Rationale questions smiling campaign

The document discusses ideas for a print advertisement for a refugee camp charity. The proposed ad would focus on a child in poor conditions at a refugee camp with the word "HELP" as a subheading to garner sympathy and encourage donations. It argues that such an ad would be successful because donating makes people feel good about helping others in need and brings them joy. The ad aims to appeal to audiences who want to help suffering people and refugees.