Barnardos silver spoon poster campaign anlysis
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-This document analyzes Bernardo's Silver Spoon poster campaign. It discusses the target audience (parents and adults planning families), visual aspects (shocking image of deprived baby dominating the poster), design style (harsh colors conveying poverty versus silver spoon baby), and main message (not all children are born with advantages in life). The summary concludes the campaign was powerful in its message but may have gone too far in shocking viewers, as it was ultimately banned.
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Barnardos Silver Spoon Poster Campaign Anlysis
This document analyzes Bernardo's Silver Spoon poster campaign. It identifies the target audience as parents and adults planning families. The main visual aspects are the dominant image of a deprived baby and bold text. The design style uses harsh colors to contrast the baby's environment with the implied comfort of a silver spoon, and centers the baby image to capture attention. The main message is to raise awareness of the reality that not all children are born into comfortable lives by juxtaposing images of deprived babies with the slogan "If only every child was born with a silver spoon." The analysis has mixed feelings about the campaign's impact, seeing it as powerful in its message but concerned it may have gone too far in shocking viewers by getting banned.
Barnardos Silver Spoon Poster Campaign Anlysis
This document analyzes Bernardo's Silver Spoon Campaign posters aimed at raising awareness of child poverty. The posters use shocking images of babies in unsafe conditions to overwhelm viewers and generate sympathy. While three images depict poverty situations, only one shows an acceptable circumstance, increasing the scale of the viewer's response. The target audience is parents, those planning families, or those in poverty, to warn them about the reality babies in poverty face daily. The dominant images are centered to draw the eye to the vulnerable babies and unsafe objects in their mouths, while explanatory text tells each baby's story and elicits an emotional response from audiences.
Barnardo’s silver spoon campaign
This document discusses Barnardo's Silver Spoon advertising campaign from 2003 that aimed to raise awareness of child poverty. It provides analysis of several print ads featuring distressed newborn babies with objects like a spoon, meth bottle, cockroach, and syringe photoshopped into their mouths. The ads aimed to shock viewers into supporting Barnardo's work against poverty. The document also discusses the Advertising Standards Authority, which regulates ads and can require changes if ads breach the UK advertising codes around misleading, harmful or offensive content. It notes there were no complaints about the Barnardo's ads to the ASA.
Charity advert analysis
This document analyzes and summarizes three different charity advertisements.
The NSPCC advertisement uses an aerial shot and black background to emphasize the sad image and elicit feelings of sympathy from viewers.
The MG advertisement features three people to represent that abuse can affect all ages. It uses the colors white and red which typically have opposing connotations to portray a lack of love.
The Cancer Research advertisement uses minimal text to get straight to the point. It uses the colors blue and pink, which symbolize different genders, to show anyone can participate. The arrow formation symbolizes moving forward, which is the charity's focus.
Analysis of charity posters
The NSPCC charity aims to end cruelty towards children in the UK. Their posters and ads must convey this message to continue being successful. The image shows a sad little girl, using her facial expression to depict melancholy. It effectively draws attention and shows the target of the charity. Bold text commands the viewer to take action and stop cruelty towards children, using memorable wording. The target audience is mothers and those working with children, to appeal to their protection of youth.
Analysis of a Film Poster - Love Happens
The film poster uses bright colors and an image of a smiling couple to portray a positive, happy romance. It suggests the two find love in an unexpected way. The poster aims to draw in Jennifer Aniston's fan base as well as those interested in a feel-good romance shown through expert critics' quotes and a tagline about finding love when you least expect it.
Charity posters
The document summarizes techniques used in a charity poster to provoke an emotional response from viewers. Close-up shots of the subject's face and high camera angles are used to make them look vulnerable. Direct address and eye contact aim to engage the audience. Bold, simple text represents how easy it is to donate. Words like "now" and facts are intended to shock and command action. Childlike fonts and quotation marks suggest the message comes from a child in need.
Barnardos Silver Spoon Poster Campaign Analysis Newton
This document analyzes Bernardo's Silver Spoon Campaign, which aims to shock audiences about child poverty. The slogan "There are no silver spoons for children born into poverty" clearly conveys the campaign's purpose. It uses disturbing images of newborn babies in dangerous situations to generate sympathy and overwhelm viewers. While three images depict poverty, only one shows an acceptable circumstance, intensifying the scale of the viewer's response. The target audience is parents, those planning families, or those currently in poverty, hoping to warn them about the reality facing babies born into poverty.
