
many volunteers signed up by seeing our postcards and going to the website. We also had the
link at the end of our commercial. Depending on how many volunteers signed up online, we
could use that as testing to see if our two ads worked.
Our client was extremely happy with the postcards and sunglasses. They enjoyed our
commercial and we got it approved by Corey, but Jenny wanted something with Corey doing
3. Stephanie Mertz
Ocean Games
Professor Morris
being active and moving around. She said it was a good concept, but did not depict Corey as a
person. We were pleased with our work and worked hard on creating it, while putting a lot of
time into it. Therefore we were not able to redo the commercial. Another reason we did not
decide to redo the commercial was because her idea and what she wanted would have not fit in
the thirty-second time slot. She wanted more than what we could work with. We have not
received a letter yet and have not asked about a letter of recommendation.
In order to create our video ad, it would cost $288 all together and would take about
seven and a half hours. We came up with this number by breaking it down by scripting,
production, music scouting, filming, costuming, testing, and editing. If we use it on the web site
or YouTube, the cost would be free. For the postcard we created it would cost $150 and take
about five hours. Breaking this down was by brainstorming, creation, testing, and editing. It
would cost to print and send out in mail as well. Lastly, our sunglasses would cost $250 with a
total of two hours. This is broken down by brainstorming, and the creation of the sunglasses.
Our total for all three ads would come out to $688 and would take fifteen and a half hours. This
budget is high, and with a $300 budget we were given, it would not have been able to happen.
Although this budget is hypothetical, we were given a real budget of $300 for our “something
other” ad and that is why we chose the sunglasses. Staying on budget and being able to have the
sunglasses that went well with the event was important to our client and we successfully did it.
We were under budget at $250.
I picked my team by who I have been in classes with before and by their different skills.
Everyone brought different skills to the table based on our majors, previous internships, and
4. Stephanie Mertz
Ocean Games
Professor Morris
different classes we have taken. We did work well together and were on the same page with all
of our ideas and concepts. Everyone bounced ideas off of each other and together we came up
with creative concepts. We would pitch them to our client and they would pick what they liked
and would give us ideas to enhance and improve it to what they liked. What we should have
done differently is not split things up too much and work more collaboratively and should have
spent more time on the commercial. None of us were very confident with the commercial
because we have never done anything like that before. We should have not left it to do last and
should have worked a little harder on the concept and get it approved by Jenny too.
I learned a lot about how to work with clients and that communication is extremely
important. Being able to do what the client wants will keep them happy and keep them coming
back. Being in a big group on five people was a struggle because it was a bunch of different
ideas, but the challenge was good to learn from. Also, knowing everyone’s strengths helped me
learn how to do different things such as creating a postcard. I was in charge of the sunglasses
and it was a process to talk to the company about what we wanted and how much it would cost.
I had to consider color, type, wording, price, and different styles. It was a lot of fun and I truly
enjoyed doing it. Things that I would do differently were to make a smaller group. I believe
having three people is the best way to do it. Too many personalities and separating everything
up to different people made it harder. Not everyone could meet and it was very difficult to get
important things done at points.
5. Stephanie Mertz
Ocean Games
Professor Morris
Source:
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing
Communications Perspective. 9th ed. New York: McGraw-Hill/Irwin, 2012. Print.
Pgs. 46-57, 233-235,
Job Matrix
Agency Team Members: (Names and Titles)
· Emily Rasp, EmilyAnn Graudin, Rachel Flick, Stephanie Mertz, Alyssa Shockley
Client Name:
· Ocean Games
Client Contact Name and Method:
· Jenny Terzano Lind & Corey Davis. The easiest method to contact them is through
Facebook; however, we do have their e-mails as well
Purpose of Campaign: (Why are we advertising?)
· The purpose of our campaign is to get people to volunteer for the Ocean Games which takes
place in Ocean City, MD on July 17th
, 2015.
To whom are we talking?
· Our ad campaign is generally targeted towards college students. However, all are welcome
and encouraged to sign up to volunteer! We will be placing postcards with information about
volunteering for the Ocean Games in local business as well. This will grab the attention of not
only Salisbury students, but locals to locals as well.
What do they currently think?
6. Stephanie Mertz
Ocean Games
Professor Morris
· Currently, it is most likely assumed students of Salisbury have never heard of the Ocean
Games. Therefore, they may not be interested in volunteering. Also, many Salisbury students
go home for the summer so they will not want to volunteer.