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Barnardos Silver Spoon Poster Campaign Anlysis
This document analyzes Bernardo's Silver Spoon poster campaign. It identifies the target audience as parents and adults planning families. The main visual aspects are the dominant image of a deprived baby and bold text. The design style uses harsh colors to contrast the baby's environment with the implied comfort of a silver spoon, and centers the baby image to capture attention. The main message is to raise awareness of the reality that not all children are born into comfortable lives by juxtaposing images of deprived babies with the slogan "If only every child was born with a silver spoon." The analysis has mixed feelings about the campaign's impact, seeing it as powerful in its message but concerned it may have gone too far in shocking viewers by getting banned.
Barnardos Silver Spoon Poster Campaign Anlysis
This document analyzes Bernardo's Silver Spoon Campaign posters aimed at raising awareness of child poverty. The posters use shocking images of babies in unsafe conditions to overwhelm viewers and generate sympathy. While three images depict poverty situations, only one shows an acceptable circumstance, increasing the scale of the viewer's response. The target audience is parents, those planning families, or those in poverty, to warn them about the reality babies in poverty face daily. The dominant images are centered to draw the eye to the vulnerable babies and unsafe objects in their mouths, while explanatory text tells each baby's story and elicits an emotional response from audiences.
Barnardo’s silver spoon campaign
This document discusses Barnardo's Silver Spoon advertising campaign from 2003 that aimed to raise awareness of child poverty. It provides analysis of several print ads featuring distressed newborn babies with objects like a spoon, meth bottle, cockroach, and syringe photoshopped into their mouths. The ads aimed to shock viewers into supporting Barnardo's work against poverty. The document also discusses the Advertising Standards Authority, which regulates ads and can require changes if ads breach the UK advertising codes around misleading, harmful or offensive content. It notes there were no complaints about the Barnardo's ads to the ASA.
Charity advert analysis
This document analyzes and summarizes three different charity advertisements.
The NSPCC advertisement uses an aerial shot and black background to emphasize the sad image and elicit feelings of sympathy from viewers.
The MG advertisement features three people to represent that abuse can affect all ages. It uses the colors white and red which typically have opposing connotations to portray a lack of love.
The Cancer Research advertisement uses minimal text to get straight to the point. It uses the colors blue and pink, which symbolize different genders, to show anyone can participate. The arrow formation symbolizes moving forward, which is the charity's focus.
Analysis of charity posters
The NSPCC charity aims to end cruelty towards children in the UK. Their posters and ads must convey this message to continue being successful. The image shows a sad little girl, using her facial expression to depict melancholy. It effectively draws attention and shows the target of the charity. Bold text commands the viewer to take action and stop cruelty towards children, using memorable wording. The target audience is mothers and those working with children, to appeal to their protection of youth.
Analysis of a Film Poster - Love Happens
The film poster uses bright colors and an image of a smiling couple to portray a positive, happy romance. It suggests the two find love in an unexpected way. The poster aims to draw in Jennifer Aniston's fan base as well as those interested in a feel-good romance shown through expert critics' quotes and a tagline about finding love when you least expect it.
Charity posters
The document summarizes techniques used in a charity poster to provoke an emotional response from viewers. Close-up shots of the subject's face and high camera angles are used to make them look vulnerable. Direct address and eye contact aim to engage the audience. Bold, simple text represents how easy it is to donate. Words like "now" and facts are intended to shock and command action. Childlike fonts and quotation marks suggest the message comes from a child in need.
Barnardos Silver Spoon Poster Campaign Analysis Newton
This document analyzes Bernardo's Silver Spoon Campaign, which aims to shock audiences about child poverty. The slogan "There are no silver spoons for children born into poverty" clearly conveys the campaign's purpose. It uses disturbing images of newborn babies in dangerous situations to generate sympathy and overwhelm viewers. While three images depict poverty, only one shows an acceptable circumstance, intensifying the scale of the viewer's response. The target audience is parents, those planning families, or those currently in poverty, hoping to warn them about the reality facing babies born into poverty.
Task 3 Homeless Charity Analysis
The document analyzes the design techniques used in leaflets and posters for several homeless charities. It discusses the use of color schemes, copy length and font styles among the materials. Overall, the charities aim to attract young audiences and convey their messages simply but memorably through bright colors, minimal text, informal fonts and impactful images that represent the people they help.
Analyses of 3 Campaigns
This document analyzes several campaign posters and identifies key design elements in each. It discusses how Gucci's "Chime for Change" campaign uses the endorsement of a celebrity and prominent display of the Gucci brand name to attract audiences. It also notes design choices like alliteration in the title and the empowering depiction of the Creative Director that suggest the campaign's goal of female empowerment. For the NHS "Smokefree" campaign, it examines the use of shock tactics through a disturbing image and statistic to raise awareness of smoking dangers. Design elements like the logo and contact details are meant to connect different campaign materials and engage audiences. Finally, it summarizes that the Domestic Violence UK "Inspire Hope"
Task 1 Charity Campaign Poster Analysis
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
Resubmission
This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
Rationale
This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
presentation
The poster uses the color red and font color to convey heat, fever, and sexuality to promote the perfume "Heat" and catchphrase "catch the fever". Beyoncé is the main focus of the ad over the perfume itself due to her celebrity status and wide audience. Elements like the positioning of the camera, centralized model, masthead, lighting, and facial expression draw attention to Beyoncé and imply that using the perfume will make the buyer feel lustful and empowered.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
Thriller eval q5
The document discusses ways to attract a target teenage audience for a thriller film project. It describes shooting the opening scene at a school to make it more familiar and thrilling. It also incorporates a dance scene to appeal to teenagers and expand the audience. After production, the document mentions setting up a Facebook page and creating a film poster with the release date, characters, and positive reviews to promote and publicize the film to the target teenage demographic.
Propaganda & Advertising Strategies
The document discusses various propaganda and advertising strategies used to promote causes or sell products. Some common techniques mentioned include using bandwagon appeals by claiming everyone else supports it, testimonials from famous people, transferring positive feelings about one concept to another, repetition to aid recall, stacking information to favor one option over others, vague positive language to create a favorable impression without substance, and name-calling the competition. The overall aim is to use emotional rather than logical appeals to influence perspectives.
What is a marketing1
A marketing campaign for a film involves several factors. Studios invest heavily in marketing budgets that often equal half to three times the production budget. Marketing campaigns utilize trailers, posters, promotional tours of the actors and directors, viral marketing of trailers online, and merchandising to maximize early revenue from the film. The goal is to publicize the film and appeal to as many potential moviegoers as possible in the initial release cycle through different promotional strategies and advertisements.
Evaluation
The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. This technique was used due to time constraints and lack of props. All posters link together by using the same image and include the charity's logo and contact details. The target audience is 16-24 year olds, and children's drawings are an appropriate visual for this age group to relate to the message that everyone deserves a home. The intended impact is to spread awareness of the charity and issue of youth homelessness.
Task 2 and 3
This document contains summaries of three advertisements. The first is for an organization called "This is Abuse" and uses rhetorical questions and wordplay to raise awareness of domestic abuse. The second is a Barnardo's ad that features an image of a vulnerable child to promote donations for helping children living in poverty. The third is an anti-smoking ad that uses bold colors and capital letters to warn that every cigarette harms babies to encourage people to quit smoking, especially during pregnancy.
Smile campaign
The document outlines a proposed advertising campaign for a mental health organization called Mind. It discusses targeting advertising towards 16-18 year olds who are struggling the most. A TV advertisement is proposed to reach this demographic. The ad will tell the story of a student struggling with stress from school and family using lighting, sound effects, and color schemes to set mood. It will feature a main character the target age can relate to and show how smiling can positively impact mood to fit with Mind's "Smile Campaign." The ad is aimed to successfully raise awareness of the support Mind provides for young people's mental health issues.
Media audience
Media audiences are the most important factor for media. Advertisements target specific audience demographics like age, gender, lifestyle and locations through careful consideration of images, themes and time of release. Age is a common target with ratings like U, PG, 12, 15 and 18. Gender targets use stereotypical colors and products. Locations focus on busy areas. Lifestyle ads run when their target audience is available. Movies and ads portray stereotypes to attract certain audiences, like action for males and romance for females. Test screenings gauge audience reactions before wide release.