What would we like them to think?
· We would like them to think this is a great opportunity to put volunteer services on their
resumes. It would be a win-win; the student gets to be outside on the beach all day while helping
an organization raise money to support John Hopkins Brain and Stroke Rehabilitation Center.
What is the single most persuasive idea we can convey? Why should they believe it?
· The most persuasive idea we can convey is that every person is susceptible to having a brain
injury. Since our target audience is mostly college kids, we can take the approach that all it takes
is on Saturday night, you are out drinking with your friends and you accidentally slip down the
stairs and crack your head open. That can be a life or death situation. Those who are fortunate
enough to make it could have a long recovery process. The Ocean Games supports the John
Hopkins program that allows this rehabilitation. Some help give back and volunteer at the Ocean
Games on July 17th
, 2015.
What is the personality we want to convey?
· The personality we want to convey is that this event will be fun and full of energy! It takes
place on the beach so we want volunteers to feeling that this day will be fun for all! That
includes the participants, supporters, and volunteers!
Are there any creative guidelines?
· When composing our print ads we are really trying to keep with the colors of the ocean
games which are orange and blue. It really captures people’s attention! We are creating
postcards as well; it takes up less space than a flier but still is large enough where it will not be
easily overlooked. These will be sent to previous volunteers to encourage them to sign up again
as well.
Big IDEA:
As previously mentioned, we will be printing postcards so it doesn’t take up too much space but
is large enough for people to clearly see. As for the video, our plan is to tell the creator of Ocean
Games story and how Ocean Games came about. The AD campaign will take place somewhere
near a road for the significance of the accident. We wanted to capture Corey’s story and share it
with people so that they will volunteer. As for our “something else” we are ordering sunglasses
with the Ocean Games logo on them to give out to volunteers!
7. Stephanie Mertz
Ocean Games
Professor Morris
Budget Group Members: EmilyAnn Graudin, Rachel
Flick,Stephanie Mertz, Emily Rasp, Alyssa Shockley
Client: Ocean Games
Client Contact: Jenny Lind
Print Media: Postcard
Video Media: 30 second ad
Other Media: Sunglasses
Video AD
Production
Task Cost / Hour
Estimat
ed Time
Estimat
ed Cost
Actual
Time
Time
Over/Un
der $ Over/Under
Scripting $16/hour 1 Hour $16.00 2 Hours
Over 1
Hour Over $16
Production $100/hour 3 Hours $300.00 1 Hour
Under 2
Hours Under $200
Music Scouting $16/hour 1 Hour $16.00 30 minutes
Under 30
minutes Under $8
Filming $100/hour 3 Hours $300.00 1 Hour
Under 2
Hours Under $200
Costuming $30/hour 1 Hour $30.00 NONE
Under 1
Hour
NO MONEY ON
COSTUMING
Testing $16/hour 2 Hours $32.00 1 Hour
Under 1
Hour Under $16
Editing $16/hour 2 Hours $32.00 2 Hours
Exact
Amount
Not Over or
Under
Dollar Expenses: $726.00 $288.00
Summary (of
time/cost
incurred) 7.5/288
8. Stephanie Mertz
Ocean Games
Professor Morris
Print Media
Production
Task Cost / Hour
Estimat
ed Time
Estimat
ed Cost
Actual
Time
Time
Over/Un
der $ Over/Under
Brainstorming $25/hour 1 Hour $25.00 2 Hour
Over 1
hour Over $25
Creation $25/hour
2.5
Hours $62.50 2 Hour
Under 30
minutes Under 12.50
Testing $25/hour 1 Hour $25.00 1 Hour NONE NONE
Editing $25/hour 2 Hours $50.00 1 Hour
Under 1
hour Under $25
Dollar Expenses: $162.50 $150.00
Summary (of
time/cost
incurred) 5/150
Other Media
Production
Task Cost / Hour
Estimat
ed Time
Estimat
ed Cost
Actual
Time
Time
Over/Un
der $ Over/Under
Brainstorming $28/hour 1 Hour $28.00 1 Hour 0 Hours Not over
Creation $28/hour
1.5
Hours $42.00 1 Hour 0 Hours Not over
Number of
Individual
Product Cost
Number
Over/Unde
r
Cost
Over/Un
der
200 $2.00 Over 100
Under
$.20
Dollar Expenses: $470.00 $250.00