Advertising campaigns
The document contains descriptions of advertising campaigns for various organizations:
- Barnardo's targets families and donors with images meant to elicit emotion and illustrate child abuse and poverty.
- Cherokee clothing targets 30-50 year olds, showing their products keeping a woman relaxed even in dangerous situations.
- F&F targets women aged 20-40, using a model to represent looking and feeling like a model when wearing their clothing.
Icegloss
The document discusses a marketing campaign for a new lip gloss called "Ice Gloss". The target audience is young women, teenage girls, and young girls interested in makeup. An actress was hired to promote the lip gloss on the internet to grab attention and increase sales. The poster design features flowers to appeal to what girls like, and uses pink and purple colors that girls prefer over more masculine blue, brown, and green tones. The slogan "Yeah, It's a girl's thing" aims to clearly identify the product is for girls. While the logo is not yet recognizable, the ice cream shape and layered mint, strawberry and vanilla colors are meant to make it stand out simply but effectively.
Canon research
The document provides guidance for a research project on creating a promotional video for Canon cameras. It asks the researcher to investigate the client Canon, the target audience of 15-25 year olds interested in photography, and relevant research topics like journeys. The researcher is to explore physical, emotional and spiritual journeys and find examples. Research on existing camera advertisements is also requested, analyzing techniques, audiences and what could be applied to the project.
Smile
The document provides information and guidance for creating an advertisement campaign for the mental health charity "Mind". It outlines that the goal is to produce creative advertising that makes people smile. The target audience is those dealing with mental health issues and stress. Research includes a mind map of things that make people smile, like hobbies, and a Pinterest board with related images. An idea is a montage showing people having fun with friends and enjoying activities to demonstrate how smiling and happiness can benefit mental health.
Campaign poster production
The campaign poster aims to raise awareness of the "This Girl Can" campaign through imagery that promotes the campaign's purposes. The design will be simple with clean fonts, minimal text, and photographs from the campaign's TV advert to create continuity and easily identify what the posters are about. Bright colors will help the posters stand out and catch viewers' attention in a positive way that matches the campaign's message of promoting women exercising. The campaign's logo will also be included to further connect the poster to the "This Girl Can" initiative.
Ideas
This document provides ideas and recommendations for creating promotional materials for a charity called SASH that helps homeless teenagers. It suggests using happy images for posters, websites, and advertisements to attract volunteers and make people feel the charity is safe. Sadder images of teenagers alone in the rain could also be used on posters to show the reality and motivate donations. All materials should have bold text and contact details. Posters need a simple plea or statement along with the logo. The website can provide more information but simply, and should link the same colors as other materials. Billboards and bus ads allow more text but must be readable from a distance. Stickers can promote the name, website or slogan in black and white for visibility.
Social Action and Community Media Research Task 1
This poster campaign from the 1979 UK general election was created by the Conservative Party to influence voters. Its key purposes were to change voting behavior by persuading people to vote Conservative instead of Labour, and to change public attitudes about the Labour Party by implying they were not effectively managing unemployment. The techniques used included an attention-grabbing color scheme, a bold statement that "Labour isn't working" paired with an image of a long line at an unemployment office, implying that Labour policies were leading to widespread joblessness. The overall aim was to shift voters' support away from Labour by challenging their representation of effectively handling the economy.
Social action evaluation
The document discusses a social action campaign to end stigma surrounding mental health issues. The campaign included posters, a logo, and merchandise. The campaign aimed to raise awareness, provide facts about mental health, and challenge misconceptions. Survey results found that 71.43% of respondents learned something new from the campaign. The various elements of the campaign, including the posters, logo, slogan ("End the stigma. End the silence."), and merchandise are analyzed in terms of their effectiveness in meeting the goals and purposes of the campaign and clearly communicating its message to a broad target audience.
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Task 3 Homeless Charity Analysis
The document analyzes the design techniques used in leaflets and posters for several homeless charities. It discusses the use of color schemes, copy length and font styles among the materials. Overall, the charities aim to attract young audiences and convey their messages simply but memorably through bright colors, minimal text, informal fonts and impactful images that represent the people they help.
Analyses of 3 Campaigns
This document analyzes several campaign posters and identifies key design elements in each. It discusses how Gucci's "Chime for Change" campaign uses the endorsement of a celebrity and prominent display of the Gucci brand name to attract audiences. It also notes design choices like alliteration in the title and the empowering depiction of the Creative Director that suggest the campaign's goal of female empowerment. For the NHS "Smokefree" campaign, it examines the use of shock tactics through a disturbing image and statistic to raise awareness of smoking dangers. Design elements like the logo and contact details are meant to connect different campaign materials and engage audiences. Finally, it summarizes that the Domestic Violence UK "Inspire Hope"
Task 1 Charity Campaign Poster Analysis
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
Resubmission
This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
Rationale
This document outlines an idea for a TV advertising campaign to promote mental health and coping strategies for stressed students aged 16-18. The proposed ad would tell a story of a student experiencing stress from schoolwork shown through black and white imagery and static noise, who then finds relief and color when putting on headphones and listening to music. The goal is to create an emotionally impactful and relatable ad that highlights healthy coping mechanisms like music for stressed youth audiences.
presentation
The poster uses the color red and font color to convey heat, fever, and sexuality to promote the perfume "Heat" and catchphrase "catch the fever". Beyoncé is the main focus of the ad over the perfume itself due to her celebrity status and wide audience. Elements like the positioning of the camera, centralized model, masthead, lighting, and facial expression draw attention to Beyoncé and imply that using the perfume will make the buyer feel lustful and empowered.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
Thriller eval q5
The document discusses ways to attract a target teenage audience for a thriller film project. It describes shooting the opening scene at a school to make it more familiar and thrilling. It also incorporates a dance scene to appeal to teenagers and expand the audience. After production, the document mentions setting up a Facebook page and creating a film poster with the release date, characters, and positive reviews to promote and publicize the film to the target teenage demographic.
Propaganda & Advertising Strategies
The document discusses various propaganda and advertising strategies used to promote causes or sell products. Some common techniques mentioned include using bandwagon appeals by claiming everyone else supports it, testimonials from famous people, transferring positive feelings about one concept to another, repetition to aid recall, stacking information to favor one option over others, vague positive language to create a favorable impression without substance, and name-calling the competition. The overall aim is to use emotional rather than logical appeals to influence perspectives.
What is a marketing1
A marketing campaign for a film involves several factors. Studios invest heavily in marketing budgets that often equal half to three times the production budget. Marketing campaigns utilize trailers, posters, promotional tours of the actors and directors, viral marketing of trailers online, and merchandising to maximize early revenue from the film. The goal is to publicize the film and appeal to as many potential moviegoers as possible in the initial release cycle through different promotional strategies and advertisements.
Evaluation
The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. This technique was used due to time constraints and lack of props. All posters link together by using the same image and include the charity's logo and contact details. The target audience is 16-24 year olds, and children's drawings are an appropriate visual for this age group to relate to the message that everyone deserves a home. The intended impact is to spread awareness of the charity and issue of youth homelessness.
Task 2 and 3
This document contains summaries of three advertisements. The first is for an organization called "This is Abuse" and uses rhetorical questions and wordplay to raise awareness of domestic abuse. The second is a Barnardo's ad that features an image of a vulnerable child to promote donations for helping children living in poverty. The third is an anti-smoking ad that uses bold colors and capital letters to warn that every cigarette harms babies to encourage people to quit smoking, especially during pregnancy.
Smile campaign
The document outlines a proposed advertising campaign for a mental health organization called Mind. It discusses targeting advertising towards 16-18 year olds who are struggling the most. A TV advertisement is proposed to reach this demographic. The ad will tell the story of a student struggling with stress from school and family using lighting, sound effects, and color schemes to set mood. It will feature a main character the target age can relate to and show how smiling can positively impact mood to fit with Mind's "Smile Campaign." The ad is aimed to successfully raise awareness of the support Mind provides for young people's mental health issues.
Media audience
Media audiences are the most important factor for media. Advertisements target specific audience demographics like age, gender, lifestyle and locations through careful consideration of images, themes and time of release. Age is a common target with ratings like U, PG, 12, 15 and 18. Gender targets use stereotypical colors and products. Locations focus on busy areas. Lifestyle ads run when their target audience is available. Movies and ads portray stereotypes to attract certain audiences, like action for males and romance for females. Test screenings gauge audience reactions before wide release.
Advertising campaigns
The document contains descriptions of advertising campaigns for various organizations:
- Barnardo's targets families and donors with images meant to elicit emotion and illustrate child abuse and poverty.
- Cherokee clothing targets 30-50 year olds, showing their products keeping a woman relaxed even in dangerous situations.
- F&F targets women aged 20-40, using a model to represent looking and feeling like a model when wearing their clothing.
Icegloss
The document discusses a marketing campaign for a new lip gloss called "Ice Gloss". The target audience is young women, teenage girls, and young girls interested in makeup. An actress was hired to promote the lip gloss on the internet to grab attention and increase sales. The poster design features flowers to appeal to what girls like, and uses pink and purple colors that girls prefer over more masculine blue, brown, and green tones. The slogan "Yeah, It's a girl's thing" aims to clearly identify the product is for girls. While the logo is not yet recognizable, the ice cream shape and layered mint, strawberry and vanilla colors are meant to make it stand out simply but effectively.
Canon research
The document provides guidance for a research project on creating a promotional video for Canon cameras. It asks the researcher to investigate the client Canon, the target audience of 15-25 year olds interested in photography, and relevant research topics like journeys. The researcher is to explore physical, emotional and spiritual journeys and find examples. Research on existing camera advertisements is also requested, analyzing techniques, audiences and what could be applied to the project.
Smile
The document provides information and guidance for creating an advertisement campaign for the mental health charity "Mind". It outlines that the goal is to produce creative advertising that makes people smile. The target audience is those dealing with mental health issues and stress. Research includes a mind map of things that make people smile, like hobbies, and a Pinterest board with related images. An idea is a montage showing people having fun with friends and enjoying activities to demonstrate how smiling and happiness can benefit mental health.
Campaign poster production
The campaign poster aims to raise awareness of the "This Girl Can" campaign through imagery that promotes the campaign's purposes. The design will be simple with clean fonts, minimal text, and photographs from the campaign's TV advert to create continuity and easily identify what the posters are about. Bright colors will help the posters stand out and catch viewers' attention in a positive way that matches the campaign's message of promoting women exercising. The campaign's logo will also be included to further connect the poster to the "This Girl Can" initiative.
Ideas
This document provides ideas and recommendations for creating promotional materials for a charity called SASH that helps homeless teenagers. It suggests using happy images for posters, websites, and advertisements to attract volunteers and make people feel the charity is safe. Sadder images of teenagers alone in the rain could also be used on posters to show the reality and motivate donations. All materials should have bold text and contact details. Posters need a simple plea or statement along with the logo. The website can provide more information but simply, and should link the same colors as other materials. Billboards and bus ads allow more text but must be readable from a distance. Stickers can promote the name, website or slogan in black and white for visibility.
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Similar to Barnardos silver spoon poster campaign anlysis
Social Action and Community Media Research Task 1
This poster campaign from the 1979 UK general election was created by the Conservative Party to influence voters. Its key purposes were to change voting behavior by persuading people to vote Conservative instead of Labour, and to change public attitudes about the Labour Party by implying they were not effectively managing unemployment. The techniques used included an attention-grabbing color scheme, a bold statement that "Labour isn't working" paired with an image of a long line at an unemployment office, implying that Labour policies were leading to widespread joblessness. The overall aim was to shift voters' support away from Labour by challenging their representation of effectively handling the economy.
Social action evaluation
The document discusses a social action campaign to end stigma surrounding mental health issues. The campaign included posters, a logo, and merchandise. The campaign aimed to raise awareness, provide facts about mental health, and challenge misconceptions. Survey results found that 71.43% of respondents learned something new from the campaign. The various elements of the campaign, including the posters, logo, slogan ("End the stigma. End the silence."), and merchandise are analyzed in terms of their effectiveness in meeting the goals and purposes of the campaign and clearly communicating its message to a broad target audience.
Updated social action evaluation
The document discusses a social action campaign to end stigma surrounding mental health issues. The campaign included posters, a logo, and merchandise. The campaign aimed to raise awareness, provide facts about mental health, and challenge misconceptions. Survey results found that 71.43% of respondents learned something new from the campaign. The various elements of the campaign, including the posters, logo, slogan ("End the stigma. End the silence."), and merchandise are analyzed in terms of their effectiveness in meeting the goals and purposes of the campaign and clearly communicating its message to a broad target audience.
Social action evaluation
The document provides an evaluation of a social action campaign focused on mental health. The campaign aimed to end stigma surrounding mental health issues through raising awareness, providing facts, and challenging misconceptions. Key elements included a series of posters depicting everyday people and providing mental health statistics. A survey found that 71.43% of respondents learned something new from the campaign. The evaluation examines whether various elements of the campaign, such as the posters and merchandise, achieved their intended purposes and communicated the message clearly. It also considers whether the techniques and content used were effective and appropriate for the target audience.
Task 2 improved
This document contains analyses of advertisements from various organizations, including This Is Abuse, Barnardos, and Smoke Free. The This Is Abuse advertisement aims to raise awareness of domestic abuse through rhetorical questions. Barnardos uses an image of a vulnerable child to promote donations to help impoverished children. The Smoke Free ad aims to discourage smoking during pregnancy by using bold text stating the harms of cigarettes to babies.
Social action presentation
The document provides an analysis of different homeless charity marketing campaigns. It summarizes the fonts, color schemes, images, tones, and techniques used in posters and websites for Shelter, Centrepoint, and SASH homeless charities. Key points made are that the fonts are universally readable, red is used to convey danger in Shelter and Centrepoint materials, and green represents safety in the Centrepoint and SASH campaigns. Statistics and impactful images are analyzed as effective techniques to raise awareness. Similarities and differences between the campaigns are discussed. The results of a homeless survey show negative stereotypes influence perceptions and support is seen as key to addressing homelessness.
Task 4 research
The document discusses several mental health campaigns from different organizations:
- The NHS "Stamp Out the Stigma" campaign used posters with faces and stigmatizing words to raise awareness and collected over 106,000 pledges.
- Mind's "Find the Words" campaign provided resources to help people talk to their GPs about mental health issues and raised money for GP training.
- Rethink Mental Illness' "A Place to Call Home" campaign aimed to provide housing and support for those with severe mental health problems.
- Time to Change and anti-stigma organizations worked to change the generic "head clutcher" image of mental health issues in media portrayals.
Several
Task 4 research
The document discusses several mental health campaigns from different organizations:
- The NHS "Stamp out the Stigma" campaign used posters with faces and stigmatizing words to raise awareness and challenge mental health stigma.
- Mind's "Find the Words" campaign provided resources to help people talk to their GPs about mental health issues and raised money for GP training.
- Rethink Mental Illness promoted supported housing for those with severe issues through their "A Place to Call Home" campaign.
- Time to Change and anti-stigma groups worked to replace the generic "head clutcher" image of mental health with more realistic portraits.
Anthony Kearns Barnardos Campaign Analysis
Anthony Kearns responds personally to Barnardo's "Silver Spoon" poverty campaign. The campaign uses bold slogans and shocking images of distressed newborn children in harmful or unhygienic situations to emotionally impact viewers and grab their attention. While the tactics are extreme, Kearns believes the campaign effectively communicates its message about the lack of opportunities children born into poverty face and creates sympathy for their circumstances through contrasting images.
N:\Anthony Kearns Barnardos Campaign Analysis
Anthony Kearns responds personally to Barnardo's "Silver Spoon" poverty campaign. The campaign uses bold slogans and shocking images of distressed newborn children in harmful or unhygienic situations to emotionally impact viewers and grab their attention. While the tactics are extreme, Kearns believes the campaign effectively communicates its message about the lack of opportunities children born into poverty face and creates sympathy for their circumstances through contrasting images.
Anthony Kearns Barnardos Campaign Analysis
Anthony Kearns responds personally to Barnardo's "Silver Spoon" poverty campaign. The campaign uses bold slogans and shocking images of distressed newborn children in harmful or unhygienic situations to emotionally impact viewers and grab their attention. While the tactics are extreme, Kearns believes the campaign effectively communicates its message about the lack of opportunities children born into poverty face and creates sympathy for their circumstances through contrasting images.
Anthony Kearns Barnardos Campaign Analysis
Anthony Kearns responds personally to Barnardo's "Silver Spoon" poverty campaign. The campaign uses bold slogans and shocking images of distressed newborn children in harmful or unhygienic situations to emotionally impact viewers and grab their attention. While the tactics are extreme, Kearns believes the campaign effectively communicates its message about the lack of opportunities children born into poverty face through contrasting images that elicit sympathy for their difficult standards of living.
Purposes and impacts
This poster aims to raise awareness about bullying and change attitudes. It lists different types of bullying behaviors in different colors to make each stand out. Using red and yellow warns about the danger of bullying. There has been a positive impact, with data showing a decrease in school bullying from 27% to 19% over 10 years. While progress has been made, continued efforts are still needed to further reduce bullying.
Research template
The document provides information on several campaigns run by CALM (Campaign Against Living Miserably), a UK-based organization focused on preventing male suicide. It analyzes posters and campaigns from CALM that aim to raise awareness of male suicide and mental health issues. The document also discusses the impact of CALM's campaigns and whether they successfully reduced the UK's male suicide rate.
Research template
The document discusses three case studies:
1) CALM (Campaign Against Living Miserably) - A UK campaign to raise awareness of male suicide which has helped lower suicide rates.
2) Change 4 Life - A UK health campaign that aims to promote healthier lifestyles but has not reduced obesity rates.
3) Superfest - A UK film festival that aims to give disabled filmmakers opportunities but its impact is difficult to measure due to lack of data.
Advertising assigment
This Dune film trailer effectively uses conventions of advertising to persuade audiences to see the film. It uses a dark color scheme that creates a sense of dread and mystery about the film's world. Long shots show the scale and adventure of the setting. Listing popular actors at the end could influence fans to see a film with their favorite stars. The trailer exemplifies the story by teasing the plot of a man who must find an artifact to maintain power. These elements make audiences curious to learn more about this strange new world when they see the film. The trailer targets younger audiences who are fans of the actors and science fiction genre. Overall, it follows codes of advertising well to pique interest in Dune's setting and story.
NSPCC Radial Analysis
The document analyzes an advertisement for the NSPCC (National Society for the Prevention of Cruelty to Children) using radial analysis. The advertisement features a damaged toy to represent abused children and uses dark colors and close camera angles. It has the bold green slogan "Cruelty to children must stop. FULL STOP." to emphasize ending child abuse. The target audience is adults who can help abused children and may empathize with wanting to protect their own. The advertisement aims to show that child abuse is damaging and unacceptable in society.
Task 1
The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
Research template
The CALM organization aims to reduce male suicide rates in the UK through awareness campaigns. Their campaigns use bold, eye-catching designs with simple fonts and visual hierarchies to draw attention to shocking suicide statistics. CALM runs billboard campaigns nationwide and partners with other organizations on initiatives like magazine articles and fashion collaborations. However, suicide rates rose in 2011 after CALM launched, though long-term campaigns may be needed to significantly impact attitudes surrounding mental health issues.
Social action case studies
This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
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Barnardos silver spoon poster campaign anlysis
- 1. Ryan Hunt – Issues a personal response F486 Bernardo’s Silver Spoon Campaign Analysis
- 2. Target Audience The target audience for this poster campaign is: Parentswould be a good audience for a campaign like this because they sense the child's vulnerability and show raw emotion towards it to due personal experiences and relations with babies. Adults in general would show a similar thing, in particular ones planning on having a baby, maybe in the younger bracket of Adult.
- 3. Visual Aspects The main aspects of the image are; The main image of the baby is the most shocking visual aspect of the page. It dominates the space and creates the most emotion, with the assistance of the prop. The text is also quite prominent due to the black against the white and stands out to convey the message boldly and clearly.
- 6. Summary Through looking at the campaign and the aspects of the posters, I have mixed feelings about its affects and impact on the audience. Firstly, I feel that its very powerful in conveying its intended mess, the juxtaposition of the props and the newborn children is a great way of capturing the emotion of almost every person who views it. However, the fact that the campaign got banned makes me feel they may have gone a step to far in terms of shocking their audience, and by getting it banned surely defeats the purpose of the campaign because its being taken out of the publics eye and is no longer capturing the attention of regular viewers